{"id":11496,"date":"2024-10-15T00:00:00","date_gmt":"2024-10-15T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/policybazaar\/"},"modified":"2026-04-30T16:01:46","modified_gmt":"2026-04-30T20:01:46","slug":"policybazaar","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/policybazaar\/","title":{"rendered":"PolicyBazaar"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/policybazaar\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"1a2a43\" data-has-transparency=\"true\" style=\"--dominant-color: #1a2a43;\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"79\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/policybazaar-logo-resize.png\" alt=\"Logo de PolicyBazar\" class=\"wp-image-1719 has-transparency\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"ce-marketplace-dassurance-base-en-inde-a-active-la-plateforme-whatsapp-business-pour-proposer-dimportantes-fonctionnalites-de-marketing-et-de-service-a-la-clientele-et-a-multip\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Ce marketplace d\u2019assurance bas\u00e9 en Inde a activ\u00e9 la plateforme WhatsApp\u00a0Business pour proposer d\u2019importantes fonctionnalit\u00e9s de marketing et de service \u00e0 la client\u00e8le, et a multipli\u00e9 les primes d\u2019assurance collect\u00e9es par cinq et les ventes par trois.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-4-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-4-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\tx\u00a03<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Augmentation des primes d\u2019assurance collect\u00e9es via WhatsApp par rapport \u00e0 l\u2019approche pr\u00e9c\u00e9dente*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\tx\u00a03<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Augmentation du taux de clics par rapport \u00e0 l\u2019approche pr\u00e9c\u00e9dente*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\tx\u00a03<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Augmentation des ventes par rapport \u00e0 l\u2019approche pr\u00e9c\u00e9dente*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--6\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"30\">\n\t30\u00a0millions<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Messages de la client\u00e8le remis chaque mois*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"une-assurance-pour-chaque-region-indienne\" class=\"wp-block-heading has-text-align-center\">Une assurance pour chaque r\u00e9gion indienne<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Fond\u00e9e en 2008, l\u2019entreprise PolicyBazaar est un marketplace d\u2019assurance o\u00f9 les prospects peuvent comparer et acheter des polices aupr\u00e8s de plus de 50\u00a0assureurs en Inde. Les personnes int\u00e9ress\u00e9es peuvent choisir parmi des formules d\u2019assurance vie, temporaire, sant\u00e9, automobile, g\u00e9n\u00e9rale et professionnelle en consultant des informations pr\u00e9cises et impartiales sur chaque formule via l\u2019application ou le site\u00a0Web de PolicyBazaar. D\u00e9but 2024, plus de 9\u00a0millions de personnes en Inde avaient utilis\u00e9 PolicyBazaar pour acheter ou renouveler leur police d\u2019assurance.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"des-conversations-en-temps-reel\" class=\"wp-block-heading is-style-green-line\">Des conversations en temps r\u00e9el<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Auparavant, l\u2019\u00e9quipe de PolicyBazaar s\u2019appuyait fortement sur les canaux CRM que sont les e-mails et les textos pour partager des informations d\u00e9taill\u00e9es sur les produits avec les prospects et les diriger vers le site de l\u2019entreprise pour proc\u00e9der au paiement. Mais l\u2019entreprise souhaitait en finir avec la communication impersonnelle \u00e0 sens unique et permettre des conversations en temps r\u00e9el adapt\u00e9es aux besoins uniques de chaque individu, \u00e0 grande \u00e9chelle.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b09f7b\" data-has-transparency=\"false\" style=\"--dominant-color: #b09f7b;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PolicyBazaar-footer-image.jpg\" alt=\"A man with a headset sitting at a desk smiling at his computer\" class=\"wp-image-1717 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PolicyBazaar-footer-image.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PolicyBazaar-footer-image.jpg?resize=300,225 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PolicyBazaar-footer-image.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PolicyBazaarSuccessStory1_TheirSolution_Video&quot;}\" data-wab-video-name=\"A chat thread with PolicyBazzar Life Insurance\" height=\"1608\" style=\"aspect-ratio: 720 \/ 1608;\" width=\"720\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/policybazaar_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"une-meilleure-communication-grace-a-whatsapp\" class=\"wp-block-heading is-style-green-line\">Une meilleure communication gr\u00e2ce \u00e0 WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si l\u2019application et le site\u00a0Web de PolicyBazaar constituent ses principaux canaux de marketing et de service \u00e0 la client\u00e8le, l\u2019\u00e9quipe consid\u00e8re d\u00e9sormais WhatsApp comme un troisi\u00e8me canal digital essentiel \u00e0 la gestion de la relation avec la client\u00e8le. L\u2019exp\u00e9rience de PolicyBazaar sur WhatsApp a commenc\u00e9 par des campagnes de sensibilisation \u00e0 l\u2019assurance temporaire et \u00e0 l\u2019assurance maladie. Apr\u00e8s des tests concluants, l\u2019\u00e9quipe a test\u00e9 la notori\u00e9t\u00e9 de la marque et le service \u00e0 la client\u00e8le et a obtenu des r\u00e9sultats similaires. Depuis, l\u2019entreprise est devenue la premi\u00e8re du secteur de l\u2019assurance \u00e0 utiliser des solutions WhatsApp telles que Flows et les paiements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour d\u00e9velopper des communications digitales personnalis\u00e9es et permettre davantage de fonctionnalit\u00e9s dans WhatsApp, PolicyBazaar a int\u00e9gr\u00e9 l\u2019API\u00a0WhatsApp \u00e0 son application et \u00e0 son site\u00a0Web fin 2022, ce qui lui permet de r\u00e9pondre aux besoins des personnes les plus exigeantes directement dans l\u2019application de messagerie. Le contact avec PolicyBazaar peut \u00eatre initi\u00e9 par la client\u00e8le ou l\u2019entreprise \u00e0 partir de l\u2019application PolicyBazaar, du site\u00a0Web, de messages WhatsApp ou d\u2019interactions hors ligne tels que les codes\u00a0QR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s \u00eatre pass\u00e9e \u00e0 la plateforme WhatsApp\u00a0Business, l\u2019\u00e9quipe de PolicyBazaar a pu\u00a0:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Personnaliser les promotions<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PolicyBazaar a fait la promotion de produits compl\u00e9mentaires aupr\u00e8s de la client\u00e8le existante directement dans WhatsApp en fonction de ses besoins et pr\u00e9f\u00e9rences, ce qui a permis d\u2019obtenir des taux de conversion plus \u00e9lev\u00e9s que par e-mail ou par texto. Par exemple, une personne d\u00e9j\u00e0 couverte par une assurance maladie peut recevoir des informations sur les produits d\u2019assurance temporaire ou d\u2019investissement \u00e0 ajouter \u00e0 sa police actuelle.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--10\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0WhatsApp nous a aid\u00e9s \u00e0 rendre la gestion de la relation client\u00e8le plus conviviale. Nos clients et nos clientes n\u2019ont plus l\u2019impression de recevoir une pl\u00e9thore d\u2019informations et les interactions sont d\u00e9sormais pertinentes des deux c\u00f4t\u00e9s.\u00a0\u00bb<\/p>\n<cite><strong>Nishant Malsisaria<\/strong><br><br>Head of Growth, PolicyBazaar<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PolicyBazaarSuccessStory2_TheirSolution_Video&quot;}\" data-wab-video-name=\"A chat thread with PolicyBazzar Life Insurance\" height=\"850\" style=\"aspect-ratio: 380 \/ 850;\" width=\"380\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/policybazaar_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"simplifier-la-declaration-des-sinistres\" class=\"wp-block-heading is-style-green-line\"><b>Simplifier la d\u00e9claration des sinistres<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe a facilit\u00e9 l\u2019\u00e9mission des polices d\u2019assurance en envoyant des notifications et des messages sur WhatsApp, ce qui a contribu\u00e9 \u00e0 simplifier la d\u00e9claration des sinistres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Un service client\u00e8le plus pratique<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PolicyBazaar a automatis\u00e9 les r\u00e9ponses aux demandes courantes qui impliquent souvent des documents complexes et des appels t\u00e9l\u00e9phoniques ou des e-mails, y compris la v\u00e9rification des polices, la prise de rendez-vous et d\u2019autres questions ou demandes d\u2019assistance, directement dans le cadre de l\u2019exp\u00e9rience de discussion sur WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Automatiser les int\u00e9grations CRM de bout en bout<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe a automatis\u00e9 le processus de satisfaction des demandes directement dans le cadre de l\u2019exp\u00e9rience de discussion sur WhatsApp. Il est d\u00e9sormais possible d\u2019importer des documents et des images li\u00e9s aux sinistres et de suivre l\u2019\u00e9tat d\u2019avancement en temps r\u00e9el, le tout sur WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Activer les paiements dans la discussion<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe a cr\u00e9\u00e9 un parcours de paiement convivial bas\u00e9 sur l\u2019API\u00a0Payments de WhatsApp. La client\u00e8le b\u00e9n\u00e9ficie ainsi d\u2019une exp\u00e9rience d\u2019achat et de paiement sans heurts, ce qui permet de r\u00e9duire les taux d\u2019abandon depuis les liens de paiement, les e-mails et les textos, et de g\u00e9n\u00e9rer des taux de conversion plus \u00e9lev\u00e9s pour les renouvellements de contrats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Raviver l\u2019int\u00e9r\u00eat des prospects<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe a pu raviver l\u2019int\u00e9r\u00eat des personnes qui avaient abandonn\u00e9 leur panier en envoyant des messages personnalis\u00e9s et des rappels sur WhatsApp, les aidant ainsi \u00e0 trouver le produit d\u2019assurance qui correspond le mieux \u00e0 leurs objectifs et \u00e0 leur situation. Les destinataires des messages marketing de PolicyBazaar avaient la possibilit\u00e9 de s\u2019en d\u00e9sabonner.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--12\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Meta et WhatsApp nous ont permis de renforcer la communication avec la client\u00e8le. PolicyBazaar a ainsi pu entamer des conversations en temps r\u00e9el sur un canal que la client\u00e8le utilise au quotidien. Nous avons constat\u00e9 une am\u00e9lioration et un impact importants en mati\u00e8re de taux de clics et de taux de conversion.\u00a0\u00bb<\/p>\n<cite><strong>Sarbvir Singh<\/strong><br><br>Joint Group CEO, PolicyBazaar<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--13\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Apr\u00e8s implementation de la plateforme WhatsApp\u00a0Business, l\u2019\u00e9quipe de PolicyBazaar a mesur\u00e9 les performances pour l\u2019ensemble de l\u2019ann\u00e9e 2023 et a constat\u00e9 une am\u00e9lioration annuelle de ses indicateurs de performance les plus importants, notamment\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"6f6863\" data-has-transparency=\"false\" style=\"--dominant-color: #6f6863;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/policybazzar-footer-resize.jpg\" alt=\"Three call center workers smile while looking at camera\" class=\"wp-image-1720 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/policybazzar-footer-resize.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/policybazzar-footer-resize.jpg?resize=300,225 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/policybazzar-footer-resize.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"augmentation-des-ventes-et-des-interactions\" class=\"wp-block-heading is-style-green-line\">Augmentation des ventes et des interactions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">x\u00a05 d\u2019augmentation des primes d\u2019assurance collect\u00e9es via WhatsApp, par rapport \u00e0 l\u2019approche pr\u00e9c\u00e9dente*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">x\u00a05 d\u2019augmentation du taux de clics par rapport \u00e0 l\u2019approche pr\u00e9c\u00e9dente*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">x\u00a03 d\u2019augmentation des ventes par rapport \u00e0 l\u2019approche pr\u00e9c\u00e9dente*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">30\u00a0millions de messages de la client\u00e8le remis chaque mois*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">30\u00a0% d\u2019augmentation du taux de conversion par rapport \u00e0 l\u2019approche pr\u00e9c\u00e9dente*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--14\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--15\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Faciliter l\u2019achat d\u2019une assurance<\/p>\n","protected":false},"author":12,"featured_media":11497,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"PolicyBazaar","wab_business_results":null,"wab_testimonial_quote":"\u00ab\u00a0WhatsApp nous a aid\u00e9s \u00e0 rendre la gestion de la relation client\u00e8le plus conviviale. Nos clients et nos clientes n\u2019ont plus l\u2019impression de recevoir une pl\u00e9thore d\u2019informations et les interactions sont d\u00e9sormais pertinentes des deux c\u00f4t\u00e9s.\u00a0\u00bb","wab_testimonial_name":"Nishant\u00a0Malsisaria","wab_testimonial_title":"Chef de la croissance, PolicyBazaar","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:01:46","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[549],"product":[322,386],"business-goals":[370,369],"use-case":[],"region":[387],"business-size":[320],"industry":[469],"class_list":["post-11496","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-inde","product-plateforme-whatsapp-business","product-publicites-clic-vers-whatsapp","business-goals-generation-de-prospects","business-goals-interactions","region-asie-pacifique","business-size-grande-entreprise","industry-services-financiers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PolicyBazaar | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Faciliter l\u2019achat d\u2019une assurance\" \/>\n<meta name=\"robots\" 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