{"id":7980,"date":"2025-04-01T13:44:11","date_gmt":"2025-04-01T17:44:11","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/comment-les-entreprises-indiennes-peuvent-tirer-profit-des-conversations\/"},"modified":"2026-04-30T15:29:24","modified_gmt":"2026-04-30T19:29:24","slug":"win-with-conversations-bain-india","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/win-with-conversations-bain-india\/","title":{"rendered":"Comment les entreprises indiennes peuvent tirer profit des conversations"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h1 id=\"lia-et-les-opportunites-commerciales-qui-en-decoulent\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">L\u2019IA et les opportunit\u00e9s commerciales qui en d\u00e9coulent<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">D\u00e9couvrez des statistiques issues d\u2019une enqu\u00eate r\u00e9alis\u00e9e aupr\u00e8s de 7\u00a0800\u00a0utilisateur\u00b7ices et 150\u00a0entreprises en Inde, et apprenez \u00e0 \u00e9laborer une strat\u00e9gie gagnante en mati\u00e8re de messages professionnels.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:var(--wp--preset--spacing--40-80);padding-left:var(--wp--preset--spacing--40-80)\" class=\"wp-block-list has-heading-4-font-size is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\"><strong>R\u00e9inventer les parcours client\u00e8le pour proposer des fils de conversation fluides<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Tirer parti de l\u2019IA g\u00e9n\u00e9rative pour offrir des exp\u00e9riences hautement personnalis\u00e9es<br><\/strong><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Cr\u00e9er des marqueurs de confiance pour encourager les interactions et les achats via la discussion<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Int\u00e9grer l\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019ADN de votre entreprise pour obtenir un avantage concurrentiel<br><\/strong><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Testez et apprenez, puis mesurez le retour sur les parcours conversationnels<br><\/strong><br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img data-dominant-color=\"73655c\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/bain-win-with-conversations-detail.jpg\" alt=\"Un homme appuy\u00e9 sur une rampe qui regarde son t\u00e9l\u00e9phone portable\" class=\"wp-image-1999 not-transparent\" style=\"--dominant-color: #73655c; border-top-left-radius:26px;border-top-right-radius:26px;border-bottom-left-radius:26px;border-bottom-right-radius:26px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Sur les 650\u00a0millions d\u2019Indiens et d\u2019Indiennes utilisant les r\u00e9seaux sociaux et les plateformes de messagerie, seulement 200\u00a0millions font des achats en ligne. Il s\u2019agit donc d\u2019une opportunit\u00e9 importante qui n\u2019a pas encore \u00e9t\u00e9 exploit\u00e9e.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\" id=\"download-the-research\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"telecharger-letude\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">T\u00e9l\u00e9charger l\u2019\u00e9tude<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Apprenez-en plus sur l\u2019IA et les messages professionnels en Inde, et d\u00e9couvrez les points de vue de la client\u00e8le et de responsables d\u2019entreprise.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/facebook.com\/business\/f\/678969777866009\">T\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez l\u2019\u00e9tude de Bain et Meta sur la transformation des interactions avec la client\u00e8le en Inde gr\u00e2ce au commerce conversationnel g\u00e9n\u00e9r\u00e9 par l\u2019IA.<\/p>\n","protected":false},"author":22,"featured_media":7981,"template":"","meta":{"wab_resource_header_eyebrow_text":"Recherche sur le leadership \u00e9clair\u00e9","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Obtenir le rapport","wab_resource_header_button_2_url":"#download-the-research","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[490],"product":[323,322,386],"class_list":["post-7980","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-rapports-du-secteur","product-application-whatsapp-business","product-plateforme-whatsapp-business","product-publicites-clic-vers-whatsapp"],"yoast_head":"<!-- This site is optimized 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