{"id":11480,"date":"2024-11-01T00:00:00","date_gmt":"2024-11-01T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/dermalogica\/"},"modified":"2026-04-30T16:00:49","modified_gmt":"2026-04-30T20:00:49","slug":"dermalogica","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/dermalogica\/","title":{"rendered":"Dermalogica"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/Dermalogica.Deutschland\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"151b20\" data-has-transparency=\"true\" style=\"--dominant-color: #151b20;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"55\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Client-logo.png\" alt=\"Logo de Dermalogica\" class=\"wp-image-886 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Client-logo.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Client-logo.png?resize=300,33 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/CharlesConversationalCommerce\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"1a180d\" data-has-transparency=\"true\" style=\"--dominant-color: #1a180d;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"100\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Partner-logo.png\" alt=\"Logo de charles\" class=\"wp-image-1673 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Partner-logo.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Partner-logo.png?resize=300,60 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Fournisseur de solutions WhatsApp\u00a0Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"consciente-de-la-necessite-de-sadapter-a-levolution-des-preferences-de-consommation-la-marque-de-soins-de-la-peau-dermalogica-a-commence-a-promouvoir-ses-produits-lors-de-consultati\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Consciente de la n\u00e9cessit\u00e9 de s\u2019adapter \u00e0 l\u2019\u00e9volution des pr\u00e9f\u00e9rences de consommation, la marque de soins de la peau Dermalogica a commenc\u00e9 \u00e0 promouvoir ses produits lors de consultations individuelles directement sur WhatsApp, et a boost\u00e9 ses revenus, ses taux d\u2019ouverture et ses taux de clics par rapport \u00e0 des campagnes identiques par e-mail.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"1\">\n\tx\u00a01,7<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Augmentation du revenu par destinataire par rapport aux e-mails, de janvier \u00e0 juillet\u00a02024*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"1\">\n\tx\u00a01,9<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Augmentation du taux d\u2019ouverture par rapport aux e-mails, de janvier \u00e0 juillet 2024*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"5\">\n\tx\u00a05<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Augmentation du taux de clic par rapport aux e-mails, de janvier \u00e0 juillet 2024*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"solutions-personnalisees-de-soins-de-la-peau\" class=\"wp-block-heading has-text-align-center\">Solutions personnalis\u00e9es de soins de la peau<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Dermalogica adopte une approche \u00e9ducative de la cosm\u00e9tique en proposant une formation ax\u00e9e sur les comp\u00e9tences \u00e0 son personnel conseiller en soins de la peau dans le monde entier. La gamme de produits Dermalogica est con\u00e7ue pour s\u2019adapter aux besoins uniques de chaque personne. L\u2019entreprise est fi\u00e8re de d\u00e9velopper des solutions et des recommandations personnalis\u00e9es en mati\u00e8re de soins de la peau.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"capter-lexperience-en-magasin-sur-mobile\" class=\"wp-block-heading is-style-green-line\">Capter l\u2019exp\u00e9rience en magasin sur mobile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe allemande de Dermalogica cherchait des moyens d\u2019am\u00e9liorer la communication et les interactions avec la client\u00e8le, principalement en rendant les consultations de soins de la peau accessibles en dehors des cabinets de traitement cosm\u00e9tique. La difficult\u00e9 consistait \u00e0 trouver une plateforme capable de donner vie \u00e0 cette vision en ligne tout en pr\u00e9servant la r\u00e9putation de l\u2019entreprise en mati\u00e8re de soins de la peau de haute qualit\u00e9 adapt\u00e9s et personnalis\u00e9s.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d3b5a6\" data-has-transparency=\"false\" style=\"--dominant-color: #d3b5a6;\" loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"596\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg\" alt=\"Woman looking at her reflection in a phone\" class=\"wp-image-1376 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg 596w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"Customer interacting with Dermalogica\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryDermalogica_TheirSolution_Video&quot;}\" height=\"1082\" style=\"aspect-ratio: 500 \/ 1082;\" width=\"500\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/dermalogica.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"le-commerce-conversationnel-sur-whatsapp\" class=\"wp-block-heading is-style-green-line\">Le commerce conversationnel sur WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Partenariat et int\u00e9gration<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour exporter les consultations de soins de la peau individuelles hors des boutiques et des cabinets d\u2019esth\u00e9tique, Dermalogica a fait \u00e9quipe avec charles, partenaire Meta\u00a0Business sp\u00e9cialis\u00e9 dans la cr\u00e9ation de solutions de commerce conversationnel pour la client\u00e8le sur la plateforme WhatsApp\u00a0Business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les partenaires ont discut\u00e9 de l\u2019int\u00e9gration de l\u2019API WhatsApp avec les autres solutions de commerce et de marketing de Dermalogica, afin de cr\u00e9er une plateforme de marketing permettant de diffuser facilement des campagnes, d\u2019automatiser les messages et les parcours marketing, ainsi que les conversations et l\u2019assistance individuelles. Les discussions ont d\u00e9but\u00e9 le 11\u00a0ao\u00fbt\u00a02023 et la solution a \u00e9t\u00e9 mise en place \u00e0 la fin du mois. Apr\u00e8s un premier appel entre l\u2019\u00e9quipe Ecommerce Marketing et le community manager de Dermalogica et l\u2019\u00e9quipe Customer Success de charles, qui a permis aux deux entreprises de convenir d\u2019une approche qui r\u00e9pondait aux objectifs commerciaux de Dermalogica, les \u00e9quipes ont continu\u00e9 \u00e0 se rencontrer chaque semaine afin que charles puisse r\u00e9pondre aux questions, optimiser l\u2019approche en fonction des performances et fournir une assistance pratique \u00e0 l\u2019\u00e9quipe de Dermalogica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dermalogica a recours \u00e0 l\u2019assistance analytique pour WhatsApp de charles \u00e0 tout moment pour suivre les performances des campagnes et les revenus, obtenir des informations sur les comportements et les pr\u00e9f\u00e9rences de la client\u00e8le, et ainsi optimiser les efforts marketing futurs. Les bilans trimestriels permettent de discuter plus largement des performances globales et de l\u2019\u00e9volution du march\u00e9, afin d\u2019aider les deux \u00e9quipes \u00e0 d\u00e9finir des objectifs pour la p\u00e9riode \u00e0 venir.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--9\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Dans le domaine du service \u00e0 la client\u00e8le, il n\u2019est pas toujours facile de mesurer des r\u00e9sultats concrets, mais les consultations individuelles sur WhatsApp nous aident \u00e0 atteindre notre objectif d\u2019accro\u00eetre les interactions avec la client\u00e8le. Nous voyons les r\u00e9actions lorsque nos sp\u00e9cialistes du conseil en cosm\u00e9tique arrivent \u00e0 r\u00e9soudre des probl\u00e8mes de peau\u00a0: des \u00e9mojis en forme de c\u0153ur et des commentaires \u00e9logieux. Tout cela en vaut la peine et peut finalement conduire \u00e0 plus de ventes et \u00e0 une fid\u00e9lit\u00e9 \u00e0 la marque sur le long terme.\u00a0\u00bb<\/p>\n<cite><strong>Louisa Schiminski<\/strong><br><br>Ecommerce Marketing Manager, Dermalogica<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"ebd5c8\" data-has-transparency=\"false\" style=\"--dominant-color: #ebd5c8;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"867\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Campaign-screenshot.jpg\" alt=\"Un parcours d\u2019achat personnalis\u00e9 gr\u00e2ce \u00e0 WhatsApp\" class=\"wp-image-836 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Campaign-screenshot.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Campaign-screenshot.jpg?resize=138,300 138w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"conseils-et-recommandations\" class=\"wp-block-heading is-style-green-line\">Conseils et recommandations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Des parcours d\u2019achat personnalis\u00e9s<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le public prend d\u2019abord connaissance du service de consultation via WhatsApp de Dermalogica par le biais de ses diff\u00e9rents canaux de marketing, tels que les campagnes et les messages sur WhatsApp, le site\u00a0Web de Dermalogica, les publications sur les r\u00e9seaux sociaux, le marketing par e-mail et le bouche-\u00e0-oreille. Les personnes int\u00e9ress\u00e9es peuvent alors choisir d\u2019entrer en contact avec Dermalogica sur WhatsApp par le biais d\u2019un message textuel ou vocal et de demander une consultation personnelle de soins de la peau avec les sp\u00e9cialistes cosm\u00e9tiques de l\u2019entreprise sur WhatsApp, ou de s\u2019abonner pour recevoir des mises \u00e0 jour et des offres r\u00e9guli\u00e8res de la part de la marque. Le personnel de la marque communique avec les personnes en temps r\u00e9el par message textuel sur WhatsApp pour donner des conseils, r\u00e9pondre aux questions et les orienter vers des produits Dermalogica adapt\u00e9s, favorisant ainsi les \u00e9tapes de d\u00e9cision et d\u2019achat du parcours. Pendant la consultation, les membres de la client\u00e8le peuvent envoyer des photos et des vid\u00e9os si n\u00e9cessaire. Apr\u00e8s l\u2019achat, Dermalogica reste joignable sur WhatsApp pour fournir une assistance, des conseils, des recommandations et bien plus encore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise envoie \u00e9galement des campagnes r\u00e9guli\u00e8res aux personnes qui ont choisi de recevoir des messages sur WhatsApp, g\u00e9n\u00e9ralement une fois par mois. Celles et ceux qui r\u00e9pondent \u00e0 ces messages re\u00e7oivent un message direct du community manager.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">N\u2019oubliez pas l\u2019option de <b>d\u00e9sabonnement<\/b> en pied de page sur WhatsApp pour garantir la conformit\u00e9 au RGPD et respecter les pr\u00e9f\u00e9rences de la client\u00e8le.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Proposez des recommandations de produits personnalis\u00e9es dans WhatsApp afin d\u2019am\u00e9liorer l\u2019exp\u00e9rience et fid\u00e9liser.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Demandez aux b\u00e9n\u00e9ficiaires des consultations s\u2019ils ou elles souhaitent recevoir des messages marketing.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ajoutez des liens vers des produits sur WhatsApp afin d\u2019encourager les ventes directes.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">\u00c9changez des photos, le cas \u00e9ch\u00e9ant, afin de mieux comprendre les besoins.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Essayez diff\u00e9rents types de campagnes WhatsApp, comme les offres mensuelles et les cadeaux, pour trouver l\u2019approche qui convient le mieux \u00e0 votre marque.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nouez une relation solide avec votre partenaire WhatsApp\u00a0Business afin d\u2019assurer une int\u00e9gration sans heurts et un soutien continu.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Dermalogica et charles ont compar\u00e9 les performances des campagnes WhatsApp \u00e0 celles de campagnes d\u2019e-mails identiques et ont constat\u00e9 que WhatsApp g\u00e9n\u00e9rait syst\u00e9matiquement plus de revenus, des taux d\u2019ouverture et des taux de clics plus \u00e9lev\u00e9s, notamment\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"ded9d8\" data-has-transparency=\"false\" style=\"--dominant-color: #ded9d8;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"838\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-2.jpg\" alt=\"Woman looking at her face using the camera on a laptop computer\" class=\"wp-image-1377 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-2.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-2.jpg?resize=251,300 251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"meilleures-performances-que-les-e-mails\" class=\"wp-block-heading is-style-green-line\">Meilleures performances que les e-mails<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">x\u00a01,7 d\u2019augmentation du revenu par destinataire par rapport aux e-mails, de janvier \u00e0 juillet\u00a02024*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">x\u00a01,9 d\u2019augmentation du taux d\u2019ouverture par rapport aux e-mails, de janvier \u00e0 juillet 2024*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">x\u00a05 d\u2019augmentation du taux de clic par rapport aux e-mails, de janvier \u00e0 juillet 2024*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--12\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0La bonne utilisation de WhatsApp par Dermalogica pour relever les d\u00e9fis auxquels la plupart des grandes marques de consommation sont confront\u00e9es (offrir des exp\u00e9riences de service \u00e0 la client\u00e8le personnalis\u00e9es en ligne et hors ligne, fid\u00e9liser tout en g\u00e9n\u00e9rant des revenus continus) prouve l\u2019impact significatif du canal en mati\u00e8re de marketing et d\u2019exp\u00e9rience de la client\u00e8le.\u00a0\u00bb<\/p>\n<cite><strong>Andreas Tussing<\/strong><br><br>CEO, Charles<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--13\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--14\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Donner vie \u00e0 la vente consultative sur mobile<\/p>\n","protected":false},"author":12,"featured_media":11481,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Dermalogica","wab_business_results":null,"wab_testimonial_quote":"\u00ab\u00a0Dans le domaine du service \u00e0 la client\u00e8le, il n\u2019est pas toujours facile de mesurer des r\u00e9sultats concrets, mais les consultations individuelles sur WhatsApp nous aident \u00e0 atteindre notre objectif d\u2019accro\u00eetre les interactions avec la client\u00e8le. Nous voyons les r\u00e9actions lorsque nos sp\u00e9cialistes du conseil en cosm\u00e9tique arrivent \u00e0 r\u00e9soudre des probl\u00e8mes de peau\u00a0: des \u00e9mojis en forme de c\u0153ur et des commentaires \u00e9logieux. Tout cela en vaut la peine et peut finalement conduire \u00e0 plus de ventes et \u00e0 une fid\u00e9lit\u00e9 \u00e0 la marque sur le long terme.\u00a0\u00bb","wab_testimonial_name":"Louisa\u00a0Schiminski","wab_testimonial_title":"Ecommerce Marketing Manager chez Dermalogica","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[320],"industry":[373],"market":[567],"use-case":[],"region":[388],"business-goals":[369],"product":[322],"class_list":["post-11480","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-grande-entreprise","industry-cpg-consumer-packaged-goods","market-allemagne","region-europe-moyen-orient-et-afrique","business-goals-interactions","product-plateforme-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO 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