{"id":11917,"date":"2025-08-01T00:00:00","date_gmt":"2025-08-01T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/indosat-ooredoo-hutchison\/"},"modified":"2026-04-30T16:12:06","modified_gmt":"2026-04-30T20:12:06","slug":"indosat-ooredoo-hutchison","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/indosat-ooredoo-hutchison\/","title":{"rendered":"Indosat\u00a0Ooredoo\u00a0Hutchison"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/IndosatIM3\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"ece8e9\" data-has-transparency=\"true\" style=\"--dominant-color: #ece8e9;\" loading=\"lazy\" decoding=\"async\" height=\"493\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp\" alt=\"Logo d\u2019Indosat\u00a0Ooredoo\u00a0Hutchison\" class=\"wp-image-4938 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp 3003w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=300,144 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=768,370 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=1024,493 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=1536,740 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=2048,986 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"lentreprise-de-telecommunications-indonesienne-declare-que-les-fonctionnalites-conviviales-des-modeles-de-messages-whatsapp-telles-que-les-boutons-de-liste-et-les-carrousels-de-photos-ont-p\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">L\u2019entreprise de t\u00e9l\u00e9communications indon\u00e9sienne d\u00e9clare que les fonctionnalit\u00e9s conviviales des mod\u00e8les de messages WhatsApp, telles que les boutons de liste et les carrousels de photos, ont permis d\u2019am\u00e9liorer l\u2019exp\u00e9rience client\u00e8le\u00a0: cette derni\u00e8re r\u00e9pond plus facilement aux offres personnalis\u00e9es envoy\u00e9es par message WhatsApp, prend des d\u00e9cisions d\u2019achat directement dans WhatsApp et obtient des r\u00e9ponses \u00e0 ses questions gr\u00e2ce au service client\u00e8le automatis\u00e9.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"lun-des-principaux-operateurs-de-telecommunications-du-pays\" class=\"wp-block-heading has-text-align-center\">L\u2019un des principaux op\u00e9rateurs de t\u00e9l\u00e9communications du pays<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Comptant plus de 100\u00a0millions de personnes abonn\u00e9es \u00e0 ses services mobiles, Indosat\u00a0Ooredoo\u00a0Hutchison \u00e9tait le deuxi\u00e8me fournisseur de t\u00e9l\u00e9communications en Indon\u00e9sie en juillet\u00a02025. L\u2019entreprise s\u2019appuie sur WhatsApp pour la gestion des demandes de service client\u00e8le et l\u2019envoi de messages et de communications marketing \u00e0 la client\u00e8le pour les marques de services sans fil IM3 et 3ID.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"des-services-et-des-communications-plus-accessibles\" class=\"wp-block-heading is-style-green-line\">Des services et des communications plus accessibles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Auparavant, l\u2019entreprise utilisait principalement le protocole\u00a0USSD (Unstructured Supplementary Service Data) pour \u00e9changer bri\u00e8vement avec sa client\u00e8le. Gr\u00e2ce \u00e0 WhatsApp, Indosat\u00a0Ooredoo\u00a0Hutchison est d\u00e9sormais plus proche de sa client\u00e8le et promeut ses services \u00e0 l\u2019aide de messages attrayants qui incitent \u00e0 l\u2019action.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"715f42\" data-has-transparency=\"false\" style=\"--dominant-color: #715f42;\" loading=\"lazy\" decoding=\"async\" width=\"5158\" height=\"3439\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg\" alt=\"A woman talking on her phone while using her laptop.\" class=\"wp-image-362 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg 5158w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=1024,683 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=1536,1024 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 5158px) 100vw, 5158px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cWhatsApp est bien plus qu\u2019une simple application de messagerie, car elle peut offrir une exp\u00e9rience client\u00e8le unique. Nous voulons tirer parti de ce potentiel pour offrir des exp\u00e9riences et des services personnalis\u00e9s, d\u00e9sormais indispensables aux entreprises de t\u00e9l\u00e9communications (telcos) qui souhaitent devenir des entreprises technologiques (techcos), et capter l\u2019attention de la client\u00e8le en un seul clic.\u00a0\u00bb<\/p>\n<cite><strong>Ritesh Kumar Singh<\/strong><br><br>Director and Chief Commercial Officer, Indosat Ooredoo Hutchison<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;IndosatOoredooHutchison_TheirSolution_Video&quot;}\" data-wab-video-name=\"A video depicting the experience of messaging with Indosat Ooredoo Hutchison on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 290 \/ 640;\" width=\"290\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"des-promotions-via-whatsapp\" class=\"wp-block-heading is-style-green-line\">Des promotions via WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant un an (du 1er\u00a0janvier au 31\u00a0d\u00e9cembre\u00a02024), Indosat\u00a0Ooredoo\u00a0Hutchison a utilis\u00e9 la plateforme WhatsApp\u00a0Business comme principal canal de marketing et de communication pour les titulaires de ses forfaits t\u00e9l\u00e9phoniques pr\u00e9pay\u00e9s. L\u2019entreprise a ainsi envoy\u00e9 des messages\u00a0WhatsApp pour proposer des offres de renouvellement personnalis\u00e9es en fonction des pr\u00e9f\u00e9rences des utilisateurs, ainsi que des rappels de renouvellement opportuns aux personnes ayant un abonnement factur\u00e9 \u00e0 l\u2019heure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indosat\u00a0Ooredoo\u00a0Hutchison a \u00e9galement d\u00e9velopp\u00e9 une exp\u00e9rience de messagerie automatis\u00e9e pour le service client\u00e8le sur WhatsApp. R\u00e9sultat\u00a0: une communication simplifi\u00e9e, des temps de r\u00e9ponse plus courts et une efficacit\u00e9 accrue.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"une-forte-croissance-du-chiffre-daffaires\" class=\"wp-block-heading has-text-align-center\">Une forte croissance du chiffre d\u2019affaires<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">L\u2019entreprise a enregistr\u00e9 une augmentation de 94\u00a0% de son chiffre d\u2019affaires annuel pour les forfaits pr\u00e9pay\u00e9s apr\u00e8s le transfert de ses promotions et de son service client\u00e8le vers la plateforme WhatsApp\u00a0Business*.<\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--8\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un chiffre d\u2019affaires plus \u00e9lev\u00e9 gr\u00e2ce aux messages marketing sur WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":11918,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Indosat\u00a0Ooredoo\u00a0Hutchison","wab_business_results":[],"wab_testimonial_quote":"\u201cWhatsApp est bien plus qu\u2019une simple application de messagerie, car elle peut offrir une exp\u00e9rience client\u00e8le unique. Nous voulons tirer parti de ce potentiel pour offrir des exp\u00e9riences et des services personnalis\u00e9s, d\u00e9sormais indispensables aux entreprises de t\u00e9l\u00e9communications (telcos) qui souhaitent devenir des entreprises technologiques (techcos), et capter l\u2019attention de la client\u00e8le en un seul clic.\"","wab_testimonial_name":"Ritesh\u00a0Kumar\u00a0Singh","wab_testimonial_title":"Directeur et chef des affaires commerciales, Indosat Ooredoo Hutchison","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:12:06","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[546],"product":[322],"business-goals":[370],"use-case":[392],"region":[387],"business-size":[320],"industry":[382],"class_list":["post-11917","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-indonesie","product-plateforme-whatsapp-business","business-goals-generation-de-prospects","use-case-messages-marketing","region-asie-pacifique","business-size-grande-entreprise","industry-telecommunications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Indosat Ooredoo Hutchison | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Un chiffre d\u2019affaires plus \u00e9lev\u00e9 gr\u00e2ce aux messages marketing sur WhatsApp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/indosat-ooredoo-hutchison\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indosat\u00a0Ooredoo\u00a0Hutchison\" \/>\n<meta property=\"og:description\" content=\"Un chiffre d\u2019affaires plus \u00e9lev\u00e9 gr\u00e2ce aux messages marketing sur WhatsApp\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/indosat-ooredoo-hutchison\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T20:12:06+00:00\" \/>\n<meta property=\"og:image\" 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