{"id":10211,"date":"2025-03-17T00:00:00","date_gmt":"2025-03-17T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/lapplication-whatsapp-business-fait-peau-neuve\/"},"modified":"2026-04-30T02:48:42","modified_gmt":"2026-04-30T06:48:42","slug":"whatsapp-business-app-gets-a-new-icon","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/whatsapp-business-app-gets-a-new-icon\/","title":{"rendered":"L\u2019application WhatsApp\u00a0Business fait peau neuve"},"content":{"rendered":"\n<h2 id=\"lapplication-whatsapp-business-fait-peau-neuve\" class=\"wp-block-heading\">L\u2019application WhatsApp\u00a0Business fait peau neuve<\/h2>\n\n<p class=\"wp-block-paragraph\">Des millions d\u2019entreprises utilisent l\u2019application WhatsApp\u00a0Business chaque jour pour travailler plus intelligemment, tisser des liens plus forts et se d\u00e9velopper. Nous avons mise \u00e0 jour l\u2019ic\u00f4ne de l\u2019application WhatsApp\u00a0Business pour mieux refl\u00e9ter notre pr\u00e9sence et notre soutien aux petites et moyennes entreprises \u00e0 l\u2019\u00e9chelle mondiale. Cette ic\u00f4ne est un pas de g\u00e9ant\u00a0: elle inspire le potentiel, le professionnalisme et la confiance, des valeurs essentielles pour les entreprises sur WhatsApp.<\/p>\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video presentation of the before and after updates of the whatsapp icon\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessAppIconUpdate_TheToolsYouKnowAndLove_Video&quot;}\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/03\/A-video-presentation-of-the-before-and-after-updates-of-the-whatsapp-icon.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<h2 id=\"des-outils-que-vous-connaissez-et-que-vous-appreciez\" class=\"wp-block-heading\">Des outils que vous connaissez et que vous appr\u00e9ciez<\/h2>\n\n<p class=\"wp-block-paragraph\">Cette modification s\u2019inscrit dans le cadre de nos efforts continus pour offrir une exp\u00e9rience personnalis\u00e9e aux utilisateur\u00b7ices professionnel\u00b7les. Notre lien avec la marque\u00a0WhatsApp est n\u00e9anmoins pr\u00e9serv\u00e9. L\u2019application WhatsApp\u00a0Business continue d\u2019aider les entreprises \u00e0 s\u2019organiser avec des fonctionnalit\u00e9s telles que les <![CDATA[<a href=\"https:\/\/faq.whatsapp.com\/2565868990219715\/?locale=en_US&#038;cms_platform=android\">]]>messages d\u2019absence<![CDATA[<\/a>]]>, les <![CDATA[<a href=\"https:\/\/faq.whatsapp.com\/1791149784551042\/?locale=en_US&#038;cms_platform=android\">]]>r\u00e9ponses rapides<![CDATA[<\/a>]]> et les <![CDATA[<a href=\"https:\/\/faq.whatsapp.com\/3398508707096369\/?locale=en_US&#038;cms_platform=android\">]]>\u00e9tiquettes<![CDATA[<\/a>]]>, \u00e0 toucher facilement une nouvelle client\u00e8le gr\u00e2ce \u00e0 la <![CDATA[<a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/ads-that-click-to-whatsapp\/\">]]>cr\u00e9ation de publicit\u00e9s<![CDATA[<\/a>]]> dans l\u2019application, et \u00e0 pr\u00e9senter leurs produits et services via leur <![CDATA[<a href=\"https:\/\/faq.whatsapp.com\/405903568419894\/?locale=en_US\" data-creative-detail=\"WAHelpCenter_Catalog_TheToolsYouKnowAndLove_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WAHelpCenter_Catalog_TheToolsYouKnowAndLove_InlineLink&quot;}\">]]>catalogue<![CDATA[<\/a>]]> pour stimuler les ventes.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/a-device-screenshot-example-of-downloading-whatsap.webp\" alt=\"Capture d\u2019\u00e9cran d\u2019un appareil sur lequel l\u2019application WhatsApp\u00a0Business est en cours de t\u00e9l\u00e9chargement depuis le Google\u00a0Play\u00a0Store\"\/><\/figure>\n\n<h2 id=\"renforcer-la-marque-soutenir-la-reussite-de-lentreprise\" class=\"wp-block-heading\">Renforcer la marque, soutenir la r\u00e9ussite de l\u2019entreprise<\/h2>\n\n<p class=\"wp-block-paragraph\">La nouvelle ic\u00f4ne est bas\u00e9e sur l\u2019ic\u00f4ne classique de WhatsApp, mais avec une touche de fra\u00eecheur. Elle sera bient\u00f4t d\u00e9ploy\u00e9e dans le Google\u00a0Play\u00a0Store, l\u2019App\u00a0Store d\u2019Apple, dans l\u2019application, sur notre site\u00a0Web et plus encore.<\/p>\n\n<p class=\"wp-block-paragraph\">En harmonisant l\u2019exp\u00e9rience visuelle sur WhatsApp\u00a0Business, nous souhaitons aider les entreprises \u00e0 trouver et utiliser plus facilement les bons outils pour atteindre leurs objectifs.<\/p>\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez notre nouvelle ic\u00f4ne et lancez-vous d\u00e8s maintenant avec WhatsApp\u00a0Business\u00a0!<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;cta_button&quot;,&quot;creative_detail&quot;:&quot;BusinessApp_DownloadWhatsAppBusinessApp_ColorCard_CTALink&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/products\/business-app\/\">T\u00e9l\u00e9charger l\u2019application WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nous avons mise \u00e0 jour l\u2019ic\u00f4ne de l\u2019application WhatsApp\u00a0Business pour mieux repr\u00e9senter notre communaut\u00e9 mondiale de petites et moyennes entreprises. Cette ic\u00f4ne est un pas de g\u00e9ant\u00a0: elle inspire le potentiel, le professionnalisme et la confiance, des valeurs essentielles pour les entreprises sur WhatsApp.<\/p>\n","protected":false},"author":13,"featured_media":10213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[480],"tags":[],"class_list":["post-10211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2019ic\u00f4ne de l\u2019application WhatsApp\u00a0Business fait peau neuve<\/title>\n<meta name=\"description\" content=\"Nous avons mise \u00e0 jour l\u2019ic\u00f4ne de l\u2019application WhatsApp\u00a0Business pour mieux repr\u00e9senter notre communaut\u00e9 mondiale de petites et moyennes entreprises. 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