{"id":7203,"date":"2025-07-23T12:10:33","date_gmt":"2025-07-23T16:10:33","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/accelerer-limpact-des-agents-ia-pour-les-grandes-entreprises\/"},"modified":"2026-04-30T14:56:19","modified_gmt":"2026-04-30T18:56:19","slug":"forrester-generative-ai-survey-enterprise","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/forrester-generative-ai-survey-enterprise\/","title":{"rendered":"Acc\u00e9l\u00e9rer l\u2019impact des agents\u00a0IA pour les grandes entreprises"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide is-style-surface-primary is-vertical is-layout-flex wp-container-core-group-is-layout-239ed366 wp-block-group-is-layout-flex is-style-surface-primary--2\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\">\n<h1 id=\"levolution-de-lia-generative-pour-les-interactions-avec-la-clientele-des-grandes-entreprises\" class=\"wp-block-heading has-text-align-center alignwide\">L\u2019\u00e9volution de l\u2019IA g\u00e9n\u00e9rative pour les interactions avec la client\u00e8le des grandes entreprises<\/h1>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Cette \u00e9tude contient des donn\u00e9es internationales issues de deux enqu\u00eates sur l\u2019IA qui r\u00e9v\u00e8lent les \u00e9cueils actuels et les promesses futures des agents conversationnels aliment\u00e9s par l\u2019IA g\u00e9n\u00e9rative.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--3\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 40%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--56)\">D\u00e9couvrez comment les grandes marques adoptent les agents d\u2019IA g\u00e9n\u00e9rative pour am\u00e9liorer leur communication avec la client\u00e8le<\/li>\n\n\n\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--56)\">D\u00e9couvrez des donn\u00e9es issues d\u2019enqu\u00eates sur l\u2019IA, ainsi que le sentiment de la client\u00e8le et des entreprises \u00e0 l\u2019\u00e9gard des exp\u00e9riences aliment\u00e9es par l\u2019IA g\u00e9n\u00e9rative<\/li>\n\n\n\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\">Obtenez des recommandations cl\u00e9s pour acc\u00e9l\u00e9rer le ROI des agents IA dans les grandes entreprises<\/li>\n<\/ul>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"abb2aa\" data-has-transparency=\"false\" style=\"--dominant-color: #abb2aa;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1100\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-enterprise_EN.jpg?w=1024\" alt=\"GenAI Enterprise headline preview\" class=\"wp-image-1139 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-enterprise_EN.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-enterprise_EN.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-enterprise_EN.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-enterprise_EN.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-enterprise_EN.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"telecharger-letude-sur-lia\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">T\u00e9l\u00e9charger l\u2019\u00e9tude sur l\u2019IA<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez des donn\u00e9es sur l\u2019IA g\u00e9n\u00e9rative pour les grandes entreprises et apprenez \u00e0 le meilleur parti de vos conversations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/facebook.com\/business\/f\/2329266574176855\">T\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--5 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"ressources-de-la-plateforme-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Ressources de la plateforme WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez toutes les fa\u00e7ons de nouer des liens plus \u00e9troits avec votre client\u00e8le et de g\u00e9n\u00e9rer de la valeur pour votre entreprise tout au long du parcours client\u00e8le gr\u00e2ce \u00e0 la plateforme WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Ressources de la plateforme WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Une femme marche dans la rue en tenant un t\u00e9l\u00e9phone portable et un sac\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un homme et une femme regardant une autre femme qui leur montre ce qui est affich\u00e9 sur l\u2019\u00e9cran de son ordinateur portable\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les progr\u00e8s rapides de l\u2019IA g\u00e9n\u00e9rative ouvrent la voie \u00e0 l\u2019utilisation d\u2019agents IA par les grandes entreprises pour interagir avec la client\u00e8le de nouvelles mani\u00e8res. Comment est-ce que les leaders d\u2019entreprises se pr\u00e9parent et quelles sont les attentes de la client\u00e8le\u00a0? D\u00e9couvrez des donn\u00e9es issues d\u2019enqu\u00eates sur l\u2019IA dans cette \u00e9tude de Forrester\u00a0Consulting command\u00e9e par Meta.<\/p>\n","protected":false},"author":21,"featured_media":7204,"template":"","meta":{"wab_resource_header_eyebrow_text":"\u00c9tude sur l\u2019IA","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Obtenir l\u2019\u00e9tude","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[320],"content-type":[],"product":[322,386],"class_list":["post-7203","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-grande-entreprise","product-plateforme-whatsapp-business","product-publicites-clic-vers-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9tude sur l\u2019IA\u00a0: interagir avec la client\u00e8le gr\u00e2ce aux agents IA pour les grandes entreprises | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les grandes entreprises adoptent l\u2019IA g\u00e9n\u00e9rative et acc\u00e9l\u00e8rent l\u2019impact des agents IA sur leur communication avec la client\u00e8le et leurs messages professionnels. 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