{"id":10329,"date":"2025-07-15T00:00:00","date_gmt":"2025-07-15T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/lancement-de-lapi-whatsapp-business-calling\/"},"modified":"2026-04-18T18:23:18","modified_gmt":"2026-04-18T22:23:18","slug":"whatsapp-business-calling-api","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/whatsapp-business-calling-api\/","title":{"rendered":"Lancement de l\u2019API WhatsApp Business Calling"},"content":{"rendered":"\n<h2 id=\"creez-un-parcours-complet-sur-la-plateforme-whatsapp-business-avec-la-fonctionnalite-dappel\" class=\"wp-block-heading\">Cr\u00e9ez un parcours complet sur la plateforme WhatsApp\u00a0Business avec la fonctionnalit\u00e9 d\u2019appel<\/h2>\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"Screen UI of the WhatsApp Business app using Business AI\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;BuidlingAnEndToEndJourneyWithCalling_Body_Video&quot;}\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/07\/calling-api.mp4\"><\/video><\/figure>\n\n<p class=\"wp-block-paragraph\">En tant que l\u2019une des principales plateformes de messagerie professionnelle, nous avons le plaisir d\u2019annoncer le lancement de l\u2019API WhatsApp Business Calling. Il s\u2019agit d\u2019une nouvelle fonctionnalit\u00e9 avanc\u00e9e de la plateforme WhatsApp\u00a0Business qui permettra aux entreprises de cr\u00e9er une exp\u00e9rience de messagerie compl\u00e8te. Ainsi, vous pourrez appeler une entreprise et lui envoyer des messages dans la m\u00eame discussion\u00a0WhatsApp. <br><br>L\u2019envoi de messages aux entreprises fait partie du mode de vie contemporain. Cependant, il arrive parfois qu\u2019un simple message ne suffise pas. Gr\u00e2ce \u00e0 l\u2019API\u00a0WhatsApp Business Calling, les entreprises peuvent d\u00e9finir quand et comment elles souhaitent communiquer avec leur client\u00e8le lorsqu\u2019un \u00e9change vocal en direct est n\u00e9cessaire. Cette fonctionnalit\u00e9 b\u00e9n\u00e9ficie \u00e0 toutes les parties prenantes. R\u00e9pondez aux besoins en mati\u00e8re d\u2019entretiens en direct en int\u00e9grant d\u00e8s aujourd&rsquo;hui les appels \u00e0 vos parcours de messagerie sur la plateforme WhatsApp\u00a0Business.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"9e9184\" data-has-transparency=\"false\" style=\"--dominant-color: #9e9184;\" loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"867\" class=\"wp-image-429 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg\" alt=\"Un homme appelle l\u2019assistance. Une capture d\u2019\u00e9cran montre les options d\u2019appel et de messagerie.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg 1300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n<h3 id=\"76-des-consommateurs-souhaitent-pouvoir-alterner-facilement-entre-les-appels-et-les-messages-en-fonction-de-leurs-preferences-du-moment\" class=\"wp-block-heading\">76\u00a0% des consommateurs souhaitent pouvoir alterner facilement entre les appels et les messages en fonction de leurs pr\u00e9f\u00e9rences du moment<\/h3>\n\n<p class=\"wp-block-paragraph\">Source\u00a0: LivePerson, State of Customer Conversations\u00a02024<\/p>\n\n<h2 id=\"utilisations-de-lapi-whatsapp-business-calling\" class=\"wp-block-heading\">Utilisations de l\u2019API WhatsApp Business Calling<\/h2>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n\n<h3 id=\"conversion-de-prospects\" class=\"wp-block-heading\">Conversion de prospects<\/h3>\n\n\n<h5 id=\"assurez-un-suivi-plus-efficace-des-prospects-et-convertissez-les-plus-rapidementrationalisez-vos-processus-de-vente-geres-par-une-equipe-pour-obtenir-de-meilleurs-resultats\" class=\"wp-block-heading\"><b>Assurez un suivi plus efficace des prospects et convertissez-les plus rapidement<\/b><br><b><\/b>Rationalisez vos processus de vente g\u00e9r\u00e9s par une \u00e9quipe pour obtenir de meilleurs r\u00e9sultats\u00a0:<\/h5>\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"wp-block-list-item\">traitez les besoins urgents qui n\u00e9cessitent une attention particuli\u00e8re de mani\u00e8re plus efficace et plus personnalis\u00e9e sur WhatsApp\u00a0;<\/li>\n\n\n<li class=\"wp-block-list-item\">gagnez la confiance de vos prospects en utilisant la plateforme s\u00e9curis\u00e9e et fiable WhatsApp\u00a0Business\u00a0;<\/li>\n\n\n<li class=\"wp-block-list-item\">acc\u00e9l\u00e9rez les cycles de vente gr\u00e2ce \u00e0 la fonctionnalit\u00e9 Cliquer pour appeler.<\/li>\n\n<\/ul>\n\n<\/div>\n<figure class=\"wp-block-media-text__media\">\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"e9eae1\" data-has-transparency=\"false\" style=\"--dominant-color: #e9eae1;\" loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"727\" class=\"wp-image-1440 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg\" alt=\"Illustration d\u2019une conversation avec un prospect\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg 828w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg?resize=300,263 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg?resize=768,674 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n<\/figure>\n<\/div>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n\n<h3 id=\"assistance\" class=\"wp-block-heading\">Assistance<\/h3>\n\n\n<h5 id=\"ameliorez-votre-experience-de-service-clientelemettez-en-place-un-canal-de-remontee-pour-les-demandes-dassistance-complexes\" class=\"wp-block-heading\"><b>Am\u00e9liorez votre exp\u00e9rience de service client\u00e8le<\/b><br><b><\/b>Mettez en place un canal de remont\u00e9e pour les demandes d\u2019assistance complexes\u00a0:<\/h5>\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"wp-block-list-item\">proposez une m\u00e9thode de r\u00e9solution imm\u00e9diate lorsqu\u2019un probl\u00e8me ne peut pas \u00eatre r\u00e9solu par message\u00a0;<\/li>\n\n\n<li class=\"wp-block-list-item\">am\u00e9liorez les interactions et la fid\u00e9lit\u00e9 en conservant tout le contexte dans une seule discussion\u00a0WhatsApp\u00a0;<\/li>\n\n\n<li class=\"wp-block-list-item\">acc\u00e9l\u00e9rez la r\u00e9solution des probl\u00e8mes en passant facilement des messages aux appels.<\/li>\n\n<\/ul>\n\n<\/div>\n<figure class=\"wp-block-media-text__media\">\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ecece2\" data-has-transparency=\"false\" style=\"--dominant-color: #ecece2;\" loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"727\" class=\"wp-image-977 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg\" alt=\"Illustration d\u2019un service client\u00e8le via WhatsApp\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg 828w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg?resize=300,263 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg?resize=768,674 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n<\/figure>\n<\/div>\n\n<h2 id=\"fonctions-cles\" class=\"wp-block-heading\">Fonctions cl\u00e9s<\/h2>\n\n<p class=\"wp-block-paragraph\">Les fonctionnalit\u00e9s de WhatsApp\u00a0Business Calling permettent \u00e0 votre entreprise de r\u00e9pondre aux attentes de la client\u00e8le qui souhaite communiquer avec elle. Personnalisez vos exp\u00e9riences de messagerie afin d\u2019am\u00e9liorer les interactions et la satisfaction sur la plateforme WhatsApp\u00a0Business.<\/p>\n\n<h3 id=\"controlez-et-personnalisez-a-votre-guise-la-fonctionnalite-dappel-vocal\" class=\"wp-block-heading\">Contr\u00f4lez et personnalisez \u00e0 votre guise la fonctionnalit\u00e9 d\u2019appel vocal.<\/h3>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>Appels lanc\u00e9s par la client\u00e8le<\/b><br><b><\/b>Acceptez les appels, refusez-les ou mettez-y fin sur WhatsApp.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Appels lanc\u00e9s par l\u2019entreprise<\/b><br><b><\/b>Demandez l\u2019autorisation via WhatsApp pour passer des appels.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Visibilit\u00e9 de l\u2019ic\u00f4ne d\u2019appel<\/b><br><b><\/b>D\u00e9sactivez ou activez l\u2019ic\u00f4ne d\u2019appel pour contr\u00f4ler le flux d\u2019appels.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Mod\u00e8les d\u2019appel interactifs \u00e0 dur\u00e9e de vie limit\u00e9e<\/b><br><b><\/b>Utilisez des messages interactifs \u00e0 dur\u00e9e de vie limit\u00e9e pour contr\u00f4ler et limiter les appels lanc\u00e9s par la client\u00e8le en dehors de la plage horaire appropri\u00e9e.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Boutons Cliquer pour appeler<\/b><br><b><\/b>Exploitez des mod\u00e8les de messages interactifs contenant un bouton d\u2019appel pour inviter les personnes \u00e0 appeler.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>D\u00e9finition d\u2019horaires d\u2019ouverture<\/b><br><b><\/b>D\u00e9terminez les heures auxquelles votre client\u00e8le peut vous appeler.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Liens profonds d\u2019appel<\/b><br><b><\/b>Int\u00e9grez des liens profonds d\u2019appel sur les sites\u00a0Web\/applications\/codes\u00a0QR de votre entreprise ou partagez-les directement avec votre client\u00e8le pour l\u2019inviter \u00e0 vous appeler.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Clavier dans l\u2019appel<\/b><br><b><\/b>Les personnes peuvent naviguer dans le serveur vocal interactif \u00e0 l\u2019aide du clavier num\u00e9rique ou d\u2019un mod\u00e8le interactif.<\/li>\n<\/ul>\n\n<h2 id=\"success-stories\" class=\"wp-block-heading\">Success stories<\/h2>\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez les t\u00e9moignages d\u2019entreprises qui ont r\u00e9ussi gr\u00e2ce \u00e0 la plateforme WhatsApp\u00a0Business et les retours de nos d\u00e9veloppeurs sur leur exp\u00e9rience d\u2019int\u00e9gration avec l\u2019API WhatsApp\u00a0Business Calling.<\/p>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"040e14\" data-has-transparency=\"true\" style=\"--dominant-color: #040e14;\" loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"171\" class=\"wp-image-482 has-transparency\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/banco-pan-2x.png\" alt=\"Logos de Banco\u00a0PAN et de Blip\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/banco-pan-2x.png 618w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/banco-pan-2x.png?resize=300,83 300w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure>\n\n\n\n<h2 id=\"4x\" class=\"wp-block-heading\">4x<\/h2>\n\n\n\n<h4 id=\"augmentation-des-taux-de-conversion-des-offres-de-prets\" class=\"wp-block-heading\">Augmentation des taux de conversion des offres de pr\u00eats<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9quipes charg\u00e9es du service client\u00e8le et des ventes de la soci\u00e9t\u00e9 de services financiers Banco PAN, bas\u00e9e \u00e0 S\u00e3o Paulo, traitent d\u00e9sormais sur WhatsApp tous les \u00e9changes avec la client\u00e8le concernant les pr\u00eats. Les fonctionnalit\u00e9s d\u2019appel natives permettant d\u2019\u00e9changer en direct avec la client\u00e8le sur les sujets plus complexes ont permis d\u2019augmenter le nombre d\u2019offres de pr\u00eat et les taux de conversion.<\/p>\n<\/div>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"071305\" data-has-transparency=\"true\" style=\"--dominant-color: #071305;\" loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"171\" class=\"wp-image-935 has-transparency\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png\" alt=\"Logos de cartao de todos et de zenvia\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png 891w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png?resize=300,58 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png?resize=768,147 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/figure>\n\n\n\n<h2 id=\"26\" class=\"wp-block-heading\">26%<\/h2>\n\n\n\n<h4 id=\"augmentation-du-taux-de-conversion-suite-a-limplementation-de-la-fonctionnalite\" class=\"wp-block-heading\">Augmentation du taux de conversion suite \u00e0 l\u2019impl\u00e9mentation de la fonctionnalit\u00e9<\/h4>\n\n\n\n<h2 id=\"50\" class=\"wp-block-heading\">50%<\/h2>\n\n\n\n<h4 id=\"reduction-du-temps-dappel-moyen-necessaire-pour-conclure-une-vente\" class=\"wp-block-heading\">R\u00e9duction du temps d\u2019appel moyen n\u00e9cessaire pour conclure une vente<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cart\u00e3o de Todos, l\u2019un des plus grands programmes priv\u00e9s de r\u00e9ductions sociales au Br\u00e9sil, a am\u00e9lior\u00e9 ses taux de conversion des ventes par t\u00e9l\u00e9phone et a acc\u00e9l\u00e9r\u00e9 la r\u00e9solution des probl\u00e8mes de sa client\u00e8le gr\u00e2ce \u00e0 WhatsApp\u00a0Business Calling. Gr\u00e2ce \u00e0 l\u2019int\u00e9gration transparente, les responsables des ventes instaurent un climat de confiance et les \u00e9quipes du service client\u00e8le traitent plus rapidement et de mani\u00e8re plus personnalis\u00e9e les probl\u00e8mes complexes.<\/p>\n<\/div>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"070608\" data-has-transparency=\"true\" style=\"--dominant-color: #070608;\" loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"171\" class=\"wp-image-1782 has-transparency\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/redcliffe-2x.png\" alt=\"Logos de Redcliffe\u00a0Labs et d\u2019Exotel\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/redcliffe-2x.png 707w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/redcliffe-2x.png?resize=300,73 300w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><\/figure>\n\n\n\n<h2 id=\"22\" class=\"wp-block-heading\">22%<\/h2>\n\n\n\n<h4 id=\"amelioration-des-scores-de-satisfaction-clientele-csat\" class=\"wp-block-heading\">Am\u00e9lioration des scores de satisfaction client\u00e8le (CSAT)<\/h4>\n\n\n\n<h2 id=\"50-1\" class=\"wp-block-heading\">50%<\/h2>\n\n\n\n<h4 id=\"augmentation-du-taux-de-recommandation-net-nps\" class=\"wp-block-heading\">Augmentation du taux de recommandation net (NPS)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Le fournisseur de services de diagnostic en laboratoire Redcliffe\u00a0Labs a constat\u00e9 que les r\u00e9seaux t\u00e9l\u00e9phoniques publics traditionnels \u00e9taient souvent peu fiables et nuisaient \u00e0 la satisfaction de la client\u00e8le. Il a donc cr\u00e9\u00e9 une solution centralis\u00e9e permettant aux patients de recevoir imm\u00e9diatement, par message ou par t\u00e9l\u00e9phone, toute l\u2019aide n\u00e9cessaire dans une seule discussion. Aucune application ou plateforme distincte n\u2019est n\u00e9cessaire, ce qui am\u00e9liore l\u2019exp\u00e9rience.<\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez ce que nos \u00e9quipes de d\u00e9veloppement pensent de leur exp\u00e9rience d\u2019int\u00e9gration avec l\u2019API WhatsApp\u00a0Business Calling\u00a0:<\/p>\n\n<h2 id=\"lancez-vous-des-aujourdhui\" class=\"wp-block-heading\">Lancez-vous d\u00e8s aujourd\u2019hui<\/h2>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<h3 id=\"trouver-un%c2%b7e-partenaire\" class=\"wp-block-heading\">Trouver un\u00b7e partenaire<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez \u00e0 utiliser WhatsApp\u00a0Business Calling avec l\u2019aide de l\u2019un de nos partenaires de messagerie professionnelle.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;PartnerShowcase_GetStarted_GetStartedToday_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\">D\u00e9marrer<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<h3 id=\"documentation-pour-developpeurs\" class=\"wp-block-heading\">Documentation pour d\u00e9veloppeurs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consultez notre documentation sur l\u2019API pour savoir comment commencer votre int\u00e9gration d\u00e8s aujourd\u2019hui.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;CloudAPICalling_ReviewDocumentation_GetStartedToday_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/cloud-api\/calling\">Examiner la documentation<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ez des exp\u00e9riences de bout en bout, dans lesquelles les messages et les appels sont regroup\u00e9s dans une discussion permanente et nouez des liens plus \u00e9troits avec vos audiences sur WhatsApp<\/p>\n","protected":false},"author":13,"featured_media":10330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479],"tags":[],"class_list":["post-10329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messages-professionnels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Obtenez de meilleurs 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