{"id":9889,"date":"2022-09-29T00:00:00","date_gmt":"2022-09-29T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/tirer-profit-des-messages-whatsapp-edition-marketing\/"},"modified":"2026-04-30T02:49:48","modified_gmt":"2026-04-30T06:49:48","slug":"getting-value-from-whatsapp-messaging-marketing-edition","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/","title":{"rendered":"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La fa\u00e7on dont la client\u00e8le souhaite communiquer avec les entreprises a chang\u00e9. Les consommateur\u00b7ices d\u2019aujourd\u2019hui sont connect\u00e9\u00b7es en permanence et privil\u00e9gient le mobile, en utilisant des canaux populaires comme Instagram et Facebook pour d\u00e9couvrir de nouveaux produits. <a href=\"https:\/\/www.forrester.com\/report\/us-consumers-are-ready-to-chat\/RES177147?ref_search=0_1663180756525\">Selon le Moments Map 2021 de Forrester<\/a>, 50\u00a0% des adultes en ligne interrog\u00e9\u00b7es aux \u00c9tats-Unis utilisent les discussions pour effectuer des achats. Ce chiffre augmente chez les plus jeunes, atteignant ainsi 62\u00a0% chez les 25-34\u00a0ans.<\/p>\n\n<p class=\"wp-block-paragraph\">Votre client\u00e8le est pr\u00eate \u00e0 laisser de c\u00f4t\u00e9 les e-mails, les appels t\u00e9l\u00e9phoniques et les applications natives pour profiter d\u2019une exp\u00e9rience d\u2019achat personnalis\u00e9e. Dans le monde, 66\u00a0% des adultes en ligne interrog\u00e9\u00b7es s\u2019accordent \u00e0 dire que les messages sont leur moyen de communication pr\u00e9f\u00e9r\u00e9 avec les entreprises, et ce chiffre atteint 72\u00a0% parmi les 18-34\u00a0ans.<sup class=\"wab-note\" data-title=\"Business Messaging Usage Research by Kantar. (Meta commissioned online study of 5,504 online adults in BR, MX, ID, TH, VN, UK, DE, ES, DR, IN, US), April 2022\">1<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">Mais comment s\u2019assurer que vous tirez le meilleur parti de vos messages\u00a0? Si votre entreprise souhaite g\u00e9n\u00e9rer, qualifier et fid\u00e9liser des prospects par le biais de la messagerie, comment vous assurer que votre plateforme y parvient\u00a0? Vous pouvez commencer par envoyer des messages \u00e0 des client\u00b7es potentiel\u00b7les sur une application qu\u2019ils et elles utilisent d\u00e9j\u00e0\u00a0: une application mondiale, \u00e9volutive, qui permet d\u2019interagir avec la client\u00e8le dans l\u2019ensemble du funnel.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/person-with-child-in-lap-opening-a-new-whatsapp-me.webp\" alt=\"Personne avec un enfant sur les genoux ouvrant un nouveau message WhatsApp\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">WhatsApp est une plateforme mondiale \u00e0 la port\u00e9e \u00e9lev\u00e9e utilis\u00e9e au quotidien par votre client\u00e8le. Avec 2\u00a0milliards de personnes qui l\u2019utilisent dans le monde entier<sup class=\"wab-note\" data-title=\"Donn\u00e9es internes, 2022, Deux milliards de personnes qui utilisent WhatsApp pour garder le contact, en toute confidentialit\u00e9\">2<\/sup>, et un <a href=\"https:\/\/www.sinch.com\/blog\/5-reasons-why-you-should-use-whatsapp-business-messaging-engage-customers\/\" data-creative-detail=\"Sinch_5ReasonsWhyYouShouldUse_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Sinch_5ReasonsWhyYouShouldUse_Link&quot;}\">taux d\u2019ouverture moyen de 98\u00a0%<\/a>, WhatsApp vous permet de cr\u00e9er des conversations avec votre client\u00e8le \u00e0 toutes les \u00e9tapes du funnel. Cela signifie que votre entreprise peut b\u00e9n\u00e9ficier d\u2019une solution marketing \u00e9volutive qui permet non seulement de favoriser les interactions et les conversions, mais \u00e9galement d\u2019augmenter le retour sur les d\u00e9penses publicitaires et le remarketing. Nous avons cr\u00e9\u00e9 cette liste de conseils utiles pour vous aider \u00e0 tirer le meilleur parti des messages WhatsApp pour g\u00e9n\u00e9rer des r\u00e9sultats marketing. Pr\u00eat\u00b7e \u00e0 vous lancer\u00a0?<\/p>\n\n<h3 id=\"adoptez-une-approche-full-funnel-pour-vos-messages-marketing\" class=\"wp-block-heading\">Adoptez une approche full-funnel pour vos messages marketing<\/h3>\n\n<p class=\"wp-block-paragraph\">WhatsApp n\u2019est pas qu\u2019un simple canal d\u2019\u00e9change de textos. Il s\u2019agit d\u2019une plateforme de messagerie sur laquelle la client\u00e8le peut interagir \u00e0 toutes les \u00e9tapes du funnel. Adoptez une approche couvrant l\u2019int\u00e9gralit\u00e9 du funnel pour envoyer des messages marketing. Vous pourrez ainsi interagir avec la client\u00e8le et l\u2019inciter \u00e0 passer \u00e0 l\u2019\u00e9tape suivante.<\/p>\n\n<p class=\"wp-block-paragraph\">Voici quelques conseils pour tirer le meilleur parti des messages marketing tout au long du parcours client\u00e8le\u00a0:<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Haut du funnel<\/b>\u00a0: envoyez des messages multim\u00e9dias \u00e0 la client\u00e8le pour l\u2019impliquer et lui faire d\u00e9couvrir vos produits<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Milieu du funnel<\/b>\u00a0: envoyer des offres uniques et des messages personnalis\u00e9s pour fid\u00e9liser et convertir la client\u00e8le<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Bas du funnel <\/b>\u00a0: envoyez des rappels utiles en cas de panier abandonn\u00e9 et cr\u00e9ez des publicit\u00e9s de remarketing qui dirigent vers une conversation WhatsApp<\/p>\n\n<h3 id=\"creez-des-publicites-clic-vers-whatsapp-pour-tirer-le-meilleur-parti-de-vos-depenses-publicitaires-digitales\" class=\"wp-block-heading\">Cr\u00e9ez des publicit\u00e9s clic vers WhatsApp pour tirer le meilleur parti de vos d\u00e9penses publicitaires digitales<\/h3>\n\n<p class=\"wp-block-paragraph\">Selon un rapport sur les tendances du secteur du marketing r\u00e9alis\u00e9 par Hubspot en 2022, <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33820\/5-major-challenges-marketers-face-and-how-to-solve-them.aspx\" data-creative-detail=\"HubSpot_5MajorChallengesMarketersFace_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;HubSpot_5MajorChallengesMarketersFace_Link&quot;}\">27\u00a0% des sp\u00e9cialistes du marketing interrog\u00e9\u00b7es dans tous les secteurs consid\u00e8rent que la g\u00e9n\u00e9ration de trafic et de prospects sera leur d\u00e9fi principal en 2022<\/a>. De nombreuses entreprises repensent leur strat\u00e9gie en mati\u00e8re d\u2019<i>o\u00f9<\/i> et de <i>comment<\/i> g\u00e9n\u00e9rer du trafic et des prospects. Les plateformes concurrentes et l\u2019augmentation des d\u00e9penses publicitaires compliquent encore davantage ce processus. Il est donc d\u2019autant plus important de trouver une plateforme \u00e9volutive et \u00e0 couverture \u00e9lev\u00e9e pour vous aider \u00e0 tirer le meilleur parti de votre budget publicitaire.<\/p>\n\n<p class=\"wp-block-paragraph\">Lorsque vous cr\u00e9ez des publicit\u00e9s num\u00e9riques pour g\u00e9n\u00e9rer du trafic vers vos produits, les interactions de la client\u00e8le sont essentielles. Et si vos publicit\u00e9s num\u00e9riques pouvaient toucher une audience plus large et obtenir plus de prospects qualifi\u00e9s, tout en g\u00e9n\u00e9rant des interactions post-clic\u00a0?<\/p>\n\n<p class=\"wp-block-paragraph\">En utilisant WhatsApp comme outil marketing professionnel, vous pouvez avoir des conversations fluides, \u00e0 toutes les \u00e9tapes du funnel, qui vous permettront de cr\u00e9er des liens durables avec votre client\u00e8le et de favoriser votre croissance \u00e0 l\u2019avenir. Lorsque vous cr\u00e9ez votre prochaine campagne publicitaire num\u00e9rique dans le Gestionnaire de publicit\u00e9s, vous pouvez s\u00e9lectionner un call-to-action qui ouvre une conversation sur WhatsApp. Votre entreprise peut ainsi interagir <i>directement<\/i> avec les personnes int\u00e9ress\u00e9es. Les publicit\u00e9s clic vers WhatsApp vous permettent de tirer parti de la couverture de vos publicit\u00e9s sur Facebook et Instagram pour favoriser les conversations lanc\u00e9es par la client\u00e8le.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/three-phones-displaying-facebook-feed-facebook-mar.webp\" alt=\"Trois t\u00e9l\u00e9phones affichant le fil Facebook, Facebook\u00a0Marketplace et le fil Instagram\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp, vous pouvez cibler des audiences plus larges tout en entretenant vos relations avec les prospects gr\u00e2ce \u00e0 des messages personnalis\u00e9s, du contenu informatif, des messages multim\u00e9dias attrayants, des produits recommand\u00e9s et bien plus encore.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Couverture<\/b>\u00a0: ciblez des audiences via le Gestionnaire de publicit\u00e9s par localisation, \u00e2ge, genre ou audiences similaires<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Interagir<\/b> &#8211; via des formats publicitaires tels que le carrousel, les vid\u00e9os, les images ou les stories Instagram<\/p>\n\n<p class=\"wp-block-paragraph\"><b>D\u00e9veloppez <\/b>\u00a0: optimisez la diffusion des publicit\u00e9s pour augmenter les conversations sur WhatsApp via les objectifs Messages ou Clics sur un lien<\/p>\n\n<h3 id=\"envoyez-des-messages-multimedias-a-vos-nouveaux-prospects-pour-favoriser-les-interactions-et-la-retention\" class=\"wp-block-heading\">Envoyez des messages multim\u00e9dias \u00e0 vos nouveaux prospects pour favoriser les interactions et la r\u00e9tention.<\/h3>\n\n<p class=\"wp-block-paragraph\">Tirer le meilleur parti de vos conversations sur WhatsApp signifie \u00e9galement exploiter les diff\u00e9rents types de messages disponibles pour stimuler et fid\u00e9liser vos audiences. Les messages personnalis\u00e9s de votre entreprise peuvent jouer un r\u00f4le important dans la cr\u00e9ation d\u2019une relation plus forte avec la client\u00e8le.<\/p>\n\n<p class=\"wp-block-paragraph\">WhatsApp peut \u00e9galement vous aider \u00e0 g\u00e9rer les conversations tout au long du parcours d\u2019achat afin de satisfaire et de fid\u00e9liser votre client\u00e8le. Dans l\u2019enqu\u00eate men\u00e9e par Sinch aupr\u00e8s de plus de 350\u00a0entreprises dans le monde, <a href=\"https:\/\/www.sinch.com\/blog\/5-reasons-why-you-should-use-whatsapp-business-messaging-engage-customers\/\" data-creative-detail=\"Sinch_5ReasonsWhyYouShouldUse_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Sinch_5ReasonsWhyYouShouldUse_Link&quot;}\">61\u00a0% des personnes interrog\u00e9es ont d\u00e9clar\u00e9 que WhatsApp \u00e9tait un canal cl\u00e9<\/a> pour les interactions conversationnelles avec la client\u00e8le. De nombreuses entreprises <a href=\"https:\/\/developers.facebook.com\/success-stories\/digify-africa\/\" data-creative-detail=\"DevelopersFacebook_DigifyAfrica_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;DevelopersFacebook_DigifyAfrica_Link&quot;}\">utilisent des types de messages WhatsApp nouveaux et int\u00e9ressants<\/a> pour communiquer avec leur client\u00e8le.<\/p>\n\n<p class=\"wp-block-paragraph\">Voici des exemples de messages multim\u00e9dias que vous pouvez utiliser sur WhatsApp\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Vid\u00e9os, images, stickers<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Notes vocales et audio<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Documents, liens, lieux, listes de produits<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser les messages multim\u00e9dias pour attirer la client\u00e8le avec une courte vid\u00e9o pr\u00e9sentant un nouveau produit, envoyer des images de produits \u00e0 une personne qui h\u00e9site \u00e0 acheter un article, ou envoyer \u00e0 des personnes qui ont d\u00e9j\u00e0 effectu\u00e9 un achat un lien vers un coupon personnalis\u00e9 qui les incitera \u00e0 franchir le pas et \u00e0 cliquer sur Acheter.<\/p>\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-62b52725 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"a8afa8\" data-has-transparency=\"true\" style=\"--dominant-color: #a8afa8;\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"521\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image.png?w=521\" alt=\"Une personne envoie un message WhatsApp \u00e0 l\u2019agence de voyages en ligne Global\u00a0voyager pour r\u00e9server une sortie en snorkeling et une randonn\u00e9e.\" class=\"wp-image-4976 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image.png 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image.png?resize=153,300 153w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image.png?resize=768,1509 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image.png?resize=521,1024 521w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image.png?resize=782,1536 782w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Les messages multim\u00e9dias peuvent \u00eatre utilis\u00e9s tout au long du parcours client\u00e8le, et les mod\u00e8les de messages vous permettent d\u2019intensifier vos efforts et de toucher des audiences plus larges. L\u2019ajout de boutons de r\u00e9ponse rapide \u00e0 vos mod\u00e8les de messages peut aider la client\u00e8le \u00e0 prendre des d\u00e9cisions rapidement et facilement, et ainsi faire avancer la conversation dans le funnel.<\/p>\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-62b52725 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"b3bdb7\" data-has-transparency=\"true\" style=\"--dominant-color: #b3bdb7;\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"521\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image-1.png?w=521\" alt=\"Une personne envoie un message WhatsApp \u00e0 l\u2019agence de voyages en ligne Global\u00a0voyager pour r\u00e9server une sortie en snorkeling et une randonn\u00e9e.\" class=\"wp-image-4978 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image-1.png 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image-1.png?resize=153,300 153w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image-1.png?resize=768,1509 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image-1.png?resize=521,1024 521w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/09\/image-1.png?resize=782,1536 782w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Une autre fa\u00e7on de favoriser les interactions est de faire preuve de coh\u00e9rence et de personnalisation dans vos messages. Une bonne fa\u00e7on de vous en souvenir est de vous demander si vos messages sont attendus (votre client ou votre cliente s\u2019est abonn\u00e9\u00b7e), opportuns (envoy\u00e9s \u00e0 un moment normal de la journ\u00e9e) et pertinents (personnalis\u00e9s et s\u00e9lectionn\u00e9s). Vous renforcez ainsi la confiance de la client\u00e8le, qui reviendra plus volontiers.<\/p>\n\n<h3 id=\"automatisez-les-messages-pour-ameliorer-votre-taux-de-reponse\" class=\"wp-block-heading\">Automatisez les messages pour am\u00e9liorer votre taux de r\u00e9ponse<\/h3>\n\n<p class=\"wp-block-paragraph\">Des d\u00e9lais de r\u00e9ponse plus courts sont synonymes d\u2019une meilleure satisfaction de la client\u00e8le. <a href=\"https:\/\/www.superoffice.com\/blog\/response-times\/#:~:text=Nearly%20half%20of%20all%20of,within%2015%20minutes%20or%20less.\">Votre client\u00e8le n\u2019a pas envie d\u2019attendre votre r\u00e9ponse<\/a>\u00a0; elle s\u2019attend \u00e0 ce que vous lui r\u00e9pondiez presque imm\u00e9diatement. Une \u00e9tude Salesforce a r\u00e9v\u00e9l\u00e9 que <a href=\"https:\/\/www.sinch.com\/blog\/5-reasons-why-you-should-use-whatsapp-business-messaging-engage-customers\/\" data-creative-detail=\"Sinch_5ReasonsWhyYouShouldUse_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Sinch_5ReasonsWhyYouShouldUse_Link&quot;}\">71\u00a0% des personnes interrog\u00e9es souhaitent communiquer avec les entreprises en temps r\u00e9el<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 WhatsApp, vous pouvez utiliser la puissance de l\u2019automatisation pour int\u00e9grer des bots de discussion \u00e0 vos messages. Vous gagnez ainsi en disponibilit\u00e9 pour r\u00e9pondre \u00e0 votre client\u00e8le sur diff\u00e9rents fuseaux horaires. Vous pouvez \u00e9galement int\u00e9grer WhatsApp \u00e0 vos centres de contact et syst\u00e8mes d\u2019assistance existants pour proposer une discussion en direct aux personnes qui ont besoin d\u2019aide.<\/p>\n\n<p class=\"wp-block-paragraph\">La meilleure fa\u00e7on de tirer parti des messages WhatsApp automatis\u00e9s est de faire appel \u00e0 un chatbot pour g\u00e9rer les questions les plus fr\u00e9quentes de votre entreprise\u00a0: lieux, horaires, frais d\u2019exp\u00e9dition, etc. Cela permet d\u2019apporter rapidement une r\u00e9ponse aux personnes qui en ont besoin, tout en lib\u00e9rant du temps aux agent\u00b7es du service client\u00e8le afin qu\u2019ils et elles puissent traiter les questions plus complexes.<\/p>\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-62b52725 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/customer-interested-in-purchasing-a-new-car-from-e.webp\" alt=\"Une cliente int\u00e9ress\u00e9e par l\u2019achat d\u2019une nouvelle voiture aupr\u00e8s d\u2019EndoMoto utilise la discussion instantan\u00e9e de WhatsApp\"\/><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Pensez \u00e0 utiliser les messages automatiques pour envoyer \u00e9galement des promotions et des offres ponctuelles \u00e0 la client\u00e8le. Vous souhaitez informer votre client\u00e8le d\u2019une promotion importante \u00e0 l\u2019occasion des f\u00eates \u00e0 venir\u00a0? Ou de leur rappeler qu\u2019ils ont laiss\u00e9 un article dans leur panier\u00a0? Un message automatique personnalis\u00e9 peut faire la diff\u00e9rence, <i>et<\/i> vous permettre de toucher une client\u00e8le plus large.<\/p>\n\n<p class=\"wp-block-paragraph\">Les messages WhatsApp automatiques sont personnels, \u00e9volutifs et faciles \u00e0 utiliser. De nombreuses entreprises utilisant la plateforme WhatsApp\u00a0Business ont eu du succ\u00e8s avec l\u2019int\u00e9gration de l\u2019automatisation. En effet, cette entreprise d\u2019architecture d\u2019int\u00e9rieur a <a href=\"https:\/\/developers.intern.facebook.com\/success-stories\/dekoruma\/\" data-creative-detail=\"InternalDevFacebook_Dekoruma_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;InternalDevFacebook_Dekoruma_Link&quot;}\">multipli\u00e9 par trois le taux de r\u00e9ponse de la client\u00e8le et a r\u00e9duit de 60\u00a0% la charge des centres d\u2019appels <\/a>apr\u00e8s avoir int\u00e9gr\u00e9 WhatsApp \u00e0 ses canaux de service client\u00e8le.<\/p>\n\n<h3 id=\"envoyez-des-rappels-utiles-pour-relancer-votre-clientele\" class=\"wp-block-heading\">Envoyez des rappels utiles pour relancer votre client\u00e8le<\/h3>\n\n<p class=\"wp-block-paragraph\">Selon les donn\u00e9es de Baymard\u00a0Institute, <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" data-creative-detail=\"Baymard_CartAbandonmentRate_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Baymard_CartAbandonmentRate_Link&quot;}\">le taux moyen d\u2019abandon de panier document\u00e9 est d\u2019environ 70\u00a0%<\/a>. <a href=\"https:\/\/www.quickreply.ai\/blog\/whatsapp-for-cart-recovery-guide\" data-creative-detail=\"QuickReply_WhatsAppForCartRecoveryGuide_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;QuickReply_WhatsAppForCartRecoveryGuide_Link&quot;}\">Pour les utilisateur\u00b7ices mobiles, ce taux est sup\u00e9rieur \u00e0 85\u00a0%<\/a>. Que ce soit par distraction ou par d\u00e9sint\u00e9r\u00eat, il est essentiel de r\u00e9soudre les probl\u00e8mes li\u00e9s aux paniers abandonn\u00e9s pour r\u00e9activer et, en fin de compte, convertir la client\u00e8le int\u00e9ress\u00e9e.<\/p>\n\n<p class=\"wp-block-paragraph\">Comme nous l\u2019avons vu pr\u00e9c\u00e9demment, WhatsApp vous permet d\u2019envoyer des messages personnalis\u00e9s et automatis\u00e9s aux personnes qui ont abandonn\u00e9 leur panier. Les rappels de panier automatis\u00e9s sont un moyen simple et efficace de r\u00e9activer la client\u00e8le et de l\u2019inciter \u00e0 effectuer un achat. Gr\u00e2ce \u00e0 la couverture de WhatsApp, les rappels de panier abandonn\u00e9 sont plus susceptibles d\u2019\u00eatre remarqu\u00e9s et d\u2019entra\u00eener une interaction, en particulier lorsqu\u2019ils sont associ\u00e9s \u00e0 une offre ou \u00e0 un message multim\u00e9dia.<\/p>\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-62b52725 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/customer-ordering-a-new-sweater-from-wind-wool-thr.webp\" alt=\"Une personne en train de commander un pull Wind\u00a0&amp;amp;\u00a0Wool sur WhatsApp\"\/><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Qu\u2019il s\u2019agisse d\u2019envoyer une remise personnalis\u00e9e, de proposer de r\u00e9pondre \u00e0 des questions ou de cr\u00e9er un sentiment FOMO \u00e0 l\u2019aide d\u2019une notification de stock du type \u00ab\u00a0cet article est bient\u00f4t \u00e9puis\u00e9\u00a0\u00bb, les rappels automatis\u00e9s des paniers aident votre entreprise \u00e0 tirer davantage parti de vos messages WhatsApp.<\/p>\n\n<h3 id=\"faites-de-whatsapp-un-canal-marketing-qui-genere-beaucoup-de-conversions-pour-votre-entreprise\" class=\"wp-block-heading\">Faites de WhatsApp un canal marketing qui g\u00e9n\u00e8re beaucoup de conversions pour votre entreprise<\/h3>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/person-who-is-wearing-a-jacket-outside-and-contact.webp\" alt=\"Une personne en ext\u00e9rieur qui porte une veste et qui contacte une entreprise via WhatsApp\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">WhatsApp peut vous aider \u00e0 optimiser vos ressources marketing, vos d\u00e9penses en mati\u00e8re de publicit\u00e9s num\u00e9riques et vos conversations avec votre client\u00e8le. En appliquant ces conseils utiles, vous pouvez tirer parti de WhatsApp pour g\u00e9n\u00e9rer des r\u00e9sultats marketing pour votre organisation, en adoptant une approche de la messagerie qui attire, fid\u00e9lise et ravive l\u2019int\u00e9r\u00eat de la client\u00e8le, \u00e0 l\u2019\u00e9chelle du funnel.<\/p>\n\n<p class=\"wp-block-paragraph\">Vous aimeriez savoir comment d\u2019autres entreprises r\u00e9ussissent leurs campagnes marketing gr\u00e2ce aux messages WhatsApp\u00a0? Consultez nos <a href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/\" data-creative-detail=\"BusinessWhatsApp_SuccessStories_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BusinessWhatsApp_SuccessStories_Link&quot;}\">derni\u00e8res success stories<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fa\u00e7on dont la client\u00e8le souhaite communiquer avec les entreprises a chang\u00e9. Les consommateur\u00b7ices d\u2019aujourd\u2019hui sont connect\u00e9\u00b7es en permanence et privil\u00e9gient le mobile, en utilisant des canaux populaires comme Instagram et Facebook pour d\u00e9couvrir de nouveaux produits. Selon le Moments Map 2021 de Forrester, 50\u00a0% des adultes en ligne interrog\u00e9\u00b7es aux \u00c9tats-Unis utilisent les discussions [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":9892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[503],"tags":[],"class_list":["post-9889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avec-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Les messages WhatsApp permettent aux responsables marketing de mieux interagir avec leurs audiences. Tirez le meilleur parti des messages WhatsApp pour stimuler vos r\u00e9sultats marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing | WhatsApp for Business\" \/>\n<meta property=\"og:description\" content=\"Les messages WhatsApp permettent aux responsables marketing de mieux interagir avec leurs audiences. Tirez le meilleur parti des messages WhatsApp pour stimuler vos r\u00e9sultats marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T06:49:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Getting-Value.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"petersorensen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WhatsApp for Business\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/\"},\"author\":\"WhatsApp for Business\",\"headline\":\"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing\",\"datePublished\":\"2022-09-29T04:00:00+00:00\",\"dateModified\":\"2026-04-30T06:49:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/\"},\"wordCount\":1978,\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Getting-Value.jpg\",\"articleSection\":[\"Avec WhatsApp Business\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/\",\"name\":\"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing | WhatsApp for Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Getting-Value.jpg\",\"datePublished\":\"2022-09-29T04:00:00+00:00\",\"dateModified\":\"2026-04-30T06:49:48+00:00\",\"description\":\"Les messages WhatsApp permettent aux responsables marketing de mieux interagir avec leurs audiences. Tirez le meilleur parti des messages WhatsApp pour stimuler vos r\u00e9sultats marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Getting-Value.jpg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Getting-Value.jpg\",\"width\":730,\"height\":456,\"caption\":\"Une personne qui sourit en regardant son t\u00e9l\u00e9phone pendant qu\u2019elle envoie un message sur WhatsApp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\",\"name\":\"WhatsApp for Business\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp for Business\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing | WhatsApp for Business","description":"Les messages WhatsApp permettent aux responsables marketing de mieux interagir avec leurs audiences. Tirez le meilleur parti des messages WhatsApp pour stimuler vos r\u00e9sultats marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/","og_locale":"fr_FR","og_type":"article","og_title":"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing | WhatsApp for Business","og_description":"Les messages WhatsApp permettent aux responsables marketing de mieux interagir avec leurs audiences. Tirez le meilleur parti des messages WhatsApp pour stimuler vos r\u00e9sultats marketing.","og_url":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_published_time":"2022-09-29T04:00:00+00:00","article_modified_time":"2026-04-30T06:49:48+00:00","og_image":[{"width":730,"height":456,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Getting-Value.jpg","type":"image\/jpeg"}],"author":"petersorensen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"WhatsApp for Business","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/#article","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/"},"author":"WhatsApp for Business","headline":"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing","datePublished":"2022-09-29T04:00:00+00:00","dateModified":"2026-04-30T06:49:48+00:00","mainEntityOfPage":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/"},"wordCount":1978,"publisher":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#organization"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Getting-Value.jpg","articleSection":["Avec WhatsApp Business"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/","url":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/","name":"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing | WhatsApp for Business","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Getting-Value.jpg","datePublished":"2022-09-29T04:00:00+00:00","dateModified":"2026-04-30T06:49:48+00:00","description":"Les messages WhatsApp permettent aux responsables marketing de mieux interagir avec leurs audiences. Tirez le meilleur parti des messages WhatsApp pour stimuler vos r\u00e9sultats marketing.","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Getting-Value.jpg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Getting-Value.jpg","width":730,"height":456,"caption":"Une personne qui sourit en regardant son t\u00e9l\u00e9phone pendant qu\u2019elle envoie un message sur WhatsApp"},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/whatsappbusiness.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing"}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/fr\/#website","url":"https:\/\/whatsappbusiness.com\/fr\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/fr\/#organization","name":"WhatsApp for Business","url":"https:\/\/whatsappbusiness.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/whatsappbusiness.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp for Business"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Tirer profit des messages WhatsApp\u00a0: \u00e9dition marketing","url":"http:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/fr\/blog\/getting-value-from-whatsapp-messaging-marketing-edition\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Getting-Value.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Getting-Value.jpg"},"articleSection":"Avec WhatsApp Business","author":[{"@type":"Person","name":"petersorensen"}],"creator":["petersorensen"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2022-09-29T04:00:00Z","datePublished":"2022-09-29T04:00:00Z","dateModified":"2026-04-30T06:49:48Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Tirer profit des messages WhatsApp\\u00a0: \\u00e9dition marketing\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/fr\\\/blog\\\/getting-value-from-whatsapp-messaging-marketing-edition\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Getting-Value.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Getting-Value.jpg\"},\"articleSection\":\"Avec WhatsApp Business\",\"author\":[{\"@type\":\"Person\",\"name\":\"petersorensen\"}],\"creator\":[\"petersorensen\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2022-09-29T04:00:00Z\",\"datePublished\":\"2022-09-29T04:00:00Z\",\"dateModified\":\"2026-04-30T06:49:48Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts\/9889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/comments?post=9889"}],"version-history":[{"count":2,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts\/9889\/revisions"}],"predecessor-version":[{"id":14996,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/posts\/9889\/revisions\/14996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/media\/9892"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/media?parent=9889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/categories?post=9889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/tags?post=9889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}