{"id":9689,"date":"2023-07-13T00:00:00","date_gmt":"2023-07-13T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/comment-les-messages-peuvent-favoriser-la-reactivation\/"},"modified":"2026-04-30T02:51:41","modified_gmt":"2026-04-30T06:51:41","slug":"finserv-reengagement","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/finserv-reengagement\/","title":{"rendered":"Comment les messages peuvent favoriser la r\u00e9activation"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"augmentez-le-reengagement-grace-aux-capacites-uniques-de-la-messagerie\" class=\"wp-block-heading\"><b>Augmentez le r\u00e9engagement gr\u00e2ce aux capacit\u00e9s uniques de la messagerie<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Susciter l\u2019int\u00e9r\u00eat de la client\u00e8le est essentiel pour la long\u00e9vit\u00e9 de toute entreprise. Mais in\u00e9vitablement, certain\u00b7es client\u00b7es commencent \u00e0 s\u2019\u00e9loigner. Que pouvez-vous faire pour les r\u00e9activer\u00a0? Vous pouvez garantir vos futurs revenus, \u00e9tablir des relations durables et favoriser des interactions de qualit\u00e9 en utilisant la messagerie pour assurer un suivi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez d\u00e9j\u00e0 fait une grande partie du travail en s\u00e9curisant cet achat initial. Vous devez maintenant vous assurer de conserver l\u2019int\u00e9r\u00eat de la client\u00e8le et la fid\u00e9liser sur le long terme afin qu\u2019elle continue \u00e0 g\u00e9n\u00e9rer des revenus pour votre entreprise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"897f80\" data-has-transparency=\"false\" style=\"--dominant-color: #897f80;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-588 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-34-.jpg\" alt=\"Une personne allong\u00e9e sur un canap\u00e9 beige interagissant de nouveau avec une entreprise sur WhatsApp\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-34-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-34-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-34-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"conserver-votre-clientele\" class=\"wp-block-heading\"><b>Conserver votre client\u00e8le<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comment les messages peuvent-ils relancer votre client\u00e8le\u00a0? Les notifications sp\u00e9ciales, les discussions individuelles avec des conseiller\u00b7\u00e8res financier\u00b7\u00e8res, les conseils d\u2019investissement et les nouvelles offres ne sont que quelques exemples. La flexibilit\u00e9 des messages permet \u00e0 vos \u00e9quipes marketing de faire preuve de cr\u00e9ativit\u00e9 afin de trouver des fa\u00e7ons in\u00e9dites et int\u00e9ressantes de faire revenir la client\u00e8le.<\/p>\n\n\n\n<h3 id=\"notifications-doffres-speciales\" class=\"wp-block-heading\"><b>Notifications d\u2019offres sp\u00e9ciales<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez peur que vos client\u00b7es ne s\u2019int\u00e9ressent plus \u00e0 vos services ou les ignorent\u00a0? L\u2019envoi d\u2019une notification sur leur t\u00e9l\u00e9phone pour les informer d\u2019une offre sp\u00e9ciale par le biais de la messagerie pourrait les inciter \u00e0 acheter \u00e0 nouveau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous organisez peut-\u00eatre une promo pour le 4\u00a0juillet ou vous proposez une r\u00e9duction sur le premier coaching en investissement. Vous pourriez cr\u00e9er des offres personnalis\u00e9es en fonction de leurs pr\u00e9c\u00e9dents achats, ce qui leur montrerait que vous accordez de l\u2019importance \u00e0 votre relation avec cette client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les notifications par message sont un excellent moyen d\u2019attirer imm\u00e9diatement l\u2019attention et d\u2019obtenir une r\u00e9ponse.<\/p>\n\n\n\n<h3 id=\"echangez-avec-un-conseiller-financier\" class=\"wp-block-heading\"><b>\u00c9changez avec un conseiller financier<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vos conseiller\u00b7\u00e8res financier\u00b7\u00e8res peuvent \u00eatre essentiel\u00b7les pour maintenir l\u2019int\u00e9r\u00eat et l\u2019implication de la client\u00e8le vis-\u00e0-vis de votre entreprise. Ce lien personnalis\u00e9 est in\u00e9galable\u00a0! Les messages permettent \u00e0 vos conseiller\u00b7\u00e8res d\u2019entrer en contact avec la client\u00e8le \u00e0 son rythme et \u00e0 ses conditions. Gr\u00e2ce \u00e0 la possibilit\u00e9 d\u2019obtenir des conseils o\u00f9 qu\u2019ils soient, votre client\u00e8le peut b\u00e9n\u00e9ficier de votre expertise sur les \u00e9volutions du march\u00e9, les d\u00e9cisions en mati\u00e8re d\u2019investissement ou les choix \u00e0 long terme directement sur son t\u00e9l\u00e9phone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les messages peuvent vous aider \u00e0 \u00e9tablir des relations \u00e0 long terme entre vos conseiller\u00b7\u00e8res et leur client\u00e8le. Il ou elle doit \u00eatre joignable par t\u00e9l\u00e9phone et pouvoir donner les meilleurs conseils en toutes circonstances. Praticit\u00e9 et qualit\u00e9 font de la messagerie l\u2019outil de communication financier id\u00e9al.<\/p>\n\n\n\n<h3 id=\"mettez-en-avant-les-nouvelles-informations-sur-les-prets\" class=\"wp-block-heading\"><b>Mettez en avant les nouvelles informations sur les pr\u00eats<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous proposez de nouveaux pr\u00eats ou vous mettez \u00e0 jour les pr\u00eats existants pour qu\u2019ils soient plus attrayants\u00a0? Utilisez ces nouvelles offres pour attirer l\u2019attention de la client\u00e8le qui pourrait se d\u00e9sint\u00e9resser de votre entreprise. La perspective d\u2019une offre plus avantageuse est difficile \u00e0 ignorer, en particulier lorsqu\u2019il s\u2019agit d\u2019\u00e9l\u00e9ments aussi importants que les pr\u00eats. Vous pouvez utiliser la messagerie multim\u00e9dia pour envoyer des infographies pr\u00e9sentant les avantages des nouvelles offres ou les comparer aux pr\u00eats de la concurrence pour d\u00e9montrer la valeur ajout\u00e9e de vos services.<\/p>\n\n\n\n<h3 id=\"conseils-dinvestissement\" class=\"wp-block-heading\"><b>Conseils d\u2019investissement<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qui n\u2019aime pas les conseils gratuits\u00a0? En envoyant des messages courts avec des conseils et astuces de qualit\u00e9 \u00e0 votre client\u00e8le, vous pouvez conserver son int\u00e9r\u00eat et son attention pour les services que vous offrez. Un message rapide les informant du compte d\u2019investissement le plus performant au cours des 5\u00a0derni\u00e8res ann\u00e9es pourrait les inciter \u00e0 cr\u00e9er leur propre compte. Envoyer \u00e0 un parent une statistique sur l\u2019\u00e9pargne pour les \u00e9tudes des enfants peut le convaincre de demander \u00e0 un conseiller financier de cr\u00e9er un compte avec vous.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"868b8d\" data-has-transparency=\"false\" style=\"--dominant-color: #868b8d;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-637 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-31-.jpg\" alt=\"Personne appuy\u00e9e contre un mur en b\u00e9ton \u00e0 l\u2019ext\u00e9rieur dans la rue avec de la neige sur le sol. Elle est en train de lire un message WhatsApp sur son t\u00e9l\u00e9phone.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-31-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-31-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-31-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"comment-mutua-madrilena-a-utilise-les-messages-pour-interagir-davantage-avec-sa-clientele\" class=\"wp-block-heading\"><b>Comment Mutua\u00a0Madrilena a utilis\u00e9 les messages pour interagir davantage avec sa client\u00e8le<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mutua\u00a0Madrilena, l\u2019une des principales compagnies d\u2019assurance espagnoles, class\u00e9e premi\u00e8re dans la cat\u00e9gorie des solutions non vie, est \u00e9galement l\u2019une des plus innovantes. La compagnie permet \u00e0 la client\u00e8le du pays de d\u00e9poser des r\u00e9clamations et de g\u00e9rer ses polices d\u2019assurance via WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment l\u2019entreprise s\u2019assure-t-elle de capter l\u2019attention de sa client\u00e8le et de relancer les personnes qui pourraient \u00eatre en train de perdre tout int\u00e9r\u00eat\u00a0? Voyons comment elle a utilis\u00e9 WhatsApp \u00e0 son avantage.<\/p>\n\n\n\n<h3 id=\"automatisation-et-integration\" class=\"wp-block-heading\"><b>Automatisation et int\u00e9gration<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mutua\u00a0Madrile\u00f1a a fait \u00e9quipe avec les partenaires d\u2019int\u00e9gration Infobip et Emergya pour cr\u00e9er son assistant virtuel EME et d\u00e9velopper les int\u00e9grations n\u00e9cessaires pour connecter WhatsApp \u00e0 sa pile technologique existante. Mutua\u00a0Madrile\u00f1a a d\u00e9marr\u00e9 le projet en 2018 et a lanc\u00e9 son premier service bas\u00e9 sur WhatsApp en septembre\u00a02020, au moment o\u00f9 la deuxi\u00e8me vague de la pand\u00e9mie de COVID-19 frappait l\u2019Espagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cherchant \u00e0 obtenir de la visibilit\u00e9 et \u00e0 prendre le contr\u00f4le de leurs finances en cette p\u00e9riode difficile, les titulaires de polices et les prospects se sont tourn\u00e9s vers les canaux num\u00e9riques pour obtenir une assistance en temps r\u00e9el. En seulement six mois d\u2019utilisation de l\u2019assistant virtuel EME, Mutua\u00a0Madrile\u00f1a a re\u00e7u 468\u00a0000\u00a0messages de la part de sa client\u00e8le via WhatsApp, soit plus de 23\u00a0% des demandes entrantes re\u00e7ues via des canaux de conversation num\u00e9riques. Cela a permis de r\u00e9duire le d\u00e9lai de r\u00e9ponse, mais aussi les co\u00fbts internes de la soci\u00e9t\u00e9 d\u2019assurance, qui a pu traiter les demandes plus efficacement.<\/p>\n\n\n\n<h6 id=\"notre-industrie-sadresse-a-une-nouvelle-clientele-qui-utilise-de-plus-en-plus-les-canaux-numeriques-pour-obtenir-des-reponses-a-ses-besoins-et-ce-au-moment-de-lachat\" class=\"wp-block-heading\">\u00ab\u00a0Notre industrie s\u2019adresse \u00e0 une nouvelle client\u00e8le, qui utilise de plus en plus les canaux num\u00e9riques pour obtenir des r\u00e9ponses \u00e0 ses besoins, et ce, au moment de l\u2019achat. C\u2019est l\u00e0 que la plateforme WhatsApp\u00a0Business r\u00e9v\u00e8le toute son efficacit\u00e9. Elle nous permet d\u2019offrir des services plus simples et plus faciles d\u2019acc\u00e8s en temps r\u00e9el, sans ajouter de pression sur nos \u00e9quipes de service client\u00e8le.\u00a0\u00bb<i> <\/i><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><i>Juan Larrauri Diaz, responsable de la strat\u00e9gie num\u00e9rique chez Mutua Madrile\u00f1a<\/i><\/p>\n\n\n\n<h3 id=\"en-un-an-mutua-madrilena-a-atteint-les-objectifs-suivants\" class=\"wp-block-heading\"><b>En un an, Mutua\u00a0Madrile\u00f1a a atteint les objectifs suivants\u00a0:<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">30\u00a0% d\u2019augmentation de la vitesse de traitement des r\u00e9clamations relatives aux accidents de la route<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Temps de r\u00e9ponse de 0,5\u00a0seconde aux messages entrants<\/li>\n\n\n\n<li class=\"wp-block-list-item\">300\u00a0% d\u2019augmentation du taux d\u2019adh\u00e9sion de la client\u00e8le<\/li>\n\n\n\n<li class=\"wp-block-list-item\">2\u00a0x plus rapide pour la fourniture de nouveaux services num\u00e9riques par rapport au Web et aux applications<\/li>\n\n\n\n<li class=\"wp-block-list-item\">91\u00a0% des demandes trait\u00e9es via les assistants virtuels ont abouti<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une communication de qualit\u00e9 a permis de maintenir l\u2019int\u00e9r\u00eat de la client\u00e8le et de garantir la p\u00e9rennit\u00e9 des relations au-del\u00e0 des premiers achats et des premi\u00e8res interactions.<\/p>\n\n\n\n<h2 id=\"reengagement-revenus\" class=\"wp-block-heading\"><b>R\u00e9engagement = Revenus<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne la client\u00e8le existante, le plus dur est d\u00e9j\u00e0 fait. Vous avez d\u00e9montr\u00e9 l\u2019importance de vos services, attir\u00e9 l\u2019attention de la client\u00e8le et convaincu les internautes d\u2019effectuer leur premier achat. Ne laissez pas tout ce travail \u00eatre g\u00e2ch\u00e9\u00a0!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La relance de la client\u00e8le est l\u2019une des mesures les plus efficaces pour g\u00e9n\u00e9rer des revenus. Ces personnes sont d\u00e9j\u00e0 dispos\u00e9es \u00e0 acheter vos produits et services, mais vous devez continuer \u00e0 leur offrir une valeur ajout\u00e9e. Le recours aux messages peut \u00eatre essentiel pour relancer les client\u00b7es apathiques, ou celles et ceux qui ont eu recours \u00e0 votre entreprise pour un besoin ponctuel qui a depuis \u00e9t\u00e9 satisfait. Ces personnes ont d\u00e9j\u00e0 appr\u00e9ci\u00e9 la valeur de l\u2019un de vos services, mais n\u2019ont pas \u00e9tudi\u00e9 vos autres offres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les offres et les conversations personnalis\u00e9es peuvent faire la diff\u00e9rence entre fid\u00e9liser la client\u00e8le et la perdre. Il est essentiel d\u2019\u00e9tablir un lien de confiance avec votre client\u00e8le et de l\u2019encourager \u00e0 d\u00e9couvrir vos produits. La r\u00e9activation permet de lancer un nouveau parcours d\u2019achat chaque fois qu\u2019une personne manifeste de l\u2019int\u00e9r\u00eat pour l\u2019un de vos autres produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9activation n\u2019est qu\u2019une \u00e9tape du parcours de votre client\u00e8le. Gr\u00e2ce \u00e0 nos articles, d\u00e9couvrez comment les messages peuvent fa\u00e7onner chaque \u00e9tape du parcours.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/\" data-creative-detail=\"WABBlog_AwarenessMessagingInFinserv_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_AwarenessMessagingInFinserv_Link&quot;}\">Sensibilisation<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/discovery-with-messaging\/\" data-creative-detail=\"WABBlog_DiscoveryWithMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_DiscoveryWithMessaging_Link&quot;}\">Booster la d\u00e9couverte<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/\" data-creative-detail=\"WABBlog_MessagingForConsideringCustomers_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_MessagingForConsideringCustomers_Link&quot;}\">Se d\u00e9p\u00eacher au-del\u00e0 de la consid\u00e9ration<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/purchases-through-messaging\/\" data-creative-detail=\"WABBlog_PurchasesThroughMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_PurchasesThroughMessaging_Link&quot;}\">Booster les taux d\u2019achat<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/post-purchases-through-messaging\/\" data-creative-detail=\"WABBlog_PostPurchasesThroughMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_PostPurchasesThroughMessaging_Link&quot;}\">\u00c9tablir des relations durables avec la client\u00e8le<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La r\u00e9activation par le biais de la messagerie dans les services financiers permet de g\u00e9n\u00e9rer des revenus et de fid\u00e9liser la client\u00e8le.<\/p>\n","protected":false},"author":23,"featured_media":9690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[],"class_list":["post-9689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>R\u00e9activation par le 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