{"id":10872,"date":"2024-12-06T13:41:49","date_gmt":"2024-12-06T18:41:49","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/developpez-votre-entreprise-de-petite-taille-grace-aux-publicites-clic-vers-whatsapp\/"},"modified":"2026-04-30T15:28:26","modified_gmt":"2026-04-30T19:28:26","slug":"ads-that-click-to-whatsapp-best-practices","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/ads-that-click-to-whatsapp-best-practices\/","title":{"rendered":"D\u00e9veloppez votre entreprise de petite taille gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h1 id=\"publicites-clic-vers-whatsapp\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Publicit\u00e9s clic vers WhatsApp<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Trouvez facilement une nouvelle client\u00e8le et interagissez avec elle en toute simplicit\u00e9<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;HelpGrowYourSmallBusinessWithAdsThatClickToWhatsApp_AdsThatClickToWhatsApp_Video&quot;}\" data-wab-video-name=\"AQMOpi_6vzhGIqyo70qsO3iYMYFkK9cFwDwN7jtkm5keY-4aCpFBOGYWswVvU5jbrfaaTJ6NFvBm1prgm233ZmHKR6oM-WMfbNA\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/Capture-2026-04-03-151035.png\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/AQMOpi_6vzhGIqyo70qsO3iYMYFkK9cFwDwN7jtkm5keY-4aCpFBOGYWswVvU5jbrfaaTJ6NFvBm1prgm233ZmHKR6oM-WMfbNA.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40-80);padding-bottom:0;padding-left:var(--wp--preset--spacing--40-80)\">\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Les publicit\u00e9s clic vers WhatsApp sont un format publicitaire dot\u00e9 d\u2019un bouton call-to-action qui permet aux utilisateurs et utilisatrices d\u2019entamer une discussion avec votre entreprise sur WhatsApp. Ces publicit\u00e9s peuvent appara\u00eetre sur Facebook et Instagram, ce qui vous permet de toucher votre client\u00e8le sur ces plateformes tr\u00e8s populaires.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h1 id=\"developper-votre-entreprise\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">D\u00e9velopper votre entreprise<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">D\u00e9couvrez comment les publicit\u00e9s clic vers WhatsApp peuvent vous aider \u00e0 d\u00e9velopper votre entreprise<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40-80);padding-bottom:0;padding-left:var(--wp--preset--spacing--40-80);flex-basis:70%\">\n<p class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-paragraph\"><strong>Toucher une nouvelle client\u00e8le<\/strong><\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Diffusez vos publicit\u00e9s aupr\u00e8s des personnes les plus susceptibles de s\u2019int\u00e9resser \u00e0 votre entreprise.<br><br><br><\/p>\n\n\n\n<p class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-paragraph\"><strong>Stimuler les ventes gr\u00e2ce aux conversations individuelles<\/strong><\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Communiquez individuellement avec votre client\u00e8le potentielle, proposez-lui des recommandations de produits personnalis\u00e9es, des offres exclusives et une assistance pas \u00e0 pas pour proc\u00e9der aux achats.<br><br><br><\/p>\n\n\n\n<p class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-paragraph\"><strong>Offrir un service client\u00e8le exceptionnel<\/strong><\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Proposez une exp\u00e9rience d\u2019achat r\u00e9active et fluide qui encourage votre client\u00e8le \u00e0 revenir.<br><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;HelpGrowYourSmallBusinessWithAdsThatClickToWhatsApp_GrowYourBusiness_Video&quot;}\" data-wab-video-name=\"WP Migration Content Timeline\" height=\"1890\" style=\"aspect-ratio: 848 \/ 1890;\" width=\"848\" controls=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/Capture-2026-04-03-151228.png\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/WP-Migration-Content-Timeline.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Des exp\u00e9riences client\u00e8le fluides, de la d\u00e9couverte \u00e0 l\u2019achat<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h1 id=\"demarrer\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">D\u00e9marrer<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Configurez d\u00e8s aujourd\u2019hui votre campagne de publicit\u00e9s clic vers WhatsApp<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video alignwide\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;HelpGrowYourSmallBusinessWithAdsThatClickToWhatsApp_GetStarted_Video&quot;}\" data-wab-video-name=\"AQNDfCTj1zS9g1ZR_wBS-SQN2QmPcBrXLVR98yadrw3WwNmMOGh9mWEOT7k_cgW6FGicEHrHDGw9t7I-WuEmVQ9vvwLZzstPid8\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/Capture-2026-04-03-151701.png\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/AQNDfCTj1zS9g1ZR_wBS-SQN2QmPcBrXLVR98yadrw3WwNmMOGh9mWEOT7k_cgW6FGicEHrHDGw9t7I-WuEmVQ9vvwLZzstPid8.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0854f48e wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"obtenir-lapplication\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">Obtenir l\u2019application<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">WhatsApp\u00a0Business est une application gratuite dot\u00e9e d\u2019outils int\u00e9gr\u00e9s qui vous aidera \u00e0 travailler plus intelligemment, \u00e0 instaurer un climat de confiance et \u00e0 d\u00e9velopper votre entreprise. Tout ce que vous aimez, et plus encore, se trouve sur WhatsApp.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.whatsapp.w4b\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/google-play-badge.png\" alt=\"Disponible sur Google\u00a0Play\" style=\"width:200px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/apps.apple.com\/app\/whatsapp-business\/id1386412985\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/app-store-badge.png\" alt=\"T\u00e9l\u00e9charger sur l\u2019App\u00a0Store\" style=\"width:175px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--5 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"ressources-pour-lapplication-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Ressources pour l\u2019application WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez toutes les fa\u00e7ons de renforcer vos relations avec la client\u00e8le et de g\u00e9n\u00e9rer de la valeur pour votre entreprise tout au long du parcours client\u00e8le gr\u00e2ce \u00e0 l\u2019application WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/whatsapp-business-app-resources\/\">Ressources pour l\u2019application WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Une femme marche dans la rue en tenant un t\u00e9l\u00e9phone portable et un sac\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un homme et une femme regardant une autre femme qui leur montre ce qui est affich\u00e9 sur l\u2019\u00e9cran de son ordinateur portable\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chaque jour, plus de 175\u00a0millions de personnes \u00e0 travers le monde envoient un message \u00e0 un compte WhatsApp\u00a0Business*. Entrez en relation avec une client\u00e8le potentielle et d\u00e9veloppez votre entreprise gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp. *\u00a0Donn\u00e9es internes<\/p>\n","protected":false},"author":22,"featured_media":10878,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guide de d\u00e9marrage","wab_resource_header_button_1_text":"Ressources sur l\u2019application WhatsApp\u00a0Business","wab_resource_header_button_1_url":"\/resources\/resource-library\/whatsapp-business-app-resources","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[504],"product":[322],"business-size":[],"class_list":["post-10872","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-articles","product-plateforme-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recommandations sur les publicit\u00e9s clic vers WhatsApp | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les publicit\u00e9s clic vers WhatsApp peuvent vous aider \u00e0 tisser des liens avec une nouvelle client\u00e8le, \u00e0 g\u00e9n\u00e9rer des ventes et \u00e0 faire prosp\u00e9rer votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/ads-that-click-to-whatsapp-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9veloppez votre entreprise de petite taille gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment les publicit\u00e9s clic vers WhatsApp peuvent vous aider \u00e0 tisser des liens avec une nouvelle client\u00e8le, \u00e0 g\u00e9n\u00e9rer des ventes et \u00e0 faire 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