{"id":7069,"date":"2025-07-23T11:58:42","date_gmt":"2025-07-23T15:58:42","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/une-communication-clientele-qui-evolue-au-bresil-grace-a-lia-generative\/"},"modified":"2026-04-30T14:56:19","modified_gmt":"2026-04-30T18:56:19","slug":"forrester-generative-ai-survey-brazil","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/forrester-generative-ai-survey-brazil\/","title":{"rendered":"Une communication client\u00e8le qui \u00e9volue au Br\u00e9sil gr\u00e2ce \u00e0 l\u2019IA g\u00e9n\u00e9rative"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide is-style-surface-primary is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-07248f51 wp-block-group-is-layout-flex is-style-surface-primary--2\" style=\"padding-top:0\">\n<h2 id=\"lessor-de-lia-generative-appliquee-aux-interactions-avec-la-clientele-au-bresil\" class=\"wp-block-heading is-typography-preset-heading-3\">L\u2019essor de l\u2019IA g\u00e9n\u00e9rative appliqu\u00e9e aux interactions avec la client\u00e8le au Br\u00e9sil<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Cette \u00e9tude contient des donn\u00e9es r\u00e9gionales issues de deux enqu\u00eates sur l\u2019IA qui r\u00e9v\u00e8lent les \u00e9cueils actuels et les promesses futures des agents conversationnels aliment\u00e9s par l\u2019IA g\u00e9n\u00e9rative.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\">D\u00e9couvrez comment les marques int\u00e8grent les agents d\u2019IA g\u00e9n\u00e9rative pour am\u00e9liorer la communication avec leur client\u00e8le<\/li>\n\n\n\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\">D\u00e9couvrez des donn\u00e9es issues d\u2019enqu\u00eates sur l\u2019IA, ainsi que le sentiment de la client\u00e8le et des entreprises \u00e0 l\u2019\u00e9gard des exp\u00e9riences aliment\u00e9es par l\u2019IA g\u00e9n\u00e9rative<\/li>\n\n\n\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\">Obtenez des recommandations cl\u00e9s pour acc\u00e9l\u00e9rer le ROI des agents IA dans votre entreprise<\/li>\n<\/ul>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"abb2aa\" data-has-transparency=\"false\" style=\"--dominant-color: #abb2aa;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1100\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg\" alt=\"Brazil's focus on GenAI headline cover\" class=\"wp-image-1138 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--3\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"telecharger-letude-sur-lia\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">T\u00e9l\u00e9charger l\u2019\u00e9tude sur l\u2019IA<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez des donn\u00e9es sur l\u2019IA g\u00e9n\u00e9rative au Br\u00e9sil pour aider votre entreprise \u00e0 tirer le meilleur parti des conversations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/facebook.com\/business\/f\/722351577388786\">T\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--4 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"ressources-de-la-plateforme-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Ressources de la plateforme WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez toutes les fa\u00e7ons de nouer des liens plus \u00e9troits avec votre client\u00e8le et de g\u00e9n\u00e9rer de la valeur pour votre entreprise tout au long du parcours client\u00e8le gr\u00e2ce \u00e0 la plateforme WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Ressources de la plateforme WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Une femme marche dans la rue en tenant un t\u00e9l\u00e9phone portable et un sac\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un homme et une femme regardant une autre femme qui leur montre ce qui est affich\u00e9 sur l\u2019\u00e9cran de son ordinateur portable\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Des entreprises br\u00e9siliennes de toutes tailles transforment leurs strat\u00e9gies d\u2019interaction avec la client\u00e8le gr\u00e2ce \u00e0 l\u2019IA g\u00e9n\u00e9rative et aux agents IA. Cette \u00e9tude de Forrester\u00a0Consulting command\u00e9e par Meta analyse des donn\u00e9es provenant d\u2019enqu\u00eates sur l\u2019IA effectu\u00e9es aupr\u00e8s de consommateur\u00b7ices et de leaders d\u2019entreprise.<\/p>\n","protected":false},"author":21,"featured_media":7070,"template":"","meta":{"wab_resource_header_eyebrow_text":"\u00c9tude sur l\u2019IA","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Obtenir l\u2019\u00e9tude","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[320,319],"content-type":[],"product":[323,322,386],"class_list":["post-7069","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-grande-entreprise","business-size-pme","product-application-whatsapp-business","product-plateforme-whatsapp-business","product-publicites-clic-vers-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9tude sur l\u2019IA\u00a0: l\u2019IA g\u00e9n\u00e9rative appliqu\u00e9e \u00e0 la communication avec la client\u00e8le au Br\u00e9sil | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment des entreprises au Br\u00e9sil ont adopt\u00e9 l\u2019IA g\u00e9n\u00e9rative et les agents IA dans le cadre de leurs interactions avec la client\u00e8le et des messages professionnels. 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