{"id":10018,"date":"2024-09-16T00:00:00","date_gmt":"2024-09-16T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/boostez-vos-promotions-saisonnieres-avec-whatsapp-pour-les-entreprises\/"},"modified":"2026-04-30T02:49:03","modified_gmt":"2026-04-30T06:49:03","slug":"power-up-seasonal-promotions-with-whatsapp-for-business","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/power-up-seasonal-promotions-with-whatsapp-for-business\/","title":{"rendered":"Boostez vos promotions saisonni\u00e8res avec WhatsApp pour les entreprises"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La prochaine grande saison des achats approche \u00e0 grands pas. Pour les commer\u00e7ant\u00b7es et les entreprises de toutes sortes, les pics de vente saisonniers, notamment les grandes journ\u00e9es de promotions, comme le Black\u00a0Friday, sont des opportunit\u00e9s cruciales pour g\u00e9n\u00e9rer des revenus. Mais les v\u00e9ritables opportunit\u00e9s sont encore plus grandes.<\/p>\n\n<p class=\"wp-block-paragraph\">Les pics de vente saisonniers, en particulier pendant les f\u00eates, sont des p\u00e9riodes au cours desquelles les acheteur\u00b7ses sont ouvert\u00b7es \u00e0 la d\u00e9couverte de nouvelles marques, de nouveaux produits et de nouvelles relations avec les entreprises en ligne. Les messages professionnels sur WhatsApp sont un moyen \u00e9prouv\u00e9 et efficace de fa\u00e7onner et d\u2019am\u00e9liorer ces exp\u00e9riences, gr\u00e2ce \u00e0 des strat\u00e9gies que vous pouvez mettre en \u0153uvre tout au long du cycle de vie de la relation avec la client\u00e8le.<\/p>\n\n<h2 id=\"pourquoi-les-messages-professionnels-sont-ils-si-efficaces-lors-des-pics-de-ventes-saisonniers\" class=\"wp-block-heading\">Pourquoi les messages professionnels sont-ils si efficaces lors des pics de ventes saisonniers\u00a0?<\/h2>\n\n<p class=\"wp-block-paragraph\">Les messages professionnels affichent souvent de meilleures performances que les autres canaux pendant les f\u00eates, car plus de consommateur\u00b7ices sont en ligne. En d\u00e9cembre\u00a02023, 61\u00a0% des acheteur\u00b7ses interrog\u00e9\u00b7es pendant les f\u00eates ont d\u00e9clar\u00e9 passer plus de temps en ligne pendant cette p\u00e9riode, et 85\u00a0% ont d\u00e9clar\u00e9 \u00eatre plus susceptibles de d\u00e9couvrir des produits de fa\u00e7on spontan\u00e9e lors de leurs achats<sup>1<\/sup>.<\/p>\n\n<p class=\"wp-block-paragraph\">Les consommateur\u00b7ices estiment que les messages sont un moyen pratique de communiquer avec les entreprises. De plus, 39\u00a0% des personnes qui font des achats pendant les f\u00eates d\u00e9clarent se sentir plus proches des marques lorsqu\u2019elles \u00e9changent des messages avec elles.<sup>1<\/sup> Ce n\u2019est pas surprenant, car les messages sont le moyen que beaucoup de consommateur\u00b7ices utilisent quotidiennement pour rester en contact avec leurs proches.<\/p>\n\n<p class=\"wp-block-paragraph\">Et surtout, les entreprises signalent les avantages consid\u00e9rables de la messagerie. Plus de 90\u00a0% d\u2019entre elles affirment que les solutions de messagerie professionnelle de Meta en particulier permettent d\u2019obtenir de meilleurs r\u00e9sultats que les canaux traditionnels en mati\u00e8re d\u2019acquisition et de r\u00e9tention de la client\u00e8le, de chiffre d\u2019affaires, d\u2019exp\u00e9rience client\u00e8le et plus encore<sup>2<\/sup>.<\/p>\n\n<p class=\"wp-block-paragraph\">Quels sont les meilleurs moyens de mettre la messagerie professionnelle au service de votre marque pendant les p\u00e9riodes de ventes les plus actives\u00a0? Il existe de nombreuses options, comme les rappels des paniers abandonn\u00e9s ou la vente crois\u00e9e de produits pertinents. L\u2019un des cas d\u2019utilisation les plus polyvalents consiste \u00e0 tirer parti des messages professionnels pour proposer des promotions saisonni\u00e8res personnalis\u00e9es.<\/p>\n\n<p class=\"wp-block-paragraph\">Poursuivez votre lecture pour d\u00e9couvrir des id\u00e9es et des exemples.<\/p>\n\n<h2 id=\"booster-les-ventes-avec-des-promotions-saisonnieres-personnalisees-sur-whatsapp\" class=\"wp-block-heading\">Booster les ventes avec des promotions saisonni\u00e8res personnalis\u00e9es sur WhatsApp<\/h2>\n\n<p class=\"wp-block-paragraph\">Qu\u2019il s\u2019agisse de gagner en notori\u00e9t\u00e9, de favoriser la d\u00e9couverte, de susciter des achats ou de raviver l\u2019int\u00e9r\u00eat, l\u2019envoi de promotions personnalis\u00e9es \u00e0 la client\u00e8le sur WhatsApp peut contribuer \u00e0 stimuler les ventes pendant les f\u00eates de plusieurs mani\u00e8res.<\/p>\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez commencer par une offre ou un message attrayant dans une publicit\u00e9 <a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/ads-that-click-to-whatsapp\/\">clic vers WhatsApp<\/a> cibl\u00e9e sur Instagram ou Facebook.<\/p>\n\n<p class=\"wp-block-paragraph\">Vous pouvez alors recueillir le consentement de la personne pour l\u2019envoi de messages marketing, explorer ses pr\u00e9f\u00e9rences, partager une promotion personnalis\u00e9e et conclure la vente, le tout dans un seul et m\u00eame fil WhatsApp.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"dadedb\" data-has-transparency=\"false\" style=\"--dominant-color: #dadedb;\" loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"472\" class=\"wp-image-824 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg\" alt=\"R\u00e8gles relatives \u00e0 l\u2019envoi de promotions personnalis\u00e9es \u00e0 la client\u00e8le sur WhatsApp\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg 1230w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg?resize=300,115 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg?resize=768,295 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg?resize=1024,393 1024w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" \/><\/figure>\n\n<h2 id=\"creez-des-experiences-clientele-encore-plus-riches-avec-whatsapp-flows\" class=\"wp-block-heading\">Cr\u00e9ez des exp\u00e9riences client\u00e8le encore plus riches avec WhatsApp Flows<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/whatsapp-flows\/\" data-creative-detail=\"WhatsAppFlows_WhatsAppFlows_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WhatsAppFlows_WhatsAppFlows_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink&quot;}\">WhatsApp Flows<\/a> permet de rationaliser encore davantage l\u2019exp\u00e9rience promotionnelle. Cette fonctionnalit\u00e9 vous permet de cr\u00e9er des exp\u00e9riences personnalis\u00e9es riches directement dans le fil de discussion WhatsApp. Par exemple, vous pouvez utiliser Flows pour cr\u00e9er des formulaires dans le fil de discussion afin de recueillir des informations sur <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/flows\/gettingstarted\/purchase-intent\" data-creative-detail=\"MfdPurchaseIntentUseCase_PurchaseIntent_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MfdPurchaseIntentUseCase_PurchaseIntent_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink&quot;}\">l\u2019intention d\u2019achat<\/a>, de susciter de l\u2019int\u00e9r\u00eat pour une <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/flows\/gettingstarted\/personalised-offer\" data-creative-detail=\"MfdPersonalizedOfferUseCase_PersonalizedOffer_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MfdPersonalizedOfferUseCase_PersonalizedOffer_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink&quot;}\">offre personnalis\u00e9e<\/a> ou de recueillir des inscriptions aux offres r\u00e9serv\u00e9es aux f\u00eates.<\/p>\n\n<p class=\"wp-block-paragraph\">Voici un exemple de la fa\u00e7on dont vous pouvez personnaliser des promotions \u00e0 l\u2019aide d\u2019informations que vous recueillez avec les formulaires personnalis\u00e9s de WhatsApp\u00a0Flows.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"dadeda\" data-has-transparency=\"false\" style=\"--dominant-color: #dadeda;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"431\" class=\"wp-image-825 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg\" alt=\"Exemple montrant comment personnaliser des promotions \u00e0 l\u2019aide des informations recueillies gr\u00e2ce aux formulaires personnalis\u00e9s WhatsApp\u00a0Flows.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg?resize=300,108 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg?resize=768,276 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg?resize=1024,368 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 id=\"son-secret-la-success-story-de-tata-cliq-lors-des-fetes\" class=\"wp-block-heading\">Son secret\u00a0: la success story de Tata\u00a0CLiQ lors des f\u00eates<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/tata-cliq\/#:~:text=Customers%20who%20visited%20our%20website,higher%20than%20our%20conventional%20channels.%E2%80%9D\">Tata\u00a0CLiQ<\/a>, l\u2019initiative phare de commerce digital du groupe\u00a0Tata, propose des produits de luxe allant de l\u2019\u00e9lectronique et de l\u2019ameublement \u00e0 la mode et \u00e0 la beaut\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\">L\u2019objectif \u00e9tait de toucher toutes les personnes qui s\u2019\u00e9taient inscrites sur son site\u00a0Web pour recevoir des communications et des offres de suivi et de les amener \u00e0 g\u00e9n\u00e9rer des conversions. Toutefois, l\u2019entreprise a constat\u00e9 que les e-mails n\u2019avaient qu\u2019un taux d\u2019ouverture de 10\u00a0% et que les textos limitaient sa capacit\u00e9 \u00e0 cr\u00e9er du contenu personnalis\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise a fait appel \u00e0 Gupshup, partenaire de messagerie professionnelle Meta, pour \u00e9laborer une strat\u00e9gie de promotion personnalis\u00e9e via la plateforme WhatsApp\u00a0Business. Cette strat\u00e9gie s\u2019est r\u00e9v\u00e9l\u00e9e tr\u00e8s intelligente.<\/p>\n\n<p class=\"wp-block-paragraph\">Celles et ceux qui ont visit\u00e9 le site\u00a0Web de Tata\u00a0CLiQ \u00e0 partir d\u2019un message promotionnel WhatsApp \u00e9taient 1,7\u00a0fois plus susceptibles d\u2019effectuer un achat. WhatsApp a permis de multiplier par\u00a010 le ROI par rapport aux e-mails et aux textos et a contribu\u00e9 de mani\u00e8re significative aux revenus de la campagne de la marque pour Diwali et le Black\u00a0Friday.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ccd8d4\" data-has-transparency=\"false\" style=\"--dominant-color: #ccd8d4;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"745\" class=\"wp-image-826 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_4.jpg\" alt=\"Tata\u00a0CLiQ a personnalis\u00e9 ses promotions pour les personnes ayant accept\u00e9 de les recevoir sur la plateforme WhatsApp\u00a0Business.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_4.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_4.jpg?resize=151,300 151w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<h2 id=\"essayez-les-promotions-personnalisees-sur-whatsapp-lors-des-periodes-de-ventes-les-plus-actives\" class=\"wp-block-heading\">Essayez les promotions personnalis\u00e9es sur WhatsApp lors des p\u00e9riodes de ventes les plus actives<\/h2>\n\n<p class=\"wp-block-paragraph\">En diffusant des messages personnalis\u00e9s et pertinents sur la plateforme pr\u00e9f\u00e9r\u00e9e des acheteur\u00b7ses, les commer\u00e7ant\u00b7es peuvent se d\u00e9marquer pendant les p\u00e9riodes de forte activit\u00e9, nouer des relations plus \u00e9troites et booster les performances des ventes saisonni\u00e8res. Et les promotions ne sont qu\u2019un d\u00e9but.<\/p>\n\n<p class=\"wp-block-paragraph\">Consultez notre <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\/do-more-with-conversations-playbook\">guide WhatsApp pour les entreprises<\/a> pour obtenir plus de cas d\u2019utilisation et de recommandations pendant les pics de vente. Trouvez \u00e9galement toute une gamme de ressources utiles pour les f\u00eates et les grandes journ\u00e9es de promotions <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\">ici<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Vous n\u2019utilisez pas encore WhatsApp pour les entreprises\u00a0? <a href=\"https:\/\/whatsappbusiness.com\/fr\/learn-more\/\">Faites le premier pas ici<\/a> et obtenez de meilleurs r\u00e9sultats et tissez des relations plus solides avec votre client\u00e8le pendant les p\u00e9riodes de forte activit\u00e9 et tout au long de l\u2019ann\u00e9e.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup>\u00ab\u00a0Seasonal Holidays Study\u00a0\u00bb de YouGov (\u00e9tude en ligne command\u00e9e par Meta et portant sur 17\u00a0906\u00a0acheteur\u00b7ses pendant les f\u00eates, \u00e2g\u00e9\u00b7es de 18 \u00e0 64\u00a0ans et r\u00e9sidant dans les pays suivants\u00a0: Allemagne, Australie, Br\u00e9sil, Canada, Cor\u00e9e du Sud, \u00c9tats-Unis, France, Indon\u00e9sie, Japon, Mexique, Royaume-Uni, Su\u00e8de, Tha\u00eflande, Vietnam), d\u00e9cembre\u00a02023.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>2<\/sup>\u00c9tude \u00ab\u00a0Meta Business Messaging for Marketing and Sales\u00a0\u00bb command\u00e9e par Meta et r\u00e9alis\u00e9e par Forrester\u00a0Consulting en d\u00e9cembre\u00a02022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment booster les ventes et renforcer les relations avec la client\u00e8le gr\u00e2ce \u00e0 des promotions personnalis\u00e9es lors des p\u00e9riodes de ventes les plus actives, comme le Black\u00a0Friday ou le Single\u00a0Day (11\u00a0novembre).<\/p>\n","protected":false},"author":0,"featured_media":10019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479],"tags":[],"class_list":["post-10018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messages-professionnels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boostez vos promotions saisonni\u00e8res avec WhatsApp pour les entreprises | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment booster les ventes et renforcer les relations avec la client\u00e8le gr\u00e2ce \u00e0 des promotions personnalis\u00e9es lors des p\u00e9riodes de ventes les plus actives, comme le Black\u00a0Friday ou le Single\u00a0Day (11\u00a0novembre).\" \/>\n<meta name=\"robots\" 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