{"id":6968,"date":"2026-03-30T10:22:00","date_gmt":"2026-03-30T14:22:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/les-bases-de-lintegration-se-preparer-au-succes-sur-lapplication-whatsapp-business\/"},"modified":"2026-04-30T14:46:26","modified_gmt":"2026-04-30T18:46:26","slug":"onboarding-success-whatsapp-business-app","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/","title":{"rendered":"Les bases de l\u2019int\u00e9gration\u00a0: se pr\u00e9parer au succ\u00e8s sur l\u2019application WhatsApp\u00a0Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-left-aligned-header has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h2 id=\"exemples-de-reussite-sur-lapplication-whatsapp-business\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Exemples de r\u00e9ussite sur l\u2019application WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg is-typography-preset-body-md wp-block-paragraph\">Pour bien d\u00e9marrer sur WhatsApp\u00a0Business, vous devez partir sur une bonne base. Cela inclut un profil professionnel complet qui <a href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/improve-security-trust-whatsapp-business-app-smb\/\"><strong>inspire confiance \u00e0 la client\u00e8le<\/strong><\/a>, souvent au cours de cette premi\u00e8re interaction avec votre marque.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg is-typography-preset-body-md wp-block-paragraph\">La r\u00e9ussite implique \u00e9galement d\u2019utiliser des outils de messagerie qui vous font gagner du temps pour <a href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/run-business-from-phone-whatsapp-business-app\/\"><strong>g\u00e9rer votre entreprise depuis votre t\u00e9l\u00e9phone<\/strong><\/a>, tels que les messages d\u2019accueil, les messages d\u2019absence et les r\u00e9ponses rapides. Vous pouvez ainsi proposer un service rapide et coh\u00e9rent. En outre, un catalogue bien organis\u00e9 permet \u00e0 la client\u00e8le de parcourir facilement vos produits ou services, et la mise en place d\u2019une routine de traitement des demandes permet de ne laisser personne de c\u00f4t\u00e9 et de saisir chaque opportunit\u00e9.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-left-aligned-header is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h3 id=\"etape-1-creer-votre-profil-professionnel\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-3\">\u00c9tape\u00a01\u00a0: cr\u00e9er votre profil professionnel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Votre premi\u00e8re \u00e9tape consiste \u00e0 t\u00e9l\u00e9charger l\u2019<a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/business-app\/\"><strong>application WhatsApp\u00a0Business<\/strong><\/a> et \u00e0 cr\u00e9er votre compte. Voici comment poser les bases d\u2019une relation de confiance avec votre client\u00e8le d\u00e8s le premier jour.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><![CDATA[<a href=\"https:\/\/faq.whatsapp.com\/665643701880397\/?helpref=hc_fnav&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>]]>T\u00e9l\u00e9chargez l\u2019application WhatsApp\u00a0Business<![CDATA[<\/strong><\/a>]]> depuis le magasin d\u2019applications de votre t\u00e9l\u00e9phone.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Choisissez et v\u00e9rifiez votre num\u00e9ro de t\u00e9l\u00e9phone professionnel**. L\u2019utilisation d\u2019un num\u00e9ro d\u00e9di\u00e9 \u00e0 votre entreprise vous permettra de s\u00e9parer vos communications professionnelles et personnelles.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">D\u00e9finissez le nom et la cat\u00e9gorie de votre entreprise**. Utilisez le nom que la client\u00e8le conna\u00eet d\u00e9j\u00e0.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ajoutez une photo de profil professionnelle**. Utilisez un logo \u00e0 contraste \u00e9lev\u00e9 ou une image nette de votre boutique pour que la client\u00e8le puisse vous reconna\u00eetre facilement.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong><a href=\"https:\/\/faq.whatsapp.com\/577829787429875\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener\">Complete your business profile<\/a><\/strong>.** This is a crucial trust-builder. Navigate to Tools &gt; Business profile and fill out all the fields:\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Une description courte et sp\u00e9cifique (par exemple, \u00ab\u00a0G\u00e2teaux et p\u00e2tisseries personnalis\u00e9s \u00e0 S\u00e3o\u00a0Paulo\u00a0\u00bb). Retrait possible dans la semaine. Contactez-nous pour obtenir un devis\u00a0!\u00a0\u00bb).<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Adresse de l\u2019entreprise<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Horaires d\u2019ouverture<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Adresse e-mail et site\u00a0Web<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img data-dominant-color=\"aab6b1\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"442\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/whatsapp-business-profile.webp\" alt=\"Guide d\u00e9taill\u00e9 pour cr\u00e9er votre profil professionnel\" class=\"wp-image-4631 not-transparent\" style=\"--dominant-color: #aab6b1; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/whatsapp-business-profile.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/whatsapp-business-profile.webp?resize=300,111 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/whatsapp-business-profile.webp?resize=768,283 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/whatsapp-business-profile.webp?resize=1024,377 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-left-aligned-header has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h3 id=\"etape-2-activer-des-outils-de-messagerie-qui-vous-feront-gagner-du-temps\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-3\">\u00c9tape\u00a02\u00a0: activer des outils de messagerie qui vous feront gagner du temps<\/h3>\n\n\n\n<h4 id=\"messages-daccueil-et-dabsence\" class=\"wp-block-heading has-brand-green-color has-text-color has-link-color wp-elements-d17de01ccc1ddc6b076b9f14e5f1410a is-typography-preset-heading-5\">Messages d\u2019accueil et d\u2019absence<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les outils de messagerie automatis\u00e9e vous aident \u00e0 r\u00e9pondre rapidement, \u00e0 instaurer un climat de confiance et \u00e0 g\u00e9rer les attentes de la client\u00e8le, m\u00eame lorsque vous n\u2019\u00eates pas disponible. Commencez par configurer un <![CDATA[<strong><a href=\"https:\/\/faq.whatsapp.com\/501866148528310\/?helpref=search&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">]]>message d\u2019accueil<![CDATA[<\/a><\/strong>]]> pour souhaiter la bienvenue aux personnes qui s\u2019int\u00e9ressent \u00e0 votre entreprise et un <![CDATA[<strong><a href=\"https:\/\/faq.whatsapp.com\/2565868990219715\/?helpref=search&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">]]>message d\u2019absence<![CDATA[<\/a><\/strong>]]> pour les informer des moments o\u00f9 vous serez hors ligne. Ajoutez toujours un d\u00e9lai de r\u00e9ponse estim\u00e9 \u00e0 votre message d\u2019absence pour que votre client\u00e8le sache \u00e0 quel moment vous lui r\u00e9pondrez.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border is-style-rounded\"><img data-dominant-color=\"aeb9b5\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" height=\"377\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/greeting-and-away-messages.webp?w=1024\" alt=\"Pr\u00e9sentation de la configuration d\u2019un message d\u2019accueil et d\u2019un message d\u2019absence\" class=\"wp-image-4634 not-transparent\" style=\"--dominant-color: #aeb9b5; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/greeting-and-away-messages.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/greeting-and-away-messages.webp?resize=300,111 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/greeting-and-away-messages.webp?resize=768,283 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/greeting-and-away-messages.webp?resize=1024,377 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h4 id=\"reponses-rapides\" class=\"wp-block-heading has-brand-green-color has-text-color has-link-color wp-elements-4561c9213a75eab431d1a12d19137e11 is-typography-preset-heading-5\">R\u00e9ponses rapides<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ez ensuite des <![CDATA[<strong><a href=\"https:\/\/faq.whatsapp.com\/1791149784551042\/?helpref=search&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">]]>r\u00e9ponses rapides<![CDATA[<\/a><\/strong>]]> pour les questions les plus fr\u00e9quemment pos\u00e9es. Si vous devez tous les jours saisir les m\u00eames r\u00e9ponses pour donner vos tarifs, vos horaires ou votre adresse, le fait de les enregistrer comme r\u00e9ponses rapides fera toute la diff\u00e9rence. Vous pouvez cr\u00e9er des raccourcis pour chacune d\u2019entre elles, comme \u00ab\u00a0\/heures\u00a0\u00bb ou \u00ab\u00a0\/tarifs\u00a0\u00bb, afin d\u2019envoyer une r\u00e9ponse pr\u00e9r\u00e9dig\u00e9e en quelques secondes.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border is-style-default\"><img data-dominant-color=\"b8c2bc\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" height=\"377\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/quick-replies.webp?w=1024\" alt=\"Guide d\u00e9taill\u00e9 sur la cr\u00e9ation d\u2019une r\u00e9ponse rapide\" class=\"wp-image-4635 not-transparent\" style=\"--dominant-color: #b8c2bc; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/quick-replies.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/quick-replies.webp?resize=300,111 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/quick-replies.webp?resize=768,283 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/quick-replies.webp?resize=1024,377 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-left-aligned-header is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h3 id=\"etape-3-organiser-votre-boite-de-reception-pour-ne-rien-manquer\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-3\">\u00c9tape\u00a03\u00a0: organiser votre bo\u00eete de r\u00e9ception pour ne rien manquer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que votre<strong><a href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/grow-business-customer-satisfaction\/\">entreprise se d\u00e9veloppe<\/a><\/strong>, votre bo\u00eete de r\u00e9ception peut devenir ing\u00e9rable. Cr\u00e9ez des listes pour <strong><a href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/staying-organized-smb-using-lists-quick-replies\/\">mieux vous organiser<\/a><\/strong> et savoir o\u00f9 en est chaque personne dans son parcours, afin de hi\u00e9rarchiser les conversations et d\u2019assurer un suivi efficace. Commencez par un ensemble simple de listes qui refl\u00e8tent votre cycle de vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suggestions de listes pour commencer\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Nouvelles demandes<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Informations en attente<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Commandes en cours<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Paiements en attente<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Termin\u00e9<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Suivi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Conseil\u00a0: d\u00e9diez cinq minutes en fin de journ\u00e9e \u00e0 l\u2019\u00e9tiquetage de toutes les discussions d\u00e9marr\u00e9es. Gr\u00e2ce \u00e0 cette routine simple, vous commencerez la journ\u00e9e avec une bo\u00eete de r\u00e9ception claire et organis\u00e9e, et vous saurez \u00e0 qui r\u00e9pondre en premier.<\/em><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-dominant-color=\"a2aea8\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" height=\"512\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/stay-organized.webp?w=1024\" alt=\"Organiser votre bo\u00eete de r\u00e9ception dans l\u2019application WhatsApp\u00a0Business\" class=\"wp-image-4636 not-transparent\" style=\"--dominant-color: #a2aea8; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/stay-organized.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/stay-organized.webp?resize=300,150 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/stay-organized.webp?resize=768,384 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/stay-organized.webp?resize=1024,512 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-left-aligned-header has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h3 id=\"etape-4-faciliter-les-achats-de-la-clientele\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-3\">\u00c9tape\u00a04\u00a0: faciliter les achats de la client\u00e8le<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Votre <strong><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/whatsapp-business-catalog\">catalogue<\/a><\/strong> fait office de boutique mobile. Il permet \u00e0 votre client\u00e8le de parcourir vos produits et services directement dans l\u2019application. Vous n\u2019avez pas besoin de tout r\u00e9pertorier en m\u00eame temps, commencez par vos 5 \u00e0 10\u00a0produits les plus vendus ou vos services les plus courants. Pour chaque article, ajoutez un nom clair, un prix, une courte description et une photo de bonne qualit\u00e9. Si vous proposez des services, listez vos offres en pr\u00e9cisant ce qui est inclus afin que la client\u00e8le puisse faire son choix.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-dominant-color=\"a6aca6\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" height=\"377\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/catalog.webp?w=1024\" alt=\"Instructions pour ajouter des articles, des prix, des descriptions et des photos \u00e0 votre catalogue WhatsApp\u00a0Business\" class=\"wp-image-4638 not-transparent\" style=\"--dominant-color: #a6aca6; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/catalog.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/catalog.webp?resize=300,111 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/catalog.webp?resize=768,283 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/catalog.webp?resize=1024,377 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-left-aligned-header is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--6\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h3 id=\"etape-5-configurer-votre-premiere-publicite-clic-vers-whatsapp\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-3\">\u00c9tape\u00a05\u00a0: configurer votre premi\u00e8re publicit\u00e9 clic vers WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous avez cr\u00e9\u00e9 un profil professionnel complet, il est temps de cr\u00e9er votre premi\u00e8re publicit\u00e9. Les <strong><a href=\"https:\/\/whatsappbusiness.com\/fr\/products\/ads-that-click-to-whatsapp\/\">publicit\u00e9s clic vers WhatsApp<\/a><\/strong> permettent aux propri\u00e9taires d\u2019entreprise comme vous de toucher de nouvelles audiences. Vous pouvez ainsi vous concentrer sur le d\u00e9veloppement de votre entreprise. Si une personne clique sur votre publicit\u00e9, une conversation s\u2019ouvre. Vous pouvez ainsi \u00e9changer individuellement avec elle, lui proposer des recommandations de produits personnalis\u00e9es et des offres exclusives, et lui apporter une assistance guid\u00e9e pour conclure des ventes.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-dominant-color=\"a7aca5\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" height=\"377\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ads-that-click-to-whatsapp.webp?w=1024\" alt=\"Configuration de votre premi\u00e8re publicit\u00e9 clic vers WhatsApp\" class=\"wp-image-4639 not-transparent\" style=\"--dominant-color: #a7aca5; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ads-that-click-to-whatsapp.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ads-that-click-to-whatsapp.webp?resize=300,111 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ads-that-click-to-whatsapp.webp?resize=768,283 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ads-that-click-to-whatsapp.webp?resize=1024,377 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-left-aligned-header has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h2 id=\"exemples-de-reussite-sur-lapplication-whatsapp-business-1\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Exemples de r\u00e9ussite sur l\u2019application WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En suivant ces \u00e9tapes, vous pouvez \u00e9tablir une pr\u00e9sence professionnelle, r\u00e9active et organis\u00e9e sur WhatsApp\u00a0Business. Cela vous permettra non seulement d\u2019am\u00e9liorer la satisfaction de la client\u00e8le, mais aussi de transformer davantage de conversations en ventes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ba8f67d wp-block-group-is-layout-constrained is-style-surface-primary--8\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ed1c1eac wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<h3 id=\"faites-la-promotion-de-votre-compte-whatsapp-business-pour-que-la-clientele-lutilise-reellement\" class=\"wp-block-heading is-typography-preset-heading-4\">Faites la promotion de votre compte WhatsApp\u00a0Business pour que la client\u00e8le l\u2019utilise r\u00e9ellement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous avez termin\u00e9 la configuration de votre compte WhatsApp\u00a0Business et que vous avez mis en place un syst\u00e8me organisationnel, il est temps de l\u2019ajouter aux outils suivants\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong><a href=\"https:\/\/faq.whatsapp.com\/647574060315065\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener\">Profils sur les r\u00e9seaux sociaux<\/a><\/strong><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Page de contact du site\u00a0Web<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><![CDATA[<strong><a href=\"https:\/\/faq.whatsapp.com\/712818078160617\/?helpref=search&#038;query=business%20profile&#038;search_session_id=6fe3879618ebe9bf82acaa465b2acc3e&#038;sr=5\" target=\"_blank\" rel=\"noreferrer noopener\">]]>Profil professionnel Google<![CDATA[<\/a><\/strong>]]><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Re\u00e7us\/confirmations de commande<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Affichage en magasin avec <strong><a href=\"https:\/\/faq.whatsapp.com\/675736450543192\" target=\"_blank\" rel=\"noreferrer noopener\">votre code\u00a0QR<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 id=\"checklist-les-sept-etapes-pour-reussir\" class=\"wp-block-heading has-heading-4-font-size\">Checklist\u00a0: les sept \u00e9tapes pour r\u00e9ussir<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Jour\u00a01\u00a0: compl\u00e9ter votre profil professionnel et y ajouter une photo.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jour\u00a02\u00a0: configurer des messages d\u2019accueil et d\u2019absence en indiquant des d\u00e9lais de r\u00e9ponse clairs.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jour\u00a03\u00a0: cr\u00e9er au moins cinq r\u00e9ponses rapides aux questions les plus fr\u00e9quentes.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jour\u00a04\u00a0: \u00e9tablir votre syst\u00e8me d\u2019\u00e9tiquetage pour commencer \u00e0 organiser vos discussions.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jour\u00a05\u00a0: cr\u00e9er votre catalogue avec vos 5 \u00e0 10\u00a0articles populaires ou services principaux.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jour\u00a06\u00a0: configurer vos premi\u00e8res publicit\u00e9s clic vers WhatsApp.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jour\u00a07\u00a0: mettre en place un flux de travail quotidien pour v\u00e9rifier les messages, les \u00e9tiqueter et y r\u00e9pondre.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img data-dominant-color=\"597b69\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1125\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/7-day-path-to-success.webp\" alt=\"Checklist pour r\u00e9ussir en 7\u00a0jours\" class=\"wp-image-4643 not-transparent\" style=\"--dominant-color: #597b69; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px;object-fit:cover;width:527px;height:auto\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/7-day-path-to-success.webp 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/7-day-path-to-success.webp?resize=267,300 267w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/7-day-path-to-success.webp?resize=768,864 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/7-day-path-to-success.webp?resize=910,1024 910w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Votre checklist pour r\u00e9ussir en 7 jours<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--9\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"ressources-pour-lapplication-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-3 is-typography-preset-heading-2\">Ressources pour l\u2019application WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez toutes les fa\u00e7ons de renforcer vos relations avec la client\u00e8le et de g\u00e9n\u00e9rer de la valeur pour votre entreprise tout au long du parcours d\u2019achat gr\u00e2ce \u00e0 l\u2019application WhatsApp\u00a0Business.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Vous voulez en savoir plus sur les outils suppl\u00e9mentaires (et les recommandations) de l\u2019application WhatsApp\u00a0Business\u00a0?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/step-by-step-guide-to-the-whatsapp-business-app\/\">En savoir plus<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--10 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"ressources-pour-lapplication-whatsapp-business-1\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Ressources pour l\u2019application WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez toutes les fa\u00e7ons de renforcer vos relations avec la client\u00e8le et de g\u00e9n\u00e9rer de la valeur pour votre entreprise tout au long du parcours client\u00e8le gr\u00e2ce \u00e0 l\u2019application WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/whatsapp-business-app-resources\/\">Ressources pour l\u2019application WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Une femme marche dans la rue en tenant un t\u00e9l\u00e9phone portable et un sac\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un homme et une femme regardant une autre femme qui leur montre ce qui est affich\u00e9 sur l\u2019\u00e9cran de son ordinateur portable\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019application WhatsApp\u00a0Business permet aux entreprises d\u2019\u00e9tablir des relations personnelles et durables avec leur client\u00e8le, sur une plateforme de communication qu\u2019elle conna\u00eet d\u00e9j\u00e0 et en laquelle elle a confiance.<\/p>\n","protected":false},"author":12,"featured_media":6969,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guide pratique","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":true,"wab_custom_excerpt":"L\u2019application WhatsApp\u00a0Business permet aux entreprises d\u2019\u00e9tablir des relations personnelles et durables avec leur client\u00e8le, sur une plateforme de communication qu\u2019elle conna\u00eet d\u00e9j\u00e0 et en laquelle elle a confiance.<br><br>Faire une bonne premi\u00e8re impression permet d\u2019instaurer un climat de confiance et de cr\u00e9er des relations durables avec la client\u00e8le. Ce guide vous pr\u00e9sente un parcours d\u2019int\u00e9gration simple pour vous aider \u00e0 configurer votre profil professionnel, organiser vos conversations et commencer \u00e0 r\u00e9pondre plus rapidement et de mani\u00e8re plus coh\u00e9rente d\u00e8s le premier jour.","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[319],"content-type":[321],"product":[323,386],"class_list":["post-6968","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-pme","content-type-guides-pratiques","product-application-whatsapp-business","product-publicites-clic-vers-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les bases de l\u2019int\u00e9gration\u00a0: se pr\u00e9parer au succ\u00e8s 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guide contient un parcours d\u2019int\u00e9gration simple et une checklist en sept \u00e9tapes pour vous aider \u00e0 configurer votre profil professionnel, organiser vos conversations et commencer \u00e0 r\u00e9pondre plus rapidement \u00e0 mesure que votre entreprise se d\u00e9veloppe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T18:46:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/hero.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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