{"id":11477,"date":"2024-12-13T00:00:00","date_gmt":"2024-12-13T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/confer-on\/"},"modified":"2026-04-30T16:06:20","modified_gmt":"2026-04-30T20:06:20","slug":"confer-on","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/confer-on\/","title":{"rendered":"Confer\u00a0On"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/conferon\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"eedad9\" data-has-transparency=\"false\" style=\"--dominant-color: #eedad9;\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"231\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-logo.jpg\" alt=\"Logo de Confer On\" class=\"wp-image-897 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"apres-avoir-utilise-la-strategie-doptimisation-pour-les-achats-pour-sa-campagne-de-publicites-clic-vers-whatsapp-sur-facebook-et-instagram-la-marque-a-enregistre-39-x-daugmentation\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Apr\u00e8s avoir utilis\u00e9 la strat\u00e9gie d\u2019optimisation pour les achats pour sa campagne de publicit\u00e9s clic vers WhatsApp sur Facebook et Instagram, la marque a enregistr\u00e9 3,9 X d\u2019augmentation des achats par rapport aux publicit\u00e9s habituelles optimis\u00e9es pour les conversations.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3,9\u00a0X<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">d\u2019augmentation des achats avec les publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les achats via la messagerie, par rapport aux publicit\u00e9s habituelles optimis\u00e9es pour les conversations<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"79\">\n\t79%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de r\u00e9duction du co\u00fbt par achat avec les publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les achats via la messagerie, par rapport aux publicit\u00e9s habituelles optimis\u00e9es pour les conversations<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"le-style-au-masculin\" class=\"wp-block-heading has-text-align-center\">Le style au masculin<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Bas\u00e9e en Indon\u00e9sie, Confer On est une marque de e-commerce sp\u00e9cialis\u00e9e dans les chaussures, les sacs et les v\u00eatements pour homme.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"faire-decoller-les-ventes\" class=\"wp-block-heading is-style-green-line\">Faire d\u00e9coller les ventes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Confer On \u00e9tait en qu\u00eate d\u2019une solution pour aider son \u00e9quipe \u00e0 transformer les conversations avec la client\u00e8le en ventes en ligne.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"695d54\" data-has-transparency=\"false\" style=\"--dominant-color: #695d54;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"483\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg\" alt=\"A person opening up a package\" class=\"wp-image-898 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg?resize=300,161 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg?resize=768,412 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"User interacting with an Ad that Clicks to WhatsApp\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryConferOn_TheirSolution_Video&quot;}\" height=\"1792\" style=\"aspect-ratio: 828 \/ 1792;\" width=\"828\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/confer-on.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"loptimisation-pour-les-achats\" class=\"wp-block-heading is-style-green-line\">L\u2019optimisation pour les achats<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Confer On diffuse souvent des publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les conversations dans le cadre de sa strat\u00e9gie marketing habituelle. Bien qu\u2019utile pour obtenir une grande quantit\u00e9 de conversations, cette approche entra\u00eene g\u00e9n\u00e9ralement une intention d\u2019achat plus faible dans les interactions. L\u2019\u00e9quipe Confer On esp\u00e9rait trouver une solution pour entrer en contact avec les personnes les plus dispos\u00e9es \u00e0 faire un achat via WhatsApp et stimuler ainsi les ventes. L\u2019\u00e9quipe a d\u00e9cid\u00e9 de tester une nouvelle strat\u00e9gie d\u2019optimisation en utilisant l\u2019objectif d\u2019optimisation \u00ab\u00a0achats via la messagerie\u00a0\u00bb.<br>Pour mieux comprendre l\u2019impact de cette nouvelle strat\u00e9gie, l\u2019\u00e9quipe a men\u00e9 un test A\/B dans le Gestionnaire de publicit\u00e9s de Meta\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Cellule A\u00a0: les publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les conversations, habituelles de la marque<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Cellule B\u00a0: les publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les achats via la messagerie<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Le succ\u00e8s de cette campagne repose sur l\u2019alliance entre une offre de produits solide, l\u2019utilisation strat\u00e9gique de WhatsApp en tant que canal de ventes et la nouvelle optimisation pour les achats de Meta. En changeant de strat\u00e9gie d\u2019optimisation, nous avons trouv\u00e9 une audience de haute qualit\u00e9, compos\u00e9e de personnes plus dispos\u00e9es \u00e0 acheter nos produits. \u00c0 l\u2019arriv\u00e9e, cela nous a permis d\u2019am\u00e9liorer significativement nos performances tout en optimisant notre budget.\u00a0\u00bb<\/p>\n<cite><strong>Lita Tri Melati<\/strong><br><br>Owner, Confer On<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Les campagnes incluaient toutes deux des publicit\u00e9s avec photos mettant en avant la collection de chaussures de la marque. Les publicit\u00e9s encourageaient l\u2019audience \u00e0 cliquer sur le bouton<b>Commander<\/b> et \u00e0 entamer une conversation sur les produits avec l\u2019\u00e9quipe du service client\u00e8le de la marque. Il \u00e9tait alors possible de faire un achat en ligne ou de choisir le paiement \u00e0 la livraison. <br>L&rsquo;\u00e9quipe a suivi les meilleures pratiques de Meta pour les publicit\u00e9s qui redirigent les deux campagnes pour une dur\u00e9e minimale de 14 jours, et a diffus\u00e9 des publicit\u00e9s \u00e0 un large public de personnes en Indon\u00e9sie \u00e2g\u00e9es de 25 \u00e0 40 ans. Pour tirer le meilleur parti du budget et toucher les personnes ayant le plus de chances d\u2019effectuer un achat, l\u2019\u00e9quipe a utilis\u00e9 la fonctionnalit\u00e9 de placements Advantage+ en vue de diffuser automatiquement les publicit\u00e9s sur tous les placements de Meta, en fonction des placements les plus susceptibles d\u2019obtenir les meilleures r\u00e9sultats de campagne au co\u00fbt le plus bas \u00e0 un moment donn\u00e9.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"bfb7b0\" data-has-transparency=\"false\" style=\"--dominant-color: #bfb7b0;\" loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"553\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg\" alt=\"Pair of hiking boots\" class=\"wp-image-894 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg 850w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg?resize=300,195 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg?resize=768,500 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">En comparant les performances des publicit\u00e9s habituelles de la marque \u00e0 celles des publicit\u00e9s optimis\u00e9es pour les achats via la messagerie, l\u2019\u00e9quipe de Confer On a constat\u00e9 que ce changement de strat\u00e9gie d\u2019optimisation avait permis d\u2019augmenter efficacement les achats. Jugez plut\u00f4t\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b39d7a\" data-has-transparency=\"false\" style=\"--dominant-color: #b39d7a;\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg\" alt=\"Business owner smiling at the camera, working from his phone and laptop\" class=\"wp-image-895 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg 800w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg?resize=300,225 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"des-ventes-qui-montent-en-fleche\" class=\"wp-block-heading is-style-green-line\">Des ventes qui montent en fl\u00e8che<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">3,9\u00a0X d\u2019augmentation des achats avec les publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les achats via la messagerie, par rapport aux publicit\u00e9s habituelles optimis\u00e9es pour les conversations<\/li>\n\n\n\n<li class=\"wp-block-list-item\">79\u00a0% de r\u00e9duction du co\u00fbt par achat avec les publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les achats via la messagerie, par rapport aux publicit\u00e9s habituelles optimis\u00e9es pour les conversations<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La marque a augment\u00e9 ses ventes avec les publicit\u00e9s clic vers WhatsApp et l\u2019optimisation pour les achats<\/p>\n","protected":false},"author":12,"featured_media":11478,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Confer\u00a0On","wab_business_results":null,"wab_testimonial_quote":"\u00ab\u00a0Le succ\u00e8s de cette campagne repose sur l\u2019alliance entre une offre de produits solide, l\u2019utilisation strat\u00e9gique de WhatsApp en tant que canal de ventes et la nouvelle optimisation pour les achats de Meta. En changeant de strat\u00e9gie d\u2019optimisation, nous avons trouv\u00e9 une audience de haute qualit\u00e9, compos\u00e9e de personnes plus dispos\u00e9es \u00e0 acheter nos produits. \u00c0 l\u2019arriv\u00e9e, cela nous a permis d\u2019am\u00e9liorer significativement nos performances tout en optimisant notre budget.\u00a0\u00bb","wab_testimonial_name":"Lita Tri Melati","wab_testimonial_title":"Propri\u00e9taire, Confer On","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[319],"industry":[468],"market":[546],"use-case":[],"region":[387],"business-goals":[],"product":[386],"class_list":["post-11477","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pme","industry-e-commerce-et-retail","market-indonesie","region-asie-pacifique","product-publicites-clic-vers-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Confer On | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"La marque a augment\u00e9 ses ventes avec les publicit\u00e9s clic vers WhatsApp et l\u2019optimisation pour les achats\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/confer-on\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confer\u00a0On\" \/>\n<meta property=\"og:description\" content=\"La marque a augment\u00e9 ses ventes avec les publicit\u00e9s clic vers WhatsApp et l\u2019optimisation pour les achats\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/confer-on\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T20:06:20+00:00\" \/>\n<meta property=\"og:image\" 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