{"id":10100,"date":"2024-09-16T00:00:00","date_gmt":"2024-09-16T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/comment-stimuler-la-croissance-avec-la-messagerie-professionnelle-selon-les-acheteur%c2%b7ses-durant-les-fetes\/"},"modified":"2026-04-30T02:50:45","modified_gmt":"2026-04-30T06:50:45","slug":"growth-business-messaging-holiday-shoppers","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/growth-business-messaging-holiday-shoppers\/","title":{"rendered":"Comment stimuler la croissance avec la messagerie professionnelle, selon les acheteur\u00b7ses durant les f\u00eates"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pour les acheteur\u00b7ses comme pour les commer\u00e7ant\u00b7es, les messages professionnels sont un cadeau qui ne cesse de donner.<\/p>\n\n<p class=\"wp-block-paragraph\">Mais en quoi l\u2019\u00e9change de messages entre les entreprises et leur client\u00e8le est-il une exp\u00e9rience aussi populaire et pr\u00e9cieuse, en particulier pendant les f\u00eates, les grandes journ\u00e9es de promotions et les autres \u00e9v\u00e9nements d\u2019achats saisonniers\u00a0? Examinons les donn\u00e9es.<\/p>\n\n<p class=\"wp-block-paragraph\">74\u00a0% des adultes en ligne d\u00e9clarent vouloir pouvoir communiquer avec les entreprises de la m\u00eame mani\u00e8re qu\u2019elles et ils communiquent avec leurs proches<sup>1<\/sup>, et 42\u00a0% des personnes qui font des achats pour les f\u00eates ont utilis\u00e9 la messagerie pour contacter une entreprise pendant les f\u00eates<sup>2<\/sup>. Les f\u00eates et les grandes journ\u00e9es de promotions sont des p\u00e9riodes o\u00f9 les acheteur\u00b7ses sont actif\u00b7ves en ligne et ouvert\u00b7es \u00e0 de nouvelles d\u00e9couvertes. Nombre d\u2019entre eux et elles appr\u00e9cient la commodit\u00e9 et le lien personnel qu\u2019ils et elles ressentent lorsqu\u2019ils et elles communiquent avec des entreprises par le biais de la messagerie.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"e7f6ed\" data-has-transparency=\"false\" style=\"--dominant-color: #e7f6ed;\" loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1981\" class=\"wp-image-204 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png\" alt=\"objectifs cl\u00e9s de la messagerie professionnelle\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png 4000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=300,149 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=768,380 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=1024,507 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=1536,761 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=2048,1014 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">C\u2019est aussi l\u2019occasion pour les commer\u00e7ants de renforcer leurs relations et de g\u00e9n\u00e9rer les r\u00e9sultats commerciaux qui comptent le plus pour eux. Avec WhatsApp pour les entreprises, vous pouvez tirer parti de ces moments pour cr\u00e9er des exp\u00e9riences pertinentes et attrayantes tout au long du cycle de vie de la client\u00e8le.<\/p>\n\n<h2 id=\"pourquoi-les-acheteur%c2%b7ses-apprecient-ils-et-elles-les-messages-professionnels-pendant-les-promotions-saisonnieres\" class=\"wp-block-heading\">Pourquoi les acheteur\u00b7ses appr\u00e9cient-ils et elles les messages professionnels pendant les promotions saisonni\u00e8res\u00a0?<\/h2>\n\n<p class=\"wp-block-paragraph\">En p\u00e9riode de f\u00eates, les consommateur\u00b7ices utilisent les messages pour suivre et g\u00e9rer leurs commandes, poser des questions, effectuer des achats et bien plus encore. Et ils expliquent les nombreuses raisons pour lesquelles ils pr\u00e9f\u00e8rent communiquer ainsi.<\/p>\n\n<p class=\"wp-block-paragraph\">De nombreux acheteurs et acheteuses estiment que les messages sont le moyen de communication le plus pratique avec une entreprise, car ils permettent d\u2019obtenir une r\u00e9ponse rapide ou de contacter une personne en direct. Et 39 % des personnes qui font des achats pour les f\u00eates d\u00e9clarent que l\u2019envoi de messages \u00e0 une marque renforce leurs liens avec celle-ci, ce qui fait de la messagerie un outil id\u00e9al pour d\u00e9velopper votre client\u00e8le et renforcer les relations avec celle-ci.<sup>2<\/sup><\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"f6f7f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f6f7f6;\" loading=\"lazy\" decoding=\"async\" width=\"2154\" height=\"1835\" class=\"wp-image-213 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png\" alt=\"statistiques sur la messagerie professionnelle\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png 2154w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=300,256 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=768,654 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=1024,872 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=1536,1309 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=2048,1745 2048w\" sizes=\"auto, (max-width: 2154px) 100vw, 2154px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Lorsque les consommateurs parlent de messages professionnels, ils pensent avant tout aux plateformes Meta, et tout particuli\u00e8rement \u00e0 WhatsApp. La grande majorit\u00e9 (85\u00a0%) des personnes qui utilisent la messagerie professionnelle pour faire leurs achats pour les f\u00eates le font sur Messenger, Instagram et\/ou WhatsApp. C\u2019est l\u2019une des principales raisons pour lesquelles Meta est un outil incontournable pour les commer\u00e7ants lors des pics de vente saisonniers comme le Black Friday ou le Single Day.<sup>2<\/sup><\/p>\n\n<h2 id=\"avec-whatsapp-pour-les-entreprises-vous-pouvez-tirer-le-meilleur-parti-des-conversations\" class=\"wp-block-heading\">Avec WhatsApp pour les entreprises, vous pouvez tirer le meilleur parti des conversations<\/h2>\n\n<p class=\"wp-block-paragraph\">Dans les domaines du marketing, des ventes et du service client\u00e8le, les solutions de messagerie professionnelle de Meta comme WhatsApp vous permettent de tirer le meilleur parti des conversations pendant les pics de fin d\u2019ann\u00e9e, les grandes journ\u00e9es de promotions et tout le reste de l\u2019ann\u00e9e.<\/p>\n\n<p class=\"wp-block-paragraph\">Meta fournit des API et un machine learning aliment\u00e9 par l\u2019IA, qui favorisent la d\u00e9couverte, les transactions et la r\u00e9activation par le biais de la messagerie.<\/p>\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 WhatsApp pour les entreprises, vous pouvez cr\u00e9er des exp\u00e9riences de messagerie de qualit\u00e9, par exemple en lan\u00e7ant facilement des conversations \u00e0 partir de Facebook et d\u2019Instagram \u00e0 l\u2019aide des <a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/ads-that-click-to-whatsapp\/\">publicit\u00e9s clic vers WhatsApp<\/a>. Elle est con\u00e7ue pour garantir des messages personnalis\u00e9s et pertinents tout au long du cycle de vie de la relation avec la client\u00e8le.<\/p>\n\n<p class=\"wp-block-paragraph\">Et gardez \u00e0 l\u2019esprit la question de l\u2019\u00e9chelle. WhatsApp, la plus grande application de messagerie au monde, vous permet de rencontrer la client\u00e8le l\u00e0 o\u00f9 elle passe d\u00e9j\u00e0 du temps et l\u00e0 o\u00f9 elle a indiqu\u00e9 vouloir recevoir des informations sur les entreprises.<\/p>\n\n<h2 id=\"ameliorez-votre-strategie-de-vente-saisonniere-grace-a-whatsapp\" class=\"wp-block-heading\">Am\u00e9liorez votre strat\u00e9gie de vente saisonni\u00e8re gr\u00e2ce \u00e0 WhatsApp<\/h2>\n\n<p class=\"wp-block-paragraph\">Pendant les f\u00eates, les acheteur\u00b7ses pr\u00e9f\u00e8rent les messages professionnels, les entreprises obtiennent de meilleurs r\u00e9sultats et, gr\u00e2ce \u00e0 WhatsApp pour les entreprises, vous disposez de toutes les fonctionnalit\u00e9s n\u00e9cessaires pour cr\u00e9er des exp\u00e9riences client\u00e8le de haute valeur qui g\u00e9n\u00e8rent d\u2019excellents r\u00e9sultats.<\/p>\n\n<p class=\"wp-block-paragraph\">Lors de la prochaine p\u00e9riode de fortes ventes, les consommateur\u00b7ices chercheront des id\u00e9es, des bonnes affaires, et seront r\u00e9ceptif\u00b7ves aux messages de nouvelles marques et aux options de produits. C\u2019est l\u2019environnement id\u00e9al pour acqu\u00e9rir une nouvelle client\u00e8le et renforcer les liens. C\u2019est donc le moment de mettre WhatsApp au service de votre entreprise.<\/p>\n\n<p class=\"wp-block-paragraph\">Si vous n\u2019utilisez pas encore WhatsApp pour les entreprises pour tirer le meilleur parti de vos conversations, <a href=\"https:\/\/whatsappbusiness.com\/fr\/learn-more\/\">commencez d\u00e8s aujourd\u2019hui<\/a>. Si vous souhaitez am\u00e9liorer votre strat\u00e9gie pour la prochaine opportunit\u00e9 de pic de ventes, consultez nos <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\" data-creative-detail=\"HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_LevelUpYourSeasonalSalesStrategyWithWhatsApp_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_LevelUpYourSeasonalSalesStrategyWithWhatsApp_InlineLink&quot;}\">ressources pour les f\u00eates et les grandes journ\u00e9es de promotions<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup> Source\u00a0: \u00e9tude Kantar sur l\u2019utilisation des messages par les entreprises (\u00c9tude en ligne command\u00e9e par Meta et men\u00e9e aupr\u00e8s de 6\u00a0513\u00a0adultes en ligne dans les pays suivants\u00a0: BR, MX, ID, TH, VN, UK, DE, ES, FR, IN, US, PH, MY), mars\u00a02024<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>2<\/sup> Source\u00a0: \u00ab\u00a0Seasonal Holidays Study\u00a0\u00bb par YouGov (\u00e9tude en ligne command\u00e9e par Meta et men\u00e9e aupr\u00e8s de 17\u00a0906\u00a0acheteur\u00b7ses pendant les f\u00eates, \u00e2g\u00e9\u00b7es de\u00a018 \u00e0 64\u00a0ans et r\u00e9sidant dans les pays suivants\u00a0: Allemagne, Australie, Br\u00e9sil, Canada, Cor\u00e9e du Sud, \u00c9tats-Unis, France, Indon\u00e9sie, Japon, Mexique, Royaume-Uni, Su\u00e8de, Tha\u00eflande, Vietnam), d\u00e9cembre\u00a02023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personnaliser les parcours d\u2019achat complexes et stimuler la croissance de marque gr\u00e2ce aux messages<\/p>\n","protected":false},"author":0,"featured_media":10101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479],"tags":[],"class_list":["post-10100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messages-professionnels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment stimuler la croissance gr\u00e2ce aux messages professionnels, selon les personnes qui font des achats pour les f\u00eates | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ce qui pla\u00eet aux acheteur\u00b7ses dans les messages professionnels lors des ventes saisonni\u00e8res et comment tirer le meilleur parti de vos conversations pour atteindre vos objectifs commerciaux pendant les f\u00eates.\" \/>\n<meta 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