{"id":11140,"date":"2024-11-13T16:58:47","date_gmt":"2024-11-13T21:58:47","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/les-cles-pour-creer-des-messages-marketing-efficaces-pendant-les-fetes\/"},"modified":"2026-04-30T15:34:54","modified_gmt":"2026-04-30T19:34:54","slug":"whatsapp-marketing-messages-best-practices","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/whatsapp-marketing-messages-best-practices\/","title":{"rendered":"Les cl\u00e9s pour cr\u00e9er des messages marketing efficaces pendant les f\u00eates"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"perfectionnez-les-messages-marketing-pour-optimiser-les-resultats\" class=\"wp-block-heading has-text-align-center\">Perfectionnez les messages marketing pour optimiser les r\u00e9sultats<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">D\u00e9couvrez des recommandations sur les promotions personnalis\u00e9es, les coupons num\u00e9riques et bien plus encore sur WhatsApp<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 46%\"><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Envoyez uniquement des messages qui int\u00e9ressent votre client\u00e8le<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Personnalisez les messages et envoyez-les au moment opportun<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Surveillez et optimisez vos messages marketing afin d\u2019en garantir la qualit\u00e9<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Obtenez des donn\u00e9es pour adapter votre strat\u00e9gie en fonction des retours de la client\u00e8le<\/strong><\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d1d2d6\" data-has-transparency=\"false\" style=\"--dominant-color: #d1d2d6;\" loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png?w=650\" alt=\"A person next to a whiteboard writing, next to a statistic about message strategy performance\" class=\"wp-image-3513 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png 650w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png?resize=300,300 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-sm wp-block-paragraph\"><em>*\u00a0Source\u00a0: \u00ab\u00a0Seasonal Holidays Study\u00a0\u00bb par YouGov (\u00e9tude en ligne command\u00e9e par Meta et men\u00e9e aupr\u00e8s de 18\u00a0727\u00a0personnes \u00e2g\u00e9es de\u00a018 \u00e0 64\u00a0ans effectuant des achats pendant les f\u00eates de fin d\u2019ann\u00e9e et r\u00e9sidant dans les pays suivants\u00a0: Allemagne, Australie, Br\u00e9sil, Canada, Cor\u00e9e du Sud, \u00c9tats-Unis, France, Indon\u00e9sie, Japon, Mexique, Royaume-Uni, Su\u00e8de, Tha\u00eflande, Vietnam), d\u00e9cembre\u00a02024.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"obtenez-votre-guide-sur-les-messages-marketing\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Obtenez votre guide sur les messages marketing<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Diffusez des promotions commerciales performantes pendant les f\u00eates sur WhatsApp pour atteindre des r\u00e9sultats commerciaux strat\u00e9giques.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/One-Sheet-2025-Marketing-Messages_EN-.pdf\">T\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"decouvrez-plus-de-ressources-pour-les-ventes-saisonnieres\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-3\">D\u00e9couvrez plus de ressources pour les ventes saisonni\u00e8res<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Explorez les statistiques sur la messagerie professionnelle pour les marques d\u2019e-commerce et de vente au d\u00e9tail afin de vous aider \u00e0 r\u00e9aliser une ann\u00e9e record.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-icon is-size-sm\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/holiday-festive-sales-messaging-resources\/\">Centre de ressources pour les ventes saisonni\u00e8res<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"987e6a\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg?w=600\" alt=\"Une femme souriante en tenue d\u2019hiver tient dans ses mains une tasse en c\u00e9ramique et des sacs de shopping\" class=\"wp-image-1272 not-transparent\" style=\"--dominant-color: #987e6a; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"aa9b8c\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg?w=600\" alt=\"Un homme portant un turban bleu et une chemise \u00e0 carreaux sourit en regardant son t\u00e9l\u00e9phone\" class=\"wp-image-1276 not-transparent\" style=\"--dominant-color: #aa9b8c; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les messages marketing sur WhatsApp peuvent vous aider \u00e0 consolider vos liens avec votre client\u00e8le\u00a0: 42\u00a0% des personnes qui effectuent des achats pendant les f\u00eates de fin d\u2019ann\u00e9e d\u00e9clarent se sentir plus proches d\u2019une marque lorsqu\u2019elles peuvent \u00e9changer des messages avec elle*. Il est donc judicieux de cr\u00e9er des liens avec votre client\u00e8le pour booster vos ventes pendant le Black\u00a0Friday, Diwali, la journ\u00e9e des c\u00e9libataires et bien d\u2019autres moments cl\u00e9s de l\u2019ann\u00e9e. Pour savoir comment proc\u00e9der, consultez ce guide rapide.<\/p>\n","protected":false},"author":21,"featured_media":11142,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guide de recommandations rapide","wab_resource_header_button_1_text":"Centre de ressources pour les ventes saisonni\u00e8res","wab_resource_header_button_1_url":"\/resources\/resource-library\/holiday-festive-sales-messaging-resources","wab_resource_header_button_2_text":"T\u00e9l\u00e9charger","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/One-Sheet-2025-Marketing-Messages_EN-.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[],"product":[],"class_list":["post-11140","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Messages marketing\u00a0: 4\u00a0cl\u00e9s pour r\u00e9ussir pendant les f\u00eates | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Augmentez votre ROI gr\u00e2ce \u00e0 ces recommandations concernant les messages marketing sur WhatsApp. Envoyez des offres et des promotions sp\u00e9ciales \u00e0 votre audience cible pour les f\u00eates. 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