{"id":9793,"date":"2023-11-08T00:00:00","date_gmt":"2023-11-08T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/les-bases-de-whatsapp-flows-presentation\/"},"modified":"2026-04-30T02:47:38","modified_gmt":"2026-04-30T06:47:38","slug":"whatsapp-flows-101","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/whatsapp-flows-101\/","title":{"rendered":"Les bases de WhatsApp\u00a0Flows\u00a0: pr\u00e9sentation"},"content":{"rendered":"\n
\n

WhatsApp Flows<\/a> est une fonctionnalit\u00e9 de la plateforme WhatsApp Business dont le but est l\u2019enrichissement des interactions avec les utilisateur\u00b7ices gr\u00e2ce \u00e0 la cr\u00e9ation et au d\u00e9ploiement rapides de flux de travail natifs et ax\u00e9s sur les t\u00e2ches sur WhatsApp. Cette fonctionnalit\u00e9 vous permet de mener \u00e0 bien davantage de t\u00e2ches, de r\u00e9duire les abandons et d\u2019am\u00e9liorer les interactions entre votre entreprise et sa client\u00e8le.<\/p>\n\n\n\n

Concr\u00e8tement, WhatsApp\u00a0Flows donne la possibilit\u00e9 aux entreprises d\u2019offrir \u00e0 leur client\u00e8le des exp\u00e9riences interactives dans la discussion, afin de remplacer les conversations fastidieuses par des interactions rapides et fluides. Vous pouvez cr\u00e9er des formulaires de contact simples \u00e0 utiliser, concevoir des flux de travail multi-\u00e9crans et \u00e9tablir des points de terminaison pour l\u2019\u00e9change de donn\u00e9es dans le cadre d\u2019interactions plus complexes. Toutes ces possibilit\u00e9s permettent d\u2019am\u00e9liorer les interactions entre les entreprises et leur client\u00e8le.<\/p>\n\n\n\n

Cet article d\u00e9crit les aspects techniques de WhatsApp\u00a0Flows et la mani\u00e8re dont cette fonctionnalit\u00e9 contribue \u00e0 la cr\u00e9ation d\u2019exp\u00e9riences d\u2019utilisation interactives.<\/p>\n\n\n\n

Premiers pas avec WhatsApp Flows<\/b><\/h2>\n\n\n\n

WhatsApp\u00a0Flows permet de cr\u00e9er des exp\u00e9riences d\u2019utilisation interactives dans l\u2019interface famili\u00e8re des discussions WhatsApp. Vous pouvez y cr\u00e9er, g\u00e9rer et mettre \u00e0 disposition des flux sur mesure pour composer un parcours d\u2019interaction personnalis\u00e9 pour votre client\u00e8le.<\/p>\n\n\n\n

Que vous souhaitiez simplement collecter des donn\u00e9es ou bien cr\u00e9er des interactions complexes ax\u00e9es sur la logique conditionnelle, WhatsApp\u00a0Flows vous fournit des outils polyvalents adapt\u00e9s \u00e0 diff\u00e9rents niveaux de complexit\u00e9 et de personnalisation.<\/p>\n\n\n\n

Voyons ensemble quelles sont les technologies derri\u00e8re WhatsApp\u00a0Flows et comment elles vous aident \u00e0 cr\u00e9er et \u00e0 g\u00e9rer facilement des exp\u00e9riences interactives ax\u00e9es sur la client\u00e8le sur WhatsApp.<\/p>\n\n\n\n

Cr\u00e9er des flux dans la cr\u00e9ation de mod\u00e8les de messages<\/b><\/h2>\n\n\n\n

Le flux de cr\u00e9ation de mod\u00e8les de messages est le moyen le plus simple de d\u00e9marrer avec WhatsApp\u00a0Flows. Accessible depuis le Gestionnaire\u00a0WhatsApp, ce flux fournit un outil intuitif de type glisser-d\u00e9poser pour cr\u00e9er un flux associ\u00e9 \u00e0 un mod\u00e8le de message.<\/p>\n\n\n\n

Le fait d\u2019incorporer les flux depuis les mod\u00e8les de messages r\u00e9duit la courbe d\u2019apprentissage de la cr\u00e9ation de flux. De plus, il n\u2019est pas n\u00e9cessaire de savoir coder en JSON pour les flux. Leur cr\u00e9ation est donc accessible \u00e0 davantage de personnes.<\/p>\n\n\n\n

\u00c9diteur de Flows<\/b><\/h2>\n\n\n\n

Pour cr\u00e9er des flux plus complexes en dehors du processus de cr\u00e9ation de mod\u00e8les de messages, les \u00e9quipes de d\u00e9veloppement peuvent utiliser l\u2019UI de l\u2019\u00c9diteur de Flows dans le Gestionnaire WhatsApp. Cette interface permet de cr\u00e9er et de g\u00e9rer des flux. L\u2019\u00e9diteur de code int\u00e9gr\u00e9 comprend des fonctionnalit\u00e9s telles que la coloration syntaxique et le formatage pour le code JSON de Flows.<\/p>\n\n\n\n

Cet outil est particuli\u00e8rement utile aux \u00e9quipes de d\u00e9veloppement qui souhaitent cr\u00e9er un flux plus complexe avec une logique conditionnelle ou des parcours ramifi\u00e9s.<\/p>\n\n\n\n

Code JSON de Flows<\/b><\/h2>\n\n\n\n

Le code JSON de Flows est le plan pr\u00e9cis de votre flux\u00a0: il d\u00e9finit sa structure, sa logique et les \u00e9l\u00e9ments de son interface. Que vous conceviez un formulaire \u00e0 plusieurs \u00e9tapes ou une enqu\u00eate, le code JSON de Flows rassemble toutes les d\u00e9finitions indispensables, des champs de texte statique aux boutons interactifs. Le code JSON de Flows indique \u00e0 WhatsApp comment afficher chaque \u00e9cran, g\u00e9rer les transitions et traiter les entr\u00e9es de la client\u00e8le.<\/p>\n\n\n\n

API Flows<\/b><\/h2>\n\n\n\n

L\u2019API\u00a0Flows facilite la gestion programmatique des flux, notamment quand ils sont nombreux ou pour int\u00e9grer leur cr\u00e9ation dans le pipeline de d\u00e9veloppement. Elle permet de d\u00e9ployer, mettre \u00e0 jour ou supprimer des flux \u00e0 grande \u00e9chelle sans passer par l\u2019UI de l\u2019\u00c9diteur de Flows.<\/p>\n\n\n\n

Lier WhatsApp Flows \u00e0 votre point de terminaison<\/b><\/h2>\n\n\n\n

Les flux WhatsApp\u00a0Flows peuvent fonctionner en autonomie, ou \u00eatre li\u00e9s \u00e0 un point de terminaison pour des interactions plus dynamiques. Permettant des \u00e9changes de donn\u00e9es en temps r\u00e9el, cette connexion est id\u00e9ale dans le cas de la prise de rendez-vous ou des processus d\u2019authentification. Par ailleurs, vous pouvez appliquer une logique conditionnelle entre et dans les diff\u00e9rents \u00e9crans pour fournir une exp\u00e9rience plus personnalis\u00e9e de votre flux.<\/p>\n\n\n\n

Webhooks<\/b><\/h2>\n\n\n\n

Des webhooks sont disponibles pour suivre et optimiser les flux WhatsApp\u00a0Flows. En vous abonnant \u00e0 des webhooks, vous pouvez surveiller des indicateurs de flux cl\u00e9s comme les changements de statut, les taux d\u2019erreur et les performances au point de terminaison. Utilisez ensuite ces informations pour r\u00e9soudre les \u00e9ventuels probl\u00e8mes et am\u00e9liorer l\u2019exp\u00e9rience finale.<\/p>\n\n\n\n

Utiliser WhatsApp Flows<\/b><\/h2>\n\n\n\n

En mati\u00e8re de communication num\u00e9rique, l\u2019efficacit\u00e9 et l\u2019interactivit\u00e9 sont d\u2019une importance capitale. Pour mettre fin aux \u00e9changes poussifs et inefficaces, WhatsApp\u00a0Flows propose une collecte d\u2019informations structur\u00e9e gr\u00e2ce \u00e0 diff\u00e9rentes formes d\u2019entr\u00e9es\u00a0: menus d\u00e9roulants, boutons radio et champs textuels.<\/p>\n\n\n\n

WhatsApp\u00a0Flows remplace les interactions textuelles fastidieuses et les \u00e9changes de liens peu efficaces par des flux interactifs structur\u00e9s et am\u00e9liore ainsi l\u2019exp\u00e9rience d\u2019utilisation. Pour ne rien g\u00e2cher, tout cela se passe dans l\u2019interface famili\u00e8re de WhatsApp pour une adoption facile et directe.<\/p>\n\n\n\n

WhatsApp Flows en action<\/b><\/h3>\n\n\n\n

Voyons ensemble quelques exemples d\u2019utilisation de WhatsApp\u00a0Flows.<\/p>\n\n\n\n

R\u00e9servation et prise de rendez-vous <\/b><\/h4>\n\n\n\n

La prise de rendez-vous n\u00e9cessite de v\u00e9rifier les disponibilit\u00e9s et de confirmer les nouveaux rendez-vous en temps r\u00e9el. Ainsi, il faut commencer par lier le flux \u00e0 un point de terminaison pour que le syst\u00e8me fournisse des informations \u00e0 jour sur les cr\u00e9neaux disponibles. La logique derri\u00e8re la gestion de ces cr\u00e9neaux peut \u00eatre assur\u00e9e par une application personnalis\u00e9e, et l\u2019API\u00a0Flows ainsi que des webhooks peuvent se charger de l\u2019\u00e9change fluide de donn\u00e9es et des notifications.<\/p>\n\n\n\n

\"Trois<\/figure>\n\n\n\n

G\u00e9n\u00e9ration de prospects<\/b><\/h4>\n\n\n\n

Pour g\u00e9rer de fa\u00e7on efficace la g\u00e9n\u00e9ration de prospects, vous pouvez utiliser un flux autonome. Ce cas d\u2019utilisation ne n\u00e9cessite par d\u2019interaction en temps r\u00e9el. Les coordonn\u00e9es de la personne sont collect\u00e9es via une s\u00e9quence d\u2019invites pr\u00e9d\u00e9finie. Cette configuration simple et rapide \u00e0 d\u00e9ployer permet une g\u00e9n\u00e9ration de prospects plus efficace.<\/p>\n\n\n\n

\"Trois<\/figure>\n\n\n\n

R\u00e9alisation d\u2019enqu\u00eates<\/b><\/h4>\n\n\n\n

\u00c0 l\u2019instar de la g\u00e9n\u00e9ration de prospects, les flux autonomes se pr\u00eatent particuli\u00e8rement bien aux enqu\u00eates. Gr\u00e2ce \u00e0 diff\u00e9rentes m\u00e9thodes d\u2019entr\u00e9es, celles-ci permettent de recueillir des r\u00e9ponses et facilitent la collecte de donn\u00e9es.<\/p>\n\n\n\n

\"Trois<\/figure>\n\n\n\n

Tirer pleinement parti de WhatsApp Flows<\/b><\/h2>\n\n\n\n

Gr\u00e2ce \u00e0 WhatsApp\u00a0Flows, passez d\u2019\u00e9changes textuels statiques \u00e0 des exp\u00e9riences interactives. Gr\u00e2ce \u00e0 la transmission s\u00e9curis\u00e9e de donn\u00e9es jusqu\u2019\u00e0 des points de terminaison, cette solution favorise les \u00e9changes de donn\u00e9es en temps r\u00e9el et am\u00e9liore la circulation des informations entre les entreprises et leur client\u00e8le.<\/p>\n\n\n\n

Vous pouvez voir WhatsApp\u00a0Flows comme une toile sur laquelle concevoir, cr\u00e9er et personnaliser vos parcours d\u2019utilisation pour fournir des exp\u00e9riences compl\u00e8tes de bout en bout.<\/p>\n\n\n\n

Maintenant que vous comprenez mieux les possibilit\u00e9s offertes par WhatsApp\u00a0Flows, \u00e0 vous d\u2019explorer, de tester et de d\u00e9couvrir les solutions innovantes que vous pouvez cr\u00e9er avec cette fonctionnalit\u00e9.<\/p>\n\n\n\n

Passez \u00e0 l\u2019\u00e9tape suivante et lancez-vous d\u00e8s maintenant<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

WhatsApp\u00a0Flows permet aux entreprises de cr\u00e9er et de d\u00e9velopper des parcours d\u2019achat sur mesure. Cette fonctionnalit\u00e9 vous permet de mener \u00e0 bien davantage de t\u00e2ches, de r\u00e9duire les abandons et d\u2019am\u00e9liorer les interactions entre votre entreprise et sa client\u00e8le.<\/p>\n","protected":false},"author":23,"featured_media":9794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[497],"tags":[],"class_list":["post-9793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpeurses"],"yoast_head":"\nLes bases de WhatsApp\u00a0Flows\u00a0: pr\u00e9sentation | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"WhatsApp\u00a0Flows permet aux entreprises de cr\u00e9er et de d\u00e9velopper des parcours d\u2019achat sur mesure. Cette fonctionnalit\u00e9 vous permet de mener \u00e0 bien davantage de t\u00e2ches, de r\u00e9duire les abandons et d\u2019am\u00e9liorer les interactions entre votre entreprise et sa client\u00e8le.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/whatsapp-flows-101\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les bases de WhatsApp\u00a0Flows\u00a0: pr\u00e9sentation | WhatsApp for Business\" \/>\n<meta property=\"og:description\" content=\"WhatsApp\u00a0Flows permet aux entreprises de cr\u00e9er et de d\u00e9velopper des parcours d\u2019achat sur mesure. 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