{"id":11650,"date":"2026-01-01T00:00:00","date_gmt":"2026-01-01T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/the-little-farm-co\/"},"modified":"2026-04-20T15:36:20","modified_gmt":"2026-04-20T19:36:20","slug":"the-little-farm-co","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/the-little-farm-co\/","title":{"rendered":"The\u00a0Little\u00a0Farm\u00a0Co"},"content":{"rendered":"\n
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\"Logo<\/a><\/figure>\n\n\n\n

Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The\u00a0Little Farm\u00a0Co. utilise du contenu vid\u00e9o dans ses campagnes de publicit\u00e9s clic vers WhatsApp pour partager des recettes familiales avec d\u2019autres agriculteurs et familles en Inde. L\u2019entreprise a g\u00e9n\u00e9r\u00e9 46\u00a0% de messages en plus, \u00e0 un co\u00fbt de 32\u00a0% inf\u00e9rieur.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n
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Leur histoire<\/mark><\/h2>\n\n\n\n

Partager les saveurs de la maison<\/h3>\n\n\n\n

The Little Farm Co a d\u00e9but\u00e9 en vendant des pickles inspir\u00e9s de recettes de famille sur un march\u00e9 de producteurs. Lorsque la pand\u00e9mie a frapp\u00e9, la fondatrice Niharika\u00a0Bahargave a ressenti le besoin de passer au num\u00e9rique et a combin\u00e9 ses efforts avec des publicit\u00e9s clic vers WhatsApp pour g\u00e9n\u00e9rer du trafic sur le Web. Les campagnes clic pour discuter lui ont permis de toucher une nouvelle client\u00e8le \u00e0 grande \u00e9chelle tout en entretenant des relations privil\u00e9gi\u00e9es avec certains clients. Aujourd\u2019hui, elle travaille avec des femmes agriculteurs locales et partage avec fiert\u00e9 un go\u00fbt de maison, ici et l\u00e0-bas.<\/p>\n<\/div>\n\n

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Leur objectif<\/mark><\/h2>\n\n\n\n
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Partager des recettes d\u00e9licieuses gr\u00e2ce \u00e0 la puissance des messages<\/b><\/h3>\n\n\n\n

The Little Farm Co vend en ligne des pickles maison et des recettes familiales. Si la marque avait d\u00e9j\u00e0 r\u00e9ussi \u00e0 conqu\u00e9rir les papilles, elle avait besoin d\u2019une meilleure solution pour r\u00e9duire les co\u00fbts d\u2019acquisition de client\u00e8le et \u00e9largir sa client\u00e8le. L\u2019ingr\u00e9dient secret\u00a0? Une plateforme de messages que tout le monde utilisait d\u00e9j\u00e0.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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Leur solution<\/mark><\/h2>\n\n\n\n
\"Someone<\/figure>
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Engager des conversations savoureuses<\/h3>\n\n\n\n

D\u00e9but 2023, Niharika\u00a0Bahargave et son \u00e9quipe de The\u00a0Little\u00a0Farm\u00a0Co. ont d\u00e9j\u00e0 conquis les c\u0153urs et les papilles avec leurs recettes familiales et leurs d\u00e9licieux pickles indiens. L\u2019entreprise avait d\u00e9pens\u00e9 environ 30\u00a0000\u00a0$ pour des campagnes de vente et avait g\u00e9n\u00e9r\u00e9 un nombre impressionnant de 7\u00a0584\u00a0achats, mais elle s\u2019inqui\u00e9tait de la hausse des co\u00fbts d\u2019acquisition de la client\u00e8le.<\/p>\n\n\n\n

Lorsque l\u2019\u00e9quipe a commenc\u00e9 \u00e0 travailler sur les publicit\u00e9s clic vers WhatsApp, elle a r\u00e9alis\u00e9 qu\u2019elle avait trouv\u00e9 l\u2019ingr\u00e9dient manquant. L\u2019objectif \u00e9tait de g\u00e9n\u00e9rer des ventes pour leurs produits alimentaires, et les campagnes de publicit\u00e9s clic vers WhatsApp ont permis aux membres de la client\u00e8le d\u2019entamer des conversations directes avec la marque, de poser des questions sur les produits et de communiquer leurs besoins uniques. La discussion WhatsApp est un moyen d\u2019interaction personnel que la client\u00e8le conna\u00eet d\u00e9j\u00e0 et qui est essentiel pour l\u2019aider \u00e0 faire un choix d\u2019achat.<\/p>\n\n\n\n

\u00ab\u00a0Il faut \u00eatre patient. Il nous a fallu environ 8\u00a0mois pour commencer \u00e0 voir des r\u00e9sultats, et nous n\u2019avons pas pass\u00e9 ce temps \u00e0 attendre que les publicit\u00e9s fonctionnent. Nous avons constamment optimis\u00e9 nos campagnes pour les conversations et la g\u00e9n\u00e9ration de ventes par le biais des conversations.\u00a0\u00bb<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\u00ab\u00a0Apr\u00e8s des campagnes de vente intensives avec d\u2019autres solutions non li\u00e9es \u00e0 Meta, nous avons d\u00e9couvert WhatsApp et transform\u00e9 notre entreprise. Nous avons g\u00e9n\u00e9r\u00e9 plus de ventes en un jour que via tout autre canal, r\u00e9duit les co\u00fbts d\u2019acquisition de la client\u00e8le et nou\u00e9 de nouvelles relations privil\u00e9gi\u00e9es avec celle-ci.\u00a0\u00bb<\/p>\nNiharika Bahargave<\/strong>

Founder, The Little Farm Co<\/cite><\/blockquote>\n<\/div>\n\n

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The\u00a0Little\u00a0Farm\u00a0Co. a utilis\u00e9 l\u2019objectif Interactions et le ciblage de l\u2019audience principale, qui permet de trouver les internautes les plus susceptibles d\u2019interagir avec votre entreprise. L\u2019entreprise a ainsi pu cr\u00e9er un groupe cible avec des caract\u00e9ristiques semblables \u00e0 celles de sa client\u00e8le id\u00e9ale. L\u2019\u00e9quipe a partag\u00e9 des publicit\u00e9s vid\u00e9o et des GIF d\u00e9licieux avec plusieurs produits de cornichons, en utilisant les placements Advantage+ pour optimiser le budget et augmenter l\u2019exposition publicitaire. Au cours de cette exp\u00e9rience, elle a d\u00e9couvert que les publicit\u00e9s vid\u00e9o Instagram \u00e9taient le placement et le format les plus efficaces pour son activit\u00e9. Pour optimiser les conversations, l\u2019entreprise a utilis\u00e9 l\u2019API WhatsApp Bot pour r\u00e9pondre aux questions et partager des catalogues produits, offrant ainsi une exp\u00e9rience d\u2019achat fluide de bout en bout via l\u2019application de messagerie que la client\u00e8le utilisait d\u00e9j\u00e0 au quotidien.<\/p>\n\n\n\n

\u00ab\u00a0Nous pr\u00e9voyons de tester prochainement d\u2019autres contenus publicitaires et d\u2019\u00e9largir le ciblage d\u2019audience.\u00a0\u00bb<\/p>\n\n\n\n

Gr\u00e2ce aux bons outils professionnels, \u00e0 des messages clairs et \u00e0 un \u00e9tat d\u2019esprit ax\u00e9 sur la communaut\u00e9, The\u00a0Little\u00a0Farm\u00a0Co a pu partager ses recettes avec plus de fermes et de familles en Inde. L\u2019entreprise emploie d\u00e9sormais 20\u00a0agricultrices dans des \u00c9tats recul\u00e9s, avec l\u2019espoir de soutenir encore plus d\u2019agricultrices dans un avenir proche.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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Leur r\u00e9ussite<\/mark><\/h2>\n<\/div>\n\n\n\n
\"A<\/figure>
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WhatsApp, un ingr\u00e9dient puissant pour les entreprises<\/h3>\n\n\n\n

The\u00a0Little\u00a0Farm\u00a0Co utilise des publicit\u00e9s clic vers WhatsApp pour booster la port\u00e9e de ses produits et conclure des ventes. Elle a ainsi obtenu 46\u00a0% de messages de la client\u00e8le en plus, \u00e0 des co\u00fbts inf\u00e9rieurs de 32\u00a0%.<\/p>\n\n\n\n

*\u00a0Tous les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Collaborez avec un partenaire<\/h2>\n\n\n\n

Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n

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Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

G\u00e9n\u00e9rer du trafic \u00e0 grande \u00e9chelle gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp<\/p>\n","protected":false},"author":0,"featured_media":11651,"template":"","meta":{"wab_header_eyebrow":"Publicit\u00e9s clic vers WhatsApp","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"The\u00a0Little\u00a0Farm\u00a0Co","wab_business_results":[],"wab_testimonial_quote":"\u00ab\u00a0Apr\u00e8s avoir men\u00e9 des campagnes de vente approfondies avec d\u2019autres solutions hors Meta, nous avons d\u00e9couvert WhatsApp et transform\u00e9 notre entreprise. Nous avons g\u00e9n\u00e9r\u00e9 plus de ventes en un jour que sur tout autre canal, r\u00e9duit les co\u00fbts d\u2019acquisition de la client\u00e8le et nou\u00e9 de nouvelles relations significatives avec celle-ci.\u00a0\u00bb","wab_testimonial_name":"Niharika\u00a0Bahargave","wab_testimonial_title":"Fondatrice de The\u00a0Little\u00a0Farm\u00a0Co","wab_featured_image_caption":"","wab_content_expires":"2028-04-19 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