{"id":11111,"date":"2025-04-04T15:00:50","date_gmt":"2025-04-04T19:00:50","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/recommandations-relatives-aux-messages-marketing-sur-whatsapp\/"},"modified":"2026-04-30T15:34:54","modified_gmt":"2026-04-30T19:34:54","slug":"marketing-messages-best-practices","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/marketing-messages-best-practices\/","title":{"rendered":"Recommandations relatives aux messages marketing sur WhatsApp"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"pour-des-messages-marketing-performants-la-qualite-est-essentielle\" class=\"wp-block-heading has-text-align-center alignwide\">Pour des messages marketing performants, la qualit\u00e9 est essentielle<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\">D\u00e9couvrez le marketing conversationnel, qui offre un v\u00e9ritable ROI<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-5-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Conseils pour cr\u00e9er des liens forts avec la client\u00e8le gr\u00e2ce \u00e0 des messages promotionnels de haute qualit\u00e9<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-5-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Strat\u00e9gies pour r\u00e9duire les co\u00fbts et augmenter le ROI<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-5-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Recommandations sur le contenu publicitaire et la mesure pour le marketing bas\u00e9 sur les interactions avec la client\u00e8le<\/strong><\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"645b52\" data-has-transparency=\"false\" style=\"--dominant-color: #645b52;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/488654633_1358217668711869_1909858919217770638_n.png?w=1000\" alt=\"A man sitting at the table drinking out of a coffee mug and using his phone \" class=\"wp-image-3474 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/488654633_1358217668711869_1909858919217770638_n.png 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/488654633_1358217668711869_1909858919217770638_n.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/488654633_1358217668711869_1909858919217770638_n.png?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/488654633_1358217668711869_1909858919217770638_n.png?resize=768,768 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\" id=\"get-the-guide\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"obtenir-le-guide\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Obtenir le guide<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Des d\u00e9tails de la configuration technique \u00e0 des recommandations \u00e0 suivre pour effectuer une mesure efficace, ce guide sur les messages marketing vous mettra sur la voie de la r\u00e9ussite.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/Best-Practices-for-Marketing-Messages-on-WhatsApp-.pdf\">T\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez des strat\u00e9gies pour cr\u00e9er des messages promotionnels qui vous aideront \u00e0 approfondir vos liens avec la client\u00e8le et \u00e0 am\u00e9liorer les r\u00e9sultats commerciaux qui comptent le plus pour vous.<\/p>\n","protected":false},"author":21,"featured_media":11113,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guide de recommandations","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Obtenir le guide","wab_resource_header_button_2_url":"#get-the-guide","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[321],"product":[322],"class_list":["post-11111","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-guides-pratiques","product-plateforme-whatsapp-business"],"yoast_head":"<!-- This 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