{"id":11920,"date":"2025-07-15T00:00:00","date_gmt":"2025-07-15T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/movistar-colombia\/"},"modified":"2026-04-30T16:12:06","modified_gmt":"2026-04-30T20:12:06","slug":"movistar-colombia","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/movistar-colombia\/","title":{"rendered":"Movistar\u00a0Colombia"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/movistarcolombiaoficial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"001d2e\" data-has-transparency=\"true\" style=\"--dominant-color: #001d2e;\" loading=\"lazy\" decoding=\"async\" height=\"856\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png\" alt=\"Le logo de la marque Movistar\" class=\"wp-image-1460 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png 1513w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png?resize=300,251 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png?resize=768,642 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png?resize=1024,856 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"grace-a-la-plateforme-whatsapp-business-la-clientele-de-loperateur-de-telecommunications-movistar-colombia-peut-facilement-mettre-a-niveau-ses-forfaits-mobiles\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Gr\u00e2ce \u00e0 la plateforme WhatsApp\u00a0Business, la client\u00e8le de l\u2019op\u00e9rateur de t\u00e9l\u00e9communications Movistar\u00a0Colombia peut facilement mettre \u00e0 niveau ses forfaits mobiles.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"16\">\n\t16\u00a0points<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">d\u2019augmentation de la part des ventes num\u00e9riques li\u00e9es aux conversions de forfaits pr\u00e9pay\u00e9s en forfaits postpay\u00e9s apr\u00e8s la mise en place de parcours de messagerie\u00a0WhatsApp automatis\u00e9s*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"25\">\n\t25\u00a0points<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">d\u2019augmentation du taux de fid\u00e9lisation de la client\u00e8le apr\u00e8s la mise en place de parcours de messagerie\u00a0WhatsApp automatis\u00e9s*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"80\">\n\t80%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de part des ventes en ligne li\u00e9es aux conversions de forfaits pr\u00e9pay\u00e9s en forfaits postpay\u00e9s attribu\u00e9es \u00e0 WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"des-millions-dabonnements-mensuels\" class=\"wp-block-heading has-text-align-center\">Des millions d\u2019abonnements mensuels<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Outre ses services de t\u00e9l\u00e9phonie fixe, d\u2019Internet et de t\u00e9l\u00e9vision, Movistar totalise des millions d\u2019abonnements mobiles pr\u00e9pay\u00e9s et postpay\u00e9s (ou factur\u00e9s mensuellement) en Colombie.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"davantage-de-conversions-vers-des-forfaits-postpayes\" class=\"wp-block-heading is-style-green-line\">Davantage de conversions vers des forfaits postpay\u00e9s<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Auparavant, Movistar\u00a0Colombia faisait la promotion de ses offres de mise \u00e0 niveau via les canaux traditionnels, tels que les ventes en magasin et le t\u00e9l\u00e9marketing. L\u2019entreprise souhaitait qu\u2019une plus grande partie de sa client\u00e8le passe d\u2019un forfait pr\u00e9pay\u00e9 \u00e0 un forfait postpay\u00e9. Elle devait alors rendre cette exp\u00e9rience plus rapide et plus fluide afin d\u2019encourager la mise \u00e0 niveau.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"c3b3af\" data-has-transparency=\"false\" style=\"--dominant-color: #c3b3af;\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1692\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg\" alt=\"A woman using her mobile phone while sitting on the couch.\" class=\"wp-image-346 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=300,248 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=768,635 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=1024,846 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=1536,1269 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Gr\u00e2ce au nouveau parcours simplifi\u00e9 et automatis\u00e9, la client\u00e8le va jusqu\u2019au bout de la d\u00e9marche. Parmi les principaux facteurs qui contribuent au succ\u00e8s de l\u2019approche de notre entreprise en mati\u00e8re de commerce conversationnel avec WhatsApp, figurent la segmentation du march\u00e9, les d\u00e9lais de mise sur le march\u00e9 et la boucle de r\u00e9troaction continue.\u00a0\u00bb<\/p>\n<cite><strong>Daniel Ortega<\/strong><br><br>eCare Manager, Movistar Colombia<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;MovistarColombia_ConversationalCommerce_Video&quot;}\" data-wab-video-name=\"A conversational commerce experience\" height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/movistar-colombia.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"le-commerce-conversationnel\" class=\"wp-block-heading is-style-green-line\">Le commerce conversationnel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe a mis en place une exp\u00e9rience de commerce conversationnel sur la plateforme WhatsApp\u00a0Business pour les titulaires d\u2019un forfait pr\u00e9pay\u00e9. Elle a ainsi lanc\u00e9 et promu un parcours de messagerie automatis\u00e9 permettant \u00e0 ces personnes de changer de forfait en quelques \u00e9tapes simples.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"d6dee4\" data-has-transparency=\"false\" style=\"--dominant-color: #d6dee4;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"667\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar-Colombia-WhatsApp-Video-screenshot.jpg\" alt=\"Illustration pr\u00e9sentant les \u00e9changes entre Movistar et une personne sur WhatsApp\" class=\"wp-image-1594 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar-Colombia-WhatsApp-Video-screenshot.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar-Colombia-WhatsApp-Video-screenshot.jpg?resize=169,300 169w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">L\u2019entreprise a cibl\u00e9 des groupes distincts de personnes ayant des forfaits pr\u00e9pay\u00e9s \u00e0 l\u2019aide de messages\u00a0WhatsApp soulignant les avantages d\u2019un passage \u00e0 un forfait mobile postpay\u00e9, ainsi que d\u2019une campagne continue de publicit\u00e9s clic vers WhatsApp. Ces \u00e9l\u00e9ments permettaient d\u2019acc\u00e9der directement \u00e0 l\u2019exp\u00e9rience. Pour maximiser les chances, Movistar a envoy\u00e9 des messages\u00a0WhatsApp aux moments les plus opportuns de la journ\u00e9e, en se basant sur les habitudes d\u2019utilisation mobile de chaque personne. La client\u00e8le avait \u00e9galement la possibilit\u00e9 de lancer \u00e0 tout moment le processus de mise \u00e0 niveau via la cha\u00eene WhatsApp de Movistar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois le forfait choisi, un message automatique invitait la personne \u00e0 fournir les informations personnelles n\u00e9cessaires \u00e0 la finalisation de la mise \u00e0 niveau. \u00c0 l\u2019issue du processus, elle recevait un message de confirmation dans la conversation. Le changement \u00e9tait alors effectif en quelques minutes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"une-augmentation-des-mises-a-niveau\" class=\"wp-block-heading has-text-align-center\">Une augmentation des mises \u00e0 niveau<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">En \u00e9valuant les performances de cette nouvelle approche sur une p\u00e9riode de 12\u00a0mois (du 1er\u00a0d\u00e9cembre\u00a02023 au 1er\u00a0d\u00e9cembre\u00a02024), Movistar\u00a0Colombia a constat\u00e9 une augmentation des mises \u00e0 niveau de forfait attribu\u00e9e aux parcours de messagerie\u00a0WhatsApp. Les r\u00e9sultats sont pr\u00e9sent\u00e9s ci-dessous.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"4a758e\" data-has-transparency=\"false\" style=\"--dominant-color: #4a758e;\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg\" alt=\"A woman uses her mobile phone while leaning against a wall.\" class=\"wp-image-360 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=1024,683 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=1536,1025 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">La part des ventes num\u00e9riques li\u00e9es aux conversions de forfaits pr\u00e9pay\u00e9s en forfaits postpay\u00e9s apr\u00e8s la mise en place de parcours de messagerie\u00a0WhatsApp automatis\u00e9s a augment\u00e9 de 16\u00a0points*.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Le taux de fid\u00e9lisation de la client\u00e8le apr\u00e8s la mise en place de parcours de messagerie\u00a0WhatsApp automatis\u00e9s a augment\u00e9 de 25\u00a0points*.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">80\u00a0% des ventes en ligne li\u00e9es aux conversions de forfaits pr\u00e9pay\u00e9s en forfaits postpay\u00e9s sont attribu\u00e9es \u00e0 WhatsApp*.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Simplification de la mise \u00e0 niveau des forfaits mobiles gr\u00e2ce \u00e0 la plateforme WhatsApp\u00a0Business<\/p>\n","protected":false},"author":12,"featured_media":11921,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Movistar\u00a0Colombia","wab_business_results":null,"wab_testimonial_quote":"\"Gr\u00e2ce au nouveau parcours simplifi\u00e9 et automatis\u00e9, la client\u00e8le va jusqu\u2019au bout de la d\u00e9marche. Parmi les principaux facteurs qui contribuent au succ\u00e8s de l\u2019approche de notre entreprise en mati\u00e8re de commerce conversationnel avec WhatsApp, figurent la segmentation du march\u00e9, les d\u00e9lais de mise sur le march\u00e9 et la boucle de r\u00e9troaction continue.\"","wab_testimonial_name":"Daniel\u00a0Ortega","wab_testimonial_title":"eCare Manager, Movistar Colombie","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 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