{"id":11100,"date":"2024-09-03T17:08:15","date_gmt":"2024-09-03T21:08:15","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/comment-assurer-une-diffusion-efficace-de-vos-publicites-clic-vers-whatsapp\/"},"modified":"2026-04-30T15:34:01","modified_gmt":"2026-04-30T19:34:01","slug":"how-to-create-successful-ads-that-click-to-whatsapp","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-create-successful-ads-that-click-to-whatsapp\/","title":{"rendered":"Comment assurer une diffusion efficace de vos publicit\u00e9s clic vers WhatsApp"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"creez-des-publicites-qui-attireront-la-clientele\" class=\"wp-block-heading has-text-align-center alignwide\">Cr\u00e9ez des publicit\u00e9s qui attireront la client\u00e8le<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Suivez ces recommandations pour toucher vos prochains prospects et entrer en contact avec eux.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"margin-top:var(--wp--preset--spacing--32)\"><div class=\"wp-block-media-text__content\">\n<h4 id=\"faites-preuve-dauthenticite-et-de-transparence\" class=\"wp-block-heading\">Faites preuve d\u2019authenticit\u00e9 et de transparence<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez \u00e0 ce que votre contenu corresponde bien \u00e0 ce que votre entreprise et vos produits proposent. Vous pourrez ainsi instaurer une relation de confiance durable avec votre client\u00e8le.<\/p>\n\n\n\n<h4 id=\"creez-un-contenu-publicitaire-de-qualite\" class=\"wp-block-heading\">Cr\u00e9ez un contenu publicitaire de qualit\u00e9<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Suivez les instructions sur le contenu publicitaire pour faire conna\u00eetre votre entreprise et inciter votre audience \u00e0 consulter votre publicit\u00e9 et \u00e0 entrer en contact avec vous.<\/p>\n\n\n\n<h4 id=\"soyez-a-lecoute-de-votre-audience\" class=\"wp-block-heading\">Soyez \u00e0 l\u2019\u00e9coute de votre audience<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Consultez r\u00e9guli\u00e8rement les commentaires et ajustez votre strat\u00e9gie pour offrir une exp\u00e9rience optimale aux personnes qui interagissent avec votre entreprise.<\/p>\n\n\n\n<h4 id=\"respectez-les-limites\" class=\"wp-block-heading\">Respectez les limites<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois la premi\u00e8re discussion\u00a0WhatsApp lanc\u00e9e par un\u00b7e client\u00b7e, soignez vos \u00e9changes avec cette personne pour \u00e9tablir un lien et lui offrir des avantages concrets. \u00c9vitez d\u2019envoyer des messages ind\u00e9sirables ou du spam.<\/p>\n\n\n\n<div style=\"height:71px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous suivez ces conseils, vos publicit\u00e9s clic vers WhatsApp seront performantes et moins susceptibles d\u2019\u00eatre signal\u00e9es.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><video data-wab-video-name=\"AQP64IUAFcsqj3UFaAsUMTTDqPhV9XcTTyV6awcLA2cGdp4rlOYxIpLpvkWz5Kboa8Gje7uL-0daUBElS7MLgOgSJ8GCDMriYNo\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/09\/AQP64IUAFcsqj3UFaAsUMTTDqPhV9XcTTyV6awcLA2cGdp4rlOYxIpLpvkWz5Kboa8Gje7uL-0daUBElS7MLgOgSJ8GCDMriYNo.mp4\"><\/video><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\">Regardez la vid\u00e9o pour d\u00e9couvrir nos principaux conseils pour les annonceurs sur WhatsApp<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--2\">\n<h2 id=\"vous-pensez-que-votre-publicite-a-ete-signalee-par-erreur\" class=\"wp-block-heading has-text-align-center\">Vous pensez que votre publicit\u00e9 a \u00e9t\u00e9 signal\u00e9e par erreur\u00a0?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Suivez ces recommandations pour veiller \u00e0 ce que vos publicit\u00e9s continuent d\u2019\u00eatre diffus\u00e9es. Toutefois, si vous pensez qu\u2019une de vos publicit\u00e9s a \u00e9t\u00e9 signal\u00e9e par erreur, deux choix s\u2019offrent \u00e0 vous. Vous pouvez la modifier et la renvoyer ou suivre les \u00e9tapes ci-dessous pour demander un nouvel examen.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-3-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"33\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/optimize-delivery.svg\" alt=\"Ic\u00f4ne verte de poign\u00e9e de main\" class=\"wp-image-2520\"\/><\/figure>\n\n\n\n<h4 id=\"etape-1\" class=\"wp-block-heading\">\u00c9tape\u00a01<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Assurez-vous d\u2019\u00eatre connect\u00e9\u00b7e \u00e0 votre compte publicitaire avant d\u2019acc\u00e9der \u00e0 Qualit\u00e9 du compte.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"34\" height=\"33\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/07_whatsapp_icon.svg\" alt=\"Ic\u00f4ne entreprise verte\" class=\"wp-image-2511\"\/><\/figure>\n\n\n\n<h4 id=\"etape-2\" class=\"wp-block-heading\">\u00c9tape\u00a02<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e9lectionnez la ou les publicit\u00e9s qui, selon vous, ont \u00e9t\u00e9 refus\u00e9es \u00e0 tort.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"38\" height=\"38\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/measure-results.svg\" alt=\"Ic\u00f4ne de r\u00e9sultats de la mesure verte\" class=\"wp-image-2522\"\/><\/figure>\n\n\n\n<h4 id=\"etape-3\" class=\"wp-block-heading\">\u00c9tape\u00a03<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">S\u2019il appara\u00eet, cliquez sur le bouton Demander un examen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 id=\"vous-souhaitez-decouvrir-dautres-recommandations-concernant-whatsapp-pour-les-entreprises-consultez-notre-politique-pour-en-savoir-plus-sur-les-choses-a-faire-et-a-ne-pas-faire\" class=\"wp-block-heading has-text-align-center\">Vous souhaitez d\u00e9couvrir d\u2019autres recommandations concernant WhatsApp pour les entreprises\u00a0? Consultez notre politique pour en savoir plus sur les choses \u00e0 faire et \u00e0 ne pas faire.<\/h3>\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/policy\/\">Consulter la politique<\/a><\/div>\n<\/div>\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--3\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"plus-de-ressources-pour-les-annonceurs\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Plus de ressources pour les annonceurs<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Vous souhaitez obtenir davantage de recommandations en mati\u00e8re de publicit\u00e9\u00a0? N\u2019h\u00e9sitez pas \u00e0 consulter nos pages d\u2019aide. Ces informations pourront vous \u00eates tr\u00e8s utiles.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/594356815709445\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez nos recommandations pour les annonceurs et nos meilleurs conseils sur la cr\u00e9ation de publicit\u00e9s clic vers WhatsApp.<\/p>\n","protected":false},"author":21,"featured_media":11102,"template":"","meta":{"wab_resource_header_eyebrow_text":"Recommandations","wab_resource_header_button_1_text":"Ressources sur l\u2019application WhatsApp\u00a0Business","wab_resource_header_button_1_url":"\/resources\/resource-library\/whatsapp-business-app-resources","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[],"product":[],"class_list":["post-11100","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment cr\u00e9er des publicit\u00e9s clic vers WhatsApp performantes | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Suivez ces conseils pour cr\u00e9er des publicit\u00e9s clic vers WhatsApp performantes. Assurez-vous de la qualit\u00e9 de vos publicit\u00e9s et d\u00e9couvrez la marche \u00e0 suivre si vous pensez que votre publicit\u00e9 a \u00e9t\u00e9 signal\u00e9e par erreur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-create-successful-ads-that-click-to-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment assurer une diffusion efficace de vos publicit\u00e9s clic vers WhatsApp\" \/>\n<meta property=\"og:description\" content=\"Suivez ces conseils pour cr\u00e9er des publicit\u00e9s clic vers WhatsApp performantes. 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