{"id":12193,"date":"2025-09-11T00:00:00","date_gmt":"2025-09-11T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/a-escola-de-confeitaria\/"},"modified":"2026-04-30T17:41:01","modified_gmt":"2026-04-30T21:41:01","slug":"a-escola-de-confeitaria","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/a-escola-de-confeitaria\/","title":{"rendered":"A Escola de Confeitaria"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/eloisa.cola\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"1a346b\" data-has-transparency=\"false\" style=\"--dominant-color: #1a346b;\" loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"312\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg\" alt=\"Le logo d\u2019A Escola de Confeitaria.\" class=\"wp-image-290 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg 305w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg?resize=293,300 293w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"lecole-de-cuisine-bresilienne-a-lance-une-campagne-de-publicites-vers-son-site-web-menant-ensuite-a-whatsapp-afin-de-generer-du-trafic-vers-sa-page-de-destination-et-de-convertir-les-int\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">L\u2019\u00e9cole de cuisine br\u00e9silienne a lanc\u00e9 une campagne de publicit\u00e9s vers son site\u00a0Web menant ensuite \u00e0 WhatsApp afin de g\u00e9n\u00e9rer du trafic vers sa page de destination et de convertir les internautes en prospects gr\u00e2ce aux conversations. Cela a permis d\u2019augmenter le nombre d\u2019inscriptions en comparaison avec les publicit\u00e9s habituelles qui renvoyaient vers son site\u00a0Web.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"la-patisserie-demystifiee\" class=\"wp-block-heading has-text-align-center\">La p\u00e2tisserie d\u00e9mystifi\u00e9e<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Escola de Confeitaria est une \u00e9cole de cuisine situ\u00e9e \u00e0 S\u00e3o\u00a0Paulo et dirig\u00e9e par la p\u00e2tissi\u00e8re et formatrice Eloisa\u00a0Cola. L\u2019\u00e9cole dispense des cours en ligne sur la p\u00e2tisserie classique et contemporaine, dont l\u2019objectif est de d\u00e9mystifier les techniques professionnelles et de d\u00e9mocratiser cette discipline. Les \u00e9l\u00e8ves peuvent apprendre \u00e0 confectionner leurs desserts pr\u00e9f\u00e9r\u00e9s, tels que le g\u00e2teau de carnaval ou les macarons, et m\u00eame suivre une formation dipl\u00f4mante dans le domaine de la p\u00e2tisserie.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"la-conversion-des-visites-en-prospects\" class=\"wp-block-heading is-style-green-line\">La conversion des visites en prospects<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Escola de Confeitaria souhaitait g\u00e9n\u00e9rer davantage de trafic vers son site\u00a0Web, puis convertir ce trafic en prospects \u00e0 l\u2019aide de WhatsApp.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a29796\" data-has-transparency=\"false\" style=\"--dominant-color: #a29796;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg\" alt=\"A layer cake with flowers on top.\" class=\"wp-image-1366 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0La campagne de publicit\u00e9s vers le site\u00a0Web menant ensuite \u00e0 WhatsApp nous a permis de simplifier le parcours entre la prospection et la vente. Le taux de conversion a consid\u00e9rablement augment\u00e9 par rapport \u00e0 celui obtenu avec nos les publicit\u00e9s traditionnelles, qui redirigeaient uniquement vers notre site\u00a0Web sans bouton WhatsApp.\u00a0\u00bb<\/p>\n<cite><strong>Jonat\u00e3 Ariel Silveira<\/strong><br><br>Head of Marketing, A Escola de Confeitaria<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;EscolaDeConfeitaria_TheirSolution_Video&quot;}\" data-wab-video-name=\"A video that shows the journey from clicking on a Facebook ad, to visiting the company website, to messaging the business on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/a-escola-de-confeitaria.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"des-publicites-vers-le-site-web-menant-ensuite-a-whatsapp\" class=\"wp-block-heading is-style-green-line\">Des publicit\u00e9s vers le site\u00a0Web menant ensuite \u00e0 WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Escola de Confeitaria a lanc\u00e9 une campagne de publicit\u00e9s vers son site\u00a0Web menant ensuite \u00e0 WhatsApp. Il s\u2019agit de publicit\u00e9s qui apparaissent sur les plateformes\u00a0Meta, telles que Facebook et Instagram, et qui redirigent la client\u00e8le potentielle vers le site\u00a0Web de l\u2019entreprise. Quand une personne clique sur la publicit\u00e9, elle est redirig\u00e9e vers une page de destination o\u00f9 se trouve un bouton\u00a0WhatsApp. Gr\u00e2ce \u00e0 celui-ci, elle peut envoyer un message \u00e0 l\u2019entreprise.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"c3c0c1\" data-has-transparency=\"false\" style=\"--dominant-color: #c3c0c1;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"811\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg\" alt=\"Une ic\u00f4ne\u00a0WhatsApp verte sur le site\u00a0Web de l\u2019entreprise. En cliquant sur l\u2019ic\u00f4ne, la client\u00e8le peut envoyer un message directement \u00e0 l\u2019entreprise sur WhatsApp.\" class=\"wp-image-372 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg?resize=139,300 139w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La client\u00e8le peut alors continuer \u00e0 parcourir le site\u00a0Web si elle le souhaite, ou cliquer sur le bouton pour ouvrir une conversation avec l\u2019entreprise dans WhatsApp afin d\u2019en savoir plus. Cette approche permet de retenir les personnes qui sont pr\u00eates \u00e0 passer \u00e0 l\u2019action, ainsi que celles qui pr\u00e9f\u00e8rent envoyer un message \u00e0 l\u2019entreprise avant de prendre une d\u00e9cision.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"plus-dinscriptions-quavec-lapproche-habituelle\" class=\"wp-block-heading has-text-align-center\">Plus d\u2019inscriptions qu\u2019avec l\u2019approche habituelle<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Pour tester l\u2019efficacit\u00e9 de cette nouvelle approche, l\u2019\u00e9cole a men\u00e9 deux campagnes presque identiques ciblant les femmes br\u00e9siliennes \u00e2g\u00e9es de 25 \u00e0 55\u00a0ans, du 16 au 30\u00a0juin\u00a02024\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"4e4545\" data-has-transparency=\"false\" style=\"--dominant-color: #4e4545;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png\" alt=\"A chocolate layer cake with berries.\" class=\"wp-image-873 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Une campagne consistait \u00e0 diffuser sur Facebook des publicit\u00e9s vers son site\u00a0Web menant ensuite \u00e0 WhatsApp.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">L\u2019autre campagne reposait sur l\u2019approche habituelle d\u2019A Escola de Confeitaria, \u00e0 savoir des publicit\u00e9s sur Facebook qui renvoyaient vers son site\u00a0Web.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">L\u2019\u00e9cole a compar\u00e9 les performances des deux campagnes et a constat\u00e9 que la nouvelle approche g\u00e9n\u00e9rait davantage d\u2019inscriptions*.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--9\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Convertir le trafic\u00a0Web en prospects gr\u00e2ce \u00e0 des publicit\u00e9s vers le site\u00a0Web menant ensuite \u00e0 WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12194,"template":"","meta":{"wab_header_eyebrow":"Application\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"A Escola de Confeitaria","wab_business_results":[],"wab_testimonial_quote":"\"La campagne de publicit\u00e9s vers le site\u00a0Web menant ensuite \u00e0 WhatsApp nous a permis de simplifier le parcours entre la prospection et la vente. Le taux de conversion a consid\u00e9rablement augment\u00e9 par rapport \u00e0 celui obtenu avec nos les publicit\u00e9s traditionnelles, qui redirigeaient uniquement vers notre site\u00a0Web sans bouton WhatsApp.\"","wab_testimonial_name":"Jonat\u00e3 Ariel\u00a0Silveira","wab_testimonial_title":"Responsable du marketing, A Escola de Confeitaria","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 21:41:01","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[574],"product":[323],"business-goals":[],"use-case":[473],"region":[389],"business-size":[319],"industry":[374],"class_list":["post-12193","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-bresil","product-application-whatsapp-business","use-case-service-clientele","region-amerique-latine","business-size-pme","industry-education"],"yoast_head":"<!-- This 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