{"id":11344,"date":"2024-08-28T00:00:00","date_gmt":"2024-08-28T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/farmacias-del-ahorro\/"},"modified":"2026-04-30T16:00:49","modified_gmt":"2026-04-30T20:00:49","slug":"farmacias-del-ahorro","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/farmacias-del-ahorro\/","title":{"rendered":"Farmacias\u00a0del\u00a0Ahorro"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/FAhorro\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"ece5ec\" data-has-transparency=\"false\" style=\"--dominant-color: #ece5ec;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Farmacias-del-Ahorro_LOGO.jpg\" alt=\"Logo de Farmacias\u00a0del\u00a0Ahorro\" class=\"wp-image-1116 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Farmacias-del-Ahorro_LOGO.jpg 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Farmacias-del-Ahorro_LOGO.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Farmacias-del-Ahorro_LOGO.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"ce-retailer-de-produits-pharmaceutiques-et-de-sante-a-implemente-whatsapp-flows-pour-rationaliser-les-demandes-de-consultations-medicales-gratuites-qui-ont-alors-augmente-de-160\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Ce retailer de produits pharmaceutiques et de sant\u00e9 a impl\u00e9ment\u00e9 WhatsApp\u00a0Flows pour rationaliser les demandes de consultations m\u00e9dicales gratuites, qui ont alors augment\u00e9 de 160\u00a0%*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"160\">\n\t160%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Augmentation des consultations m\u00e9dicales par rapport \u00e0 l\u2019approche pr\u00e9c\u00e9dente*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"88\">\n\t88%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">des personnes interrog\u00e9es pr\u00e9f\u00e8rent la nouvelle exp\u00e9rience de consultation*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"des-consultations-medicales-pratiques\" class=\"wp-block-heading has-text-align-center\">Des consultations m\u00e9dicales pratiques<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Farmacias\u00a0del\u00a0Ahorro est un retailer de produits pharmaceutiques et de sant\u00e9 dont b\u00e9n\u00e9ficient chaque mois pr\u00e8s de 15\u00a0millions de personnes dans tout le Mexique. Outre l\u2019acc\u00e8s \u00e0 des m\u00e9dicaments sur ordonnance ou en vente libre et \u00e0 des traitements de bien-\u00eatre, Farmacias\u00a0del\u00a0Ahorro propose des consultations avec des m\u00e9decins, sp\u00e9cialistes ou non, qui r\u00e9pondent aux questions et aux besoins de la patient\u00e8le gratuitement et en temps quasi-r\u00e9el.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<h3 id=\"ameliorer-lexperience-clientele\" class=\"wp-block-heading has-text-align-center\">Am\u00e9liorer l\u2019exp\u00e9rience client\u00e8le<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">L\u2019approche pr\u00e9c\u00e9dente de Farmacias\u00a0del\u00a0Ahorro en mati\u00e8re de demandes de consultation \u00e9tait lente et difficile \u00e0 appr\u00e9hender. Elle engendrait de longs temps d\u2019attente et plus de friction. L\u2019\u00e9quipe souhaitait un processus de prise de rendez-vous plus rapide et plus simple.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsinline data-wab-video-name=\"A user having a conversation using WhatsApp Flows\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/farmacias-del-ahorro.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"moins-de-friction-avec-flows\" class=\"wp-block-heading is-style-green-line\">Moins de friction avec Flows<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de faciliter les demandes de consultations, Farmacias\u00a0del\u00a0Ahorro a fait appel \u00e0 Yalo, partenaire Meta\u00a0Business sp\u00e9cialis\u00e9 dans les solutions de commerce par discussion, pour impl\u00e9menter WhatsApp\u00a0Flows et rationaliser l\u2019exp\u00e9rience. WhatsApp\u00a0Flows est une solution bas\u00e9e sur une API qui aide les entreprises \u00e0 concevoir et \u00e0 cr\u00e9er des exp\u00e9riences client\u00e8le personnalis\u00e9es dans WhatsApp. L\u2019\u00e9quipe a utilis\u00e9 les fonctionnalit\u00e9s de WhatsApp\u00a0Flows, telles que les menus d\u00e9roulants et les champs de saisie, pour r\u00e9duire le temps n\u00e9cessaire pour demander une consultation. Flows a permis la consultation de sp\u00e9cialistes une minute seulement apr\u00e8s l\u2019envoi de la demande.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Apr\u00e8s impl\u00e9mentation de WhatsApp\u00a0Flows, notre taux de conversion pour les demandes de consultations m\u00e9dicales gratuites a augment\u00e9 de 160\u00a0%. Et d\u2019apr\u00e8s notre enqu\u00eate, pr\u00e8s de neuf\u00a0personnes sur dix ont d\u00e9clar\u00e9 qu\u2019il \u00e9tait plus facile d\u2019utiliser WhatsApp\u00a0Flows que notre approche pr\u00e9c\u00e9dente. WhatsApp\u00a0Flows a donn\u00e9 beaucoup de valeur \u00e0 notre exp\u00e9rience client\u00e8le. Nous avons par la suite d\u00e9cid\u00e9 d\u2019impl\u00e9menter Flows dans nos cas d\u2019utilisation les plus repr\u00e9sentatifs.\u00a0\u00bb<\/p>\n<cite><strong>Hern\u00e1n Garza Lozano<\/strong><br><br>WhatsApp Product Owner, Farmacias del Ahorro<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe a d\u00e9cid\u00e9 de tester l\u2019efficacit\u00e9 de la nouvelle exp\u00e9rience WhatsApp\u00a0Flows en la promouvant par le biais de messages WhatsApp aupr\u00e8s d\u2019une client\u00e8le de 400\u00a0000\u00a0personnes d\u00e9j\u00e0 pr\u00e9sentes sur la plateforme de messagerie au Mexique. Apr\u00e8s avoir cliqu\u00e9 sur un lien dans le message, les destinataires peuvent demander une consultation en choisissant le type de soins (m\u00e9decin g\u00e9n\u00e9raliste, dentiste, nutritionniste, dermatologue, p\u00e9diatre ou sp\u00e9cialiste de la sant\u00e9 mentale). Apr\u00e8s fourniture du nom et des coordonn\u00e9es, la demande est envoy\u00e9e en quelques \u00e9tapes simples. Des rappels sont envoy\u00e9s sur WhatsApp apr\u00e8s attribution des sp\u00e9cialistes, et la consultation peut commencer.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Farmacias\u00a0del\u00a0Ahorro et Yalo ont mesur\u00e9 les r\u00e9sultats de cette campagne d\u2019octobre 2023 et ont constat\u00e9\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d54457\" data-has-transparency=\"false\" style=\"--dominant-color: #d54457;\" loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"816\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Farmacias-del-Ahorro-results.jpg\" alt=\"Farmacias del Ahorro's card\" class=\"wp-image-1117 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Farmacias-del-Ahorro-results.jpg 1220w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Farmacias-del-Ahorro-results.jpg?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Farmacias-del-Ahorro-results.jpg?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Farmacias-del-Ahorro-results.jpg?resize=1024,685 1024w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"une-solution-privilegiee-par-la-clientele\" class=\"wp-block-heading is-style-green-line\">Une solution privil\u00e9gi\u00e9e par la client\u00e8le<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">160\u00a0% d\u2019augmentation des consultations m\u00e9dicales par rapport \u00e0 l\u2019approche pr\u00e9c\u00e9dente*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">88\u00a0% des personnes interrog\u00e9es apr\u00e8s l\u2019exp\u00e9rience ont d\u00e9clar\u00e9 que la nouvelle approche \u00e9tait plus simple que la pr\u00e9c\u00e9dente*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Faciliter les consultations m\u00e9dicales<\/p>\n","protected":false},"author":7,"featured_media":11345,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Farmacias\u00a0del\u00a0Ahorro","wab_business_results":null,"wab_testimonial_quote":"\u00ab\u00a0Apr\u00e8s impl\u00e9mentation de WhatsApp\u00a0Flows, notre taux de conversion pour les demandes de consultations m\u00e9dicales gratuites a augment\u00e9 de 160\u00a0%. Et d\u2019apr\u00e8s notre enqu\u00eate, pr\u00e8s de neuf\u00a0personnes sur dix ont d\u00e9clar\u00e9 qu\u2019il \u00e9tait plus facile d\u2019utiliser WhatsApp\u00a0Flows que notre approche pr\u00e9c\u00e9dente. WhatsApp\u00a0Flows a donn\u00e9 beaucoup de valeur \u00e0 notre exp\u00e9rience client\u00e8le. Nous avons par la suite d\u00e9cid\u00e9 d\u2019impl\u00e9menter Flows dans nos cas d\u2019utilisation les plus repr\u00e9sentatifs.\u00a0\u00bb","wab_testimonial_name":"Hern\u00e1n\u00a0Garza\u00a0Lozano","wab_testimonial_title":"WhatsApp Product Owner, Farmacias\u00a0del\u00a0Ahorro","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[320],"industry":[376],"market":[548],"use-case":[473],"region":[389],"business-goals":[369],"product":[322],"class_list":["post-11344","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-grande-entreprise","industry-produits-pharmaceutiques","market-mexique","use-case-service-clientele","region-amerique-latine","business-goals-interactions","product-plateforme-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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