{"id":9780,"date":"2022-11-01T00:00:00","date_gmt":"2022-11-01T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/comment-la-messagerie-peut-aider-a-resoudre-les-difficultes-courantes-des-equipes-marketing\/"},"modified":"2026-04-30T02:52:48","modified_gmt":"2026-04-30T06:52:48","slug":"how-messaging-can-help-solve-common-pain-points-for-marketers","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/","title":{"rendered":"Comment la messagerie peut aider \u00e0 r\u00e9soudre les difficult\u00e9s courantes des \u00e9quipes marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En 2022, les entreprises doivent \u00eatre pr\u00e9sentes partout pour leur client\u00e8le. Avec tant de canaux et d\u2019appareils \u00e0 prendre en compte, il est tout naturel que les responsables marketing se demandent si leur entreprise se d\u00e9marque vraiment aupr\u00e8s de la client\u00e8le. Ou est-ce que je me perds dans la masse\u00a0?<\/p>\n\n<p class=\"wp-block-paragraph\">Si vous vous posez cette question, sachez que vous n\u2019\u00eates pas seul\u00b7e. Dans le <a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/marketing-trends-survey-2022.pdf\">rapport sur les tendances marketing de 2022 d\u2019Oracle<\/a><sup class=\"wab-note\" data-title=\" \u00ab\u00a0Marketing Trends 2022\u00a0\u00bb, mars\u00a02022 d\u2019Oracle\">1<\/sup>, 35\u00a0% des sp\u00e9cialistes du marketing interrog\u00e9\u00b7es ont d\u00e9clar\u00e9 que leur principal d\u00e9fi \u00e9tait de proposer une exp\u00e9rience client\u00e8le exceptionnelle. Selon le rapport, 38\u00a0% des \u00e9quipes marketing interrog\u00e9es affirment que l\u2019optimisation des performances des canaux est l\u2019un des principaux d\u00e9fis marketing auxquels elles sont confront\u00e9es. Cela implique une approche omnicanale qui permet \u00e0 la client\u00e8le de les contacter via ses canaux pr\u00e9f\u00e9r\u00e9s.<\/p>\n\n<p class=\"wp-block-paragraph\">L\u2019une de ces solutions est sans aucun doute les applications de messagerie. Le <a href=\"https:\/\/www.zendesk.com\/customer-experience-trends\/\">rapport\u00a02022 de Zendesk sur les tendances en mati\u00e8re d\u2019exp\u00e9rience client\u00e8le<\/a><sup class=\"wab-note\" data-title='Zendesk, \"The Zendesk Customer Experience Trends Report 2022\", janvier\u00a02022'>2<\/sup> r\u00e9v\u00e8le une augmentation de 36\u00a0% de leur popularit\u00e9 aupr\u00e8s de la client\u00e8le au cours de l\u2019ann\u00e9e derni\u00e8re.<\/p>\n\n<p class=\"wp-block-paragraph\">Comment les applications de messagerie simplifient-elles la vie des responsables marketing\u00a0?<\/p>\n\n<p class=\"wp-block-paragraph\">Les messages vous permettent de vous d\u00e9marquer de la concurrence, d\u2019optimiser la valeur de vos canaux marketing et d\u2019en am\u00e9liorer le ROI. Selon une <a href=\"https:\/\/blog.avochato.com\/index.php\/2019\/12\/12\/business-to-customer-communication-text-message-software\" data-creative-detail=\"BlogAvochato_BusinessToCustomer_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BlogAvochato_BusinessToCustomer_Link&quot;}\">enqu\u00eate Avochato<\/a>, 72\u00a0% des personnes interrog\u00e9es sont plus susceptibles de faire des achats aupr\u00e8s d\u2019une entreprise qui communique avec elles en temps r\u00e9el par le biais de la messagerie. Et 63\u00a0% ont d\u00e9clar\u00e9 qu\u2019elles ou ils sugg\u00e9reraient \u00e0 leurs proches de changer d\u2019entreprise si cette derni\u00e8re proposait la messagerie comme canal de communication.<sup class=\"wab-note\" data-title=\"Avochato, \u00ab\u00a0When It Comes to Communicating with Businesses, Customers Overwhelmingly Prefer Texting\u00a0\u00bb, d\u00e9cembre\u00a02019\">3<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">En raison de leur popularit\u00e9 aupr\u00e8s de la client\u00e8le actuelle, les applications de messagerie ont le pouvoir de fa\u00e7onner et d\u2019am\u00e9liorer chaque \u00e9tape de votre parcours d\u2019achat. Qu\u2019il s\u2019agisse de g\u00e9n\u00e9rer de la notori\u00e9t\u00e9 et des prospects ou de favoriser les conversions et la r\u00e9tention de la client\u00e8le, la messagerie permet aux \u00e9quipes marketing de pallier les difficult\u00e9s les plus courantes.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"777877\" data-has-transparency=\"false\" style=\"--dominant-color: #777877;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-557 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-2-.jpg\" alt=\"R\u00e9union organis\u00e9e dans une salle de conf\u00e9rence vitr\u00e9e\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-2-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-2-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-2-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n<h2 id=\"recueillez-de-precieux-insights-sur-la-generation-de-prospects\" class=\"wp-block-heading\"><b>Recueillez de pr\u00e9cieux insights sur la g\u00e9n\u00e9ration de prospects<\/b><\/h2>\n\n<p class=\"wp-block-paragraph\">D\u2019apr\u00e8s un <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33820\/5-major-challenges-marketers-face-and-how-to-solve-them.aspx\" data-creative-detail=\"BlogHubspot_5MajorChallengesMarketersFace_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BlogHubspot_5MajorChallengesMarketersFace_Link&quot;}\">sondage men\u00e9 par HubSpot<\/a>, 27\u00a0% des sp\u00e9cialistes du marketing ont d\u00e9clar\u00e9 que la g\u00e9n\u00e9ration de trafic et de prospects serait leur plus grand d\u00e9fi en 2022.<sup class=\"wab-note\" data-title=\"Hubspot, \u00ab\u00a0The Top 10 Marketing Challenges Expected Globally in 2023\u00a0\u00bb, octobre\u00a02022\">4<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">La plus grande difficult\u00e9\u00a0? Recueillir des donn\u00e9es internes sur les prospects de mani\u00e8re s\u00e9curis\u00e9e.<\/p>\n\n<p class=\"wp-block-paragraph\">Les \u00e9quipes marketing se concentrent aujourd\u2019hui sur la collecte des donn\u00e9es de prospects internes, car <a href=\"https:\/\/blog.google\/products\/chrome\/updated-timeline-privacy-sandbox-milestones\/\" data-creative-detail=\"BlogGoogle_UpdatedTimelinePrivacy_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BlogGoogle_UpdatedTimelinePrivacy_Link&quot;}\">Google supprimera progressivement le suivi des cookies tiers l\u2019ann\u00e9e prochaine<\/a>.<sup class=\"wab-note\" data-title=\"Google, \u00ab\u00a0An Updated Timeline for Privacy Sandbox Milestones\u00a0\u00bb, juin\u00a02021\">5<\/sup> Cette collecte de donn\u00e9es doit \u00e9galement \u00eatre s\u00e9curis\u00e9e et adapt\u00e9e aux pr\u00e9f\u00e9rences des prospects. Plus de 40\u00a0% des personnes interrog\u00e9es dans une <a href=\"https:\/\/www.airship.com\/resources\/whitepaper\/the-mobile-customer-imperative-consumer-survey\/\" data-creative-detail=\"Airship_TheMobileCustomerImperative_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Airship_TheMobileCustomerImperative_Link&quot;}\">\u00e9tude Airship r\u00e9cente<\/a> ont d\u00e9clar\u00e9 qu\u2019elles \u00e9taient \u00ab\u00a0plus susceptibles de continuer \u00e0 recevoir des messages de marques\u00a0\u00bb si elles pouvaient contr\u00f4ler l\u2019objectif, la fr\u00e9quence et le canal de communication.<sup class=\"wab-note\" data-title=\"Airship, \u00ab\u00a0The Mobile Customer Imperative\u00a0\u00bb, d\u00e9cembre\u00a02021\">6<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux applications de messagerie, la client\u00e8le peut partager des donn\u00e9es internes \u00e0 son rythme, ce qui permet d\u2019instaurer un climat de confiance et de favoriser la g\u00e9n\u00e9ration de prospects et le suivi.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"7f7e7d\" data-has-transparency=\"false\" style=\"--dominant-color: #7f7e7d;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-609 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-2-.jpg\" alt=\"Personne faisant un achat sur son t\u00e9l\u00e9phone via WhatsApp\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-2-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-2-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-2-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Les bots de discussion simplifient \u00e9galement la collecte des donn\u00e9es de la client\u00e8le. Au lieu de rediriger la client\u00e8le int\u00e9ress\u00e9e vers un long formulaire en ligne, les bots de discussion peuvent l\u2019aborder naturellement par le biais d\u2019une conversation. Ainsi, ils permettent de recueillir des donn\u00e9es pertinentes sur la client\u00e8le, telles que son nom, sa localisation et les produits ou services qui l\u2019int\u00e9ressent.<\/p>\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux conversations, les bots de discussion permettent \u00e9galement de qualifier des prospects, d\u2019\u00e9valuer leur int\u00e9r\u00eat et de classer la client\u00e8le en fonction de la probabilit\u00e9 de conversion.<\/p>\n\n<p class=\"wp-block-paragraph\">Une fois que les \u00e9quipes marketing ont obtenu des donn\u00e9es sur leurs prospects, elles peuvent utiliser ces informations pour leur envoyer des messages et des offres personnalis\u00e9s\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Offrir des remises pour activer de nouveaux prospects<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Les orienter vers des articles d\u2019aide ou des pages de questions\/r\u00e9ponses pour r\u00e9pondre aux questions de la client\u00e8le et fid\u00e9liser les prospects<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Recommander des produits similaires aux membres de la client\u00e8le en fonction des premi\u00e8res informations afin de trouver un produit\/service qui r\u00e9ponde \u00e0 leurs besoins sp\u00e9cifiques<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Relancez les prospects qui ont laiss\u00e9 des articles dans leur panier en leur offrant un coupon personnalis\u00e9.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"5f6669\" data-has-transparency=\"false\" style=\"--dominant-color: #5f6669;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-652 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-3-842x474-2-.jpg\" alt=\"Personne assise par terre contre un canap\u00e9 lisant un message WhatsApp personnalis\u00e9\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-3-842x474-2-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-3-842x474-2-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-3-842x474-2-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n<h2 id=\"gardez-un-contact-avec-vos-prospects-grace-a-un-chatbot-automatise-et-pertinent\" class=\"wp-block-heading\"><b>Gardez un contact avec vos prospects gr\u00e2ce \u00e0 un chatbot automatis\u00e9 et pertinent<\/b><\/h2>\n\n<p class=\"wp-block-paragraph\">La client\u00e8le n\u2019est pas int\u00e9ress\u00e9e par des communications vagues et g\u00e9n\u00e9rales de la part des entreprises. Selon <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" data-creative-detail=\"McKinsey_TheValueOfGettingPersonalization_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;McKinsey_TheValueOfGettingPersonalization_Link&quot;}\">une \u00e9tude de McKinsey<\/a>, 71\u00a0% des consommateurs et des consommatrices interrog\u00e9\u00b7es s\u2019attendent \u00e0 ce que les entreprises leur proposent des interactions personnalis\u00e9es, et 76\u00a0% se sentent frustr\u00e9\u00b7es lorsqu\u2019elles et ils n\u2019obtiennent pas ce \u00e0 quoi elles et ils s\u2019attendent. Cette \u00e9tude indique \u00e9galement que 66\u00a0% de la client\u00e8le souhaite recevoir des messages adapt\u00e9s \u00e0 ses besoins. <sup class=\"wab-note\" data-title='McKinsey, \"The value of getting personalization right\u2013or wrong\u2013 is multiplying\", novembre\u00a02021'>7<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">La praticit\u00e9 est un autre \u00e9l\u00e9ment crucial, car les clients recherchent des moyens rapides et faciles d\u2019entrer en contact avec une entreprise. La client\u00e8le veut une exp\u00e9rience fluide, rapide, adapt\u00e9e \u00e0 ses besoins, pertinente, pr\u00e9cise dans sa communication et sans obstacles inutiles.<\/p>\n\n<p class=\"wp-block-paragraph\">La bonne nouvelle est que les messages sont un excellent moyen de communiquer de mani\u00e8re automatis\u00e9e et personnalis\u00e9e avec les prospects et la client\u00e8le. Les bots de discussion peuvent aider \u00e0 entretenir la relation avec les prospects gr\u00e2ce \u00e0 des communications personnalis\u00e9es. La technologie utilise les informations sur la client\u00e8le pour adapter les messages et r\u00e9pondre aux questions basiques, ce qui permet aux agent\u00b7es de se concentrer sur les questions plus complexes.<\/p>\n\n<p class=\"wp-block-paragraph\">Les chatbots aliment\u00e9s par l\u2019IA envoient aux prospects des messages pertinents bas\u00e9s sur une vari\u00e9t\u00e9 de d\u00e9clencheurs, qu\u2019il s\u2019agisse de r\u00e9pondre \u00e0 une simple question ou de demander explicitement des informations sur un sujet sp\u00e9cifique.<\/p>\n\n<p class=\"wp-block-paragraph\">Un bot peut partager une publication de blog d\u2019entreprise qui r\u00e9pond \u00e0 une question courante en identifiant via le traitement du langage naturel (NLP) le sujet sur lequel la client\u00e8le souhaite en savoir plus. Sans oublier que les conversations avec les chatbots peuvent avoir lieu de mani\u00e8re asynchrone entre diff\u00e9rents fuseaux horaires et au rythme de la client\u00e8le. Celle-ci ne se sent ainsi jamais d\u00e9pass\u00e9e et peut reprendre la conversation lorsqu\u2019elle est pr\u00eate \u00e0 effectuer un achat.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"787173\" data-has-transparency=\"false\" style=\"--dominant-color: #787173;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-689 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg\" alt=\"Personne montrant \u00e0 un\u00b7e coll\u00e8gue une publication de blog d\u2019entreprise partag\u00e9e par un bot\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n<h2 id=\"utilisez-des-bots-de-discussion-pour-envoyer-des-messages-personnalises-a-votre-clientele-a-chaque-etape-du-funnel\" class=\"wp-block-heading\"><b>Utilisez des bots de discussion pour envoyer des messages personnalis\u00e9s \u00e0 votre client\u00e8le \u00e0 chaque \u00e9tape du funnel<\/b><\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" data-creative-detail=\"McKinsey_TheValueOfGettingPersonalization_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;McKinsey_TheValueOfGettingPersonalization_Link&quot;}\">McKinsey a r\u00e9v\u00e9l\u00e9<\/a> que 65\u00a0% des membres de la client\u00e8le souhaitent que les entreprises leur envoient des promotions cibl\u00e9es, et que 53\u00a0% souhaitent que les entreprises envoient des d\u00e9clencheurs bas\u00e9s sur leur comportement.<sup class=\"wab-note\" data-title=\"McKinsey, Ibid\">8<\/sup> Les applications de messagerie permettent aux entreprises d\u2019envoyer facilement ce contenu pertinent d\u00e8s que des prospects envisagent d\u2019effectuer un achat. En outre, la plupart des applications de messagerie permettent d\u2019acheter des produits directement en cliquant sur un bouton call-to-action de la marque.<\/p>\n\n<p class=\"wp-block-paragraph\">Vous pouvez configurer des bots de discussion pour\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>Envoyez des promotions pertinentes \u00e0 la client\u00e8le. <\/b>D\u2019apr\u00e8s Statista, <a href=\"https:\/\/www.statista.com\/statistics\/240237\/coupon-use-in-the-united-states\/\" data-creative-detail=\"Statista_CouponUseInTheUnitedStates_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Statista_CouponUseInTheUnitedStates_Link&quot;}\">pr\u00e8s de 90\u00a0% des consommateur\u00b7ices<\/a><sup class=\"wab-note\" data-title=\"Statista, \u00ab\u00a0Consumers who ever use coupons for shopping in the United States from 2017 to 2020\u00a0\u00bb, septembre\u00a02022\">9<\/sup> ont profit\u00e9 de coupons lors d\u2019achats en ligne.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Envoyez des mises \u00e0 jour utiles sur le retour en stock des produits. <\/b>Lorsque les client\u00b7es ajoutent des produits \u00e0 leur panier, ils ou elles peuvent choisir de recevoir des mises \u00e0 jour via les applications de messagerie. En cas d\u2019abandon des paniers, vous pouvez envoyer des rappels et des notifications de faibles niveaux de stock \u00e0 la client\u00e8le pour raviver son int\u00e9r\u00eat.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Envoyez des invitations pour entrer en contact avec un\u00b7e agent\u00b7e de vente.<\/b> Ce message est id\u00e9al pour les client\u00b7es qui arrivent sur des pages produits et souhaitent obtenir des informations suppl\u00e9mentaires avant d\u2019effectuer un achat.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-732\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-5-842x474.jpg\" alt=\"Trois\u00a0personnes discutant d\u2019une promotion envoy\u00e9e sur WhatsApp\"\/><\/figure>\n\n<h2 id=\"assurez-la-satisfaction-de-la-clientele-grace-a-une-assistance-rapide-par-message\" class=\"wp-block-heading\"><b>Assurez la satisfaction de la client\u00e8le gr\u00e2ce \u00e0 une assistance rapide par message<\/b><\/h2>\n\n<p class=\"wp-block-paragraph\">L\u2019assistance est un facteur important et sous-estim\u00e9 du marketing digital. <a href=\"https:\/\/success.qualtrics.com\/rs\/542-FMF-412\/images\/ROI%20of%20customer%20experience%202020.pdf\" data-creative-detail=\"SuccessQualtrics_ROIOfCustomerExperience2020_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;SuccessQualtrics_ROIOfCustomerExperience2020_Link&quot;}\">Selon Qualtrics XM Institute<\/a>, 94\u00a0% des clients recommanderont une entreprise qui offre un \u00ab\u00a0tr\u00e8s bon\u00a0\u00bb service client\u00e8le.<sup class=\"wab-note\" data-title='Qualtrics XM Institute, \"Insight Report: ROI of Customer Experience, 2020\", ao\u00fbt\u00a02020'>10<\/sup> Un service client\u00e8le de qualit\u00e9 peut permettre de fid\u00e9liser la client\u00e8le, qui non seulement continue d\u2019acheter vos produits, mais \u00e9galement recommande vos produits et services \u00e0 ses proches.<\/p>\n\n<p class=\"wp-block-paragraph\">En plus des rappels et des liens vers les produits, les bots peuvent \u00e9galement <b>demander un avis \u00e0 la client\u00e8le existante<\/b>. Cette fonctionnalit\u00e9 simple ne demande que peu de temps de la part de votre \u00e9quipe, mais elle est tr\u00e8s utile pour aider votre marque \u00e0 am\u00e9liorer ses produits et <a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/creating-an-engaging-and-effective-customer-experience-with-messaging\/\" data-creative-detail=\"WABBLog_CreatingAnEngagingAndEffective_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBLog_CreatingAnEngagingAndEffective_Link&quot;}\">son exp\u00e9rience client\u00e8le<\/a>.<sup class=\"wab-note\" data-title='Plateforme WhatsApp Business, \"Cr\u00e9er une exp\u00e9rience client\u00e8le int\u00e9ressante et efficace gr\u00e2ce aux messages\", octobre 2022'>11<\/sup> Et les avis de la client\u00e8le sont un outil extr\u00eamement pr\u00e9cieux pour les \u00e9quipes marketing. Qu\u2019il s\u2019agisse de savoir comment la client\u00e8le pr\u00e9f\u00e8re interagir avec votre marque ou quels types de contenu elle appr\u00e9cie le plus, ces donn\u00e9es sont pr\u00e9cieuses pour am\u00e9liorer continuellement votre port\u00e9e marketing (et augmenter votre taux d\u2019interaction).<\/p>\n\n<p class=\"wp-block-paragraph\">Une client\u00e8le heureuse fait \u00e9galement une excellente promotrice\u00a0: elle peut vous aider \u00e0 booster vos efforts marketing gr\u00e2ce au bouche-\u00e0-oreille. Cela signifie qu\u2019\u00e0 l\u2019avenir, plus de client\u00b7es potentiel\u00b7les pourront interagir avec votre marque et la recommander.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-747\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-6-842x474.jpg\" alt=\"Personne remplissant un formulaire de commentaires en marchant \u00e0 l\u2019ext\u00e9rieur via WhatsApp\"\/><\/figure>\n\n<h2 id=\"renforcez-votre-funnel-marketing-grace-aux-applications-de-messagerie\" class=\"wp-block-heading\"><b>Renforcez votre funnel marketing gr\u00e2ce aux applications de messagerie<\/b><\/h2>\n\n<p class=\"wp-block-paragraph\">En plus d\u2019\u00eatre pratiques pour la client\u00e8le, les applications de messagerie sont un atout pour les \u00e9quipes marketing. Les bots vous font gagner du temps en rassemblant des statistiques sur les prospects et en les orientant vers une vente. Ainsi, vous et votre \u00e9quipe marketing pouvez identifier les meilleurs moyens d\u2019attirer et de d\u00e9velopper votre audience.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"787173\" data-has-transparency=\"false\" style=\"--dominant-color: #787173;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-689 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg\" alt=\"Personne montrant \u00e0 un\u00b7e coll\u00e8gue une publication de blog d\u2019entreprise partag\u00e9e par un bot\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Saviez-vous que les messages permettent de r\u00e9pondre aux difficult\u00e9s les plus courantes rencontr\u00e9es par les sp\u00e9cialistes du marketing\u00a0? D\u00e9couvrez comment les messages personnalis\u00e9s et automatis\u00e9s peuvent vous aider \u00e0 attirer et \u00e0 fid\u00e9liser des prospects.<\/p>\n","protected":false},"author":23,"featured_media":9781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[],"class_list":["post-9780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La messagerie permet de r\u00e9soudre des difficult\u00e9s courantes pour les \u00e9quipes marketing | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Saviez-vous que les messages permettent de r\u00e9pondre aux difficult\u00e9s les plus courantes des \u00e9quipes marketing\u00a0? 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