{"id":11095,"date":"2024-07-22T16:28:12","date_gmt":"2024-07-22T20:28:12","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/creer-une-boutique-numerique-avec-lapplication-whatsapp-business\/"},"modified":"2026-04-30T15:23:04","modified_gmt":"2026-04-30T19:23:04","slug":"how-to-create-an-ad-whatsapp-business-app","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-create-an-ad-whatsapp-business-app\/","title":{"rendered":"Cr\u00e9er une boutique num\u00e9rique avec l\u2019application WhatsApp\u00a0Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h1 id=\"decouvrir-whatsapp-business\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">D\u00e9couvrir WhatsApp\u00a0Business<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">D\u00e9couvrir WhatsApp\u00a0Business<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:var(--wp--preset--spacing--40-80);padding-left:var(--wp--preset--spacing--40-80)\" class=\"wp-block-list has-heading-5-font-size is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\"><strong>D\u00e9couvrez comment cr\u00e9er facilement une vitrine digitale et des catalogues produits attrayants<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Comprenez l\u2019importance des messages d\u2019accueil et d\u2019absence et d\u00e9couvrez comment les utiliser<\/strong><br><strong><br><\/strong><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Ma\u00eetrisez les messages automatis\u00e9s pour r\u00e9pondre \u00e0 votre client\u00e8le en un clin d\u2019\u0153il, m\u00eame en cas d\u2019absence<\/strong><br><br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"AQPAcvPWIlFXMVtoZgAwv4KZftTQXWCJ2nD2SbOvq9V8YWCCUcIA2jYbfpPBdMwCaD38ItW_lk_vs0CI4_1mu8LNvtxc1v-okwI\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;ThreeReasonsToCreateADigitalStorefrontWithWhatsAppBusiness_DiscoverWhatsAppBusiness_Video&quot;}\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-085847.png\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/AQPAcvPWIlFXMVtoZgAwv4KZftTQXWCJ2nD2SbOvq9V8YWCCUcIA2jYbfpPBdMwCaD38ItW_lk_vs0CI4_1mu8LNvtxc1v-okwI.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Cette vid\u00e9o rapide vous montre comment cr\u00e9er un profil professionnel qui se d\u00e9marque et bien d\u2019autres choses encore.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h1 id=\"boostez-vos-ventes-et-votre-entreprise\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Boostez vos ventes et votre entreprise<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">D\u00e9couvrez tous les avantages de l\u2019application WhatsApp\u00a0Business<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/SMB-BizApp101-BuildRelationships.png\" alt=\"Animation d\u2019un(e) chef d\u2019entreprise sortant d\u2019un t\u00e9l\u00e9phone portable pour serrer la main d\u2019un membre de sa client\u00e8le\" class=\"wp-image-715\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40-80);padding-bottom:0;padding-left:var(--wp--preset--spacing--40-80)\">\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><strong>Nouez des relations et instaurez un climat de confiance.<\/strong> Votre profil professionnel sur notre plateforme s\u00e9curis\u00e9e vous aide \u00e0 renforcer votre cr\u00e9dibilit\u00e9 et la confiance de votre client\u00e8le. Utilisez l\u2019application pour proposer une assistance plus r\u00e9active et contribuer \u00e0 la fid\u00e9lisation \u00e0 long terme.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40-80);padding-bottom:0;padding-left:var(--wp--preset--spacing--40-80)\">\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><strong>Travaillez plus intelligemment.<\/strong> Gagnez du temps en laissant l\u2019application faire le travail \u00e0 votre place. Envoyez des r\u00e9ponses rapides automatis\u00e9es et des messages d\u2019absence pour ne rater aucune occasion. Utilisez des \u00e9tiquettes pour organiser, filtrer et retrouver rapidement les conversations importantes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"b6b3ae\" data-has-transparency=\"false\" style=\"--dominant-color: #b6b3ae;\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/SMB-Hub-Biz-App-101-WorkSmarter.png\" alt=\"Animation d\u2019une femme \u00e0 la plage regardant son t\u00e9l\u00e9phone et souriant\" class=\"wp-image-669 not-transparent\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"dfd7bb\" data-has-transparency=\"false\" style=\"--dominant-color: #dfd7bb;\" loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"900\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-130923.png\" alt=\"Un homme empilant des cartons contenant divers produits qu\u2019il vend\" class=\"wp-image-3317 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-130923.png 1222w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-130923.png?resize=300,221 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-130923.png?resize=768,566 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-130923.png?resize=1024,754 1024w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40-80);padding-bottom:0;padding-left:var(--wp--preset--spacing--40-80)\">\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><strong>Vendez plus et d\u00e9veloppez votre entreprise.<\/strong> Gagnez en visibilit\u00e9, faites de la publicit\u00e9 et boostez vos ventes gr\u00e2ce \u00e0 des offres cibl\u00e9es, des publicit\u00e9s clic vers WhatsApp et bien plus encore. Pr\u00e9sentez votre catalogue produits et g\u00e9rez m\u00eame les commandes et les paiements dans l\u2019application.<sup>1<\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup>Disponibilit\u00e9 selon les march\u00e9s.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--3\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"obtenir-lapplication\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">Obtenir l\u2019application<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">WhatsApp\u00a0Business est une application gratuite dot\u00e9e d\u2019outils int\u00e9gr\u00e9s qui vous aidera \u00e0 travailler plus intelligemment, \u00e0 instaurer un climat de confiance et \u00e0 d\u00e9velopper votre entreprise. Tout ce que vous aimez, et plus encore, se trouve sur WhatsApp\u00a0Business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;OnboardYourBusinessToWhatsAppBusinessApp_DownloadNow_GetTheApp_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/products\/business-app-get-started\/\">T\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--4 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"ressources-pour-lapplication-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Ressources pour l\u2019application WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez toutes les fa\u00e7ons de renforcer vos relations avec la client\u00e8le et de g\u00e9n\u00e9rer de la valeur pour votre entreprise tout au long du parcours client\u00e8le gr\u00e2ce \u00e0 l\u2019application WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/whatsapp-business-app-resources\/\">Ressources pour l\u2019application WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Une femme marche dans la rue en tenant un t\u00e9l\u00e9phone portable et un sac\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un homme et une femme regardant une autre femme qui leur montre ce qui est affich\u00e9 sur l\u2019\u00e9cran de son ordinateur portable\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp\u00a0Business est une application gratuite dot\u00e9e d\u2019outils int\u00e9gr\u00e9s qui vous aidera \u00e0 travailler plus intelligemment, \u00e0 instaurer un climat de confiance et \u00e0 d\u00e9velopper votre entreprise. Cette vid\u00e9o rapide vous montre comment configurer un profil professionnel, cr\u00e9er des catalogues, d\u00e9finir des messages d\u2019accueil et d\u2019absence, et bien plus encore.<\/p>\n","protected":false},"author":22,"featured_media":11096,"template":"","meta":{"wab_resource_header_eyebrow_text":"Notions de base","wab_resource_header_button_1_text":"Ressources sur l\u2019application WhatsApp\u00a0Business","wab_resource_header_button_1_url":"\/resources\/resource-library\/whatsapp-business-app-resources","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[504],"product":[322],"class_list":["post-11095","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-articles","product-plateforme-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cr\u00e9er une boutique num\u00e9rique avec l\u2019application WhatsApp\u00a0Business | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"WhatsApp\u00a0Business est une application gratuite dot\u00e9e d\u2019outils int\u00e9gr\u00e9s qui vous aidera \u00e0 travailler plus intelligemment, \u00e0 instaurer un climat de confiance et \u00e0 d\u00e9velopper votre entreprise. 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