{"id":12196,"date":"2025-08-27T00:00:00","date_gmt":"2025-08-27T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/air-france\/"},"modified":"2026-04-30T17:41:02","modified_gmt":"2026-04-30T21:41:02","slug":"air-france","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/air-france\/","title":{"rendered":"Air\u00a0France"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/airfrance\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f5bebf\" data-has-transparency=\"false\" style=\"--dominant-color: #f5bebf;\" loading=\"lazy\" decoding=\"async\" height=\"830\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png\" alt=\"Le logo d\u2019Air\u00a0France.\" class=\"wp-image-1874 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png 1118w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png?resize=768,622 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png?resize=1024,830 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d9f2fb\" data-has-transparency=\"false\" style=\"--dominant-color: #d9f2fb;\" loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"200\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/alcmeon_logo_horizontal_fond_blanc-1-.png\" alt=\"Le logo d\u2019Alcmeon.\" class=\"wp-image-396 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/alcmeon_logo_horizontal_fond_blanc-1-.png 678w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/alcmeon_logo_horizontal_fond_blanc-1-.png?resize=300,88 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Fournisseur de solutions WhatsApp\u00a0Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-compagnie-aerienne-operant-a-lechelle-mondiale-a-ameliore-son-service-clientele-et-ses-performances-commerciales-en-envoyant-des-messages-marketing-pour-promouvoir-ses-offres-et-ses-surcla\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La compagnie a\u00e9rienne op\u00e9rant \u00e0 l\u2019\u00e9chelle mondiale a am\u00e9lior\u00e9 son service client\u00e8le et ses performances commerciales en envoyant des messages marketing pour promouvoir ses offres et ses surclassements, des messages d\u2019assistance pour r\u00e9pondre aux questions de la client\u00e8le sur ses voyages et des messages utilitaires pour partager les cartes d\u2019embarquement et les derni\u00e8res informations sur les vols. Elle a \u00e9galement mis en place l\u2019authentification \u00e0 deux facteurs pour v\u00e9rifier en toute s\u00e9curit\u00e9 l\u2019identit\u00e9 des personnes.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"4\">\n\t4,5\u00a0x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">plus de clics sur les newsletters promotionnelles envoy\u00e9es via WhatsApp par rapport aux e-mails*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"85\">\n\t85%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">des conversations du service client\u00e8le sur les r\u00e9seaux sociaux se d\u00e9roulent sur WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"la-plus-grande-compagnie-aerienne-francaise\" class=\"wp-block-heading has-text-align-center\">La plus grande compagnie a\u00e9rienne fran\u00e7aise<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Air\u00a0France, qui est la plus grande compagnie a\u00e9rienne du pays, dessert pr\u00e8s de 200\u00a0destinations \u00e0 travers le monde. Selon ses estimations, un billet est vendu toutes les cinq secondes sur ses plateformes num\u00e9riques.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"etre-en-phase-avec-la-clientele-internationale\" class=\"wp-block-heading is-style-green-line\">\u00catre en phase avec la client\u00e8le internationale<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de s\u2019adapter aux habitudes et aux pr\u00e9f\u00e9rences de sa client\u00e8le moderne \u00e0 l\u2019emploi du temps charg\u00e9, Air\u00a0France lui a envoy\u00e9 des messages sur WhatsApp \u00e0 chaque \u00e9tape de ses voyages.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"c0c0bf\" data-has-transparency=\"false\" style=\"--dominant-color: #c0c0bf;\" loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"517\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg\" alt=\"An Air France plane.\" class=\"wp-image-381 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg 919w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Chez Air\u00a0France, nous consid\u00e9rons que chaque point de contact avec la client\u00e8le constitue une occasion de renforcer les interactions et la croissance. Nous utilisons les messages\u00a0WhatsApp pour cr\u00e9er de la valeur tout au long du parcours client\u00e8le. En permettant de r\u00e9aliser des \u00e9conomies et d\u2019ouvrir de nouvelles sources de revenus tout en mettant en avant la r\u00e9tention et les interactions sur le long terme, WhatsApp joue un r\u00f4le essentiel.\u00a0\u00bb<\/p>\n<cite><strong>Gauthier Le Masne<\/strong><br><br>VP, Digital Marketing, Air France<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"An Air France marketing message and WhatsApp conversation\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;AirFrance_TheirSolution_Video1&quot;}\" height=\"1796\" style=\"aspect-ratio: 876 \/ 1796;\" width=\"876\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/air-france_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"des-messages-a-chaque-etape-dun-voyage\" class=\"wp-block-heading is-style-green-line\">Des messages \u00e0 chaque \u00e9tape d\u2019un voyage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Air\u00a0France met en avant son canal\u00a0WhatsApp sur toutes ses surfaces num\u00e9riques, y compris son site\u00a0Web, ses comptes sur les r\u00e9seaux sociaux et ses e-mails. En outre, l\u2019entreprise fait r\u00e9guli\u00e8rement la promotion de sa newsletter\u00a0WhatsApp consacr\u00e9e aux offres de voyage via des publicit\u00e9s clic vers WhatsApp. Une fois que la client\u00e8le a accept\u00e9 de recevoir les communications marketing et celles relatives aux voyages sur WhatsApp, Air\u00a0France lui envoie des messages \u00e0 chaque \u00e9tape de ses voyages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Messages marketing\u00a0:<\/b> Air\u00a0France s\u2019est associ\u00e9e \u00e0 Alcmeon, un partenaire Meta\u00a0Business, pour envoyer sa newsletter \u00ab\u00a0meilleures offres\u00a0\u00bb pr\u00e9sentant les derni\u00e8res promotions et destinations int\u00e9ressantes \u00e0 sa client\u00e8le via des messages marketing sur WhatsApp. Air\u00a0France a \u00e9galement utilis\u00e9 ce type de message pour proposer des offres de surclassement de si\u00e8ge, de repas et de bagages aux personnes qui avaient d\u00e9j\u00e0 r\u00e9serv\u00e9 leur voyage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Messages utilitaires\u00a0:<\/b> une fois que les personnes ont r\u00e9serv\u00e9 leurs vols, Air\u00a0France leur envoie leurs cartes d\u2019embarquement et les informations importantes sur leur voyage, telles que les changements de porte d\u2019embarquement, les heures d\u2019enregistrement et d\u2019autres mises \u00e0 jour urgentes, via des messages utilitaires sur WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A customer conversation with Air France on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;AirFrance_TheirSolution_Video2&quot;}\" height=\"638\" style=\"aspect-ratio: 360 \/ 638;\" width=\"360\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/air-france_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><b>Messages d\u2019assistance\u00a0:<\/b> Air\u00a0France utilise les messages d\u2019assistance\u00a0WhatsApp pour r\u00e9pondre aux questions sp\u00e9cifiques de la client\u00e8le concernant ses voyages. Lorsqu\u2019une personne envoie un message sur WhatsApp pour demander des informations sur ses Miles, ses bagages ou pour tout autre besoin, Air\u00a0France r\u00e9pond imm\u00e9diatement. La client\u00e8le r\u00e9pond g\u00e9n\u00e9ralement \u00e0 plusieurs questions automatiques, puis est mise en relation avec le service client\u00e8le en direct si n\u00e9cessaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Messages d\u2019authentification\u00a0:<\/b> lorsqu\u2019une personne oublie son mot de passe et doit acc\u00e9der \u00e0 son compte ou confirmer son consentement \u00e0 recevoir des messages sur WhatsApp, Air\u00a0France utilise l\u2019authentification \u00e0 deux facteurs pour v\u00e9rifier son identit\u00e9. Air\u00a0France envoie alors des mots de passe \u00e0 usage unique \u00e0 l\u2019aide des messages d\u2019authentification sur WhatsApp. Une fois le code re\u00e7u, la client\u00e8le dispose de cinq\u00a0minutes pour le copier-coller avant qu\u2019il expire.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"de-nombreuses-interactions-avec-la-clientele\" class=\"wp-block-heading has-text-align-center\">De nombreuses interactions avec la client\u00e8le<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Air\u00a0France a \u00e9chang\u00e9 plus de 33\u00a0millions de messages sur WhatsApp avec sa client\u00e8le en un an (d\u2019avril\u00a02024 \u00e0 avril\u00a02025). Au cours de cette p\u00e9riode, l\u2019\u00e9quipe a constat\u00e9 les r\u00e9sultats suivants\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"888a91\" data-has-transparency=\"false\" style=\"--dominant-color: #888a91;\" loading=\"lazy\" decoding=\"async\" width=\"1928\" height=\"1290\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png\" alt=\"The entire of a first class cabin on an Air France flight.\" class=\"wp-image-1875 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png 1928w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=1536,1028 1536w\" sizes=\"auto, (max-width: 1928px) 100vw, 1928px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Un taux de clics 4,5\u00a0fois plus \u00e9lev\u00e9 pour les newsletters promotionnelles envoy\u00e9es via WhatsApp par rapport aux e-mails*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">85\u00a0% de l\u2019ensemble des conversations du service client\u00e8le sur les r\u00e9seaux sociaux ont eu lieu sur WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">10\u00a0millions de messages utilitaires envoy\u00e9s (Gestionnaire\u00a0WhatsApp, entre le 8\u00a0avril\u00a02024 et 8\u00a0avril\u00a02025)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Plus de 3\u00a0millions de messages d\u2019authentification envoy\u00e9s (Gestionnaire WhatsApp, entre le 8\u00a0avril\u00a02024 et le 8\u00a0avril\u00a02025)<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De meilleures performances gr\u00e2ce \u00e0 des messages\u00a0WhatsApp pertinents \u00e0 chaque \u00e9tape du parcours client\u00e8le<\/p>\n","protected":false},"author":12,"featured_media":12197,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Air\u00a0France","wab_business_results":null,"wab_testimonial_quote":"\"Chez Air\u00a0France, nous consid\u00e9rons que chaque point de contact avec la client\u00e8le constitue une occasion de renforcer les interactions et la croissance. Nous utilisons les messages\u00a0WhatsApp pour cr\u00e9er de la valeur tout au long du parcours client\u00e8le. 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Air\u00a0France","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[320],"industry":[384],"market":[595],"use-case":[472,392,474,473],"region":[388],"business-goals":[369],"product":[322,386],"class_list":["post-12196","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-grande-entreprise","industry-voyages-et-hotellerie","market-france","use-case-authentification","use-case-messages-marketing","use-case-messages-utilitaires","use-case-service-clientele","region-europe-moyen-orient-et-afrique","business-goals-interactions","product-plateforme-whatsapp-business","product-publicites-clic-vers-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Air France 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