{"id":7246,"date":"2025-11-12T13:05:31","date_gmt":"2025-11-12T18:05:31","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/3-conseils-pour-optimiser-vos-campagnes-pour-les-fetes\/"},"modified":"2026-04-30T02:42:37","modified_gmt":"2026-04-30T06:42:37","slug":"maximize-seasonal-campaigns-whatsapp-business-app","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/maximize-seasonal-campaigns-whatsapp-business-app\/","title":{"rendered":"3\u00a0conseils pour optimiser vos campagnes pour les f\u00eates"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--1\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"faire-bonne-impression-des-le-depart\" class=\"wp-block-heading has-text-align-center alignfull\" style=\"padding-bottom:var(--wp--preset--spacing--24)\">Faire bonne impression d\u00e8s le d\u00e9part<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7b2e920c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-style-surface-light-green is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex is-style-surface-light-green--2\">\n<p class=\"has-body-lg-font-size wp-block-paragraph\">Utilisez les publicit\u00e9s clic vers WhatsApp pour inciter votre audience \u00e0 d\u00e9marrer une discussion avec votre entreprise sur WhatsApp. Ces publicit\u00e9s peuvent s\u2019afficher sur Facebook et Instagram, ce qui vous permet de toucher votre client\u00e8le sur ces plateformes tr\u00e8s populaires.<\/p>\n\n\n\n<p class=\"has-body-lg-font-size wp-block-paragraph\">Mettez tous vos atouts en avant&nbsp;: vos publicit\u00e9s sont souvent la premi\u00e8re impression que la nouvelle client\u00e8le se fait de votre entreprise. Suivre <a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/ads-that-click-to-whatsapp-best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">les recommandations sur les publicit\u00e9s clic vers WhatsApp<\/a> et cr\u00e9er des publicit\u00e9s attrayantes vous donnera une longueur d\u2019avance pendant les f\u00eates.<\/p>\n\n\n\n<p class=\"has-body-lg-font-size wp-block-paragraph\">Pour cr\u00e9er des publicit\u00e9s efficaces, assurez-vous que tous vos visuels sont clairs, nets et faciles \u00e0 lire. Veillez \u00e0 inclure un call-to-action pour que votre client\u00e8le sache quoi faire ensuite, que ce soit parcourir votre catalogue, effectuer un achat ou remplir un formulaire prospect.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><img data-dominant-color=\"bfbfbc\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"433\" height=\"961\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/11\/1-1138046168061612.jpeg?w=433\" alt=\"Exemple d\u2019UI graphique montrant une r\u00e9ponse de l\u2019IA \u00e0 un message de discussion\" class=\"wp-image-2948 not-transparent\" style=\"--dominant-color: #bfbfbc; border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-left-radius:18px;border-bottom-right-radius:18px;aspect-ratio:0.45057678706436116;object-fit:cover;width:300px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/11\/1-1138046168061612.jpeg 433w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/11\/1-1138046168061612.jpeg?resize=135,300 135w\" sizes=\"auto, (max-width: 433px) 100vw, 433px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-57ff59a2 wp-block-group-is-layout-constrained is-style-surface-light-green--3\">\n<h2 id=\"decouvrez-comment-creer-des-publicites-clic-vers-whatsapp-efficaces\" class=\"wp-block-heading has-text-align-center\">D\u00e9couvrez comment cr\u00e9er des publicit\u00e9s clic vers WhatsApp efficaces&nbsp;:<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-dd596742 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"33\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/optimize-delivery.svg\" alt=\"Ic\u00f4ne verte de poign\u00e9e de main\" class=\"wp-image-2520\" style=\"width:57px\"\/><\/figure>\n\n\n\n<h3 id=\"faites-fonctionner-vos-publicites-sans-interruption\" class=\"wp-block-heading is-typography-preset-heading-4\">Faites fonctionner vos publicit\u00e9s sans interruption<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/keep-whatsapp-ads-running-best-practices\" data-creative-detail=\"Keepyouradsrunningsmoothly_Readmore_FirstImpression_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Keepyouradsrunningsmoothly_Readmore_FirstImpression_Link&quot;}\">Lire la suite&nbsp;&gt;<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"34\" height=\"33\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/07_whatsapp_icon.svg\" alt=\"Ic\u00f4ne d\u2019entreprise verte\" class=\"wp-image-2511\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:57px\"\/><\/figure>\n\n\n\n<h3 id=\"optimisez-les-publicites-pour-atteindre-les-objectifs-commerciaux\" class=\"wp-block-heading is-typography-preset-heading-4\">Optimisez les publicit\u00e9s pour atteindre les objectifs commerciaux<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/down-funnel-optimizations-whatsapp\" data-creative-detail=\"Optimizingadstoachievegoals_Readmore_FirstImpression_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Optimizingadstoachievegoals_Readmore_FirstImpression_Link&quot;}\"><strong>En savoir plus&gt;<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9d57daca\"><\/div>\n\n\n\n<h3 id=\"boostez-vos-ventes-grace-aux-publicites-clic-vers-whatsapp\" class=\"wp-block-heading is-typography-preset-heading-4\">Boostez vos ventes gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/grow-sales-using-ads-that-click-to-whatsapp\" data-creative-detail=\"Growsalesusingads_Readmore_FirstImpression_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Growsalesusingads_Readmore_FirstImpression_Link&quot;}\"><strong>En savoir plus&gt;<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--4\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"interagissez-avec-votre-audience\" class=\"wp-block-heading has-text-align-center alignfull\" style=\"padding-bottom:var(--wp--preset--spacing--24)\">Interagissez avec votre audience<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-14bda432 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><img data-dominant-color=\"bdbfc0\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"979\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/11\/2-4203730569906047.png?w=454\" alt=\"Illustration de Lucky\u00a0Shrub dans le Gestionnaire de catalogues\" class=\"wp-image-2972 has-transparency\" style=\"--dominant-color: #bdbfc0; border-top-left-radius:19px;border-top-right-radius:19px;border-bottom-left-radius:19px;border-bottom-right-radius:19px;width:300px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/11\/2-4203730569906047.png 454w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/11\/2-4203730569906047.png?resize=139,300 139w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-style-surface-primary is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex is-style-surface-primary--5\">\n<p class=\"wp-block-paragraph\">Une audience engag\u00e9e peut vous aider \u00e0 d\u00e9velopper une client\u00e8le fid\u00e8le. Conservez l\u2019int\u00e9r\u00eat de votre client\u00e8le potentielle en r\u00e9pondant rapidement \u00e0 leurs questions. Des outils tels que Business&nbsp;AI et les r\u00e9ponses rapides vous permettent de vous concentrer sur votre activit\u00e9 en ayant l\u2019assurance que <strong><a href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/5-tips-for-businesses-holiday-season\/\">votre bo\u00eete de r\u00e9ception est couverte pendant les f\u00eates de fin d\u2019ann\u00e9e<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le saviez-vous&nbsp;? Chaque jour, plus de 175&nbsp;millions de personnes dans le monde envoient un message \u00e0 un compte WhatsApp&nbsp;Business.<\/strong><\/p>\n\n\n\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\"><em>*Donn\u00e9es internes de Meta<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019application WhatsApp&nbsp;Business permet aux propri\u00e9taires d\u2019entreprise d\u2019avoir une bo\u00eete de r\u00e9ception distincte pour les e-mails personnels et professionnels. Gr\u00e2ce \u00e0 Business AI ou \u00e0 d\u2019autres outils de messagerie automatis\u00e9e, vous avez la garantie que les messages que vous recevez obtiennent une r\u00e9ponse. Les <strong><a href=\"https:\/\/faq.whatsapp.com\/1102928584767164\/?cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"WAFAQ_Lists_EngageYourAudience_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WAFAQ_Lists_EngageYourAudience_Link&quot;}\">listes<\/a><\/strong> peuvent \u00e9galement vous aider \u00e0 suivre les messages de votre client\u00e8le dans votre bo\u00eete de r\u00e9ception professionnelle. Accordez-vous la libert\u00e9 de ne pas utiliser votre t\u00e9l\u00e9phone quelque temps pendant les f\u00eates afin de passer des moments de qualit\u00e9 avec vos proches.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--24-40);margin-bottom:var(--wp--preset--spacing--24-40)\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessTools_WhatsAppBusinessAppTools_EngageAudience_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/small-business-use-whatsapp-business-app\">Outils de l\u2019application WhatsApp&nbsp;Business<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--6\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;BusinessAI_LearnmoreaboutBusinessAI_EngageAudience_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/ai\/business-ai\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur Business&nbsp;AI<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--7\">\n<h1 id=\"faciliter-lachat\" class=\"wp-block-heading has-text-align-center\">Faciliter l\u2019achat<br><\/h1>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7b2e920c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-style-surface-light-green is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex is-style-surface-light-green--8\">\n<p class=\"wp-block-paragraph\">Simplifiez le processus d\u2019achat pour votre client\u00e8le en r\u00e9duisant le nombre d\u2019\u00e9tapes entre le d\u00e9but de la conversation et l\u2019achat. Il existe plusieurs moyens de simplifier ce processus. Un <strong><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/whatsapp-business-catalog\" data-creative-detail=\"WABCatalog_RobustCatalog_MakePurchasingEasy_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABCatalog_RobustCatalog_MakePurchasingEasy_Link&quot;}\">catalogue complet<\/a><\/strong> offrira \u00e0 votre client\u00e8le un grand nombre d\u2019options et toutes les informations n\u00e9cessaires sur les produits pour effectuer un achat. Les outils de messagerie tels que Business AI vous aideront \u00e0 r\u00e9pondre aux questions de la client\u00e8le pour qu\u2019elle puisse faire sa d\u00e9cision d\u2019achat avant que vous ne preniez le relais dans la conversation pour finaliser la vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, la modalit\u00e9 de paiement sur WhatsApp permet \u00e0 votre client\u00e8le d\u2019effectuer facilement un achat sans quitter la conversation. \u00c9vitez-vous des \u00e9changes inutiles et concentrez-vous plut\u00f4t sur la gestion de votre activit\u00e9 \u00e0 l\u2019approche des f\u00eates de fin d\u2019ann\u00e9e.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\"><em>*Remarque&nbsp;: la modalit\u00e9 de paiement sur WhatsApp est actuellement disponible uniquement pour les personnes utilisant WhatsApp en Inde et au Br\u00e9sil.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><img data-dominant-color=\"bfbcb5\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"964\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/11\/3.png?w=436\" alt=\"Capture d\u2019\u00e9cran d\u2019une publicit\u00e9 Instagram de Spruce\" class=\"wp-image-2978 has-transparency\" style=\"--dominant-color: #bfbcb5; border-top-left-radius:19px;border-top-right-radius:19px;border-bottom-left-radius:19px;border-bottom-right-radius:19px;width:300px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/11\/3.png 436w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/11\/3.png?resize=136,300 136w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d3dec906 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--24-40);margin-bottom:var(--wp--preset--spacing--24-40)\">\n<div class=\"wp-block-button is-style-button-secondary is-style-button-secondary--9\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;PaymentsonWhatsApp_LearnmoreaboutpaymentsonWhatsApp_MakePurchasingEasy_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.whatsapp.com\/payments\/in\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur le paiement sur WhatsApp<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;Creatingsuccessfulcatalog_Creatingsuccessfulcatalog_MakePurchasingEasy_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/whatsapp-business-catalog\">Cr\u00e9er un catalogue efficace<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--10\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"anticiper-le-pic-dactivite-lie-aux-fetes-de-fin-dannee\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Anticiper le pic d\u2019activit\u00e9 li\u00e9 aux f\u00eates de fin d\u2019ann\u00e9e<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Planifiez vos publicit\u00e9s pour les f\u00eates d\u00e8s aujourd\u2019hui&nbsp;! Suivez les conseils de cet article pour optimiser vos campagnes et utilisez les outils de messagerie pour r\u00e9pondre aux questions les plus courantes. Lib\u00e9rez du temps pour vous consacrer \u00e0 vos proches et planifier une ann\u00e9e prosp\u00e8re.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppAds_CreateanAd_GetAhead_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/512723604104492\/?cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9er une publicit\u00e9<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour votre petite entreprise, anticiper le pic d\u2019activit\u00e9 li\u00e9 aux f\u00eates de fin d\u2019ann\u00e9e peut faire toute la diff\u00e9rence. Une campagne publicitaire solide peut vous aider \u00e0 toucher une nouvelle client\u00e8le, \u00e0 encourager les achats et \u00e0 atteindre vos objectifs de ventes pour l\u2019ann\u00e9e.<\/p>\n","protected":false},"author":21,"featured_media":7250,"template":"","meta":{"wab_resource_header_eyebrow_text":"","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":true,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[319],"content-type":[],"product":[323,386],"class_list":["post-7246","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-pme","product-application-whatsapp-business","product-publicites-clic-vers-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3\u00a0conseils pour optimiser vos campagnes pour les f\u00eates | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Pour votre petite entreprise, anticiper le pic d\u2019activit\u00e9 li\u00e9 aux f\u00eates de fin d\u2019ann\u00e9e peut faire toute la diff\u00e9rence. 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