{"id":11092,"date":"2025-03-24T14:51:00","date_gmt":"2025-03-24T18:51:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/favorisez-la-reussite-de-votre-entreprise-grace-a-la-mesure-de-la-messagerie-professionnelle\/"},"modified":"2026-04-30T15:34:00","modified_gmt":"2026-04-30T19:34:00","slug":"business-messaging-measurement-forrester","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/business-messaging-measurement-forrester\/","title":{"rendered":"Favorisez la r\u00e9ussite de votre entreprise gr\u00e2ce \u00e0 la mesure de la messagerie professionnelle"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide is-style-surface-primary is-vertical is-layout-flex wp-container-core-group-is-layout-239ed366 wp-block-group-is-layout-flex is-style-surface-primary--2\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\">\n<h2 id=\"mesurez-ce-qui-compte-vraiment-pour-votre-entreprise-grace-a-un-cadre-doptimisation-des-resultats-commerciaux\" class=\"wp-block-heading has-text-align-center alignwide\">Mesurez ce qui compte vraiment pour votre entreprise gr\u00e2ce \u00e0 un cadre d\u2019optimisation des r\u00e9sultats commerciaux<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez des donn\u00e9es issues d\u2019une \u00e9tude mondiale men\u00e9e aupr\u00e8s de plus de 1\u00a0200\u00a0leaders d\u2019entreprises qui tirent parti des conversations pour stimuler leur croissance tout au long du cycle de vie de la client\u00e8le.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>D\u00e9couvrez comment les entreprises utilisent les messages pour atteindre des objectifs tels que le d\u00e9veloppement de la notori\u00e9t\u00e9 de la marque et l\u2019am\u00e9lioration de la r\u00e9tention de la client\u00e8le<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Acc\u00e9dez aux donn\u00e9es qui se cachent derri\u00e8re les principaux d\u00e9fis, comme le choix des bons indicateurs et l\u2019automatisation des processus de donn\u00e9es<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Passez en revue le cadre de mesure de la messagerie professionnelle pour identifier les indicateurs les plus importants \u00e0 suivre au cours des cinq \u00e9tapes du parcours client\u00e8le<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img data-dominant-color=\"bfb7b0\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/business-messaging-measurement-forrester-feature.jpg\" alt=\"Une r\u00e9union d\u2019\u00e9quipe dans un bureau pour discuter des fonctionnalit\u00e9s de mesure de la messagerie professionnelle\" class=\"wp-image-894 not-transparent\" style=\"--dominant-color: #bfb7b0; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px;width:600px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">60\u00a0% des responsables marketing s\u2019attendent \u00e0 ce que l\u2019am\u00e9lioration des capacit\u00e9s de mesure des messages professionnels g\u00e9n\u00e8re de meilleurs r\u00e9sultats commerciaux.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--3\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"obtenez-letude-pour-commencer-a-mesurer-ce-qui-compte-vraiment\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Obtenez l\u2019\u00e9tude pour commencer \u00e0 mesurer ce qui compte vraiment<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez une strat\u00e9gie bas\u00e9e sur les donn\u00e9es qui peut vous aider \u00e0 stimuler la croissance du chiffre d\u2019affaires, \u00e0 am\u00e9liorer les op\u00e9rations et \u00e0 augmenter le ROI.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/Unlock-Business-Success-With-Business-Messaging-Measurement.pdf\">T\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9quipes marketing et de vente ont adopt\u00e9 les messages et les publicit\u00e9s clic pour envoyer un message, mais la mesure du ROI de leurs efforts peut pr\u00e9senter de nouveaux d\u00e9fis. Dans cette \u00e9tude de septembre 2024 men\u00e9e par Forrester\u00a0Consulting et command\u00e9e par Meta, vous trouverez un cadre utile pour mesurer et optimiser les performances de vos messages professionnels.<\/p>\n","protected":false},"author":21,"featured_media":11093,"template":"","meta":{"wab_resource_header_eyebrow_text":"Recherche sur le leadership 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