{"id":7348,"date":"2025-10-22T12:18:29","date_gmt":"2025-10-22T16:18:29","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/5-conseils-pour-assurer-le-bon-fonctionnement-de-votre-entreprise-pendant-les-fetes\/"},"modified":"2026-04-30T14:56:19","modified_gmt":"2026-04-30T18:56:19","slug":"5-tips-for-businesses-holiday-season","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/5-tips-for-businesses-holiday-season\/","title":{"rendered":"5\u00a0conseils pour assurer le bon fonctionnement de votre entreprise pendant les f\u00eates"},"content":{"rendered":"\n
\n

Faites de Business\u00a0AI votre assistant pendant les f\u00eates et r\u00e9pondez facilement aux questions de la client\u00e8le\u00a0!<\/h2>\n\n\n\n

Pas d\u2019inqui\u00e9tude pendant les f\u00eates, votre client\u00e8le sera entre de bonnes mains pendant que vous profiterez de vos proches. Votre agent Business\u00a0AI offre un service client\u00e8le 24\u00a0h\/24 et 7\u00a0j\/7. Prenez donc du temps \u00e0 l\u2019approche de cette p\u00e9riode charg\u00e9e pour vous concentrer sur la production et les d\u00e9lais. Profitez pleinement des f\u00eates sans que votre entreprise ne cesse de fonctionner, en configurant votre agent IA qui r\u00e9pondra aux questions fr\u00e9quentes pendant votre absence\u00a0!<\/p>\n\n\n\n

\"Exemple<\/figure>\n\n\n\n

Business\u00a0AI est actuellement disponible au Mexique et aux Philippines.<\/em><\/p>\n\n\n\n

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En savoir plus<\/a><\/div>\n<\/div>\n<\/div>\n\n
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R\u00e9pondez \u00e0 votre client\u00e8le pendant toute la p\u00e9riode des f\u00eates avec les r\u00e9ponses automatiques<\/h2>\n\n\n\n
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Vous partez en week-end\u00a0? Vous allez au ski et vous n\u2019avez pas de r\u00e9seau\u00a0? R\u00e9pondez instantan\u00e9ment 24\u00a0h\/24 et 7\u00a0j\/7 avec des messages d\u2019accueil et d\u2019absence. Si vous vous absentez du bureau, mettez \u00e0 jour votre message d\u2019absence pour informer votre client\u00e8le de votre retour. Si des membres de votre \u00e9quipe partent en vacances, mettez \u00e0 jour votre message pour informer votre client\u00e8le qu\u2019une personne reviendra prochainement vers elle.<\/p>\n\n\n\n

Ajoutez un message d\u2019accueil en souhaitant de bonnes f\u00eates et cr\u00e9ez une exp\u00e9rience d\u2019achat agr\u00e9able pour votre client\u00e8le. Les messages d\u2019accueil et d\u2019absence automatiques vous permettent de rassurer votre client\u00e8le en les pr\u00e9venant que vous reviendrez vers elle prochainement. Vous pouvez ainsi profiter de votre temps libre sans craindre de louper des ventes.<\/p>\n<\/div>

\"an<\/figure><\/div>\n\n\n\n
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Messages d\u2019absence<\/a><\/div>\n\n\n\n
Messages d\u2019accueil<\/a><\/div>\n<\/div>\n<\/div>\n\n
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Offrez le cadeau d\u2019un service client\u00e8le gr\u00e2ce aux r\u00e9ponses rapides<\/h2>\n\n\n\n

Vous recevez beaucoup de questions r\u00e9p\u00e9titives et vous avez du mal \u00e0 r\u00e9pondre \u00e0 chacune d\u2019entre elles\u00a0? Enregistrez des r\u00e9ponses rapides et envoyez-les \u00e0 l\u2019aide d\u2019un raccourci (ex. horaires, paiement). Ne perdez pas de temps \u00e0 saisir encore et encore des informations de base sur l\u2019entreprise, comme les horaires, l\u2019adresse, les itin\u00e9raires ou encore les moyens de paiement pr\u00e9f\u00e9r\u00e9s. Le traitement automatique des questions r\u00e9p\u00e9titives vous permet de gagner du temps au sein de l\u2019entreprise. Vous pouvez donc vous concentrer sur les commandes personnalis\u00e9es et les conversations plus complexes avec la client\u00e8le.<\/p>\n\n\n\n

\"Exemple<\/figure>\n\n\n\n
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Configurer les r\u00e9ponses rapides<\/a><\/div>\n<\/div>\n<\/div>\n\n
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Diffusez la bonne humeur de fin d\u2019ann\u00e9e avec des mises \u00e0 jour de statut<\/h2>\n\n\n\n
\"An<\/figure>
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La mise \u00e0 jour de votre statut WhatsApp est un excellent moyen d\u2019informer votre client\u00e8le des offres ou promotions sp\u00e9ciales f\u00eates. Vous pouvez \u00e9galement partager des informations importantes sur votre entreprise (comme des horaires pendant les f\u00eates) et pr\u00e9senter des produits sp\u00e9cifiques et des id\u00e9es cadeaux. Gr\u00e2ce \u00e0 ces mises \u00e0 jour, votre client\u00e8le pourra plus facilement penser \u00e0 votre entreprise alors qu\u2019elle cherche des id\u00e9es cadeaux. Interagissez avec votre client\u00e8le en ajoutant un bouton call-to-action pour l\u2019encourager \u00e0 parcourir votre boutique ou \u00e0 faire un achat\u00a0!<\/p>\n\n\n\n

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Comment mettre \u00e0 jour votre statut<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Utilisez les publicit\u00e9s clic vers WhatsApp pour d\u00e9velopper votre client\u00e8le<\/h2>\n\n\n\n

Favorisez la croissance de votre entreprise tout en profitant d\u2019une pause de fin d\u2019ann\u00e9e bien m\u00e9rit\u00e9e. Les publicit\u00e9s clic vers WhatsApp vous aident \u00e0 toucher une nouvelle client\u00e8le potentielle en la dirigeant directement vers une conversation avec votre entreprise. Utilisez les publicit\u00e9s pour toucher la client\u00e8le, trouver de nouveaux prospects et r\u00e9aliser des ventes, sans avoir \u00e0 rechercher et \u00e0 contacter individuellement de nouvelles personnes. Prenez du temps pour vous concentrer sur la production de fin d\u2019ann\u00e9e et profitez de votre famille en cette p\u00e9riode. Utilisez les messages d\u2019accueil, les r\u00e9ponses rapides et Business\u00a0AI pour vous aider \u00e0 g\u00e9rer votre bo\u00eete de r\u00e9ception.<\/p>\n\n\n\n

\"Utilisation<\/figure>\n\n\n\n
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Recommandations relatives aux publicit\u00e9s clic vers WhatsApp<\/a><\/div>\n<\/div>\n<\/div>\n\n
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L\u2019application WhatsApp\u00a0Business offre aux propri\u00e9taires de petites entreprises comme vous les outils n\u00e9cessaires pour favoriser une croissance tout au long de l\u2019ann\u00e9e. Allez \u00e0 la rencontre de votre client\u00e8le o\u00f9 qu\u2019elle se trouve et facilitez les ventes pendant les f\u00eates, tout en gagnant du temps pour vous concentrer sur votre famille, vos proches et la production de fin d\u2019ann\u00e9e.<\/p>\n<\/div>\n\n\n\n

\n
T\u00e9l\u00e9charger l\u2019application WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
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Ressources pour l\u2019application WhatsApp\u00a0Business<\/h2>\n\n\n\n

D\u00e9couvrez toutes les fa\u00e7ons de renforcer vos relations avec la client\u00e8le et de g\u00e9n\u00e9rer de la valeur pour votre entreprise tout au long du parcours client\u00e8le gr\u00e2ce \u00e0 l\u2019application WhatsApp\u00a0Business.<\/p>\n\n\n\n

\n
Ressources pour l\u2019application WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"Une<\/figure>\n\n\n\n
\"Un<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Con\u00e7ue pour les propri\u00e9taires de petites entreprises comme vous, l\u2019application WhatsApp\u00a0Business regorge de surprises. 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