{"id":9692,"date":"2023-07-06T00:00:00","date_gmt":"2023-07-06T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/comment-les-messages-incitent-la-clientele-a-passer-de-la-consideration-a-lachat\/"},"modified":"2026-04-30T02:51:37","modified_gmt":"2026-04-30T06:51:37","slug":"messaging-for-considering-customers","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/","title":{"rendered":"Comment les messages incitent la client\u00e8le \u00e0 passer de la consid\u00e9ration \u00e0 l\u2019achat"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"six-facons-dont-les-messages-peuvent-stimuler-les-conversions\" class=\"wp-block-heading\"><b>Six fa\u00e7ons dont les messages peuvent stimuler les conversions<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Convaincre les consommateur\u00b7ices de choisir vos produits n\u2019est pas toujours chose facile. Attirer l\u2019attention d\u2019une personne ne signifie pas qu\u2019elle est pr\u00eate \u00e0 ouvrir son portefeuille. C\u2019est pourquoi la phase de consid\u00e9ration est si importante\u00a0: vous devez lui donner les informations n\u00e9cessaires pour prendre une d\u00e9cision d\u2019achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les messages permettent de communiquer avec la client\u00e8le de mani\u00e8re personnelle en la touchant sur une plateforme famili\u00e8re qu\u2019elle utilise probablement tous les jours pour parler avec ses proches. Faire entrer votre entreprise dans la m\u00eame longueur d\u2019onde peut rendre les conversations plus approfondies, plus informatives et, en fin de compte, plus convaincantes. Lorsqu\u2019une personne s\u2019int\u00e9resse \u00e0 un nouveau service, le fait de pouvoir obtenir des r\u00e9ponses via des chatbots automatis\u00e9s ou des agents de service en direct peut faire la diff\u00e9rence entre une inscription et la perte d\u2019un prospect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"a2a29e\" data-has-transparency=\"false\" style=\"--dominant-color: #a2a29e;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-586 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-32-.jpg\" alt=\"Personne souriante debout dans une cuisine, tenant une carte de cr\u00e9dit pour effectuer un achat sur un t\u00e9l\u00e9phone\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-32-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-32-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-32-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"comment-les-messages-peuvent-ils-inciter-les-personnes-a-franchir-le-pas-et-a-effectuer-un-achat\" class=\"wp-block-heading\"><b>Comment les messages peuvent-ils inciter les personnes \u00e0 franchir le pas et \u00e0 effectuer un achat\u00a0? <\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Autrement dit, comment les messages peuvent-ils g\u00e9n\u00e9rer des conversions\u00a0? Les conversations sont toutes \u00e0 propos des relations. Les messages vous permettent de nouer des liens avec les utilisateur\u00b7ices, \u00e0 un niveau que les publicit\u00e9s traditionnelles et les e-mails ne peuvent atteindre. La possibilit\u00e9 de personnaliser vos messages en fonction des habitudes financi\u00e8res de votre client\u00e8le, puis de lui proposer des informations et des offres pertinentes, est un facteur de rapprochement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des entreprises comme Multinet\u00a0Up (nous en dirons plus sur cette entreprise dans un instant) ont int\u00e9gr\u00e9 des bots de discussion automatiques pour optimiser l\u2019efficacit\u00e9 de leurs messages. Ces bots de discussion peuvent fournir des informations \u00e0 la demande, r\u00e9pondre aux questions et rediriger les internautes vers des liens d\u2019inscription, le tout par l\u2019interm\u00e9diaire de la messagerie.<\/p>\n\n\n\n<h3 id=\"voyons-quelques-exemples\" class=\"wp-block-heading\"><b>Voyons quelques exemples\u00a0:<\/b><\/h3>\n\n\n\n<h4 id=\"premieres-impressions\" class=\"wp-block-heading\"><b>Premi\u00e8res impressions<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les premiers contacts peuvent avoir des effets durables. Lorsque quelqu\u2019un s\u2019int\u00e9resse \u00e0 vos services, les messages peuvent lui fournir toutes les informations n\u00e9cessaires et l\u2019inciter \u00e0 effectuer un achat. Vous pouvez pr\u00e9senter vos offres de pr\u00eat les plus pertinentes, des ressources pour la client\u00e8le, des services de planification financi\u00e8re ou tout ce que votre agent ou votre chatbot pense pouvoir convertir en vente.<\/p>\n\n\n\n<h4 id=\"demander-un-pret\" class=\"wp-block-heading\"><b>Demander un pr\u00eat<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les messages peuvent inciter la client\u00e8le \u00e0 contracter de nouveaux pr\u00eats via des conversations. Elle peut d\u00e9couvrir des offres de pr\u00eat dans vos publicit\u00e9s ou dans les campagnes de messagerie que vous diffusez. Les messages peuvent les mettre en relation avec un agent du service client\u00e8le ou un chatbot qui pourra r\u00e9pondre \u00e0 toutes leurs questions sur le pr\u00eat potentiel. Enfin, ils seront dirig\u00e9s vers une page d\u2019inscription sur votre site ou vers un num\u00e9ro de t\u00e9l\u00e9phone pour contacter un membre de votre \u00e9quipe commerciale.<\/p>\n\n\n\n<h4 id=\"nouvelles-offres-de-carte-de-credit\" class=\"wp-block-heading\"><b>Nouvelles offres de carte de cr\u00e9dit<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Votre client\u00e8le s\u2019int\u00e9resse \u00e0 l\u2019une de vos nouvelles offres de cartes de cr\u00e9dit\u00a0? Contactez-nous\u00a0! Donnez-leur toutes les informations n\u00e9cessaires pour prendre une d\u00e9cision \u00e9clair\u00e9e, tout en soulignant les avantages de l\u2019offre. Le fait de pouvoir communiquer via une publicit\u00e9 clic vers WhatsApp, un bouton d\u2019envoi de message sur vos r\u00e9seaux sociaux ou votre site\u00a0Web leur permet d\u2019obtenir des r\u00e9ponses imm\u00e9diates et peut les inciter \u00e0 s\u2019inscrire.<\/p>\n\n\n\n<h4 id=\"en-savoir-plus-sur-les-programmes-de-fidelite\" class=\"wp-block-heading\"><b>En savoir plus sur les programmes de fid\u00e9lit\u00e9<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Proposez-vous un programme de fid\u00e9lit\u00e9 \u00e0 votre client\u00e8le\u00a0? Les messages peuvent vous aider \u00e0 convaincre votre client\u00e8le existante et nouvelle de s\u2019inscrire. Faites-leur savoir \u00e0 quel point votre programme peut \u00eatre utile gr\u00e2ce \u00e0 des conversations individuelles via des chatbots ou des agent\u00b7es automatis\u00e9\u00b7es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement utiliser la messagerie dans le cadre de votre programme de fid\u00e9lit\u00e9. L\u2019envoi d\u2019offres sp\u00e9ciales \u00e0 vos membres peut les inciter \u00e0 s\u2019inscrire \u00e0 de nouvelles cartes de cr\u00e9dit, \u00e0 demander des pr\u00eats ou \u00e0 utiliser d\u2019autres services financiers que vous souhaitez promouvoir.<\/p>\n\n\n\n<h4 id=\"obtenez-un-devis-dassurance\" class=\"wp-block-heading\"><b>Obtenez un devis d\u2019assurance<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si un\u00b7e client\u00b7e s\u2019adresse \u00e0 votre entreprise pour obtenir des renseignements sur une assurance, les messages permettent d\u2019entamer une conversation positive sur un sujet g\u00e9n\u00e9ralement stressant. R\u00e9pondre aux questions, recueillir les informations n\u00e9cessaires et fournir des devis instantan\u00e9s sont autant d\u2019actions qui peuvent \u00eatre r\u00e9alis\u00e9es directement dans les conversations WhatsApp.<\/p>\n\n\n\n<h4 id=\"passer-a-un-plan-de-paiement-echelonne\" class=\"wp-block-heading\"><b>Passer \u00e0 un plan de paiement \u00e9chelonn\u00e9<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Il arrive que la client\u00e8le ait besoin de modifier son plan de paiement ou de souscrire \u00e0 un plan de paiement \u00e9chelonn\u00e9 plut\u00f4t qu\u2019\u00e0 des paiements uniques. La client\u00e8le peut ainsi nous contacter plus facilement, obtenir toutes les informations n\u00e9cessaires sur les options disponibles et m\u00eame configurer le plan d\u2019\u00e9chelonnement directement dans l\u2019application.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"a18d78\" data-has-transparency=\"false\" style=\"--dominant-color: #a18d78;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-635 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-29-.jpg\" alt=\"Personne souriante qui porte un costume et qui tend une carte de cr\u00e9dit \u00e0 une autre personne pour effectuer un achat\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-29-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-29-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-29-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"multinet-up-utilise-whatsapp-pour-generer-des-inscriptions\" class=\"wp-block-heading\"><b>Multinet Up utilise WhatsApp pour g\u00e9n\u00e9rer des inscriptions<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/business\/success\/2-multinet-up\" data-creative-detail=\"FacebookBusiness_MultinetUp_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;FacebookBusiness_MultinetUp_Link&quot;}\">Multinet\u00a0Up<\/a>, une entreprise de services financiers de premier plan en Turquie, a commenc\u00e9 \u00e0 utiliser WhatsApp en 2020. Multinet\u00a0Up est utilis\u00e9 par plus de 200\u00a0000\u00a0\u00e9tablissements de toutes tailles dans 81\u00a0villes des \u00c9tats-Unis. L\u2019entreprise propose des cartes pr\u00e9pay\u00e9es, des syst\u00e8mes de paiement en ligne pour les repas, les restaurants, les h\u00f4tels, les points de vente et les stations-service, ainsi que des services de gestion des d\u00e9penses op\u00e9rationnelles des petites et moyennes entreprises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La soci\u00e9t\u00e9 de services financiers turque a men\u00e9 une campagne de publicit\u00e9s clic vers WhatsApp pour encourager davantage d\u2019entreprises \u00e0 s\u2019inscrire \u00e0 ses services. Les publicit\u00e9s ouvraient une discussion\u00a0WhatsApp automatis\u00e9e permettant d\u2019en savoir plus sur les services de Multinet\u00a0Up. L\u2019exp\u00e9rience automatis\u00e9e consistait \u00e0 poser \u00e0 la client\u00e8le potentielle une s\u00e9rie de questions pour d\u00e9terminer son \u00e9ligibilit\u00e9 aux services financiers de la marque. Afin de garantir le bon d\u00e9roulement des conversations, Multinet\u00a0Up a form\u00e9 son personnel du service client\u00e8le \u00e0 prendre le relais en cas de besoin. Pour annoncer son nouveau canal, l\u2019entreprise a mis en avant WhatsApp sur son site\u00a0Web, sa page de contact et sa Page\u00a0Facebook.<\/p>\n\n\n\n<h3 id=\"apres-seulement-deux-semaines-multinet-up-a-constate\" class=\"wp-block-heading\"><b>Apr\u00e8s seulement deux semaines, Multinet\u00a0Up a constat\u00e9\u00a0:<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">7\u00a0% de tous les prospects WhatsApp ont \u00e9t\u00e9 convertis en ventes<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Augmentation de 42\u00a0% des prospects qualifi\u00e9s obtenus via WhatsApp (par rapport aux autres canaux)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25\u00a0% de conversations en plus d\u00e9marr\u00e9es sur WhatsApp (par rapport aux autres canaux)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">5\u00a0points d\u2019augmentation de la m\u00e9morisation publicitaire<\/li>\n<\/ul>\n\n\n\n<h2 id=\"accompagner-la-clientele-tout-au-long-du-parcours-dachat\" class=\"wp-block-heading\"><b>Accompagner la client\u00e8le tout au long du parcours d\u2019achat<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les client\u00b7es qui se trouvent \u00e0 l\u2019\u00e9tape de la consid\u00e9ration comparent vos produits \u00e0 leurs besoins. Il ne les s\u00e9pare que d\u2019un pas de l\u2019objectif ultime de toutes les entreprises\u00a0: l\u2019achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous parvenez \u00e0 bien g\u00e9rer les interactions avec les personnes qui ont atteint l\u2019\u00e9tape de la consid\u00e9ration dans leur parcours d\u2019achat, vous pouvez augmenter consid\u00e9rablement vos revenus et d\u00e9velopper votre entreprise. Les messages permettent d\u2019\u00e9tablir une connexion personnelle et famili\u00e8re. Ils contribuent \u00e0 cr\u00e9er des liens et \u00e0 instaurer un climat de confiance avec la client\u00e8le, ce qui permet de nouer des relations durables pr\u00e9cieuses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La consid\u00e9ration n\u2019est qu\u2019une \u00e9tape du parcours de votre client\u00e8le. Poursuivez votre apprentissage et d\u00e9couvrez comment les messages peuvent fa\u00e7onner chaque \u00e9tape du parcours gr\u00e2ce \u00e0 nos articles.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/awareness-messaging-in-finserv\/\" data-creative-detail=\"WABBlog_AwarenessMessagingInFinserv_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_AwarenessMessagingInFinserv_Link&quot;}\">Sensibilisation<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/discovery-with-messaging\/\" data-creative-detail=\"WABBlog_DiscoveryWithMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_DiscoveryWithMessaging_Link&quot;}\">Booster la d\u00e9couverte<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/purchases-through-messaging\/\" data-creative-detail=\"WABBlog_PurchasesThroughMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_PurchasesThroughMessaging_Link&quot;}\">Booster les taux d\u2019achat<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/finserv-reengagement\/\" data-creative-detail=\"WABBlog_FinServReengagement_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_FinServReengagement_Link&quot;}\">Relancer la client\u00e8le apr\u00e8s l\u2019achat<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/post-purchases-through-messaging\/\" data-creative-detail=\"WABBlog_PostPurchasesThroughMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_PostPurchasesThroughMessaging_Link&quot;}\">\u00c9tablir des relations durables avec la client\u00e8le<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avantages des messages sur la consid\u00e9ration d\u2019achat <\/p>\n","protected":false},"author":23,"featured_media":9693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[],"class_list":["post-9692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transformer la consid\u00e9ration en client\u00e8le gr\u00e2ce aux messages WhatsApp | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Avantages des messages sur la consid\u00e9ration d\u2019achat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment les messages incitent la client\u00e8le \u00e0 passer de la consid\u00e9ration \u00e0 l\u2019achat | WhatsApp for Business\" \/>\n<meta property=\"og:description\" content=\"Avantages des messages sur la consid\u00e9ration d\u2019achat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-06T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T06:51:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-34-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1279\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"petersorensen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WhatsApp for Business\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/\"},\"author\":\"WhatsApp for Business\",\"headline\":\"Comment les messages incitent la client\u00e8le \u00e0 passer de la consid\u00e9ration \u00e0 l\u2019achat\",\"datePublished\":\"2023-07-06T04:00:00+00:00\",\"dateModified\":\"2026-04-30T06:51:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/\"},\"wordCount\":1278,\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-34-.jpg\",\"articleSection\":[\"Client\u00e8le\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/\",\"name\":\"Transformer la consid\u00e9ration en client\u00e8le gr\u00e2ce aux messages WhatsApp | WhatsApp for Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-34-.jpg\",\"datePublished\":\"2023-07-06T04:00:00+00:00\",\"dateModified\":\"2026-04-30T06:51:37+00:00\",\"description\":\"Avantages des messages sur la consid\u00e9ration d\u2019achat\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-34-.jpg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-34-.jpg\",\"width\":1279,\"height\":456,\"caption\":\"Deux personnes rient assises sur un canap\u00e9. L\u2019une d\u2019elles tient une carte de cr\u00e9dit.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment les messages incitent la client\u00e8le \u00e0 passer de la consid\u00e9ration \u00e0 l\u2019achat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\",\"name\":\"WhatsApp for Business\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp for Business\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Transformer la consid\u00e9ration en client\u00e8le gr\u00e2ce aux messages WhatsApp | WhatsApp for Business","description":"Avantages des messages sur la consid\u00e9ration d\u2019achat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment les messages incitent la client\u00e8le \u00e0 passer de la consid\u00e9ration \u00e0 l\u2019achat | WhatsApp for Business","og_description":"Avantages des messages sur la consid\u00e9ration d\u2019achat","og_url":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_published_time":"2023-07-06T04:00:00+00:00","article_modified_time":"2026-04-30T06:51:37+00:00","og_image":[{"width":1279,"height":456,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-34-.jpg","type":"image\/jpeg"}],"author":"petersorensen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"WhatsApp for Business","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/#article","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/"},"author":"WhatsApp for Business","headline":"Comment les messages incitent la client\u00e8le \u00e0 passer de la consid\u00e9ration \u00e0 l\u2019achat","datePublished":"2023-07-06T04:00:00+00:00","dateModified":"2026-04-30T06:51:37+00:00","mainEntityOfPage":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/"},"wordCount":1278,"publisher":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#organization"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-34-.jpg","articleSection":["Client\u00e8le"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/","url":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/","name":"Transformer la consid\u00e9ration en client\u00e8le gr\u00e2ce aux messages WhatsApp | WhatsApp for Business","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-34-.jpg","datePublished":"2023-07-06T04:00:00+00:00","dateModified":"2026-04-30T06:51:37+00:00","description":"Avantages des messages sur la consid\u00e9ration d\u2019achat","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-34-.jpg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-34-.jpg","width":1279,"height":456,"caption":"Deux personnes rient assises sur un canap\u00e9. L\u2019une d\u2019elles tient une carte de cr\u00e9dit."},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/whatsappbusiness.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment les messages incitent la client\u00e8le \u00e0 passer de la consid\u00e9ration \u00e0 l\u2019achat"}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/fr\/#website","url":"https:\/\/whatsappbusiness.com\/fr\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/fr\/#organization","name":"WhatsApp for Business","url":"https:\/\/whatsappbusiness.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/whatsappbusiness.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp for Business"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Comment les messages incitent la client\u00e8le \u00e0 passer de la consid\u00e9ration \u00e0 l\u2019achat","url":"http:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/fr\/blog\/messaging-for-considering-customers\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-34-.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Hero-1279x456-34-.jpg"},"articleSection":"Client\u00e8le","author":[{"@type":"Person","name":"petersorensen"}],"creator":["petersorensen"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2023-07-06T04:00:00Z","datePublished":"2023-07-06T04:00:00Z","dateModified":"2026-04-30T06:51:37Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Comment les messages incitent la client\\u00e8le \\u00e0 passer de la consid\\u00e9ration \\u00e0 l\\u2019achat\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/messaging-for-considering-customers\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-34-.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-1279x456-34-.jpg\"},\"articleSection\":\"Client\\u00e8le\",\"author\":[{\"@type\":\"Person\",\"name\":\"petersorensen\"}],\"creator\":[\"petersorensen\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2023-07-06T04:00:00Z\",\"datePublished\":\"2023-07-06T04:00:00Z\",\"dateModified\":\"2026-04-30T06:51:37Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts\/9692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/comments?post=9692"}],"version-history":[{"count":2,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts\/9692\/revisions"}],"predecessor-version":[{"id":15153,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts\/9692\/revisions\/15153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/media\/9693"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/media?parent=9692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/categories?post=9692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/tags?post=9692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}