{"id":10308,"date":"2025-05-13T00:00:00","date_gmt":"2025-05-13T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/7-facons-de-developper-votre-entreprise-avec-whatsapp-pendant-diwali-le-black-friday-et-les-autres-evenements-promotionnels-de-lannee\/"},"modified":"2026-04-30T02:51:23","modified_gmt":"2026-04-30T06:51:23","slug":"7-strategies-holiday-festive-sales-business-growth","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/7-strategies-holiday-festive-sales-business-growth\/","title":{"rendered":"7\u00a0fa\u00e7ons de d\u00e9velopper votre entreprise avec WhatsApp pendant Diwali, le Black\u00a0Friday et les autres \u00e9v\u00e9nements promotionnels de l\u2019ann\u00e9e"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les ventes saisonni\u00e8res repr\u00e9sentent une opportunit\u00e9 int\u00e9ressante pour les entreprises d\u2019e-commerce et de vente au d\u00e9tail. Elles peuvent tirer davantage parti des conversations en stimulant la croissance gr\u00e2ce aux messages professionnels tout au long du cycle de vie de la client\u00e8le.<\/p>\n\n<p class=\"wp-block-paragraph\">Que vous planifiiez des promotions pour Diwali ou la fin de la saison des ventes en Inde, ou que vous \u00e9laboriez une strat\u00e9gie pour le Black\u00a0Friday ou la f\u00eate des c\u00e9libataires sur des march\u00e9s du monde entier, WhatsApp peut vous aider \u00e0 d\u00e9velopper votre activit\u00e9 de plusieurs mani\u00e8res.<\/p>\n\n<h2 id=\"pourquoi-utiliser-whatsapp-pour-diwali-le-black-friday-et-les-ventes-festives\" class=\"wp-block-heading\">Pourquoi utiliser WhatsApp pour Diwali, le Black\u00a0Friday et les ventes festives\u00a0?<\/h2>\n\n<p class=\"wp-block-paragraph\">Alors que la client\u00e8le intensifie ses achats \u00e0 l\u2019occasion de Diwali, du Black\u00a0Friday et d\u2019autres \u00e9v\u00e8nements promotionnels saisonniers, 66\u00a0% des acheteur\u00b7ses en APAC d\u00e9clarent passer plus de temps en ligne \u00e0 cette p\u00e9riode de l\u2019ann\u00e9e.<sup>1<\/sup> Cela signifie qu\u2019ils et elles sont plus actif\u00b7ves sur les plateformes Meta telles que Facebook, Instagram et WhatsApp, qui, selon 58\u00a0% des acheteur\u00b7ses dans le monde, sont susceptibles d\u2019influencer leurs d\u00e9cisions d\u2019achat<sup>1<\/sup>.<\/p>\n\n<p class=\"wp-block-paragraph\">En 2024, 72\u00a0% des acheteur\u00b7ses de la r\u00e9gion APAC ont attendu les \u00e9v\u00e8nements de promotions pour acheter les articles dont elles et ils avaient besoin. Ce constat s\u2019accompagne d\u2019une tendance \u00e0 l\u2019envoi de messages aux entreprises, qui concerne d\u00e9sormais de plus en plus d\u2019acheteur\u00b7ses.<sup>1<\/sup> 57\u00a0% des acheteur\u00b7ses de la r\u00e9gion APAC ont d\u00e9clar\u00e9 avoir communiqu\u00e9 par messages avec une entreprise \u00e0 l\u2019occasion des promotions lors de f\u00eates.<sup>1<\/sup><\/p>\n\n<h2 id=\"7-facons-dont-whatsapp-peut-stimuler-la-croissance-de-votre-entreprise-pendant-les-ventes-saisonnieres-a-forte-valeur-ajoutee\" class=\"wp-block-heading\">7\u00a0fa\u00e7ons dont WhatsApp peut stimuler la croissance de votre entreprise pendant les ventes saisonni\u00e8res \u00e0 forte valeur ajout\u00e9e<\/h2>\n\n<p class=\"wp-block-paragraph\">Pour toucher votre client\u00e8le l\u00e0 o\u00f9 elle passe du temps en ligne lors des p\u00e9riodes de ventes cl\u00e9s de l\u2019ann\u00e9e, d\u00e9couvrons comment WhatsApp peut vous aider \u00e0 maximiser votre croissance \u00e0 chaque \u00e9tape du processus.<\/p>\n\n<h3 id=\"1-generer-de-nouveaux-prospects-trouvez-les-bons-prospects-et-interagissez-avec-eux\" class=\"wp-block-heading\">1. G\u00e9n\u00e9rer de nouveaux prospects\u00a0: trouvez les bons prospects et interagissez avec eux<\/h3>\n\n<p class=\"wp-block-paragraph\">Pour trouver une nouvelle client\u00e8le et augmenter vos ventes, vous devez d\u2019abord tisser des liens. Gr\u00e2ce aux <a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/ads-that-click-to-whatsapp\/\">publicit\u00e9s clic vers WhatsApp<\/a>, vous pouvez toucher les bons prospects sur Facebook ou Instagram et entamer une conversation sur WhatsApp.<\/p>\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez touch\u00e9 votre audience cible gr\u00e2ce aux publicit\u00e9s, les possibilit\u00e9s de gestion et de conversion des prospects par le biais des conversations sont pratiquement infinies. Un partenaire de messagerie professionnelle peut vous aider \u00e0 cr\u00e9er des exp\u00e9riences de g\u00e9n\u00e9ration de prospects dans des fils de discussion interactifs\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Envoyer des coupons personnalis\u00e9s<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Cr\u00e9ation d\u2019exp\u00e9riences de questions\/r\u00e9ponses pour obtenir des coordonn\u00e9es pertinentes et qualifier des prospects<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Cr\u00e9ation de formulaires personnalis\u00e9s pour la g\u00e9n\u00e9ration de prospects avec <a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/whatsapp-flows\/\" data-creative-detail=\"WhatsAppFlows_WhatsAppFlows_GenerateNewLeads_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WhatsAppFlows_WhatsAppFlows_GenerateNewLeads_InlineLink&quot;}\">WhatsApp\u00a0Flows<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Obtenir le consentement de la client\u00e8le pour envoyer des <a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/conversation-categories\/marketing\/\">messages marketing<\/a> contenant des promotions ou des <a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/order-status-messages-whatsapp-automation-seasonal-sales\/\">messages utilitaires<\/a> contenant des informations sur les commandes<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Quelle que soit l\u2019exp\u00e9rience que vous proposez dans les fils de discussion, WhatsApp peut vous aider \u00e0 cr\u00e9er des parcours de messagerie qui attirent une client\u00e8le potentielle plus vaste pour les ventes saisonni\u00e8res les plus actives et m\u00eame apr\u00e8s.<\/p>\n\n<p class=\"wp-block-paragraph\">Voici \u00e0 quoi pourrait ressembler un parcours de messagerie pour la g\u00e9n\u00e9ration et la qualification de prospects \u00e0 l\u2019aide d\u2019un formulaire personnalis\u00e9 WhatsApp\u00a0Flows.<\/p>\n\n<div class=\"splide is-variation-default wp-block-tenup-carousel\" data-wp-interactive=\"tenup\/carousel\" data-wp-context=\"{&quot;variation&quot;:&quot;default&quot;,&quot;options&quot;:{&quot;type&quot;:&quot;loop&quot;}}\" data-wp-init=\"actions.init\" data-wp-run=\"callbacks.maybeReInitialize\">\n\t<div class=\"splide__track\">\n\t\t<div class=\"wp-block-tenup-carousel__inner-container splide__list\">\n\t\t\t\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"cdccca\" data-has-transparency=\"false\" style=\"--dominant-color: #cdccca;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.1.jpg\" alt=\"Interface d\u2019utilisation montrant la cr\u00e9ation d\u2019un parcours de messages sur WhatsApp\" class=\"wp-image-1043 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.1.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.1.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.1.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"efefed\" data-has-transparency=\"false\" style=\"--dominant-color: #efefed;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.2.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp montrant la cr\u00e9ation de parcours de messages\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1044 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.2.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.2.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.2.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"edeee9\" data-has-transparency=\"false\" style=\"--dominant-color: #edeee9;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.3.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp montrant la cr\u00e9ation de parcours de messages\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1045 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.3.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.3.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.3.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"ecefed\" data-has-transparency=\"false\" style=\"--dominant-color: #ecefed;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.4.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp montrant la cr\u00e9ation de parcours de messages\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1046 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.4.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.4.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.4.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"ebefed\" data-has-transparency=\"false\" style=\"--dominant-color: #ebefed;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.5.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp montrant la cr\u00e9ation de parcours de messages\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1047 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.5.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.5.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.5.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"eff0ec\" data-has-transparency=\"false\" style=\"--dominant-color: #eff0ec;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.6.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp montrant la cr\u00e9ation de parcours de messages\u00a0: point de conversion\" class=\"wp-image-1048 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.6.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.6.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-1.6.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-tenup-carousel__controls\">\n\t\t\t\t<div class=\"wp-block-tenup-carousel__navigation splide__arrows\">\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--previous splide__arrow splide__arrow--prev\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tPrevious\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m16 20.52 1.054-1.053-2.71-2.71h6.413v-1.513h-6.413l2.71-2.71L16 11.48 11.48 16zm.003 8.147q-2.608 0-4.914-.998a12.9 12.9 0 0 1-4.033-2.723 12.9 12.9 0 0 1-2.725-4.032 12.2 12.2 0 0 1-.998-4.912q0-2.628.998-4.94a12.7 12.7 0 0 1 2.723-4.023 13 13 0 0 1 4.032-2.708 12.2 12.2 0 0 1 4.912-.998q2.628 0 4.94.998a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.708 4.02q.998 2.313.998 4.94 0 2.607-.998 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.02 2.725q-2.312.998-4.94.998M16 27.154q4.657 0 7.905-3.26 3.249-3.258 3.249-7.894 0-4.657-3.249-7.905T16 4.846q-4.635 0-7.895 3.249T4.846 16q0 4.635 3.26 7.895 3.258 3.259 7.894 3.259\"\/><\/svg>\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--next splide__arrow splide__arrow--next\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tNext\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m15.999 20.52 4.52-4.52-4.52-4.52-1.054 1.053 2.71 2.71h-6.413v1.513h6.413l-2.71 2.71zM16 28.666q-2.607 0-4.913-.997a12.9 12.9 0 0 1-4.033-2.724 12.9 12.9 0 0 1-2.725-4.031 12.2 12.2 0 0 1-.998-4.912q0-2.628.997-4.94a12.7 12.7 0 0 1 2.724-4.023 13 13 0 0 1 4.031-2.708 12.2 12.2 0 0 1 4.912-.998q2.629 0 4.94.997a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.709 4.021q.997 2.312.997 4.94 0 2.607-.997 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.021 2.725q-2.31.997-4.939.997m-.002-1.513q4.656 0 7.905-3.258 3.249-3.26 3.248-7.895 0-4.657-3.248-7.905t-7.905-3.249q-4.637 0-7.895 3.249Q4.844 11.342 4.845 16q0 4.635 3.259 7.895 3.258 3.258 7.895 3.258\"\/><\/svg>\t\t\t<\/button>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n<h3 id=\"2-diffusez-des-promotions-performantes-augmentez-les-ventes-avec-des-offres-personnalisees-pour-la-clientele\" class=\"wp-block-heading\">2. Diffusez des promotions performantes\u00a0: augmentez les ventes avec des offres personnalis\u00e9es pour la client\u00e8le.<\/h3>\n\n<p class=\"wp-block-paragraph\">Lorsque la client\u00e8le recherche activement des bonnes affaires pour elle-m\u00eame ou pour d\u2019autres personnes, les promotions peuvent vous aider \u00e0 tirer parti de l\u2019augmentation des d\u00e9penses des consommateur\u00b7ices pour booster vos ventes et vos revenus.<\/p>\n\n<p class=\"wp-block-paragraph\">Une fois qu\u2019une personne a accept\u00e9 de recevoir des communications de votre entreprise sur WhatsApp, vous pouvez lui envoyer des <a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/conversation-categories\/marketing\/\">messages marketing<\/a> pour lui proposer des coupons personnalis\u00e9s ou des offres sp\u00e9ciales. Les partenaires de messagerie professionnelle peuvent vous aider \u00e0 faire passer votre strat\u00e9gie de promotion \u00e0 la vitesse sup\u00e9rieure gr\u00e2ce \u00e0 des exp\u00e9riences de discussion qui mettent en avant des catalogues produits ou des bots de discussion pour encourager la conversion des acheteur\u00b7ses.<\/p>\n\n<p class=\"wp-block-paragraph\">Voici un exemple de ce qui est possible.<\/p>\n\n<div class=\"splide is-variation-default wp-block-tenup-carousel\" data-wp-interactive=\"tenup\/carousel\" data-wp-context=\"{&quot;variation&quot;:&quot;default&quot;,&quot;options&quot;:{&quot;type&quot;:&quot;loop&quot;}}\" data-wp-init=\"actions.init\" data-wp-run=\"callbacks.maybeReInitialize\">\n\t<div class=\"splide__track\">\n\t\t<div class=\"wp-block-tenup-carousel__inner-container splide__list\">\n\t\t\t\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"e5dfe3\" data-has-transparency=\"false\" style=\"--dominant-color: #e5dfe3;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_1.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp diffusant des promotions performantes - point d\u2019entr\u00e9e\" class=\"wp-image-1049 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_1.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_1.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_1.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"eff2ee\" data-has-transparency=\"false\" style=\"--dominant-color: #eff2ee;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_2.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp diffusant des promotions performantes\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1050 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_2.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_2.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_2.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"ebedeb\" data-has-transparency=\"false\" style=\"--dominant-color: #ebedeb;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_3.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp diffusant des promotions performantes\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1051 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_3.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_3.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_3.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"e9ebe7\" data-has-transparency=\"false\" style=\"--dominant-color: #e9ebe7;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_4.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp diffusant des promotions performantes\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1052 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_4.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_4.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_4.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"e9ebe6\" data-has-transparency=\"false\" style=\"--dominant-color: #e9ebe6;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_5.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp diffusant des promotions performantes\u00a0: point de conversion\" class=\"wp-image-1053 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_5.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_5.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-2_5.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-tenup-carousel__controls\">\n\t\t\t\t<div class=\"wp-block-tenup-carousel__navigation splide__arrows\">\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--previous splide__arrow splide__arrow--prev\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tPrevious\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m16 20.52 1.054-1.053-2.71-2.71h6.413v-1.513h-6.413l2.71-2.71L16 11.48 11.48 16zm.003 8.147q-2.608 0-4.914-.998a12.9 12.9 0 0 1-4.033-2.723 12.9 12.9 0 0 1-2.725-4.032 12.2 12.2 0 0 1-.998-4.912q0-2.628.998-4.94a12.7 12.7 0 0 1 2.723-4.023 13 13 0 0 1 4.032-2.708 12.2 12.2 0 0 1 4.912-.998q2.628 0 4.94.998a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.708 4.02q.998 2.313.998 4.94 0 2.607-.998 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.02 2.725q-2.312.998-4.94.998M16 27.154q4.657 0 7.905-3.26 3.249-3.258 3.249-7.894 0-4.657-3.249-7.905T16 4.846q-4.635 0-7.895 3.249T4.846 16q0 4.635 3.26 7.895 3.258 3.259 7.894 3.259\"\/><\/svg>\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--next splide__arrow splide__arrow--next\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tNext\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m15.999 20.52 4.52-4.52-4.52-4.52-1.054 1.053 2.71 2.71h-6.413v1.513h6.413l-2.71 2.71zM16 28.666q-2.607 0-4.913-.997a12.9 12.9 0 0 1-4.033-2.724 12.9 12.9 0 0 1-2.725-4.031 12.2 12.2 0 0 1-.998-4.912q0-2.628.997-4.94a12.7 12.7 0 0 1 2.724-4.023 13 13 0 0 1 4.031-2.708 12.2 12.2 0 0 1 4.912-.998q2.629 0 4.94.997a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.709 4.021q.997 2.312.997 4.94 0 2.607-.997 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.021 2.725q-2.31.997-4.939.997m-.002-1.513q4.656 0 7.905-3.258 3.249-3.26 3.248-7.895 0-4.657-3.248-7.905t-7.905-3.249q-4.637 0-7.895 3.249Q4.844 11.342 4.845 16q0 4.635 3.259 7.895 3.258 3.258 7.895 3.258\"\/><\/svg>\t\t\t<\/button>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n<h3 id=\"3-proposer-une-experience-dachat-sur-conseil-facilitez-la-vente-de-produits-et-services-a-forte-consideration\" class=\"wp-block-heading\">3. Proposer une exp\u00e9rience d\u2019achat sur conseil\u00a0: facilitez la vente de produits et services \u00e0 forte consid\u00e9ration<\/h3>\n\n<p class=\"wp-block-paragraph\">Cette attente est particuli\u00e8rement forte lors des p\u00e9riodes de fortes ventes, comme pour Diwali. La client\u00e8le cherche \u00e0 \u00eatre servie avec attention et \u00e0 obtenir des r\u00e9ponses \u00e0 toutes ses questions. C\u2019est particuli\u00e8rement vrai pour les produits et services \u00e0 forte valeur ou qui n\u00e9cessitent une longue r\u00e9flexion avant achat.<\/p>\n\n<p class=\"wp-block-paragraph\">Une vente consultative qui demande beaucoup d\u2019interaction n\u00e9cessite d\u2019\u00e9tablir un rapport de confiance avec la client\u00e8le, de comprendre ses besoins et de l\u2019orienter pour la transformer en acheteurs. La cr\u00e9ation de parcours de messagerie ax\u00e9s sur le service sur WhatsApp peut vous aider \u00e0 le faire.<\/p>\n\n<p class=\"wp-block-paragraph\">Pour les ventes \u00e0 forte consid\u00e9ration, le tout repose sur une exp\u00e9rience client\u00e8le personnalis\u00e9e. Gr\u00e2ce \u00e0 des agent\u00b7es humain\u00b7es ou \u00e0 des chatbots, les entreprises peuvent conna\u00eetre les pr\u00e9f\u00e9rences de la client\u00e8le, fournir des recommandations de produits sur mesure et faciliter le paiement dans la discussion<sup>2<\/sup> ou sur un autre canal.<\/p>\n\n<p class=\"wp-block-paragraph\">Examinons un parcours de vente consultative potentielle pour guider votre client\u00e8le de la d\u00e9couverte \u00e0 l\u2019achat.<\/p>\n\n<div class=\"splide is-variation-default wp-block-tenup-carousel\" data-wp-interactive=\"tenup\/carousel\" data-wp-context=\"{&quot;variation&quot;:&quot;default&quot;,&quot;options&quot;:{&quot;type&quot;:&quot;loop&quot;}}\" data-wp-init=\"actions.init\" data-wp-run=\"callbacks.maybeReInitialize\">\n\t<div class=\"splide__track\">\n\t\t<div class=\"wp-block-tenup-carousel__inner-container splide__list\">\n\t\t\t\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"d8d6d6\" data-has-transparency=\"false\" style=\"--dominant-color: #d8d6d6;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_1.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp offrant une exp\u00e9rience d\u2019achat consultative\u00a0: point d\u2019entr\u00e9e\" class=\"wp-image-1054 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_1.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_1.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_1.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"eef0ec\" data-has-transparency=\"false\" style=\"--dominant-color: #eef0ec;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_2.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp offrant une exp\u00e9rience d\u2019achat consultative\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1055 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_2.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_2.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_2.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"999fb8\" data-has-transparency=\"false\" style=\"--dominant-color: #999fb8;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_3.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp offrant une exp\u00e9rience d\u2019achat consultative\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1056 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_3.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_3.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_3.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"e8e8e5\" data-has-transparency=\"false\" style=\"--dominant-color: #e8e8e5;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_4.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp offrant une exp\u00e9rience d\u2019achat consultative\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1057 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_4.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_4.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_4.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"e6e8e4\" data-has-transparency=\"false\" style=\"--dominant-color: #e6e8e4;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_5.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp offrant une exp\u00e9rience d\u2019achat consultative\u00a0: point de conversion\" class=\"wp-image-1058 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_5.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_5.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-3_5.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-tenup-carousel__controls\">\n\t\t\t\t<div class=\"wp-block-tenup-carousel__navigation splide__arrows\">\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--previous splide__arrow splide__arrow--prev\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tPrevious\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m16 20.52 1.054-1.053-2.71-2.71h6.413v-1.513h-6.413l2.71-2.71L16 11.48 11.48 16zm.003 8.147q-2.608 0-4.914-.998a12.9 12.9 0 0 1-4.033-2.723 12.9 12.9 0 0 1-2.725-4.032 12.2 12.2 0 0 1-.998-4.912q0-2.628.998-4.94a12.7 12.7 0 0 1 2.723-4.023 13 13 0 0 1 4.032-2.708 12.2 12.2 0 0 1 4.912-.998q2.628 0 4.94.998a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.708 4.02q.998 2.313.998 4.94 0 2.607-.998 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.02 2.725q-2.312.998-4.94.998M16 27.154q4.657 0 7.905-3.26 3.249-3.258 3.249-7.894 0-4.657-3.249-7.905T16 4.846q-4.635 0-7.895 3.249T4.846 16q0 4.635 3.26 7.895 3.258 3.259 7.894 3.259\"\/><\/svg>\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--next splide__arrow splide__arrow--next\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tNext\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m15.999 20.52 4.52-4.52-4.52-4.52-1.054 1.053 2.71 2.71h-6.413v1.513h6.413l-2.71 2.71zM16 28.666q-2.607 0-4.913-.997a12.9 12.9 0 0 1-4.033-2.724 12.9 12.9 0 0 1-2.725-4.031 12.2 12.2 0 0 1-.998-4.912q0-2.628.997-4.94a12.7 12.7 0 0 1 2.724-4.023 13 13 0 0 1 4.031-2.708 12.2 12.2 0 0 1 4.912-.998q2.629 0 4.94.997a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.709 4.021q.997 2.312.997 4.94 0 2.607-.997 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.021 2.725q-2.31.997-4.939.997m-.002-1.513q4.656 0 7.905-3.258 3.249-3.26 3.248-7.895 0-4.657-3.248-7.905t-7.905-3.249q-4.637 0-7.895 3.249Q4.844 11.342 4.845 16q0 4.635 3.259 7.895 3.258 3.258 7.895 3.258\"\/><\/svg>\t\t\t<\/button>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n<h3 id=\"4-stimuler-le-commerce-en-ligne-et-hors-ligne-augmenter-le-trafic-en-point-de-vente-et-faciliter-les-achats-sur-plusieurs-canaux\" class=\"wp-block-heading\">4. Stimuler le commerce en ligne et hors ligne\u00a0: augmenter le trafic en point de vente et faciliter les achats sur plusieurs canaux<\/h3>\n\n<p class=\"wp-block-paragraph\">Pour les entreprises qui disposent d\u2019un emplacement physique, qu\u2019il s\u2019agisse d\u2019une boutique de vente au d\u00e9tail ou d\u2019un salon qui re\u00e7oit beaucoup de visites lors des grandes occasions, il est essentiel d\u2019attirer la client\u00e8le pour augmenter les revenus.<\/p>\n\n<p class=\"wp-block-paragraph\">Pour augmenter le trafic en point de vente et les ventes hors ligne, commencez par \u00e9tablir de nouvelles connexions en ligne via <a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/ads-that-click-to-whatsapp\/\">les publicit\u00e9s clic vers WhatsApp<\/a> ou relancez les contacts existants sur WhatsApp avec des <a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/conversation-categories\/marketing\/\">messages marketing<\/a> pertinents.<\/p>\n\n<p class=\"wp-block-paragraph\">Adaptez ensuite l\u2019exp\u00e9rience dans le fil de discussion pour g\u00e9n\u00e9rer des conversions en personne. Par exemple, un\u00b7e vendeur\u00b7se pourrait r\u00e9server des consultations de shopping en magasin gr\u00e2ce \u00e0 <a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/whatsapp-flows\/\" data-creative-detail=\"WhatsAppFlows_WhatsAppFlows_GenerateNewLeads_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WhatsAppFlows_WhatsAppFlows_GenerateNewLeads_InlineLink&quot;}\">WhatsApp Flows<\/a>, ou envoyer des <a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/order-status-messages-whatsapp-automation-seasonal-sales\/\">notifications automatis\u00e9es sur le statut des commandes<\/a> en utilisant des messages utilitaires pour rappeler \u00e0 sa client\u00e8le ses commandes \u00e0 retirer en magasin.<\/p>\n\n<p class=\"wp-block-paragraph\">Voici un exemple concret.<\/p>\n\n<div class=\"splide is-variation-default wp-block-tenup-carousel\" data-wp-interactive=\"tenup\/carousel\" data-wp-context=\"{&quot;variation&quot;:&quot;default&quot;,&quot;options&quot;:{&quot;type&quot;:&quot;loop&quot;}}\" data-wp-init=\"actions.init\" data-wp-run=\"callbacks.maybeReInitialize\">\n\t<div class=\"splide__track\">\n\t\t<div class=\"wp-block-tenup-carousel__inner-container splide__list\">\n\t\t\t\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"e9e8ea\" data-has-transparency=\"false\" style=\"--dominant-color: #e9e8ea;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_1.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp montrant le passage du commerce en ligne au commerce hors ligne - point d\u2019entr\u00e9e\" class=\"wp-image-1059 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_1.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_1.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_1.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"eef0ec\" data-has-transparency=\"false\" style=\"--dominant-color: #eef0ec;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_2.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp montrant le passage du commerce en ligne au commerce hors ligne\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1060 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_2.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_2.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_2.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"e2e4e3\" data-has-transparency=\"false\" style=\"--dominant-color: #e2e4e3;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1340\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_3.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp montrant le passage du commerce en ligne au commerce hors ligne\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1061 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_3.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_3.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_3.jpg?resize=768,858 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_3.jpg?resize=917,1024 917w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"eef1f0\" data-has-transparency=\"false\" style=\"--dominant-color: #eef1f0;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1340\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_4.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp montrant le passage du commerce en ligne au commerce hors ligne\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1062 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_4.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_4.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_4.jpg?resize=768,858 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_4.jpg?resize=917,1024 917w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"f0f2ef\" data-has-transparency=\"false\" style=\"--dominant-color: #f0f2ef;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_5.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp montrant le passage du commerce en ligne au commerce hors ligne\u00a0: point de conversion\" class=\"wp-image-1063 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_5.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_5.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-4_5.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-tenup-carousel__controls\">\n\t\t\t\t<div class=\"wp-block-tenup-carousel__navigation splide__arrows\">\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--previous splide__arrow splide__arrow--prev\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tPrevious\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m16 20.52 1.054-1.053-2.71-2.71h6.413v-1.513h-6.413l2.71-2.71L16 11.48 11.48 16zm.003 8.147q-2.608 0-4.914-.998a12.9 12.9 0 0 1-4.033-2.723 12.9 12.9 0 0 1-2.725-4.032 12.2 12.2 0 0 1-.998-4.912q0-2.628.998-4.94a12.7 12.7 0 0 1 2.723-4.023 13 13 0 0 1 4.032-2.708 12.2 12.2 0 0 1 4.912-.998q2.628 0 4.94.998a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.708 4.02q.998 2.313.998 4.94 0 2.607-.998 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.02 2.725q-2.312.998-4.94.998M16 27.154q4.657 0 7.905-3.26 3.249-3.258 3.249-7.894 0-4.657-3.249-7.905T16 4.846q-4.635 0-7.895 3.249T4.846 16q0 4.635 3.26 7.895 3.258 3.259 7.894 3.259\"\/><\/svg>\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--next splide__arrow splide__arrow--next\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tNext\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m15.999 20.52 4.52-4.52-4.52-4.52-1.054 1.053 2.71 2.71h-6.413v1.513h6.413l-2.71 2.71zM16 28.666q-2.607 0-4.913-.997a12.9 12.9 0 0 1-4.033-2.724 12.9 12.9 0 0 1-2.725-4.031 12.2 12.2 0 0 1-.998-4.912q0-2.628.997-4.94a12.7 12.7 0 0 1 2.724-4.023 13 13 0 0 1 4.031-2.708 12.2 12.2 0 0 1 4.912-.998q2.629 0 4.94.997a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.709 4.021q.997 2.312.997 4.94 0 2.607-.997 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.021 2.725q-2.31.997-4.939.997m-.002-1.513q4.656 0 7.905-3.258 3.249-3.26 3.248-7.895 0-4.657-3.248-7.905t-7.905-3.249q-4.637 0-7.895 3.249Q4.844 11.342 4.845 16q0 4.635 3.259 7.895 3.258 3.258 7.895 3.258\"\/><\/svg>\t\t\t<\/button>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n<h3 id=\"5-vente-croisee-et-vente-incitative-de-produits-renouez-le-contact-avec-la-clientele-en-lui-proposant-des-produits-connexes-pour-generer-des-ventes-supplementaires\" class=\"wp-block-heading\">5. Vente crois\u00e9e et vente incitative de produits\u00a0: renouez le contact avec la client\u00e8le en lui proposant des produits connexes pour g\u00e9n\u00e9rer des ventes suppl\u00e9mentaires<\/h3>\n\n<p class=\"wp-block-paragraph\">Lorsque des moments cl\u00e9s comme le Black\u00a0Friday et Diwali arrivent, les acheteur\u00b7ses saisonnier\u00b7\u00e8res sont souvent en mode d\u00e9penses, recherchant activement des id\u00e9es et des bonnes affaires. Chaque achat vous donne des indices sur ses pr\u00e9f\u00e9rences et des statistiques sur les autres produits ou services susceptibles de lui plaire.<\/p>\n\n<p class=\"wp-block-paragraph\">En agissant sur ces indices, vous pouvez transformer des petits paniers en paniers plus importants et offrir une exp\u00e9rience client\u00e8le positive.<\/p>\n\n<p class=\"wp-block-paragraph\">Vous pouvez lancer une conversation en utilisant les <a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/conversation-categories\/marketing\/\">messages marketing<\/a> pour proposer des promotions de vente crois\u00e9e personnalis\u00e9es en fonction du comportement pass\u00e9 de la client\u00e8le. Vous pouvez \u00e9galement sugg\u00e9rer une vente incitative ou crois\u00e9e pertinente dans le cadre d\u2019une discussion existante, dans laquelle vous proposez une exp\u00e9rience d\u2019achat sur mesure.<\/p>\n\n<p class=\"wp-block-paragraph\">Voici une approche pour augmenter les ventes avec des recommandations de produits \u00e0 forte valeur ajout\u00e9e.<\/p>\n\n<div data-ms=\"{&quot;creative&quot;:&quot;carousel&quot;,&quot;creative_detail&quot;:&quot;BlogPost7WaysToGrowYourBusiness_2DeliverHighPerformingPromotions_Carousel&quot;}\" class=\"splide is-variation-default wp-block-tenup-carousel\" data-wp-interactive=\"tenup\/carousel\" data-wp-context=\"{&quot;variation&quot;:&quot;default&quot;,&quot;options&quot;:{&quot;type&quot;:&quot;loop&quot;}}\" data-wp-init=\"actions.init\" data-wp-run=\"callbacks.maybeReInitialize\">\n\t<div class=\"splide__track\">\n\t\t<div class=\"wp-block-tenup-carousel__inner-container splide__list\">\n\t\t\t\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"9da2ba\" data-has-transparency=\"false\" style=\"--dominant-color: #9da2ba;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1340\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_1.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp qui ravive l\u2019int\u00e9r\u00eat des acheteur\u00b7ses avec des produits connexes - point d\u2019entr\u00e9e\" class=\"wp-image-1064 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_1.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_1.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_1.jpg?resize=768,858 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_1.jpg?resize=917,1024 917w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"eef0ee\" data-has-transparency=\"false\" style=\"--dominant-color: #eef0ee;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_2.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp qui relance la client\u00e8le avec des produits pertinents, exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1065 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_2.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_2.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_2.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"f0f0f0\" data-has-transparency=\"false\" style=\"--dominant-color: #f0f0f0;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1117\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5.3.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp qui relance la client\u00e8le avec des produits pertinents, exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1068 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5.3.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5.3.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5.3.jpg?resize=768,858 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5.3.jpg?resize=917,1024 917w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"ecf1ec\" data-has-transparency=\"false\" style=\"--dominant-color: #ecf1ec;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_4.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp qui relance la client\u00e8le avec des produits pertinents, exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1066 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_4.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_4.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_4.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"eef1ed\" data-has-transparency=\"false\" style=\"--dominant-color: #eef1ed;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_5.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp permettant de raviver l\u2019int\u00e9r\u00eat de la client\u00e8le avec des produits connexes\u00a0: point de conversion\" class=\"wp-image-1067 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_5.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_5.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-5_5.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-tenup-carousel__controls\">\n\t\t\t\t<div class=\"wp-block-tenup-carousel__navigation splide__arrows\">\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--previous splide__arrow splide__arrow--prev\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tPrevious\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m16 20.52 1.054-1.053-2.71-2.71h6.413v-1.513h-6.413l2.71-2.71L16 11.48 11.48 16zm.003 8.147q-2.608 0-4.914-.998a12.9 12.9 0 0 1-4.033-2.723 12.9 12.9 0 0 1-2.725-4.032 12.2 12.2 0 0 1-.998-4.912q0-2.628.998-4.94a12.7 12.7 0 0 1 2.723-4.023 13 13 0 0 1 4.032-2.708 12.2 12.2 0 0 1 4.912-.998q2.628 0 4.94.998a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.708 4.02q.998 2.313.998 4.94 0 2.607-.998 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.02 2.725q-2.312.998-4.94.998M16 27.154q4.657 0 7.905-3.26 3.249-3.258 3.249-7.894 0-4.657-3.249-7.905T16 4.846q-4.635 0-7.895 3.249T4.846 16q0 4.635 3.26 7.895 3.258 3.259 7.894 3.259\"\/><\/svg>\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--next splide__arrow splide__arrow--next\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tNext\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m15.999 20.52 4.52-4.52-4.52-4.52-1.054 1.053 2.71 2.71h-6.413v1.513h6.413l-2.71 2.71zM16 28.666q-2.607 0-4.913-.997a12.9 12.9 0 0 1-4.033-2.724 12.9 12.9 0 0 1-2.725-4.031 12.2 12.2 0 0 1-.998-4.912q0-2.628.997-4.94a12.7 12.7 0 0 1 2.724-4.023 13 13 0 0 1 4.031-2.708 12.2 12.2 0 0 1 4.912-.998q2.629 0 4.94.997a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.709 4.021q.997 2.312.997 4.94 0 2.607-.997 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.021 2.725q-2.31.997-4.939.997m-.002-1.513q4.656 0 7.905-3.258 3.249-3.26 3.248-7.895 0-4.657-3.248-7.905t-7.905-3.249q-4.637 0-7.895 3.249Q4.844 11.342 4.845 16q0 4.635 3.259 7.895 3.258 3.258 7.895 3.258\"\/><\/svg>\t\t\t<\/button>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n<h3 id=\"6-reprendre-en-main-les-paniers-abandonnes-declenchez-des-ventes-en-encourageant-la-clientele-la-plus-exigeante-a-finaliser-ses-paniers\" class=\"wp-block-heading\">6. Reprendre en main les paniers abandonn\u00e9s\u00a0: d\u00e9clenchez des ventes en encourageant la client\u00e8le la plus exigeante \u00e0 finaliser ses paniers.<\/h3>\n\n<p class=\"wp-block-paragraph\">Les paniers abandonn\u00e9s, qui sont fr\u00e9quemment rencontr\u00e9s, peuvent rapidement g\u00e2cher les ventes saisonni\u00e8res (et avoir un impact sur la rentabilit\u00e9). C\u2019est pourquoi les campagnes de r\u00e9activation sont un \u00e9l\u00e9ment essentiel de toute strat\u00e9gie marketing, en particulier pendant les p\u00e9riodes de ventes \u00e0 forte valeur comme Diwali.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/conversation-categories\/marketing\/\">Les messages marketing<\/a> peuvent aider en envoyant des messages automatis\u00e9s sur WhatsApp lorsque des \u00e9v\u00e8nements\u00a0Web de panier abandonn\u00e9 sont d\u00e9tect\u00e9s. Les messages peuvent \u00eatre personnalis\u00e9s avec un lien direct vers le panier de la cliente ou du client.<\/p>\n\n<p class=\"wp-block-paragraph\">En int\u00e9grant votre plateforme d\u2019e-commerce \u00e0 WhatsApp par l\u2019interm\u00e9diaire d\u2019un partenaire de messagerie professionnelle, vous pouvez cr\u00e9er une exp\u00e9rience d\u2019achat optimale pour votre client\u00e8le <i>et<\/i> votre entreprise.<\/p>\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez comment un parcours de messagerie simple peut permettre de r\u00e9cup\u00e9rer des paniers abandonn\u00e9s et de booster les ventes.<\/p>\n\n<div class=\"splide is-variation-default wp-block-tenup-carousel\" data-wp-interactive=\"tenup\/carousel\" data-wp-context=\"{&quot;variation&quot;:&quot;default&quot;,&quot;options&quot;:{&quot;type&quot;:&quot;loop&quot;}}\" data-wp-init=\"actions.init\" data-wp-run=\"callbacks.maybeReInitialize\">\n\t<div class=\"splide__track\">\n\t\t<div class=\"wp-block-tenup-carousel__inner-container splide__list\">\n\t\t\t\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"f1f1ef\" data-has-transparency=\"false\" style=\"--dominant-color: #f1f1ef;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6.1.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp permettant de r\u00e9cup\u00e9rer les paniers abandonn\u00e9s - point d\u2019entr\u00e9e\" class=\"wp-image-1071 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6.1.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6.1.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6.1.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"eff2f1\" data-has-transparency=\"false\" style=\"--dominant-color: #eff2f1;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1340\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6_2.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp permettant de r\u00e9cup\u00e9rer les paniers abandonn\u00e9s - exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1069 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6_2.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6_2.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6_2.jpg?resize=768,858 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6_2.jpg?resize=917,1024 917w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"eef1ed\" data-has-transparency=\"false\" style=\"--dominant-color: #eef1ed;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6_3.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp permettant de r\u00e9cup\u00e9rer les paniers abandonn\u00e9s - exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1070 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6_3.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6_3.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-6_3.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-tenup-carousel__controls\">\n\t\t\t\t<div class=\"wp-block-tenup-carousel__navigation splide__arrows\">\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--previous splide__arrow splide__arrow--prev\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tPrevious\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m16 20.52 1.054-1.053-2.71-2.71h6.413v-1.513h-6.413l2.71-2.71L16 11.48 11.48 16zm.003 8.147q-2.608 0-4.914-.998a12.9 12.9 0 0 1-4.033-2.723 12.9 12.9 0 0 1-2.725-4.032 12.2 12.2 0 0 1-.998-4.912q0-2.628.998-4.94a12.7 12.7 0 0 1 2.723-4.023 13 13 0 0 1 4.032-2.708 12.2 12.2 0 0 1 4.912-.998q2.628 0 4.94.998a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.708 4.02q.998 2.313.998 4.94 0 2.607-.998 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.02 2.725q-2.312.998-4.94.998M16 27.154q4.657 0 7.905-3.26 3.249-3.258 3.249-7.894 0-4.657-3.249-7.905T16 4.846q-4.635 0-7.895 3.249T4.846 16q0 4.635 3.26 7.895 3.258 3.259 7.894 3.259\"\/><\/svg>\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--next splide__arrow splide__arrow--next\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tNext\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m15.999 20.52 4.52-4.52-4.52-4.52-1.054 1.053 2.71 2.71h-6.413v1.513h6.413l-2.71 2.71zM16 28.666q-2.607 0-4.913-.997a12.9 12.9 0 0 1-4.033-2.724 12.9 12.9 0 0 1-2.725-4.031 12.2 12.2 0 0 1-.998-4.912q0-2.628.997-4.94a12.7 12.7 0 0 1 2.724-4.023 13 13 0 0 1 4.031-2.708 12.2 12.2 0 0 1 4.912-.998q2.629 0 4.94.997a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.709 4.021q.997 2.312.997 4.94 0 2.607-.997 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.021 2.725q-2.31.997-4.939.997m-.002-1.513q4.656 0 7.905-3.258 3.249-3.26 3.248-7.895 0-4.657-3.248-7.905t-7.905-3.249q-4.637 0-7.895 3.249Q4.844 11.342 4.845 16q0 4.635 3.259 7.895 3.258 3.258 7.895 3.258\"\/><\/svg>\t\t\t<\/button>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n<h3 id=\"7-optimiser-la-communication-sur-le-traitement-des-commandes-traitez-les-commandes-et-autorisez-les-modifications-de-commande-tout-en-reduisant-le-volume-de-demandes-entrantes\" class=\"wp-block-heading\">7. Optimiser la communication sur le traitement des commandes\u00a0: traitez les commandes et autorisez les modifications de commande tout en r\u00e9duisant le volume de demandes entrantes<\/h3>\n\n<p class=\"wp-block-paragraph\">Pendant le Black\u00a0Friday et les autres p\u00e9riodes de forte activit\u00e9 en fin d\u2019ann\u00e9e, l\u2019objectif est que chaque interaction avec la client\u00e8le soit positive du d\u00e9but \u00e0 la fin. Les communications proactives relatives au traitement des commandes, avec des messages \u00e0 dur\u00e9e limit\u00e9e sur le statut des commandes <a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/order-status-messages-whatsapp-automation-seasonal-sales\/\"> ou sur la livraison <\/a>, sont un moyen intelligent de tenir la client\u00e8le inform\u00e9e et de r\u00e9duire le volume de contacts entrants. Les messages utilitaires sur WhatsApp sont l\u00e0 pour vous aider.<\/p>\n\n<p class=\"wp-block-paragraph\">Les messages utilitaires permettent d\u2019envoyer des notifications importantes afin de tenir la client\u00e8le inform\u00e9e, de faciliter le traitement de chaque commande et de r\u00e9duire la probabilit\u00e9 que les acheteur\u00b7ses de la p\u00e9riode des f\u00eates submergent votre \u00e9quipe service client\u00e8le de questions. Ils sont opportuns et tr\u00e8s visibles, attirent l\u2019attention et permettent d\u2019augmenter les taux d\u2019ouverture par rapport \u00e0 d\u2019autres canaux tels que les e-mails.<\/p>\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez comment tenir la client\u00e8le inform\u00e9e avec des mises \u00e0 jour sur le statut des commandes sur WhatsApp.<\/p>\n\n<div class=\"splide is-variation-default wp-block-tenup-carousel\" data-wp-interactive=\"tenup\/carousel\" data-wp-context=\"{&quot;variation&quot;:&quot;default&quot;,&quot;options&quot;:{&quot;type&quot;:&quot;loop&quot;}}\" data-wp-init=\"actions.init\" data-wp-run=\"callbacks.maybeReInitialize\">\n\t<div class=\"splide__track\">\n\t\t<div class=\"wp-block-tenup-carousel__inner-container splide__list\">\n\t\t\t\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"e7eae6\" data-has-transparency=\"false\" style=\"--dominant-color: #e7eae6;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_1.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp optimisant les communications relatives au traitement des commandes\u00a0: point d\u2019entr\u00e9e\" class=\"wp-image-1072 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_1.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_1.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_1.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"e6e9e4\" data-has-transparency=\"false\" style=\"--dominant-color: #e6e9e4;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_2.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp optimisant les communications de traitement\u00a0: exp\u00e9rience dans le fil de discussion\" class=\"wp-image-1073 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_2.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_2.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_2.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"padding-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\" class=\"splide__slide wp-block-tenup-carousel-item\">\n\t<span aria-hidden=\"true\" style=\" \" class=\"wp-block-tenup-carousel-item__background has-background-dim has-background-dim-100 has-overlay-color has-surface-primary-background-color\"><\/span>\n\t\t<div class=\"wp-block-tenup-carousel-item__content\">\n\t\t\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46935ae7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-container-content-9dbf05af\"><img data-dominant-color=\"f0f2ef\" data-has-transparency=\"false\" style=\"--dominant-color: #f0f2ef;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1005\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_3.jpg\" alt=\"D\u00e9mo d\u2019une interface d\u2019utilisation de WhatsApp optimisant les communications relatives au traitement des commandes\u00a0: point de conversion\" class=\"wp-image-1074 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_3.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_3.jpg?resize=269,300 269w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/en_US-7_3.jpg?resize=768,858 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-tenup-carousel__controls\">\n\t\t\t\t<div class=\"wp-block-tenup-carousel__navigation splide__arrows\">\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--previous splide__arrow splide__arrow--prev\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tPrevious\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m16 20.52 1.054-1.053-2.71-2.71h6.413v-1.513h-6.413l2.71-2.71L16 11.48 11.48 16zm.003 8.147q-2.608 0-4.914-.998a12.9 12.9 0 0 1-4.033-2.723 12.9 12.9 0 0 1-2.725-4.032 12.2 12.2 0 0 1-.998-4.912q0-2.628.998-4.94a12.7 12.7 0 0 1 2.723-4.023 13 13 0 0 1 4.032-2.708 12.2 12.2 0 0 1 4.912-.998q2.628 0 4.94.998a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.708 4.02q.998 2.313.998 4.94 0 2.607-.998 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.02 2.725q-2.312.998-4.94.998M16 27.154q4.657 0 7.905-3.26 3.249-3.258 3.249-7.894 0-4.657-3.249-7.905T16 4.846q-4.635 0-7.895 3.249T4.846 16q0 4.635 3.26 7.895 3.258 3.259 7.894 3.259\"\/><\/svg>\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"wp-block-tenup-carousel__navigation-button wp-block-tenup-carousel__navigation-button--next splide__arrow splide__arrow--next\" >\n\t\t\t\t<span class=\"visually-hidden screen-reader-text\">\n\t\t\t\t\tNext\t\t\t\t<\/span>\n\t\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m15.999 20.52 4.52-4.52-4.52-4.52-1.054 1.053 2.71 2.71h-6.413v1.513h6.413l-2.71 2.71zM16 28.666q-2.607 0-4.913-.997a12.9 12.9 0 0 1-4.033-2.724 12.9 12.9 0 0 1-2.725-4.031 12.2 12.2 0 0 1-.998-4.912q0-2.628.997-4.94a12.7 12.7 0 0 1 2.724-4.023 13 13 0 0 1 4.031-2.708 12.2 12.2 0 0 1 4.912-.998q2.629 0 4.94.997a12.8 12.8 0 0 1 4.023 2.707 12.8 12.8 0 0 1 2.709 4.021q.997 2.312.997 4.94 0 2.607-.997 4.913a13 13 0 0 1-2.707 4.033 12.7 12.7 0 0 1-4.021 2.725q-2.31.997-4.939.997m-.002-1.513q4.656 0 7.905-3.258 3.249-3.26 3.248-7.895 0-4.657-3.248-7.905t-7.905-3.249q-4.637 0-7.895 3.249Q4.844 11.342 4.845 16q0 4.635 3.259 7.895 3.258 3.258 7.895 3.258\"\/><\/svg>\t\t\t<\/button>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n<h2 id=\"preparez-vous-pour-la-saison-des-fetes-la-plus-chargee-de-votre-histoire\" class=\"wp-block-heading\">Pr\u00e9parez-vous pour la saison des f\u00eates la plus charg\u00e9e de votre histoire<\/h2>\n\n<p class=\"wp-block-paragraph\">Toutes les strat\u00e9gies mentionn\u00e9es ci-dessus peuvent aider votre entreprise \u00e0 profiter de l\u2019activit\u00e9 accrue de la client\u00e8le pendant les f\u00eates. En outre, en combinant plusieurs strat\u00e9gies, vous pouvez cr\u00e9er des parcours de messagerie de bout en bout pour votre client\u00e8le et atteindre un large \u00e9ventail d\u2019objectifs commerciaux avec WhatsApp.<\/p>\n\n<p class=\"wp-block-paragraph\">L\u2019important est de commencer d\u00e8s maintenant. Un plan strat\u00e9gique et une strat\u00e9gie de bout en bout peuvent faire toute la diff\u00e9rence lorsque les envies d\u2019achat de votre client\u00e8le s\u2019intensifient.<\/p>\n\n<p class=\"wp-block-paragraph\">Pour en savoir plus sur les moyens de tirer parti de cet \u00e9v\u00e8nement, consultez nos <a href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/holiday-festive-sales-messaging-resources\/\">ressources sur les ventes saisonni\u00e8res<\/a> ou <a href=\"https:\/\/whatsappbusiness.com\/fr\/learn-more\/\">lancez-vous<\/a> d\u00e8s aujourd\u2019hui.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup>Source\u00a0: \u00ab\u00a0Seasonal Holidays Study\u00a0\u00bb par YouGov (\u00e9tude command\u00e9e par Meta, fond\u00e9e sur une enqu\u00eate en ligne men\u00e9e aupr\u00e8s de 18\u00a0727\u00a0acheteur\u00b7ses pendant les f\u00eates, \u00e2g\u00e9\u00b7es de 18 \u00e0 95\u00a0ans et r\u00e9sidant dans les pays suivants\u00a0: Allemagne, Australie, Br\u00e9sil, Canada, Cor\u00e9e du Sud, \u00c9tats-Unis, France, Indon\u00e9sie, Japon, Mexique, Royaume-Uni, Su\u00e8de, Tha\u00eflande, Vietnam), d\u00e9cembre\u00a02024.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>2<\/sup>La fonctionnalit\u00e9 de paiement sur WhatsApp est disponible au Br\u00e9sil et en Inde.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Examinez les diff\u00e9rentes fa\u00e7ons de configurer des webhooks pour les associer \u00e0 la plateforme WhatsApp\u00a0Business afin de configurer une application qui re\u00e7oit des messages et les stocke dans une base de donn\u00e9es.<\/p>\n","protected":false},"author":12,"featured_media":10309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479,518],"tags":[],"class_list":["post-10308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messages-professionnels","category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7\u00a0id\u00e9es pour d\u00e9velopper votre activit\u00e9 \u00e0 l\u2019occasion de Diwali, du Black\u00a0Friday et des ventes festives | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Augmentez les interactions avec la client\u00e8le et les ventes gr\u00e2ce \u00e0 la messagerie professionnelle pour les secteurs de l\u2019e-commerce et de la vente au d\u00e9tail pendant Diwali, le Black\u00a0Friday 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