{"id":9683,"date":"2023-07-05T00:00:00","date_gmt":"2023-07-05T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/faire-connaitre-vos-services-financiers-grace-aux-messages\/"},"modified":"2026-04-30T02:47:46","modified_gmt":"2026-04-30T06:47:46","slug":"awareness-messaging-in-finserv","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/","title":{"rendered":"Faire conna\u00eetre vos services financiers gr\u00e2ce aux messages"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"presentez-votre-entreprise-a-la-clientele-via-un-canal-familier-la-messagerie\" class=\"wp-block-heading\"><b>Pr\u00e9sentez votre entreprise \u00e0 la client\u00e8le via un canal familier\u00a0: la messagerie<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez proposer les meilleurs produits, les services les plus extraordinaires et les exp\u00e9riences client\u00e8le les plus sensationnelles sur le march\u00e9, mais si les consommateur\u00b7ices n\u2019en savent rien, est-ce que cela compte\u00a0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La notori\u00e9t\u00e9 est la premi\u00e8re \u00e9tape du parcours d\u2019achat, et parfois la plus difficile. La confiance, les achats et la valeur \u00e0 long terme d\u00e9pendent de la capacit\u00e9 d\u2019une client\u00e8le potentielle \u00e0 comprendre les b\u00e9n\u00e9fices offerts par votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les messages permettent d\u2019interagir avec la client\u00e8le sur un canal familier. C\u2019est la plateforme id\u00e9ale pour lui montrer l\u2019importance de votre r\u00f4le dans la gestion de ses besoins financiers, et elle vous permet de r\u00e9ussir d\u00e8s la premi\u00e8re interaction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"6f7170\" data-has-transparency=\"false\" style=\"--dominant-color: #6f7170;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg\" alt=\"Une personne assise dans un caf\u00e9 avec des \u00e9couteurs autour du cou, lisant un message li\u00e9 \u00e0 des services financiers sur WhatsApp sur son t\u00e9l\u00e9phone\" class=\"wp-image-582 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"attirer-lattention-avec-des-messages\" class=\"wp-block-heading\"><b>Attirer l\u2019attention avec des messages<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien s\u00fbr, vous pouvez utiliser les messages pour pr\u00e9senter de nouvelles offres \u00e0 des client\u00b7es potentiel\u00b7les, mais comment devez-vous aborder le sujet\u00a0? Envoyer uniquement un lien ou une image ne suscitera pas beaucoup d\u2019attention. Vous devez cr\u00e9er un sentiment de valeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quels types de messages sont utiles\u00a0? Prenons quelques exemples\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Conseils relatifs aux finances personnalis\u00e9es\u00a0:<ul><li>Envoyer des petites astuces sur l\u2019\u00e9pargne, l\u2019investissement ou la planification peut conduire \u00e0 des r\u00e9unions avec des conseiller\u00b7\u00e8res ou \u00e0 la d\u00e9couverte des outils financiers propos\u00e9s par votre entreprise.<\/li><\/ul><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Des guides pratiques pour les produits et services de votre entreprise\u00a0:<ul><li>Proposez-vous un outil de planification\u00a0? Une assistante virtuelle\u00a0? Un service client\u00e8le autonome\u00a0? Toutes ces choses peuvent b\u00e9n\u00e9ficier d\u2019un guide, et enseigner aux gens comment les utiliser peut conduire \u00e0 une utilisation plus \u00e9lev\u00e9e de ces outils et services.<\/li><\/ul><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Le\u00e7ons financi\u00e8res\u00a0:<ul><li>Offrir des ressources informatives sur le t\u00e9l\u00e9phone des personnes permet de personifier la valeur. En lui donnant les informations dont il a besoin pour prendre des d\u00e9cisions financi\u00e8res \u00e9clair\u00e9es, vous devenez plus qu\u2019un simple fournisseur de services et vous le touchez au plus profond de lui-m\u00eame.<\/li><\/ul><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"bdb7b5\" data-has-transparency=\"false\" style=\"--dominant-color: #bdb7b5;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg\" alt=\"Une personne debout \u00e0 c\u00f4t\u00e9 d\u2019une autre personne qui tient son t\u00e9l\u00e9phone et pointe quelque chose sur l\u2019\u00e9cran.\" class=\"wp-image-631 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"resultats-mesurables\" class=\"wp-block-heading\"><b>R\u00e9sultats mesurables<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsappbusiness.com\/resources\/success-stories\/mukuru\" data-creative-detail=\"BusinessWhatsApp_Mukuru_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BusinessWhatsApp_Mukuru_Link&quot;}\">Mukuru<\/a> est l\u2019un des plus grands fournisseurs de services de transfert d\u2019argent d\u2019Afrique, ainsi qu\u2019une plateforme de services financiers de nouvelle g\u00e9n\u00e9ration de premier plan qui propose des services financiers abordables et fiables \u00e0 la client\u00e8le \u00e9mergente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En d\u00e9cidant d\u2019utiliser la plateforme WhatsApp\u00a0Business pour int\u00e9grer un canal de service plus s\u00fbr, rapide et pratique, Mukuru a permis \u00e0 un plus grand nombre d\u2019Africains et d\u2019Africaines de r\u00e9aliser des transferts d\u2019argent en toute confiance et d\u2019acc\u00e9der \u00e0 divers autres produits de services financiers sur tout le continent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quels en sont les r\u00e9sultats\u00a0?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Plus d\u2019une million de dollars d\u2019\u00e9conomies \u00e0 ce jour gr\u00e2ce \u00e0 la r\u00e9duction des co\u00fbts des SMS et des USSD<\/li>\n\n\n\n<li class=\"wp-block-list-item\">42\u00a0% de la client\u00e8le de Mukuru utilise WhatsApp pour effectuer des transferts d\u2019argent<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25\u00a0% des clients et des clientes de Mukuru indiquent avoir choisi WhatsApp comme canal d\u2019inscription.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Augmentation de 15\u00a0% des scores\u00a0CSAT globaux dans les canaux de libre-service depuis la mise en \u0153uvre de WhatsApp<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sans les services de messagerie de WhatsApp, ces personnes n\u2019auraient jamais eu connaissance de ces services et cette source de revenus n\u2019aurait jamais \u00e9t\u00e9 exploit\u00e9e.<\/p>\n\n\n\n<h2 id=\"sensibilisation-grace-aux-messages\" class=\"wp-block-heading\"><b>Sensibilisation gr\u00e2ce aux messages<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les messages sont un outil puissant qui peuvent permettre aux personnes qui n\u2019auraient jamais vu vos services d\u2019en b\u00e9n\u00e9ficier. Le fait de les contacter dans un espace familier et de leur permettre de communiquer \u00e0 leur rythme peut les amener \u00e0 un niveau d\u2019interaction qu\u2019ils n\u2019auraient jamais atteint autrement. Les r\u00e9sultats de Mukuru sont la preuve que la messagerie est un outil pr\u00e9cieux lorsqu\u2019il s\u2019agit de cibler un march\u00e9 encore inexploit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La notori\u00e9t\u00e9 n\u2019est qu\u2019une \u00e9tape du parcours de votre client\u00e8le. Apprenez-en davantage sur la fa\u00e7on dont les messages peuvent fa\u00e7onner chaque \u00e9tape du parcours gr\u00e2ce \u00e0 nos articles\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/discovery-with-messaging\/\" data-creative-detail=\"WABBlog_DiscoveryWithMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_DiscoveryWithMessaging_Link&quot;}\">Booster la d\u00e9couverte<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/\" data-creative-detail=\"WABBlog_MessagingForConsideringCustomers_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_MessagingForConsideringCustomers_Link&quot;}\">Se d\u00e9p\u00eacher au-del\u00e0 de la consid\u00e9ration<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/purchases-through-messaging\/\" data-creative-detail=\"WABBlog_PurchasesThroughMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_PurchasesThroughMessaging_Link&quot;}\">Booster les taux d\u2019achat<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/finserv-reengagement\/\" data-creative-detail=\"WABBlog_FinServReengagement_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_FinServReengagement_Link&quot;}\">Relancer la client\u00e8le apr\u00e8s l\u2019achat<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/post-purchases-through-messaging\/\" data-creative-detail=\"WABBlog_PostPurchasesThroughMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_PostPurchasesThroughMessaging_Link&quot;}\">\u00c9tablir des relations durables avec la client\u00e8le<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les messages permettent de sensibiliser la client\u00e8le, et les entreprises du secteur des services financiers ont tout int\u00e9r\u00eat \u00e0 communiquer avec leur client\u00e8le sur une plateforme famili\u00e8re. <\/p>\n","protected":false},"author":23,"featured_media":9684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[],"class_list":["post-9683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Utilisez les messages pour sensibiliser \u00e0 votre entreprise de services financiers | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Les messages permettent de sensibiliser la client\u00e8le, et les entreprises du secteur des services financiers ont tout int\u00e9r\u00eat \u00e0 communiquer avec leur client\u00e8le sur une plateforme famili\u00e8re.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faire conna\u00eetre vos services financiers gr\u00e2ce aux messages | WhatsApp for Business\" \/>\n<meta property=\"og:description\" content=\"Les messages permettent de sensibiliser la client\u00e8le, et les entreprises du secteur des services financiers ont tout int\u00e9r\u00eat \u00e0 communiquer avec leur client\u00e8le sur une plateforme famili\u00e8re.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-05T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T06:47:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-30--e1775697814303.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"797\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"petersorensen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WhatsApp for Business\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/\"},\"author\":\"WhatsApp for Business\",\"headline\":\"Faire conna\u00eetre vos services financiers gr\u00e2ce aux messages\",\"datePublished\":\"2023-07-05T04:00:00+00:00\",\"dateModified\":\"2026-04-30T06:47:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/\"},\"wordCount\":723,\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-30--e1775697814303.jpg\",\"articleSection\":[\"Client\u00e8le\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/\",\"name\":\"Utilisez les messages pour sensibiliser \u00e0 votre entreprise de services financiers | WhatsApp for Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-30--e1775697814303.jpg\",\"datePublished\":\"2023-07-05T04:00:00+00:00\",\"dateModified\":\"2026-04-30T06:47:46+00:00\",\"description\":\"Les messages permettent de sensibiliser la client\u00e8le, et les entreprises du secteur des services financiers ont tout int\u00e9r\u00eat \u00e0 communiquer avec leur client\u00e8le sur une plateforme famili\u00e8re.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-30--e1775697814303.jpg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-30--e1775697814303.jpg\",\"width\":797,\"height\":456,\"caption\":\"Une personne assise \u00e0 une table de salle \u00e0 manger lisant un message de services financiers sur WhatsApp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Faire conna\u00eetre vos services financiers gr\u00e2ce aux messages\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\",\"name\":\"WhatsApp for Business\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp for Business\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Utilisez les messages pour sensibiliser \u00e0 votre entreprise de services financiers | WhatsApp for Business","description":"Les messages permettent de sensibiliser la client\u00e8le, et les entreprises du secteur des services financiers ont tout int\u00e9r\u00eat \u00e0 communiquer avec leur client\u00e8le sur une plateforme famili\u00e8re.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/","og_locale":"fr_FR","og_type":"article","og_title":"Faire conna\u00eetre vos services financiers gr\u00e2ce aux messages | WhatsApp for Business","og_description":"Les messages permettent de sensibiliser la client\u00e8le, et les entreprises du secteur des services financiers ont tout int\u00e9r\u00eat \u00e0 communiquer avec leur client\u00e8le sur une plateforme famili\u00e8re.","og_url":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_published_time":"2023-07-05T04:00:00+00:00","article_modified_time":"2026-04-30T06:47:46+00:00","og_image":[{"width":797,"height":456,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-30--e1775697814303.jpg","type":"image\/jpeg"}],"author":"petersorensen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"WhatsApp for Business","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/#article","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/"},"author":"WhatsApp for Business","headline":"Faire conna\u00eetre vos services financiers gr\u00e2ce aux messages","datePublished":"2023-07-05T04:00:00+00:00","dateModified":"2026-04-30T06:47:46+00:00","mainEntityOfPage":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/"},"wordCount":723,"publisher":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#organization"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-30--e1775697814303.jpg","articleSection":["Client\u00e8le"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/","url":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/","name":"Utilisez les messages pour sensibiliser \u00e0 votre entreprise de services financiers | WhatsApp for Business","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-30--e1775697814303.jpg","datePublished":"2023-07-05T04:00:00+00:00","dateModified":"2026-04-30T06:47:46+00:00","description":"Les messages permettent de sensibiliser la client\u00e8le, et les entreprises du secteur des services financiers ont tout int\u00e9r\u00eat \u00e0 communiquer avec leur client\u00e8le sur une plateforme famili\u00e8re.","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-30--e1775697814303.jpg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-30--e1775697814303.jpg","width":797,"height":456,"caption":"Une personne assise \u00e0 une table de salle \u00e0 manger lisant un message de services financiers sur WhatsApp"},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/whatsappbusiness.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Faire conna\u00eetre vos services financiers gr\u00e2ce aux messages"}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/fr\/#website","url":"https:\/\/whatsappbusiness.com\/fr\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/fr\/#organization","name":"WhatsApp for Business","url":"https:\/\/whatsappbusiness.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/whatsappbusiness.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp for Business"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Faire conna\u00eetre vos services financiers gr\u00e2ce aux messages","url":"http:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-30--e1775697814303.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-30--e1775697814303.jpg"},"articleSection":"Client\u00e8le","author":[{"@type":"Person","name":"petersorensen"}],"creator":["petersorensen"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2023-07-05T04:00:00Z","datePublished":"2023-07-05T04:00:00Z","dateModified":"2026-04-30T06:47:46Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Faire conna\\u00eetre vos services financiers gr\\u00e2ce aux messages\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/awareness-messaging-in-finserv\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-30--e1775697814303.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-30--e1775697814303.jpg\"},\"articleSection\":\"Client\\u00e8le\",\"author\":[{\"@type\":\"Person\",\"name\":\"petersorensen\"}],\"creator\":[\"petersorensen\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2023-07-05T04:00:00Z\",\"datePublished\":\"2023-07-05T04:00:00Z\",\"dateModified\":\"2026-04-30T06:47:46Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts\/9683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/comments?post=9683"}],"version-history":[{"count":2,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts\/9683\/revisions"}],"predecessor-version":[{"id":14829,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts\/9683\/revisions\/14829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/media\/9684"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/media?parent=9683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/categories?post=9683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/tags?post=9683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}