{"id":7178,"date":"2025-12-09T06:27:00","date_gmt":"2025-12-09T11:27:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/guide-detaille-sur-lapplication-whatsapp-business-pour-les-proprietaires-dentreprise\/"},"modified":"2026-04-30T14:51:01","modified_gmt":"2026-04-30T18:51:01","slug":"step-by-step-guide-to-the-whatsapp-business-app","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/step-by-step-guide-to-the-whatsapp-business-app\/","title":{"rendered":"Guide d\u00e9taill\u00e9 sur l\u2019application WhatsApp\u00a0Business pour les propri\u00e9taires d\u2019entreprise"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-left-aligned-header has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Votre client\u00e8le est d\u00e9j\u00e0 sur WhatsApp\u00a0: chaque jour, plus de 135\u00a0millions de personnes dans le monde entier envoient un message \u00e0 un compte WhatsApp\u00a0Business<sup>2<\/sup>. En vous familiarisant avec les recommandations et les outils disponibles sur l\u2019application WhatsApp\u00a0Business, vous pouvez rendre vos campagnes publicitaires encore plus efficaces et renforcer votre relation avec votre client\u00e8le.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Ce guide vous permettra d\u2019approfondir vos connaissances et vous fournira des conseils pratiques pour utiliser l\u2019application WhatsApp\u00a0Business dans le cadre de la gestion de votre entreprise. Commencez par vous familiariser avec les outils \u00e0 votre disposition et t\u00e9l\u00e9chargez le guide pour d\u00e9couvrir des conseils pratiques pour toucher l\u2019audience que vous souhaitez, fid\u00e9liser la client\u00e8le et optimiser vos campagnes publicitaires.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\"><em><sup>1<\/sup> Recherche command\u00e9e pour l\u2019\u00e9tude \u00ab\u00a0The Total Economic Impact\u00a0\u00bb sur WhatsApp pour les entreprises men\u00e9e par Forrester Consulting aupr\u00e8s de 507\u00a0d\u00e9cideur\u00b7ses des r\u00e9gions Am\u00e9rique du Nord, LATAM, EMEA et APAC qui comprennent la strat\u00e9gie de communication d\u2019entreprise de leur organisation, juin\u00a02025.<br><sup>2<\/sup> Donn\u00e9es internes de Meta.<\/em><\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-text is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--2\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"que-contient-le-guide\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Que contient le guide\u00a0?<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Ce guide est destin\u00e9 aux propri\u00e9taires d\u2019entreprise et aux \u00e9quipes marketing qui souhaitent maximiser les r\u00e9sultats de leurs campagnes publicitaires \u00e0 l\u2019aide de l\u2019application WhatsApp\u00a0Business. Que vous veniez tout juste de d\u00e9couvrir l\u2019application WhatsApp\u00a0Business ou que vous cherchiez \u00e0 optimiser vos campagnes marketing, vous trouverez des conseils et des recommandations pratiques pour vous aider \u00e0 r\u00e9ussir.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-staggered-media-text has-global-padding is-layout-constrained wp-container-core-group-is-layout-cbdd12d0 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"theme-1-se-faire-connaitre\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Th\u00e8me\u00a01\u00a0: se faire conna\u00eetre<\/h2>\n\n\n\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez les bases, c\u2019est-\u00e0-dire comment les publicit\u00e9s clic vers WhatsApp peuvent aider votre entreprise \u00e0 attirer une nouvelle client\u00e8le potentielle, ainsi que des recommandations et des moyens d\u2019optimiser vos publicit\u00e9s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"margin-top:var(--wp--preset--spacing--16);padding-bottom:0;grid-template-columns:auto 55%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Sujets cl\u00e9s\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list has-body-md-font-size is-typography-preset-body-md\">\n<li class=\"wp-block-list-item\"><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/ads-that-click-to-whatsapp-best-practices\"><strong>Cr\u00e9er des publicit\u00e9s<\/strong><\/a> dans l\u2019application WhatsApp\u00a0Business ou le Gestionnaire de publicit\u00e9s Meta<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/down-funnel-optimizations-whatsapp\">Optimiser vos publicit\u00e9s<\/a><\/strong> pour vous aider \u00e0 toucher l\u2019audience souhait\u00e9e et \u00e0 atteindre vos objectifs commerciaux<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mettre en \u0153uvre les recommandations et analyser les statistiques de vos publicit\u00e9s<\/li>\n<\/ul>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d9e3d5\" data-has-transparency=\"false\" style=\"--dominant-color: #d9e3d5;\" loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1260\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg?w=1024\" alt=\"A graphic example of creating and optimizing an Ad\" class=\"wp-image-1579 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg 1260w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"theme-2-instaurer-un-climat-de-confiance\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Th\u00e8me\u00a02\u00a0: instaurer un climat de confiance<\/h2>\n\n\n\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\">Il est important de mettre toutes les chances de votre c\u00f4t\u00e9, aussi bien dans vos publicit\u00e9s que sur votre profil professionnel. D\u00e9couvrez comment instaurer un climat de confiance d\u00e8s le d\u00e9part gr\u00e2ce \u00e0 ces conseils destin\u00e9s aux personnes qui utilisent l\u2019application WhatsApp\u00a0Business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"margin-top:var(--wp--preset--spacing--16);padding-bottom:0;grid-template-columns:auto 55%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Sujets cl\u00e9s\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list has-body-md-font-size\">\n<li class=\"wp-block-list-item\">Comprendre l\u2019importance d\u2019un profil professionnel solide<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Prot\u00e9ger votre marque en <strong><a href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/meta-verified-business\/\">devenant Meta\u00a0Verified<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"e0eadc\" data-has-transparency=\"false\" style=\"--dominant-color: #e0eadc;\" loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1260\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg?w=1024\" alt=\"A graphic example of a profile that is Meta Verified\" class=\"wp-image-1580 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg 1260w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"theme-3-generer-des-achats\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Th\u00e8me\u00a03\u00a0: g\u00e9n\u00e9rer des achats<\/h2>\n\n\n\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\">Les achats sont essentiels pour une entreprise. Voici plusieurs fa\u00e7ons d\u2019utiliser l\u2019application WhatsApp\u00a0Business pour g\u00e9n\u00e9rer des achats et g\u00e9rer votre bo\u00eete de r\u00e9ception afin de ne manquer aucune vente potentielle.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"margin-top:var(--wp--preset--spacing--16);padding-bottom:0;grid-template-columns:auto 55%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Sujets cl\u00e9s\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list has-body-md-font-size is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\">Utiliser un <a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/whatsapp-business-catalog\"><strong>catalogue<\/strong><\/a> et les paiements sur WhatsApp pour stimuler les ventes<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/small-business-use-whatsapp-business-app\">G\u00e9rer les messages<\/a><\/strong> \u00e0 l\u2019aide des \u00e9tiquettes, des r\u00e9ponses automatiques et d\u2019une bo\u00eete de r\u00e9ception unifi\u00e9e<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Suivre les interactions avec votre client\u00e8le gr\u00e2ce aux notes<\/li>\n<\/ul>\n\n\n\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--24)\"><em>*\u00a0Remarque\u00a0: la modalit\u00e9 de paiement sur WhatsApp est actuellement disponible uniquement au Br\u00e9sil et en Inde.<\/em><\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"dee8db\" data-has-transparency=\"false\" style=\"--dominant-color: #dee8db;\" loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1260\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg?w=1024\" alt=\"A graphic example of using catalogs and managing messages\" class=\"wp-image-1581 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg 1260w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"theme-4-etablir-des-relations-a-long-terme-avec-la-clientele\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Th\u00e8me\u00a04\u00a0: \u00e9tablir des relations \u00e0 long terme avec la client\u00e8le<\/h2>\n\n\n\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\">D\u00e9veloppez des relations durables avec votre client\u00e8le au moyen d\u2019une assistance 24\u00a0h\/24 et 7\u00a0j\/7, de rappels concernant les offres sp\u00e9ciales et de promotions, et d\u2019int\u00e9grations avec les partenaires de messagerie professionnelle\u00a0Meta.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"margin-top:var(--wp--preset--spacing--16);padding-bottom:0;grid-template-columns:auto 55%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Sujets cl\u00e9s\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list has-body-md-font-size is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\">Assistance imm\u00e9diate et 24\u00a0h\/24 avec <strong><a href=\"https:\/\/whatsappbusiness.com\/fr\/blog\/business-ai-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business\u00a0AI<\/a><\/strong><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Envoyer des messages marketing pour interagir avec la client\u00e8le et la relancer<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Collaborer avec un <strong><a href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\" target=\"_blank\" rel=\"noreferrer noopener\">partenaire de messagerie professionnelle<\/a><\/strong> pour am\u00e9liorer vos publicit\u00e9s clic vers WhatsApp<\/li>\n<\/ul>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"dbe9dd\" data-has-transparency=\"false\" style=\"--dominant-color: #dbe9dd;\" loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1260\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg\" alt=\"A graphic example of Business AI\" class=\"wp-image-1582 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg 1260w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-left-aligned-header is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--4\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-28ca5d73 wp-block-group-is-layout-flex is-style-surface-light-green--5\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<p class=\"has-body-lg-font-size wp-block-paragraph\">L\u2019application WhatsApp\u00a0Business permet aux entreprises d\u2019entrer en contact avec de nouvelles audiences et d\u2019<strong><a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/bring-customers-to-whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9tablir des relations \u00e0 long terme avec la client\u00e8le afin de stimuler les ventes<\/a><\/strong>. En suivant les recommandations et en utilisant les outils pr\u00e9sent\u00e9s dans ce guide, vous pouvez am\u00e9liorer l\u2019efficacit\u00e9 de vos campagnes publicitaires et les optimiser.<\/p>\n\n\n\n<p class=\"has-body-lg-font-size wp-block-paragraph\">Que vous d\u00e9butiez ou que vous cherchiez \u00e0 perfectionner votre strat\u00e9gie, chaque module de ce guide propose des actions concr\u00e8tes pour vous aider \u00e0 atteindre vos objectifs, qu\u2019il s\u2019agisse de vous faire conna\u00eetre et de renforcer votre cr\u00e9dibilit\u00e9, d\u2019augmenter les achats ou de fid\u00e9liser votre client\u00e8le. Gr\u00e2ce \u00e0 la couverture mondiale de WhatsApp et aux outils complets auxquels vous avez acc\u00e8s via l\u2019application WhatsApp\u00a0Business, vous \u00eates sur la bonne voie pour d\u00e9velopper votre activit\u00e9 et tisser des liens avec votre client\u00e8le.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--6\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"votre-guide-de-lapplication-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Votre guide de l\u2019application WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Il est temps de mettre en pratique ce que vous avez appris et de faire prosp\u00e9rer votre activit\u00e9 gr\u00e2ce aux outils de messagerie professionnelle et aux publicit\u00e9s clic vers WhatsApp.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/facebook.com\/business\/f\/1546323793061849\">Obtenir le guide<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les publicit\u00e9s clic vers WhatsApp aident les propri\u00e9taires d\u2019entreprise du monde entier \u00e0 toucher de nouvelles audiences et \u00e0 d\u00e9velopper leur activit\u00e9. <\/p>\n","protected":false},"author":12,"featured_media":7179,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guide t\u00e9l\u00e9chargeable","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":true,"wab_custom_excerpt":"Les publicit\u00e9s clic vers WhatsApp aident les propri\u00e9taires d\u2019entreprise du monde entier \u00e0 toucher de nouvelles audiences et \u00e0 d\u00e9velopper leur activit\u00e9. Dans un r\u00e9cent sondage men\u00e9 \u00e0 l\u2019\u00e9chelle mondiale, 79\u00a0% des personnes interrog\u00e9es ont indiqu\u00e9 que leur organisation avait constat\u00e9 un retour sur investissement publicitaire 1,5\u00a0fois sup\u00e9rieur gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp, par rapport \u00e0 d\u2019autres types de publicit\u00e9s digitales<sup data-title=\"Commissioned research for TEI of WhatsApp for Business Survey, Forrester Consulting, Study of 507 decision makers from NA, LATAM, EMEA, and APAC who understand their organization\u2019s business communication strategy, June 2025.\" class=\"wab-note\">1<\/sup>, ce qui signifie que ces publicit\u00e9s peuvent g\u00e9n\u00e9rer des r\u00e9sultats concrets pour votre entreprise.","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[319],"content-type":[321],"product":[323,386],"class_list":["post-7178","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-pme","content-type-guides-pratiques","product-application-whatsapp-business","product-publicites-clic-vers-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guide d\u00e9taill\u00e9 sur l\u2019application WhatsApp\u00a0Business pour les propri\u00e9taires d\u2019entreprise | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez des strat\u00e9gies \u00e9prouv\u00e9es pour attirer une nouvelle client\u00e8le, instaurer un climat de confiance, stimuler les ventes et \u00e9tablir des relations \u00e0 long terme gr\u00e2ce au pouvoir des publicit\u00e9s clic vers WhatsApp. Obtenez des conseils pratiques et des recommandations pour d\u00e9velopper votre entreprise. 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