{"id":7100,"date":"2025-06-26T12:14:24","date_gmt":"2025-06-26T16:14:24","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/maximiser-le-potentiel-des-agents-ia-en-vue-dinteractions-avec-la-clientele\/"},"modified":"2026-04-30T14:57:14","modified_gmt":"2026-04-30T18:57:14","slug":"forrester-generative-ai-survey","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/forrester-generative-ai-survey\/","title":{"rendered":"Maximiser le potentiel des agents IA en vue d\u2019interactions avec la client\u00e8le"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"lutilisation-des-agents-ia-dans-la-communication-avec-la-clientele\" class=\"wp-block-heading has-text-align-center alignwide\">L\u2019utilisation des agents IA dans la communication avec la client\u00e8le<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--32-56)\">Cette \u00e9tude pr\u00e9sente des donn\u00e9es issues de deux enqu\u00eates mondiales sur l\u2019IA qui r\u00e9v\u00e8lent les \u00e9cueils actuels et ce que l\u2019on peut esp\u00e9rer des agents conversationnels aliment\u00e9s par l\u2019IA g\u00e9n\u00e9rative pour l\u2019avenir.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>D\u00e9couvrez comment les marques utilisent les agents d\u2019IA g\u00e9n\u00e9rative pour red\u00e9finir les interactions avec leur client\u00e8le<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>D\u00e9couvrez des donn\u00e9es issues d\u2019enqu\u00eates sur l\u2019IA, ainsi que le sentiment de la client\u00e8le et des entreprises \u00e0 l\u2019\u00e9gard des exp\u00e9riences aliment\u00e9es par l\u2019IA g\u00e9n\u00e9rative<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\"><strong>Obtenez des recommandations cl\u00e9s pour booster le ROI g\u00e9n\u00e9r\u00e9 par des agents IA dans votre entreprise<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img data-dominant-color=\"78726a\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/forrester-genai-infographic_EN.jpg\" alt=\"Une infographie pr\u00e9sentant des indicateurs relatifs \u00e0 des agents conversationnels aliment\u00e9s par l\u2019IA g\u00e9n\u00e9rative\" class=\"wp-image-554 not-transparent\" style=\"--dominant-color: #78726a; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px;width:600px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\">Base\u00a0: 1\u00a0191\u00a0directeur\u00b7ices et cadres sup\u00e9rieurs d\u2019Am\u00e9rique du Nord, d\u2019Am\u00e9rique latine, d\u2019EMEA et d\u2019Asie-Pacifique qui comprennent la strat\u00e9gie de communication de leur organisation et la mani\u00e8re dont ils et elles utilisent l\u2019IA dans les cas d\u2019utilisation marketing et de vente qui les concernent. Source\u00a0: une \u00e9tude men\u00e9e par Forrester\u00a0Consulting pour Meta, mars\u00a02025.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"telecharger-letude-sur-lia\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">T\u00e9l\u00e9charger l\u2019\u00e9tude sur l\u2019IA<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez des donn\u00e9es mondiales sur l\u2019IA g\u00e9n\u00e9rative pour aider votre entreprise \u00e0 gagner en efficacit\u00e9 gr\u00e2ce aux conversations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/Build-A-Strong-GenAI-Foundation-To-Maximize-AI-Agent-Potential.pdf\">T\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"ressources-de-la-plateforme-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Ressources de la plateforme WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez toutes les fa\u00e7ons de nouer des liens plus \u00e9troits avec votre client\u00e8le et de g\u00e9n\u00e9rer de la valeur pour votre entreprise tout au long du parcours client\u00e8le gr\u00e2ce \u00e0 la plateforme WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Ressources de la plateforme WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Une femme marche dans la rue en tenant un t\u00e9l\u00e9phone portable et un sac\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un homme et une femme regardant une autre femme qui leur montre ce qui est affich\u00e9 sur l\u2019\u00e9cran de son ordinateur portable\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Des entreprises de toutes les tailles se tournent vers les agents IA pour am\u00e9liorer leurs interactions avec la client\u00e8le, et une base solide d\u2019IA g\u00e9n\u00e9rative constitue la cl\u00e9 de la r\u00e9ussite. Dans cette \u00e9tude sur l\u2019IA men\u00e9e par Forrester\u00a0Consulting et command\u00e9e par Meta, d\u00e9couvrez comment les consommateur\u00b7ices et les leaders d\u2019entreprise r\u00e9agissent face \u00e0 l\u2019essor de l\u2019IA g\u00e9n\u00e9rative dans le domaine des messages professionnels.<\/p>\n","protected":false},"author":21,"featured_media":7101,"template":"","meta":{"wab_resource_header_eyebrow_text":"\u00c9tude sur l\u2019IA","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Obtenir l\u2019\u00e9tude","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/Build-A-Strong-GenAI-Foundation-To-Maximize-AI-Agent-Potential.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[320,319],"content-type":[],"product":[323,322,386],"class_list":["post-7100","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-grande-entreprise","business-size-pme","product-application-whatsapp-business","product-plateforme-whatsapp-business","product-publicites-clic-vers-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9tude sur l\u2019IA\u00a0: booster les interactions avec des agents IA | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"B\u00e9n\u00e9ficiez de l\u2019impact des agents IA sur les interactions de la client\u00e8le. 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