{"id":10192,"date":"2022-05-19T00:00:00","date_gmt":"2022-05-19T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/faciliter-les-premiers-pas-sur-whatsapp-des-entreprises-de-toutes-tailles\/"},"modified":"2026-04-18T18:16:40","modified_gmt":"2026-04-18T22:16:40","slug":"announcing-whatsapp-business","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/announcing-whatsapp-business\/","title":{"rendered":"Faciliter les premiers pas sur WhatsApp des entreprises de toutes tailles"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Partout dans le monde, WhatsApp est d\u00e9sormais l\u2019application id\u00e9ale pour les activit\u00e9s professionnelles. Qu\u2019il s\u2019agisse de petites boutiques ou de soci\u00e9t\u00e9s cot\u00e9es en bourse, les entreprises de toutes tailles comptent aujourd\u2019hui sur WhatsApp pour aider leur client\u00e8le.<\/p>\n\n<p class=\"wp-block-paragraph\">Tout comme WhatsApp a permis aux familles de communiquer gratuitement par-del\u00e0 les fronti\u00e8res, nous souhaitons que les difficult\u00e9s habituelles de communication avec les entreprises appartiennent au pass\u00e9. Nous d\u00e9sirons mettre fin aux attentes interminables au t\u00e9l\u00e9phone pour joindre un service, aux blocages sur des sites web en panne ou \u00e0 l\u2019envoi incertain d\u2019e-mails dans un processus opaque sans savoir s\u2019ils seront lus un jour.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c0 ce jour, nous avons aid\u00e9 des millions d\u2019entreprises gr\u00e2ce \u00e0 WhatsApp. La prochaine \u00e9tape consiste \u00e0 mettre l\u2019application \u00e0 la disposition de toutes les entreprises qui recherchent un moyen rapide, pratique et fiable de communiquer avec leur client\u00e8le.<\/p>\n\n<h4 id=\"ouverture-de-whatsapp-a-toutes-les-entreprises-et-a-lensemble-des-developpeurs-et-developpeuses-grace-a-une-nouvelle-api-basee-sur-le-cloud\" class=\"wp-block-heading\"><b>Ouverture de WhatsApp \u00e0 toutes les entreprises et \u00e0 l\u2019ensemble des d\u00e9veloppeurs et d\u00e9veloppeuses gr\u00e2ce \u00e0 une nouvelle API bas\u00e9e sur le cloud<\/b><\/h4>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d7e0db\" data-has-transparency=\"false\" style=\"--dominant-color: #d7e0db;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"718\" class=\"wp-image-1556 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Meta-for-devs-image-2.jpg\" alt=\"Tableau de bord Meta\u00a0for\u00a0Developers\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Meta-for-devs-image-2.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Meta-for-devs-image-2.jpg?resize=300,196 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Meta-for-devs-image-2.jpg?resize=768,501 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Meta-for-devs-image-2.jpg?resize=1024,668 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, nous franchissons une \u00e9tape importante en mettant WhatsApp \u00e0 la disposition des entreprises de toutes tailles \u00e0 travers le monde, gr\u00e2ce \u00e0 des services d\u2019h\u00e9bergement gratuits et s\u00e9curis\u00e9s dans le cloud fournis par Meta. Avec cette nouvelle API, le temps de d\u00e9marrage est pass\u00e9 de plusieurs mois \u00e0 quelques minutes. Les entreprises et les sp\u00e9cialistes du d\u00e9veloppement peuvent ainsi acc\u00e9der rapidement et facilement \u00e0 notre service, personnaliser directement leur exp\u00e9rience sur WhatsApp et r\u00e9pondre plus vite \u00e0 leur client\u00e8le. Ces services permettront \u00e9galement \u00e0 nos partenaires d\u2019\u00e9liminer des d\u00e9penses co\u00fbteuses en serveurs et leur offriront un acc\u00e8s instantan\u00e9 \u00e0 de nouvelles fonctionnalit\u00e9s. Les entreprises peuvent <![CDATA[<a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/getting-started\/signing-up\"><u>]]>s\u2019inscrire directement<![CDATA[<\/u><\/a>]]> ou faire appel \u00e0 l\u2019un de nos <![CDATA[<a href=\"https:\/\/www.facebook.com\/business\/partner-directory\/search?solution_type=messaging&#038;platforms=whatsapp\"><u>]]>fournisseurs de solutions professionnelles<![CDATA[<\/u><\/a>]]> pour commencer.<\/p>\n\n<h4 id=\"nouvelles-fonctionnalites-dans-lapplication-whatsapp-business-pour-les-entreprises-a-la-croissance-rapide\" class=\"wp-block-heading\"><b>Nouvelles fonctionnalit\u00e9s dans l\u2019application WhatsApp\u00a0Business pour les entreprises \u00e0 la croissance rapide<\/b><\/h4>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"bfcbc7\" data-has-transparency=\"false\" style=\"--dominant-color: #bfcbc7;\" loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1306\" class=\"wp-image-1628 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/New-feaures-in-the-WhatsApp-Business-App-Image-3.jpg\" alt=\"Nouvelles fonctionnalit\u00e9s dans l\u2019application WhatsApp\u00a0Business\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/New-feaures-in-the-WhatsApp-Business-App-Image-3.jpg 2000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/New-feaures-in-the-WhatsApp-Business-App-Image-3.jpg?resize=300,196 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/New-feaures-in-the-WhatsApp-Business-App-Image-3.jpg?resize=768,502 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/New-feaures-in-the-WhatsApp-Business-App-Image-3.jpg?resize=1024,669 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/New-feaures-in-the-WhatsApp-Business-App-Image-3.jpg?resize=1536,1003 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Au fil des ann\u00e9es, nous avons eu la chance d\u2019observer de quelle mani\u00e8re les petites entreprises qui utilisent WhatsApp se d\u00e9veloppent, et nous souhaitons d\u00e9sormais les soutenir gr\u00e2ce \u00e0 de nouveaux outils. Nous pensons que certaines voudront passer \u00e0 l\u2019API bas\u00e9e sur le cloud, mais que beaucoup continueront \u00e0 se servir de l\u2019application WhatsApp Business. Nous travaillons \u00e9galement sur des fonctionnalit\u00e9s avanc\u00e9es pour aider ces entreprises \u00e0 piloter leurs op\u00e9rations lorsqu\u2019elles prennent de l\u2019ampleur et \u00e0 d\u00e9velopper leur marque en ligne, avec notamment la possibilit\u00e9 de g\u00e9rer les discussions sur un maximum de 10\u00a0appareils pour mieux traiter les demandes. Nous pr\u00e9voyons, en outre, de nouveaux liens WhatsApp personnalisables de type \u00ab\u00a0cliquer pour discuter\u00a0\u00bb pour que les entreprises puissent attirer une client\u00e8le en affirmant leur pr\u00e9sence en ligne. Ils devraient \u00eatre propos\u00e9s en tant que fonctionnalit\u00e9s optionnelles payantes dans le cadre d\u2019un nouveau service Premium dans l\u2019application WhatsApp Business. Nous vous communiquerons prochainement des informations plus d\u00e9taill\u00e9es \u00e0 ce sujet.<br><\/p>\n\n<p class=\"wp-block-paragraph\">Ces nouvelles fa\u00e7ons de soutenir les entreprises ne changent en rien notre volont\u00e9 de favoriser les conversations entre les entreprises et le public. La client\u00e8le choisit avec quelles entreprises elle souhaite discuter, et les entreprises ne peuvent pas envoyer de messages \u00e0 des particuliers tant qu\u2019ils n\u2019ont pas demand\u00e9 \u00e0 \u00eatre contact\u00e9s.<br><\/p>\n\n<p class=\"wp-block-paragraph\">Nous esp\u00e9rons que cette possibilit\u00e9 de discuter avec vos entreprises pr\u00e9f\u00e9r\u00e9es sur WhatsApp vous plaira, et il nous tarde de d\u00e9couvrir comment de nouvelles entreprises se construisent, se d\u00e9veloppent et prosp\u00e8rent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme WhatsApp\u00a0Business est \u00e0 la disposition des entreprises de toutes tailles \u00e0 travers le monde, gr\u00e2ce \u00e0 des services d\u2019h\u00e9bergement gratuits et s\u00e9curis\u00e9s dans le cloud fournis par Meta.<\/p>\n","protected":false},"author":0,"featured_media":10193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[],"class_list":["post-10192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Faciliter les premiers pas des entreprises sur WhatsApp | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"La plateforme WhatsApp\u00a0Business est \u00e0 la disposition des entreprises de toutes tailles \u00e0 travers le monde, gr\u00e2ce \u00e0 des services d\u2019h\u00e9bergement gratuits et s\u00e9curis\u00e9s dans le cloud fournis par Meta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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