{"id":9473,"date":"2023-06-27T00:00:00","date_gmt":"2023-06-27T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/aider-les-petites-entreprises-a-toucher-une-clientele-plus-large\/"},"modified":"2026-04-18T16:36:02","modified_gmt":"2026-04-18T20:36:02","slug":"ads-that-click-to-whatsapp","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/ads-that-click-to-whatsapp\/","title":{"rendered":"Aider les petites entreprises \u00e0 toucher une client\u00e8le plus large"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, nous annon\u00e7ons la possibilit\u00e9 pour les plus de 200\u00a0millions de personnes qui utilisent l\u2019application WhatsApp\u00a0Business de cr\u00e9er des publicit\u00e9s Facebook et Instagram qui renvoient vers WhatsApp m\u00eame si elles n\u2019ont pas de compte Facebook, ainsi que de nouvelles fa\u00e7ons d\u2019interagir plus efficacement avec la client\u00e8le.<\/p>\n\n\n\n<h2 id=\"creer-des-publicites-clic-vers-whatsapp-sans-compte-facebook\" class=\"wp-block-heading\"><b>Cr\u00e9er des publicit\u00e9s clic vers WhatsApp sans compte Facebook<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"c3cec4\" data-has-transparency=\"false\" style=\"--dominant-color: #c3cec4;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"619\" class=\"wp-image-371 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ads-that-Click-to-WhatsApp-creation.ar_AR.jpg\" alt=\"Quatre \u00e9crans de smartphone affichant les \u00e9tapes \u00e0 suivre pour cr\u00e9er une publicit\u00e9 clic vers WhatsApp. Le premier \u00e9cran montre une option pour commencer \u00e0 cr\u00e9er votre premi\u00e8re publicit\u00e9. Le deuxi\u00e8me \u00e9cran montre un aper\u00e7u d\u2019une publicit\u00e9 Facebook de Jasper\u2019s Market avec une image de fruits et l\u00e9gumes. Le troisi\u00e8me \u00e9cran montre l\u2019option d\u2019ajout des informations de paiement et le quatri\u00e8me la r\u00e9partition des co\u00fbts des publicit\u00e9s Facebook et Instagram.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ads-that-Click-to-WhatsApp-creation.ar_AR.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ads-that-Click-to-WhatsApp-creation.ar_AR.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ads-that-Click-to-WhatsApp-creation.ar_AR.jpg?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ads-that-Click-to-WhatsApp-creation.ar_AR.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nous lancerons bient\u00f4t la possibilit\u00e9 pour les petites entreprises du monde entier qui g\u00e8rent l\u2019int\u00e9gralit\u00e9 de leurs op\u00e9rations sur WhatsApp de cr\u00e9er, d\u2019acheter et de diffuser des publicit\u00e9s Facebook et Instagram directement depuis l\u2019application WhatsApp Business. Pour cela, pas besoin de compte Facebook\u00a0: il suffit d\u2019avoir une adresse e-mail et un moyen de paiement. Lorsqu\u2019une personne clique sur une publicit\u00e9, cela ouvre une discussion WhatsApp dans laquelle elle peut poser des questions, parcourir des produits et effectuer un achat. Ces publicit\u00e9s sont l\u2019une des fa\u00e7ons les plus efficaces d\u2019encourager une client\u00e8le potentielle \u00e0 communiquer avec vous sur WhatsApp, et elles offrent aux entreprises qui travaillent exclusivement avec WhatsApp un moyen plus simple de commencer \u00e0 faire de la publicit\u00e9.<\/p>\n\n\n\n<h2 id=\"toucher-une-clientele-plus-large-rapidement\" class=\"wp-block-heading\"><b>Toucher une client\u00e8le plus large rapidement<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d4ded3\" data-has-transparency=\"false\" style=\"--dominant-color: #d4ded3;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" class=\"wp-image-2203 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Business-Paid-Messaging-Image-id_ID.jpg\" alt=\"Quatre \u00e9crans de smartphone affichant les \u00e9tapes \u00e0 suivre pour cr\u00e9er un message WhatsApp personnalis\u00e9 d\u2019une entreprise \u00e0 sa client\u00e8le. Le premier \u00e9cran montre une marque de maquillage cr\u00e9ant un message personnalis\u00e9 pour son nouveau fard \u00e0 joues longue tenue. Le deuxi\u00e8me \u00e9cran montre une liste de contacts \u00e0 qui envoyer le message. Le troisi\u00e8me \u00e9cran montre une option qui permet de choisir entre envoyer le message imm\u00e9diatement ou le programmer pour plus tard. Le quatri\u00e8me \u00e9cran montre une conversation WhatsApp entre la marque de maquillage et Ana Santos. Ana re\u00e7oit un message concernant le nouveau fard \u00e0 joues et demande si une autre couleur est disponible. La marque de maquillage confirme la disponibilit\u00e9 de la couleur et Ana l\u2019ajoute \u00e0 son panier.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Business-Paid-Messaging-Image-id_ID.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Business-Paid-Messaging-Image-id_ID.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Business-Paid-Messaging-Image-id_ID.jpg?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Business-Paid-Messaging-Image-id_ID.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que les petites entreprises trouvent une nouvelle client\u00e8le, il est important qu\u2019elles disposent des outils n\u00e9cessaires pour interagir avec elle rapidement, facilement et \u00e0 grande \u00e9chelle. Nous commencerons bient\u00f4t \u00e0 tester une nouvelle fonctionnalit\u00e9 de l\u2019application WhatsApp Business qui permettra aux petites entreprises d\u2019envoyer \u00e0 leur client\u00e8le des messages personnalis\u00e9s, tels que des rappels de rendez-vous, des v\u0153ux d\u2019anniversaire ou des mises \u00e0 jour sur une promotion, de mani\u00e8re plus rapide et plus efficace. Plut\u00f4t que d\u2019avoir \u00e0 r\u00e9\u00e9crire le m\u00eame message plusieurs fois, cette nouvelle fonctionnalit\u00e9 permettra aux entreprises d\u2019envoyer des messages personnels contenant le nom de leurs destinataires et des boutons call-to-action personnalis\u00e9s \u00e0 une liste de personnes donn\u00e9e \u00e0 l\u2019aide d\u2019\u00e9tiquettes (par exemple\u00a0: \u00ab\u00a0Client\u00e8le VIP\u00a0\u00bb ou \u00ab\u00a0Nouvelle client\u00e8le\u00a0\u00bb). Elles pourront \u00e9galement programmer la date et l\u2019heure de ces messages et voir ce qui fonctionne le mieux. Ce type de message avanc\u00e9 sera disponible dans l\u2019application WhatsApp Business contre paiement. Nous vous communiquerons bient\u00f4t des informations plus d\u00e9taill\u00e9es \u00e0 ce sujet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les petites entreprises sont au c\u0153ur des communaut\u00e9s locales, et nous avons h\u00e2te de voir comment ces nouveaux outils les aideront \u00e0 cr\u00e9er des liens plus \u00e9troits avec leur client\u00e8le et \u00e0 d\u00e9velopper leurs activit\u00e9s.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De nouvelles fa\u00e7ons d\u2019attirer une client\u00e8le plus large et d\u2019interagir plus efficacement.<\/p>\n","protected":false},"author":23,"featured_media":9474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[],"class_list":["post-9473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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