{"id":11474,"date":"2024-11-19T00:00:00","date_gmt":"2024-11-19T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/art-di-cacao\/"},"modified":"2026-04-30T16:06:20","modified_gmt":"2026-04-30T20:06:20","slug":"art-di-cacao","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/art-di-cacao\/","title":{"rendered":"Art\u00a0di\u00a0Cacao"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/artdicacaocdmx\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"7fd0c6\" data-has-transparency=\"false\" style=\"--dominant-color: #7fd0c6;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg\" alt=\"Logo d\u2019Art\u00a0di\u00a0Cacao\" class=\"wp-image-444 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"le-chocolatier-base-a-mexico-art-di-cacao-a-utilise-loptimisation-des-achats-pour-les-publicites-qui-cliquent-vers-whatsapp-pour-generer-plus-dachats-et-plus-de-commandes-que-son-app\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Le chocolatier bas\u00e9 \u00e0 Mexico Art di Cacao a utilis\u00e9 l&rsquo;optimisation des achats pour les publicit\u00e9s qui cliquent vers WhatsApp pour g\u00e9n\u00e9rer plus d&rsquo;achats et plus de commandes que son approche<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"18\">\n\t18%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">d\u2019augmentation du nombre de commandes gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp utilisant l\u2019optimisation des achats, par rapport \u00e0 l\u2019approche habituelle<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"56\">\n\t56%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">d\u2019augmentation du nombre d\u2019achats effectu\u00e9s \u00e0 partir de publicit\u00e9s clic vers WhatsApp gr\u00e2ce \u00e0 l\u2019optimisation des achats, par rapport \u00e0 l\u2019approche habituelle<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"lart-du-cadeau-parfait\" class=\"wp-block-heading has-text-align-center\">L\u2019art du cadeau parfait<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Ivan\u00a0C.\u00a0Esparza, directeur g\u00e9n\u00e9ral d\u2019Art\u00a0di\u00a0Cacao, est fier de cr\u00e9er des cadeaux raffin\u00e9s (et d\u00e9licieux) de la plus haute qualit\u00e9. Art\u00a0di\u00a0Cacao fait partie des moments les plus importants de ses client\u00b7es en leur offrant des options de cadeaux uniques et personnalisables pour leurs proches.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<h3 id=\"augmenter-les-performances-de-vente\" class=\"wp-block-heading has-text-align-center\">Augmenter les performances de vente<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Art di Cacao a test\u00e9 une nouvelle fonctionnalit\u00e9, l&rsquo;optimisation des achats pour les publicit\u00e9s clic vers WhatsApp, pour voir si cela aiderait l&rsquo;entreprise \u00e0 gagner plus de ventes gr\u00e2ce \u00e0 son approche de campagne habituelle de publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryArtDiCacao_TheirSolution_Video&quot;}\" data-wab-video-name=\"Art di Cacao using ads that click to WhatsApp\" height=\"1082\" style=\"aspect-ratio: 500 \/ 1082;\" width=\"500\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/art-di-cacao.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"toucher-des-client%c2%b7es-potentiel%c2%b7les\" class=\"wp-block-heading is-style-green-line\">Toucher des client\u00b7es potentiel\u00b7les<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Art\u00a0di\u00a0Cacao utilisait d\u00e9j\u00e0 les publicit\u00e9s clic vers WhatsApp pour toucher la client\u00e8le de Mexico et ses environs. Auparavant, ces publicit\u00e9s \u00e9taient uniquement optimis\u00e9es en vue d\u2019\u00eatre diffus\u00e9es aupr\u00e8s des personnes les plus susceptibles de d\u00e9marrer une conversation avec l\u2019entreprise. Lorsque l&rsquo;\u00e9quipe a appris que les publicit\u00e9s clic vers WhatsApp pouvaient \u00eatre optimis\u00e9es pour la livraison aux personnes les plus susceptibles d&rsquo;effectuer un achat, elle a d\u00e9cid\u00e9 de tester la nouvelle approche pour voir si elle pouvait aider l&rsquo;entreprise \u00e0 augmenter ses ventes gr\u00e2ce \u00e0<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Les publicit\u00e9s clic vers WhatsApp sont un excellent moyen d\u2019instaurer un climat de confiance avec notre client\u00e8le avant qu\u2019elle n\u2019effectue un achat. Nous avons constat\u00e9 que le contact direct nous aide \u00e0 mieux comprendre les besoins de nos clients et \u00e0 leur offrir les meilleures solutions. \u201d<\/p>\n<cite><strong>Ivan C. Esparza<\/strong><br><br>General Director, Art di Cacao<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Art\u00a0di\u00a0Cacao a cr\u00e9\u00e9 une campagne de publicit\u00e9s vid\u00e9o clic vers WhatsApp pour pr\u00e9senter ses d\u00e9licieuses cr\u00e9ations. Chaque publicit\u00e9 comportait un call-to-action clair (\u00ab\u00a0Contactez Art\u00a0di\u00a0Cacao\u00a0\u00bb) ainsi qu\u2019un bouton WhatsApp. Apr\u00e8s avoir cliqu\u00e9 sur le bouton, les audiences ont \u00e9t\u00e9 dirig\u00e9es vers une conversation WhatsApp avec l&rsquo;entreprise, o\u00f9 elles pouvaient poser des questions et passer commande avec un employ\u00e9. Depuis qu\u2019Art di Cacao a s\u00e9lectionn\u00e9 les placements Avantage+, le syst\u00e8me de livraison de Meta a pu augmenter l\u2019exposition en diffusant les publicit\u00e9s en formats vid\u00e9o et stories sur tous les placements disponibles sur Facebook et Instagram. Les annonces ont \u00e9t\u00e9 cibl\u00e9es sur les adultes de la r\u00e9gion m\u00e9tro de Mexico.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"5b4850\" data-has-transparency=\"false\" style=\"--dominant-color: #5b4850;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-grid-art.jpg\" alt=\"Chocolates in a dark heart shaped box\" class=\"wp-image-439 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-grid-art.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-grid-art.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Art di Cacao a effectu\u00e9 un test A\/B dans le Gestionnaire de publicit\u00e9s (du 2 au 15 mai 2024) en comparant son approche de campagne habituelle des publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les conversations \u00e0 la nouvelle approche des publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les achats, et a constat\u00e9 que l&rsquo;ajout d&rsquo;optimisation des achats et les achats de conversations ont commenc\u00e9 sur WhatsApp apr\u00e8s avoir cliqu\u00e9 sur une publicit\u00e9 :<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"abb394\" data-has-transparency=\"false\" style=\"--dominant-color: #abb394;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"551\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-image1-art.jpg\" alt=\"Chocolates in a light blue heart shaped box\" class=\"wp-image-443 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-image1-art.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-image1-art.jpg?resize=300,236 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"meilleures-performances-de-vente\" class=\"wp-block-heading is-style-green-line\">Meilleures performances de vente<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">18\u00a0% d\u2019augmentation du nombre de commandes gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp utilisant l\u2019optimisation des achats, par rapport \u00e0 l\u2019approche habituelle<\/li>\n\n\n\n<li class=\"wp-block-list-item\">56 % d&rsquo;achats de plus \u00e0 partir de publicit\u00e9s qui redirigent les gens vers WhatsApp en utilisant l&rsquo;optimisation des achats<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maximiser les ventes gr\u00e2ce \u00e0 l&rsquo;optimisation des achats pour les publicit\u00e9s clic vers<\/p>\n","protected":false},"author":12,"featured_media":11475,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Art\u00a0di\u00a0Cacao","wab_business_results":null,"wab_testimonial_quote":"\u00ab\u00a0Les publicit\u00e9s clic vers WhatsApp sont un excellent moyen d\u2019instaurer un climat de confiance avec notre client\u00e8le avant qu\u2019elle n\u2019effectue un achat. Nous avons constat\u00e9 que le contact direct nous aide \u00e0 mieux comprendre les besoins de nos clients et \u00e0 leur offrir les meilleures solutions. \u201d","wab_testimonial_name":"Ivan\u00a0C.\u00a0Esparza","wab_testimonial_title":"Directeur g\u00e9n\u00e9ral, Art\u00a0di\u00a0Cacao","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:06:20","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[548],"product":[322],"business-goals":[369],"use-case":[],"region":[389],"business-size":[319],"industry":[373],"class_list":["post-11474","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-mexique","product-plateforme-whatsapp-business","business-goals-interactions","region-amerique-latine","business-size-pme","industry-cpg-consumer-packaged-goods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Art\u00a0di\u00a0Cacao | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Maximiser les ventes gr\u00e2ce \u00e0 l&#039;optimisation des achats pour les publicit\u00e9s clic vers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/art-di-cacao\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art\u00a0di\u00a0Cacao\" \/>\n<meta property=\"og:description\" content=\"Maximiser les ventes gr\u00e2ce \u00e0 l&#039;optimisation des achats pour les publicit\u00e9s clic vers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/art-di-cacao\/\" 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