{"id":10880,"date":"2024-11-04T16:58:07","date_gmt":"2024-11-04T21:58:07","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/les-messages-comme-moteur-de-valeur-pour-les-entreprises-bresiliennes\/"},"modified":"2026-04-30T15:02:37","modified_gmt":"2026-04-30T19:02:37","slug":"business-messaging-brazil-bcg","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/business-messaging-brazil-bcg\/","title":{"rendered":"Les messages comme moteur de valeur pour les entreprises br\u00e9siliennes"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-62b52725 wp-block-group-is-layout-flex\">\n<h1 id=\"les-messages-professionnels-sont-une-solution-essentielle-pour-les-entreprises\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Les messages professionnels sont une solution essentielle pour les entreprises<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Au Br\u00e9sil, 80\u00a0% des consommateur\u00b7ices privil\u00e9gient les messages pour communiquer avec les entreprises<\/p>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:var(--wp--preset--spacing--40-80);padding-left:var(--wp--preset--spacing--40-80)\" class=\"wp-block-list has-brand-green-color has-text-color has-link-color has-body-lg-font-size wp-elements-3f7623a2de1e98a340ce895aebb34254 is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\"><strong>D\u00e9couvrez les cinq facteurs de r\u00e9ussite cl\u00e9s des messages professionnels et comment les appliquer concr\u00e8tement<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>D\u00e9couvrez l\u2019impact des messages professionnels sur le cycle de vie de la client\u00e8le<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>D\u00e9couvrez des cas d\u2019utilisation qui ont port\u00e9 leurs fruits dans les services financiers, les services professionnels, l\u2019\u00e9ducation et le retail\/e-commerce<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Inspirez-vous de marques \u00e0 succ\u00e8s, telles que Cons\u00f3rcio\u00a0Magalu et Lojas\u00a0Renner<\/strong><br><br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/brazil-bcg-body.jpg\" alt=\"Deux personnes souriantes dans une entreprise, l\u2019une tenant une tablette\" class=\"wp-image-62\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez les principaux moteurs et obstacles \u00e0 l\u2019adoption et \u00e0 l\u2019utilisation des messages professionnels, ainsi que des recommandations pour la r\u00e9ussite.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\" id=\"get-the-resource\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"acceder-au-rapport-complet\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">Acc\u00e9der au rapport complet<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">T\u00e9l\u00e9chargez ce rapport complet pour commencer \u00e0 d\u00e9velopper votre strat\u00e9gie de messages professionnels d\u00e8s aujourd\u2019hui. Disponible en anglais et en portugais.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;BcgReport_DownloadInEnglish_GetTheFullReport_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/f\/2407995302884980\">T\u00e9l\u00e9charger en anglais<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;BcgReport_DownloadInPortuguese_GetTheFullReport_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/f\/1113295570801718\">T\u00e9l\u00e9charger en portugais<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ce rapport de Meta et du Boston\u00a0Consulting\u00a0Group (BCG) fournit une vue d\u2019ensemble d\u00e9taill\u00e9e de l\u2019utilisation des messages professionnels au Br\u00e9sil et souligne cinq facteurs de r\u00e9ussite cl\u00e9s qui peuvent aider les entreprises br\u00e9siliennes \u00e0 les optimiser.<\/p>\n","protected":false},"author":22,"featured_media":10881,"template":"","meta":{"wab_resource_header_eyebrow_text":"Recherche sur le leadership \u00e9clair\u00e9","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Acc\u00e9der au rapport complet","wab_resource_header_button_2_url":"#get-the-resource","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[490],"product":[],"class_list":["post-10880","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-rapports-du-secteur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les messages comme moteur de valeur pour les entreprises br\u00e9siliennes | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"\u00c9tudiez en d\u00e9tail l\u2019utilisation des messages professionnels au Br\u00e9sil, d\u00e9couvrez les principaux moteurs et obstacles \u00e0 leur 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