{"id":10311,"date":"2025-07-01T08:01:00","date_gmt":"2025-07-01T12:01:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/conversations-2025-campagnes-centralisees-ia-et-appels\/"},"modified":"2026-04-18T18:22:27","modified_gmt":"2026-04-18T22:22:27","slug":"conversations-2025","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/conversations-2025\/","title":{"rendered":"Conversations\u00a02025\u00a0: campagnes centralis\u00e9es, IA et appels"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nous pr\u00e9sentons aujourd\u2019hui, lors de notre conf\u00e9rence mondiale Conversations ayant lieu \u00e0 Miami, de nouvelles mises \u00e0 jour qui contribueront \u00e0 faire de WhatsApp l\u2019application de pr\u00e9dilection pour les entreprises.<\/p>\n\n<h2 id=\"atteindre-la-bonne-clientele-plus-efficacement\" class=\"wp-block-heading\">Atteindre la bonne client\u00e8le plus efficacement<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"6d8475\" data-has-transparency=\"true\" style=\"--dominant-color: #6d8475;\" loading=\"lazy\" decoding=\"async\" height=\"577\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png?w=1024\" alt=\"Toutes vos campagnes dans un seul endroit centralis\u00e9\" class=\"wp-image-4425 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png 1920w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png?resize=1024,577 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png?resize=1536,865 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce au Gestionnaire de publicit\u00e9s, nous rationalisons la fa\u00e7on dont les entreprises peuvent cr\u00e9er et g\u00e9rer leur strat\u00e9gie marketing sur WhatsApp, Facebook et Instagram. Les entreprises de toutes tailles peuvent d\u00e9sormais utiliser les m\u00eames contenus publicitaires, configurer la fr\u00e9quence d\u2019envoi et fixer des budgets en un seul endroit centralis\u00e9. Une fois int\u00e9gr\u00e9es, les entreprises peuvent importer leur liste d\u2019abonn\u00e9s et s\u00e9lectionner manuellement des messages marketing comme placement suppl\u00e9mentaire ou utiliser Advantage+ pour que nos syst\u00e8mes d\u2019IA optimisent les budgets de tous les placements et maximisent les performances. Les entreprises int\u00e9ress\u00e9es par la diffusion de publicit\u00e9s en statut pourront \u00e9galement en cr\u00e9er dans le Gestionnaire de publicit\u00e9s.<\/p>\n\n<h2 id=\"une-ia-plus-performante-au-service-de-votre-entreprise\" class=\"wp-block-heading\">Une IA plus performante au service de votre entreprise<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"557460\" data-has-transparency=\"false\" style=\"--dominant-color: #557460;\" loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png?w=1024\" alt=\"IA d\u2019entreprise\" class=\"wp-image-4426 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png 1920w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png?resize=1024,576 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Les entreprises attirent davantage de prospects et ont besoin d\u2019un soutien suppl\u00e9mentaire pour r\u00e9pondre \u00e0 un nombre croissant de discussions. C\u2019est l\u00e0 que l\u2019IA intervient. Nous \u00e9tendrons prochainement les <a href=\"https:\/\/www.facebook.com\/business\/ai\/business-ai\" target=\"_blank\" rel=\"noreferrer noopener\">IA d\u2019entreprise<\/a> \u00e0 plus d\u2019entreprises au Mexique. Nous r\u00e9fl\u00e9chissons \u00e9galement \u00e0 la possibilit\u00e9 de mettre en place une IA d\u2019entreprise qui puisse faire des recommandations de produits personnalis\u00e9es, faciliter les ventes sur le site\u00a0Web de n\u2019importe quelle entreprise et faire un suivi aupr\u00e8s de la client\u00e8le pour r\u00e9pondre \u00e0 ses questions ou envoyer des mises \u00e0 jour directement dans une discussion WhatsApp.<\/p>\n\n<h2 id=\"ajout-des-options-dappel-et-de-message-vocal-pour-les-grandes-entreprises\" class=\"wp-block-heading\">Ajout des options d\u2019appel et de message vocal pour les grandes entreprises<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"335d4f\" data-has-transparency=\"false\" style=\"--dominant-color: #335d4f;\" loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png?w=1024\" alt=\"Ajout des options d\u2019appel et de message vocal pour les grandes entreprises\" class=\"wp-image-4427 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png 1920w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png?resize=1024,576 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Une assistance vocale peut parfois \u00eatre n\u00e9cessaire pour certains prospects. Dans les semaines \u00e0 venir, les grandes entreprises qui utilisent la plateforme WhatsApp\u00a0Business pourront <a href=\"https:\/\/whatsappbusiness.com\/blog\/whatsapp-business-calling-api\">recevoir des appels de la part des prospects souhaitant parler \u00e0 quelqu\u2019un de vive voix, mais \u00e9galement appeler directement les prospects<\/a> qui auront demand\u00e9 \u00e0 \u00eatre rappel\u00e9s. Il sera aussi bient\u00f4t possible d\u2019envoyer et de recevoir des messages vocaux pour obtenir ou fournir une assistance suppl\u00e9mentaire, ou de passer un appel vid\u00e9o pour mener \u00e0 bien un rendez-vous de t\u00e9l\u00e9sant\u00e9. Les messages vocaux et les appels sur la plateforme WhatsApp\u00a0Business permettront \u00e0 chacun de communiquer de la fa\u00e7on qui lui convient le mieux. Ils ouvrent la voie \u00e0 une future assistance vocale bas\u00e9e sur l\u2019IA. Les entreprises qui souhaitent commencer \u00e0 utiliser les appels sur la plateforme WhatsApp\u00a0Business peuvent collaborer avec l\u2019un de nos partenaires <a href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase?ref=C25blog\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Nous avons h\u00e2te que les entreprises nous disent comment ces nouveaut\u00e9s les aident \u00e0 renforcer leurs relations avec leur client\u00e8le et \u00e0 augmenter leur efficacit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous pr\u00e9sentons aujourd\u2019hui, lors de notre conf\u00e9rence mondiale Conversations ayant lieu \u00e0 Miami, de nouvelles mises \u00e0 jour qui contribueront \u00e0 faire de WhatsApp l\u2019application de pr\u00e9dilection pour les entreprises. Atteindre la bonne client\u00e8le plus efficacement Gr\u00e2ce au Gestionnaire de publicit\u00e9s, nous rationalisons la fa\u00e7on dont les entreprises peuvent cr\u00e9er et g\u00e9rer leur strat\u00e9gie marketing [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":10312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[480],"tags":[],"class_list":["post-10311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conversations\u00a02025<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les derni\u00e8res nouveaut\u00e9s d\u00e9voil\u00e9es lors de notre conf\u00e9rence mondiale &quot;Conversations&quot; qui font de WhatsApp l\u2019application de pr\u00e9dilection pour les entreprises. 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