{"id":11104,"date":"2022-05-03T15:20:51","date_gmt":"2022-05-03T19:20:51","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/comment-mesurer-lefficacite-dune-campagne-avec-la-plateforme-whatsapp-business\/"},"modified":"2026-04-30T15:34:01","modified_gmt":"2026-04-30T19:34:01","slug":"how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/","title":{"rendered":"Comment mesurer l\u2019efficacit\u00e9 d\u2019une campagne avec la plateforme WhatsApp\u00a0Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary wp-pattern-content-banner-single-action-cta has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"familiarisez-vous-avec-le-gestionnaire-whatsapp\" class=\"wp-block-heading has-text-align-center\">Familiarisez-vous avec le Gestionnaire WhatsApp<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Acc\u00e9dez aux statistiques dont vous avez besoin pour tirer le meilleur parti de vos campagnes.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li class=\"has-body-md-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Apprenez \u00e0 suivre les statistiques des conversations \u00e0 l\u2019aide du Gestionnaire WhatsApp.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-body-md-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Familiarisez-vous avec les mod\u00e8les d\u2019attribution et apprenez \u00e0 consigner les \u00e9v\u00e8nements internes et externes.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-body-md-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>D\u00e9couvrez comment comparer vos performances sur WhatsApp \u00e0 vos r\u00e9sultats ant\u00e9rieurs et \u00e0 ceux de vos autres canaux.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-body-md-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Apprenez \u00e0 r\u00e9aliser des tests\u00a0A\/B pour vos mod\u00e8les de messages.<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-default\"><img data-dominant-color=\"2f2a36\" data-has-transparency=\"false\" style=\"--dominant-color: #2f2a36;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453532850_983473513461446_6808549236101808202_n.png\" alt=\"Les mains d\u2019un homme pos\u00e9es sur son ordinateur portable\" class=\"wp-image-3461 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453532850_983473513461446_6808549236101808202_n.png 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453532850_983473513461446_6808549236101808202_n.png?resize=300,225 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Des indicateurs de performance de base aux mod\u00e8les d\u2019attribution plus avanc\u00e9s, d\u00e9couvrez \u00e9tape par \u00e9tape comment mesurer les \u00e9v\u00e8nements de thread internes et externes afin d\u2019\u00e9valuer et d\u2019optimiser les performances de votre campagne.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"obtenir-le-guide-pratique\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Obtenir le guide pratique<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><br>D\u00e9couvrez toutes les fa\u00e7ons de mesurer l\u2019impact de vos campagnes sur la plateforme WhatsApp Business et d\u2019optimiser le ROI.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/How-to-Measure-Campaign-Effectiveness-with-the-WhatsApp-Business-Platform.pdf\">T\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"ressources-de-la-plateforme-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Ressources de la plateforme WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez toutes les fa\u00e7ons de nouer des liens plus \u00e9troits avec votre client\u00e8le et de g\u00e9n\u00e9rer de la valeur pour votre entreprise tout au long du parcours client\u00e8le gr\u00e2ce \u00e0 la plateforme WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Ressources de la plateforme WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Une femme marche dans la rue en tenant un t\u00e9l\u00e9phone portable et un sac\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un homme et une femme regardant une autre femme qui leur montre ce qui est affich\u00e9 sur l\u2019\u00e9cran de son ordinateur portable\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme WhatsApp\u00a0Business vous permet d\u2019entrer en contact avec la client\u00e8le sur une plateforme famili\u00e8re et appr\u00e9ci\u00e9e, et ce, tout au long du parcours d\u2019achat. Mais comment savoir si vos campagnes portent leurs fruits\u00a0? Ce guide est l\u00e0 pour vous aider \u00e0 ma\u00eetriser la mesure.<\/p>\n","protected":false},"author":21,"featured_media":11105,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guide pratique","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"T\u00e9l\u00e9charger","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/How-to-Measure-Campaign-Effectiveness-with-the-WhatsApp-Business-Platform.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[321],"product":[],"class_list":["post-11104","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-guides-pratiques"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment mesurer l\u2019efficacit\u00e9 d\u2019une campagne avec la plateforme WhatsApp\u00a0Business | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Des indicateurs de performance de base aux mod\u00e8les d\u2019attribution plus avanc\u00e9s, d\u00e9couvrez \u00e9tape par \u00e9tape comment mesurer les \u00e9v\u00e8nements qui ont lieu dans le fil de discussion et en dehors afin d\u2019\u00e9valuer et d\u2019optimiser les performances de votre campagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment mesurer l\u2019efficacit\u00e9 d\u2019une campagne avec la plateforme WhatsApp\u00a0Business\" \/>\n<meta property=\"og:description\" content=\"Des indicateurs de performance de base aux mod\u00e8les d\u2019attribution plus avanc\u00e9s, d\u00e9couvrez \u00e9tape par \u00e9tape comment mesurer les \u00e9v\u00e8nements qui ont lieu dans le fil de discussion et en dehors afin d\u2019\u00e9valuer et d\u2019optimiser les performances de votre campagne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T19:34:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453413716_1684548312392578_3389448755885747058_n.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\\\/\",\"name\":\"Comment mesurer l\u2019efficacit\u00e9 d\u2019une campagne avec la plateforme WhatsApp\u00a0Business | WhatsApp for Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/453413716_1684548312392578_3389448755885747058_n.png\",\"datePublished\":\"2022-05-03T19:20:51+00:00\",\"dateModified\":\"2026-04-30T19:34:01+00:00\",\"description\":\"Des indicateurs de performance de base aux mod\u00e8les d\u2019attribution plus avanc\u00e9s, d\u00e9couvrez \u00e9tape par \u00e9tape comment mesurer les \u00e9v\u00e8nements qui ont lieu dans le fil de discussion et en dehors afin d\u2019\u00e9valuer et d\u2019optimiser les performances de votre campagne.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/453413716_1684548312392578_3389448755885747058_n.png\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/453413716_1684548312392578_3389448755885747058_n.png\",\"width\":1000,\"height\":750,\"caption\":\"Une femme s\u2019appr\u00eate \u00e0 se filmer avec son t\u00e9l\u00e9phone\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ressources\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comment mesurer l\u2019efficacit\u00e9 d\u2019une campagne avec la plateforme WhatsApp\u00a0Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\",\"name\":\"WhatsApp for Business\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp for Business\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comment mesurer l\u2019efficacit\u00e9 d\u2019une campagne avec la plateforme WhatsApp\u00a0Business | WhatsApp for Business","description":"Des indicateurs de performance de base aux mod\u00e8les d\u2019attribution plus avanc\u00e9s, d\u00e9couvrez \u00e9tape par \u00e9tape comment mesurer les \u00e9v\u00e8nements qui ont lieu dans le fil de discussion et en dehors afin d\u2019\u00e9valuer et d\u2019optimiser les performances de votre campagne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment mesurer l\u2019efficacit\u00e9 d\u2019une campagne avec la plateforme WhatsApp\u00a0Business","og_description":"Des indicateurs de performance de base aux mod\u00e8les d\u2019attribution plus avanc\u00e9s, d\u00e9couvrez \u00e9tape par \u00e9tape comment mesurer les \u00e9v\u00e8nements qui ont lieu dans le fil de discussion et en dehors afin d\u2019\u00e9valuer et d\u2019optimiser les performances de votre campagne.","og_url":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_modified_time":"2026-04-30T19:34:01+00:00","og_image":[{"width":1000,"height":750,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453413716_1684548312392578_3389448755885747058_n.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/","url":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/","name":"Comment mesurer l\u2019efficacit\u00e9 d\u2019une campagne avec la plateforme WhatsApp\u00a0Business | WhatsApp for Business","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453413716_1684548312392578_3389448755885747058_n.png","datePublished":"2022-05-03T19:20:51+00:00","dateModified":"2026-04-30T19:34:01+00:00","description":"Des indicateurs de performance de base aux mod\u00e8les d\u2019attribution plus avanc\u00e9s, d\u00e9couvrez \u00e9tape par \u00e9tape comment mesurer les \u00e9v\u00e8nements qui ont lieu dans le fil de discussion et en dehors afin d\u2019\u00e9valuer et d\u2019optimiser les performances de votre campagne.","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453413716_1684548312392578_3389448755885747058_n.png","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453413716_1684548312392578_3389448755885747058_n.png","width":1000,"height":750,"caption":"Une femme s\u2019appr\u00eate \u00e0 se filmer avec son t\u00e9l\u00e9phone"},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/whatsappbusiness.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Ressources","item":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/"},{"@type":"ListItem","position":3,"name":"Comment mesurer l\u2019efficacit\u00e9 d\u2019une campagne avec la plateforme WhatsApp\u00a0Business"}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/fr\/#website","url":"https:\/\/whatsappbusiness.com\/fr\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/fr\/#organization","name":"WhatsApp for Business","url":"https:\/\/whatsappbusiness.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/whatsappbusiness.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp for Business"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Comment mesurer l\u2019efficacit\u00e9 d\u2019une campagne avec la plateforme WhatsApp\u00a0Business","url":"http:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453413716_1684548312392578_3389448755885747058_n.png?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453413716_1684548312392578_3389448755885747058_n.png"},"articleSection":"Non class\u00e9","author":[{"@type":"Person","name":"ryanabeling"}],"creator":["ryanabeling"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2022-05-03T19:20:51Z","datePublished":"2022-05-03T19:20:51Z","dateModified":"2026-04-30T19:34:01Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Comment mesurer l\\u2019efficacit\\u00e9 d\\u2019une campagne avec la plateforme WhatsApp\\u00a0Business\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/453413716_1684548312392578_3389448755885747058_n.png?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/453413716_1684548312392578_3389448755885747058_n.png\"},\"articleSection\":\"Non class\\u00e9\",\"author\":[{\"@type\":\"Person\",\"name\":\"ryanabeling\"}],\"creator\":[\"ryanabeling\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2022-05-03T19:20:51Z\",\"datePublished\":\"2022-05-03T19:20:51Z\",\"dateModified\":\"2026-04-30T19:34:01Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/resources\/11104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":2,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/resources\/11104\/revisions"}],"predecessor-version":[{"id":15949,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/resources\/11104\/revisions\/15949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/media\/11105"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/media?parent=11104"}],"wp:term":[{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/business-size?post=11104"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/content-type?post=11104"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/product?post=11104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}