{"id":11353,"date":"2024-09-27T00:00:00","date_gmt":"2024-09-27T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/urbanhouse\/"},"modified":"2026-04-30T16:01:48","modified_gmt":"2026-04-30T20:01:48","slug":"urbanhouse","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/urbanhouse\/","title":{"rendered":"UrbanHouse"},"content":{"rendered":"\n
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\"Logo<\/a><\/figure>\n\n\n\n

Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Le cr\u00e9ateur colombien de v\u00eatements urbains UrbanHouse a choisi Meta\u00a0Verified pour WhatsApp afin d\u2019accro\u00eetre sa pr\u00e9sence sur WhatsApp et renforcer sa cr\u00e9dibilit\u00e9 aupr\u00e8s de la client\u00e8le.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n
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L\u2019histoire<\/mark><\/h2>\n\n\n\n

Mode urbaine ind\u00e9pendante<\/h3>\n\n\n\n

La marque UrbanHouse est n\u00e9e en 2020, au plus fort de la pand\u00e9mie, quand sa fondatrice Alexandra\u00a0Gonz\u00e1lez\u00a0Bonilla souhaitait cr\u00e9er une marque de v\u00eatements personnalisables pour les fans de streetwear urbain et oversize. UrbanHouse offre la possibilit\u00e9 de personnaliser les v\u00eatements en choisissant parmi une gamme de couleurs et de motifs. La marque commercialise g\u00e9n\u00e9ralement ses produits aupr\u00e8s des 18-35\u00a0ans vivant dans les grands centres urbains de Colombie.<\/p>\n<\/div>\n\n

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L\u2019objectif<\/mark><\/h2>\n\n\n\n
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Une petite entreprise qui sort du lot<\/h3>\n\n\n\n

Apr\u00e8s un ralentissement des ventes, Alexandra\u00a0Gonz\u00e1lez\u00a0Bonilla, fondatrice d\u2019UrbanHouse, cherchait un moyen d\u2019aider sa marque \u00e0 se distinguer de la concurrence et \u00e0 mieux s\u2019\u00e9tablir sur WhatsApp gr\u00e2ce \u00e0 un badge Verified et \u00e0 des fonctionnalit\u00e9s haut de gamme susceptibles de renforcer la confiance dans la marque et de l\u2019aider \u00e0 g\u00e9rer son entreprise.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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La solution<\/mark><\/h2>\n\n\n\n
\"UrbanHouse's<\/figure>
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Meta\u00a0Verified\u00a0: comment participer\u00a0?<\/h3>\n\n\n\n

Meta\u00a0Verified pour WhatsApp est un service par abonnement de Meta con\u00e7u pour aider les entreprises \u00e0 accro\u00eetre leur cr\u00e9dibilit\u00e9 aupr\u00e8s de nouvelles client\u00e8les et \u00e0 renforcer la pr\u00e9sence de leur marque sur WhatsApp. Les entreprises abonn\u00e9es \u00e0 Meta\u00a0Verified b\u00e9n\u00e9ficient d\u2019un badge correspondant, d\u2019une assistance am\u00e9lior\u00e9e et d\u2019une protection contre l\u2019usurpation d\u2019identit\u00e9. Meta\u00a0Verified offre \u00e9galement des fonctionnalit\u00e9s premium, dont la possibilit\u00e9 de cr\u00e9er une page WhatsApp personnalis\u00e9e qui sera mise en avant dans les moteurs de recherche, ainsi qu\u2019une assistance multi-appareil permettant \u00e0 plusieurs personnes de r\u00e9pondre \u00e0 la client\u00e8le.<\/p>\n\n\n\n

Cherchant un moyen de distinguer sa marque sur WhatsApp et d\u2019accro\u00eetre son attrait aupr\u00e8s des client\u00e8les retail et de gros, Alexandra\u00a0Gonz\u00e1lez\u00a0Bonilla a opt\u00e9 pour la formule Meta\u00a0Verified \u00ab\u00a0Standard\u00a0\u00bb, qui a permis \u00e0 UrbanHouse de b\u00e9n\u00e9ficier de toutes les fonctionnalit\u00e9s \u00e9voqu\u00e9es ci-dessus.<\/p>\n\n\n\n

Apr\u00e8s environ un mois d\u2019utilisation, les avantages sont apparus imm\u00e9diatement. La possibilit\u00e9 d\u2019acc\u00e9der au compte WhatsApp d\u2019UrbanHouse \u00e0 partir de plusieurs appareils a permis \u00e0 Alexandra\u00a0Gonz\u00e1lez\u00a0Bonilla et \u00e0 son \u00e9quipe de r\u00e9pondre plus rapidement aux demandes, avec un d\u00e9lai de r\u00e9ponse passant de deux heures auparavant \u00e0 15\u00a0minutes avec Meta\u00a0Verified. UrbanHouse a \u00e9galement signal\u00e9 une augmentation du nombre de conversations apr\u00e8s l\u2019ajout du badge Verified.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\u00ab Utiliser Meta Verified est une exp\u00e9rience vraiment formidable. qui m\u2019a permis de gagner la confiance de la client\u00e8le et de reprendre les ventes en gros, qui sont si importantes pour mon entreprise. Nous avons constat\u00e9 une augmentation de 30\u00a0% des conversations, et la possibilit\u00e9 de communiquer depuis plusieurs appareils nous a permis de r\u00e9pondre jusqu\u2019\u00e0 87\u00a0% plus rapidement qu\u2019auparavant.*\u00a0\u00bb<\/p>\nAlexandra Gonz\u00e1lez Bonilla<\/strong>

Founder, UrbanHouse<\/cite><\/blockquote>\n<\/div>\n\n

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\n\t\"\"\n\t
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\"Le<\/figure>\n\n<\/div>\n\t<\/div>\n\t\"\"\n<\/div>\n<\/div>\n\n\n\n
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Les clients et clientes d\u2019UrbanHouse ont \u00e9galement remarqu\u00e9 une diff\u00e9rence.<\/p>\n\n\n\n

\u00ab\u00a0Une cliente qui ach\u00e8te chez moi depuis de nombreuses ann\u00e9es m\u2019a dit que cela me donnait une bien meilleure position sur le march\u00e9, deux autres m\u2019ont dit que le fait de voir le badge Verifed les mettait en confiance, et un grossiste m\u2019a fait savoir au t\u00e9l\u00e9phone que c\u2019est Meta\u00a0Verified qui l\u2019avait encourag\u00e9 \u00e0 passer commande\u00a0\u00bb, a d\u00e9clar\u00e9 Alexandra\u00a0Gonz\u00e1lez\u00a0Bonilla. \u00ab\u00a0Je pense que Meta\u00a0Verified m\u2019a permis de donner plus de cr\u00e9dibilit\u00e9 \u00e0 mon entreprise, malgr\u00e9 sa petite taille.\u00a0\u00bb<\/p>\n\n\n\n

Alexandra\u00a0Gonz\u00e1lez\u00a0Bonilla a \u00e9galement d\u00e9clar\u00e9 que la page WhatsApp\u00a0Web personnalis\u00e9e avait \u00e9t\u00e9 utile. \u00ab\u00a0Je paie un h\u00e9bergement distinct sur un autre site, mais comme celui-ci est v\u00e9rifi\u00e9, il est plus efficace pour mon entreprise, en plus d\u2019\u00eatre plus simple et plus facile d\u2019acc\u00e8s pour la client\u00e8le.\u00a0\u00bb<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Les r\u00e9sultats<\/mark><\/h2>\n\n\n\n

Am\u00e9lioration de la cr\u00e9dibilit\u00e9 et de la r\u00e9activit\u00e9<\/h3>\n\n\n\n

UrbanHouse a test\u00e9 Meta\u00a0Verified pour WhatsApp du 13\u00a0mai au 10\u00a0juin\u00a02024, et a constat\u00e9 des temps de r\u00e9ponse plus rapides, une augmentation du nombre de conversations et une assistance plus rapide de la part de WhatsApp*.<\/p>\n<\/div>\n\n\n\n

*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n

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\u00ab\u00a0Avec Meta\u00a0Verified pour WhatsApp, j\u2019ai l\u2019impression que mon entreprise occupe une bien meilleure position sur le march\u00e9 et je peux offrir plus de s\u00e9curit\u00e9 \u00e0 la client\u00e8le en lui faisant savoir qu\u2019elle a affaire \u00e0 une entreprise \u00e9tablie et digne de confiance.\u00a0\u00bb<\/p>\nAlexandra Gonz\u00e1lez Bonilla<\/strong>

Founder, UrbanHouse<\/cite><\/blockquote>\n<\/div>\n\n

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T\u00e9l\u00e9chargez l\u2019application<\/h2>\n\n\n\n

L\u2019application WhatsApp\u00a0Business vous permet d\u2019offrir une exp\u00e9rience plus personnelle \u00e0 votre client\u00e8le et de mieux g\u00e9rer votre entreprise.<\/p>\n\n\n\n

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\"Get<\/a><\/figure>\n\n\n\n
\"Download<\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Une client\u00e8le plus confiante gr\u00e2ce \u00e0 Meta\u00a0Verified pour WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":11354,"template":"","meta":{"wab_header_eyebrow":"Application\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"UrbanHouse","wab_business_results":[],"wab_testimonial_quote":"\u00ab Utiliser Meta Verified est une exp\u00e9rience vraiment formidable. qui m\u2019a permis de gagner la confiance de la client\u00e8le et de reprendre les ventes en gros, qui sont si importantes pour mon entreprise. Nous avons constat\u00e9 une augmentation de 30\u00a0% des conversations, et la possibilit\u00e9 de communiquer depuis plusieurs appareils nous a permis de r\u00e9pondre jusqu\u2019\u00e0 87\u00a0% plus rapidement qu\u2019auparavant.*\u00a0\u00bb","wab_testimonial_name":"Alexandra Gonz\u00e1lez Bonilla","wab_testimonial_title":"Fondatrice d\u2019UrbanHouse","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[319],"industry":[468],"market":[550],"use-case":[],"region":[389],"business-goals":[370],"product":[323],"class_list":["post-11353","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pme","industry-e-commerce-et-retail","market-colombie","region-amerique-latine","business-goals-generation-de-prospects","product-application-whatsapp-business"],"yoast_head":"\nUrbanHouse | 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