{"id":8063,"date":"2024-06-06T17:51:00","date_gmt":"2024-06-06T21:51:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/guide-des-ventes-saisonnieres\/"},"modified":"2026-04-30T15:28:27","modified_gmt":"2026-04-30T19:28:27","slug":"seasonal-sales-playbook","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/seasonal-sales-playbook\/","title":{"rendered":"Guide des ventes saisonni\u00e8res"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-62b52725 wp-block-group-is-layout-flex\">\n<h2 id=\"stimulez-la-croissance-de-votre-entreprise-lors-de-vos-ventes-saisonnieres-les-plus-intensives\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Stimulez la croissance de votre entreprise lors de vos ventes saisonni\u00e8res les plus intensives<\/h2>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Apprenez comment une strat\u00e9gie gagnante sur WhatsApp permet de tirer le meilleur parti des conversations<\/p>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:var(--wp--preset--spacing--40-80);padding-left:var(--wp--preset--spacing--40-80)\" class=\"wp-block-list has-body-lg-font-size is-typography-preset-body-lg\">\n<li class=\"has-heading-5-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--24)\"><strong>D\u00e9couvrez les derni\u00e8res \u00e9tudes qui expliquent pourquoi la client\u00e8le aime particuli\u00e8rement envoyer des messages aux entreprises sur WhatsApp<br><\/strong><\/li>\n\n\n\n<li class=\"has-heading-5-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--24)\"><strong>D\u00e9couvrez sept\u00a0fa\u00e7ons de favoriser les interactions avec votre client\u00e8le et d\u2019optimiser votre ROI pendant les p\u00e9riodes de ventes \u00e0 haute valeur ajout\u00e9e<br><\/strong><\/li>\n\n\n\n<li class=\"has-heading-5-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--24)\"><strong>D\u00e9couvrez des recommandations pour vos messages marketing, la g\u00e9n\u00e9ration de prospects, vos offres et promotions personnalis\u00e9es, etc.<br><\/strong><\/li>\n\n\n\n<li class=\"has-heading-5-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--24)\"><strong>D\u00e9couvrez des strat\u00e9gies pour automatiser les messages de confirmation de commande et les autres notifications pour la client\u00e8le<br><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img data-dominant-color=\"999899\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-sales-playbook_feature.jpg\" alt=\"Un homme souriant tient un sac de shopping et utilise son t\u00e9l\u00e9phone \u00e0 l\u2019ext\u00e9rieur\" class=\"wp-image-1898 not-transparent\" style=\"--dominant-color: #999899; border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-sales-playbook_feature.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-sales-playbook_feature.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-sales-playbook_feature.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-sales-playbook_feature.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\" id=\"get-the-resource\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"telechargez-le-guide-des-ventes-saisonnieres\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">T\u00e9l\u00e9chargez le guide des ventes saisonni\u00e8res<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Gr\u00e2ce \u00e0 WhatsApp, tirez le meilleur parti de chaque moment de vente \u00e0 haute valeur ajout\u00e9e.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/scontent-sjc3-1.xx.fbcdn.net\/v\/t39.8562-6\/495023986_2008248419703469_2337656004329340780_n.pdf?_nc_cat=110&#038;ccb=1-7&#038;_nc_sid=e280be&#038;_nc_ohc=RYNnmojclkYQ7kNvwGXjwUp&#038;_nc_oc=Adq9obFi5SArMDPxLHbH_GaMHl2MfoETNFPsYIuPtkZkysSd9q34EOjP-pWKQcXHntkxVVXysm6dj0xfAak08RV-&#038;_nc_zt=14&#038;_nc_ht=scontent-sjc3-1.xx&#038;_nc_gid=0eAjjx_scWUf5ziybmKakg&#038;_nc_ss=7a389&#038;oh=00_Af1MvB_oNqXdvuWejcC-fTXgFAyaukQ5BNlAE5f8M2M6fw&#038;oe=69D9BD5C\">T\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"decouvrez-plus-de-ressources-pour-les-ventes-saisonnieres\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-3\">D\u00e9couvrez plus de ressources pour les ventes saisonni\u00e8res<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Explorez les statistiques sur la messagerie professionnelle pour les marques d\u2019e-commerce et de vente au d\u00e9tail afin de vous aider \u00e0 r\u00e9aliser une ann\u00e9e record.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/holiday-festive-sales-messaging-resources\/\">Centre de ressources pour les ventes saisonni\u00e8res<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"987e6a\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg?w=600\" alt=\"Une femme souriante en tenue d\u2019hiver tient dans ses mains une tasse en c\u00e9ramique et des sacs de shopping\" class=\"wp-image-1272 not-transparent\" style=\"--dominant-color: #987e6a; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"aa9b8c\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg?w=600\" alt=\"Un homme portant un turban bleu et une chemise \u00e0 carreaux sourit en regardant son t\u00e9l\u00e9phone\" class=\"wp-image-1276 not-transparent\" style=\"--dominant-color: #aa9b8c; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pendant le Black Friday, Diwali et bien d\u2019autres occasions, la client\u00e8le d\u00e9couvre de nouveaux produits et profite des ventes saisonni\u00e8res. C\u2019est le moment id\u00e9al pour que votre entreprise tire le meilleur parti de chaque possibilit\u00e9 de croissance gr\u00e2ce \u00e0 WhatsApp. T\u00e9l\u00e9chargez le guide pour d\u00e9couvrir 7\u00a0fa\u00e7ons de tirer parti des conversations.<\/p>\n","protected":false},"author":12,"featured_media":7019,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guide de recommandations","wab_resource_header_button_1_text":"Centre de ressources pour les ventes saisonni\u00e8res","wab_resource_header_button_1_url":"\/resources\/resource-library\/holiday-festive-sales-messaging-resources","wab_resource_header_button_2_text":"T\u00e9l\u00e9charger","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/The-Seasonal-Sales-Playbook.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[321],"product":[322],"business-size":[320],"class_list":["post-8063","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-guides-pratiques","product-plateforme-whatsapp-business","business-size-grande-entreprise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guide des ventes saisonni\u00e8res | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Stimulez la croissance de votre entreprise gr\u00e2ce \u00e0 la messagerie professionnelle pendant la p\u00e9riode des ventes. 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