{"id":8174,"date":"2026-02-23T23:34:00","date_gmt":"2026-02-24T04:34:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/decouvrez-les-dernieres-tendances-en-matiere-de-messagerie-professionnelle-pour-booster-les-interactions-avec-votre-clientele\/"},"modified":"2026-04-30T14:46:25","modified_gmt":"2026-04-30T18:46:25","slug":"bcg-leading-in-the-age-of-messaging","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/","title":{"rendered":"D\u00e9couvrez les derni\u00e8res tendances en mati\u00e8re de messagerie professionnelle pour booster les interactions avec votre client\u00e8le"},"content":{"rendered":"\n
\n
\n

Ces rapports vous expliqueront comment les entreprises peuvent tirer parti de l\u2019IA et des messages enrichis pour am\u00e9liorer les exp\u00e9riences client\u00e8le.<\/h2>\n<\/div>\n\n\n\n
\n
\n
\"Une<\/figure>\n\n\n\n

Statistiques sur l\u2019Australie et la Nouvelle-Z\u00e9lande<\/h2>\n\n\n\n
\n
EN SAVOIR PLUS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Deux<\/figure>\n\n\n\n

Statistiques sur le Br\u00e9sil (anglais)<\/h2>\n\n\n\n
\n
LIRE LA SUITE (anglais)<\/a><\/div>\n\n\n\n
LIRE LA SUITE (portugais)<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Un<\/figure>\n\n\n\n

Statistiques sur la France<\/h2>\n\n\n\n
\n
LIRE LA SUITE (anglais)<\/a><\/div>\n\n\n\n
LIRE LA SUITE (fran\u00e7ais)<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Deux<\/figure>\n\n\n\n

Statistiques sur l\u2019Inde<\/h2>\n\n\n\n
\n
EN SAVOIR PLUS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Deux<\/figure>\n\n\n\n

Statistiques sur l\u2019Indon\u00e9sie<\/h2>\n\n\n\n
\n
LIRE LA SUITE (anglais)<\/a><\/div>\n\n\n\n
LIRE LA SUITE (bahasa)<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Un<\/figure>\n\n\n\n

Statistiques sur l\u2019Arabie saoudite<\/h2>\n\n\n\n
\n
EN SAVOIR PLUS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Deux<\/figure>\n\n\n\n

Statistiques sur le Mexique<\/h2>\n\n\n\n
\n
LIRE LA SUITE (anglais)<\/a><\/div>\n\n\n\n
LIRE LA SUITE (espagnol)<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Deux<\/figure>\n\n\n\n

Statistiques sur le Royaume-Uni<\/h2>\n\n\n\n
\n
EN SAVOIR PLUS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Deux<\/figure>\n\n\n\n

Statistiques sur les \u00c9tats-Unis<\/h2>\n\n\n\n
\n
EN SAVOIR PLUS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Une<\/figure>\n\n\n\n

Statistiques sur les \u00c9mirats\u00a0arabes\u00a0unis<\/h2>\n\n\n\n
\n
EN SAVOIR PLUS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n

Des entreprises du monde entier tirent de plus en plus profit de l\u2019envoi de messages tout au long du cycle de vie de la client\u00e8le\u00a0:<\/h2>\n<\/div>\n\n
\n
\n
\n\n\t\n

\n\tXX<\/p>\n\n\n\t\n\t

Ajouter la description de la statistique ici.<\/p>\n\t\n\n<\/div>\n\n\n\n

\n\n\t\n

\n\tXX<\/p>\n\n\n\t\n\t

Ajouter la description de la statistique ici.<\/p>\n\t\n\n<\/div>\n\n\n\n

\n\n\t\n

\n\tXX<\/p>\n\n\n\t\n\t

Ajouter la description de la statistique ici.<\/p>\n\t\n\n<\/div>\n<\/div>\n\n\n\n

*\u00a0Les r\u00e9sultats sont uniques et fournis par l\u2019entreprise \u00e0 la une. Les r\u00e9sultats des success stories varient, car ils d\u00e9pendent de nombreux facteurs.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La client\u00e8le du monde entier adopte de plus en plus l\u2019IA et les messages pour interagir avec les entreprises et vivre des exp\u00e9riences plus personnalis\u00e9es et plus fluides. Comment les entreprises s\u2019adaptent-elles \u00e0 cette \u00e9volution des comportements pour fid\u00e9liser la client\u00e8le et garder une longueur d\u2019avance sur la concurrence\u00a0? D\u00e9couvrez des statistiques sur la messagerie professionnelle dans cette \u00e9tude de Meta et Boston\u00a0Consulting\u00a0Group.<\/p>\n","protected":false},"author":12,"featured_media":6966,"template":"","meta":{"wab_resource_header_eyebrow_text":"Recherche sur le leadership \u00e9clair\u00e9","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Lire les rapports","wab_resource_header_button_2_url":"#bcg-reports","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[],"product":[],"class_list":["post-8174","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nRapport de BCG\u00a0: Leading in the Age of Messaging<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les grandes entreprises du monde entier fa\u00e7onnent l\u2019avenir des interactions avec la client\u00e8le gr\u00e2ce aux messages professionnels. Lisez le rapport complet de Boston\u00a0Consulting\u00a0Group et Meta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrez les derni\u00e8res tendances en mati\u00e8re de messagerie professionnelle pour booster les interactions avec votre client\u00e8le\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment les grandes entreprises du monde entier fa\u00e7onnent l\u2019avenir des interactions avec la client\u00e8le gr\u00e2ce aux messages professionnels. Lisez le rapport complet de Boston\u00a0Consulting\u00a0Group et Meta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T18:46:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bcg-mexico-hero-1x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/bcg-leading-in-the-age-of-messaging\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/bcg-leading-in-the-age-of-messaging\\\/\",\"name\":\"Rapport de BCG\u00a0: Leading in the Age of Messaging\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/bcg-leading-in-the-age-of-messaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/bcg-leading-in-the-age-of-messaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/bcg-mexico-hero-1x.jpg\",\"datePublished\":\"2026-02-24T04:34:00+00:00\",\"dateModified\":\"2026-04-30T18:46:25+00:00\",\"description\":\"D\u00e9couvrez comment les grandes entreprises du monde entier fa\u00e7onnent l\u2019avenir des interactions avec la client\u00e8le gr\u00e2ce aux messages professionnels. Lisez le rapport complet de Boston\u00a0Consulting\u00a0Group et Meta.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/bcg-leading-in-the-age-of-messaging\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/bcg-leading-in-the-age-of-messaging\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/bcg-leading-in-the-age-of-messaging\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/bcg-mexico-hero-1x.jpg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/bcg-mexico-hero-1x.jpg\",\"width\":900,\"height\":675,\"caption\":\"Sept coll\u00e8gues participant \u00e0 une r\u00e9union, assis autour d\u2019une table avec des ordinateurs portables, des documents et des tasses de caf\u00e9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/bcg-leading-in-the-age-of-messaging\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ressources\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"D\u00e9couvrez les derni\u00e8res tendances en mati\u00e8re de messagerie professionnelle pour booster les interactions avec votre client\u00e8le\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#organization\",\"name\":\"WhatsApp for Business\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp for Business\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rapport de BCG\u00a0: Leading in the Age of Messaging","description":"D\u00e9couvrez comment les grandes entreprises du monde entier fa\u00e7onnent l\u2019avenir des interactions avec la client\u00e8le gr\u00e2ce aux messages professionnels. Lisez le rapport complet de Boston\u00a0Consulting\u00a0Group et Meta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/","og_locale":"fr_FR","og_type":"article","og_title":"D\u00e9couvrez les derni\u00e8res tendances en mati\u00e8re de messagerie professionnelle pour booster les interactions avec votre client\u00e8le","og_description":"D\u00e9couvrez comment les grandes entreprises du monde entier fa\u00e7onnent l\u2019avenir des interactions avec la client\u00e8le gr\u00e2ce aux messages professionnels. Lisez le rapport complet de Boston\u00a0Consulting\u00a0Group et Meta.","og_url":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_modified_time":"2026-04-30T18:46:25+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bcg-mexico-hero-1x.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/","url":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/","name":"Rapport de BCG\u00a0: Leading in the Age of Messaging","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bcg-mexico-hero-1x.jpg","datePublished":"2026-02-24T04:34:00+00:00","dateModified":"2026-04-30T18:46:25+00:00","description":"D\u00e9couvrez comment les grandes entreprises du monde entier fa\u00e7onnent l\u2019avenir des interactions avec la client\u00e8le gr\u00e2ce aux messages professionnels. Lisez le rapport complet de Boston\u00a0Consulting\u00a0Group et Meta.","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bcg-mexico-hero-1x.jpg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bcg-mexico-hero-1x.jpg","width":900,"height":675,"caption":"Sept coll\u00e8gues participant \u00e0 une r\u00e9union, assis autour d\u2019une table avec des ordinateurs portables, des documents et des tasses de caf\u00e9"},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/whatsappbusiness.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Ressources","item":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/"},{"@type":"ListItem","position":3,"name":"D\u00e9couvrez les derni\u00e8res tendances en mati\u00e8re de messagerie professionnelle pour booster les interactions avec votre client\u00e8le"}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/fr\/#website","url":"https:\/\/whatsappbusiness.com\/fr\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/fr\/#organization","name":"WhatsApp for Business","url":"https:\/\/whatsappbusiness.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/whatsappbusiness.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp for Business"},"image":{"@id":"https:\/\/whatsappbusiness.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"D\u00e9couvrez les derni\u00e8res tendances en mati\u00e8re de messagerie professionnelle pour booster les interactions avec votre client\u00e8le","url":"http:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/fr\/resources\/resource-library\/bcg-leading-in-the-age-of-messaging\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bcg-mexico-hero-1x.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bcg-mexico-hero-1x.jpg"},"articleSection":"Non class\u00e9","author":[{"@type":"Person","name":"diannegillespie"}],"creator":["diannegillespie"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2026-02-24T04:34:00Z","datePublished":"2026-02-24T04:34:00Z","dateModified":"2026-04-30T18:46:25Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"D\\u00e9couvrez les derni\\u00e8res tendances en mati\\u00e8re de messagerie professionnelle pour booster les interactions avec votre client\\u00e8le\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/bcg-leading-in-the-age-of-messaging\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/fr\\\/resources\\\/resource-library\\\/bcg-leading-in-the-age-of-messaging\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/bcg-mexico-hero-1x.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/bcg-mexico-hero-1x.jpg\"},\"articleSection\":\"Non class\\u00e9\",\"author\":[{\"@type\":\"Person\",\"name\":\"diannegillespie\"}],\"creator\":[\"diannegillespie\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2026-02-24T04:34:00Z\",\"datePublished\":\"2026-02-24T04:34:00Z\",\"dateModified\":\"2026-04-30T18:46:25Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/resources\/8174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":3,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/resources\/8174\/revisions"}],"predecessor-version":[{"id":15728,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/resources\/8174\/revisions\/15728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/media\/6966"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/media?parent=8174"}],"wp:term":[{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/business-size?post=8174"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/content-type?post=8174"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/fr\/wp-json\/wp\/v2\/product?post=8174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}