{"id":12332,"date":"2025-10-29T00:00:00","date_gmt":"2025-10-29T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/banco-ciudad\/"},"modified":"2026-04-30T16:53:43","modified_gmt":"2026-04-30T20:53:43","slug":"banco-ciudad","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/banco-ciudad\/","title":{"rendered":"Banco Ciudad"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/bancociudd\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"e9f2f8\" data-has-transparency=\"false\" style=\"--dominant-color: #e9f2f8;\" loading=\"lazy\" decoding=\"async\" height=\"438\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/imagen-cabecera-1-.png\" alt=\"Le logo de Banco\u00a0Ciudad.\" class=\"wp-image-1363 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/imagen-cabecera-1-.png 4000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/imagen-cabecera-1-.png?resize=300,128 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/imagen-cabecera-1-.png?resize=768,329 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/imagen-cabecera-1-.png?resize=1024,438 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/imagen-cabecera-1-.png?resize=1536,657 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/imagen-cabecera-1-.png?resize=2048,876 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"e3d7dc\" data-has-transparency=\"false\" style=\"--dominant-color: #e3d7dc;\" loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"92\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-09-12-at-11.08.26-AM.png\" alt=\"Le logo de Chattigo.\" class=\"wp-image-1878 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-09-12-at-11.08.26-AM.png 316w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-09-12-at-11.08.26-AM.png?resize=300,87 300w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Fournisseur de solutions WhatsApp\u00a0Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-banque-argentine-utilise-la-plateforme-whatsapp-business-et-les-messages-utilitaires-sur-whatsapp-pour-alimenter-son-assistant-bancaire-automatise-bit-pour-la-clientele-professionnelle-et-part\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La banque argentine utilise la plateforme WhatsApp\u00a0Business et les messages utilitaires sur WhatsApp pour alimenter son assistant bancaire automatis\u00e9 Bit pour la client\u00e8le professionnelle et particuli\u00e8re. Cela a permis d\u2019augmenter les interactions avec la client\u00e8le, de diminuer les conversations en direct avec les personnes du service client\u00e8le et d\u2019am\u00e9liorer les notes de satisfaction.*<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"51\">\n\t51%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">d\u2019augmentation du nombre total d\u2019interactions avec la client\u00e8le sur WhatsApp gr\u00e2ce \u00e0 la plateforme WhatsApp\u00a0Business et aux messages utilitaires sur WhatsApp*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"15\">\n\t15\u00a0points<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de r\u00e9duction des cas trait\u00e9s en direct par les personnes du service client\u00e8le gr\u00e2ce \u00e0 la plateforme WhatsApp Business et aux messages utilitaires sur WhatsApp*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"18\">\n\t18\u00a0points<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">d\u2019augmentation des notes de satisfaction de la client\u00e8le gr\u00e2ce \u00e0 la plateforme WhatsApp Business et aux messages utilitaires sur WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"un-engagement-en-faveur-de-linnovation\" class=\"wp-block-heading has-text-align-center\">Un engagement en faveur de l\u2019innovation<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">La banque argentine Banco\u00a0Ciudad a d\u00e9montr\u00e9 son engagement en faveur de l\u2019inclusion financi\u00e8re et de l\u2019innovation technologique en compl\u00e9tant les services offerts dans ses agences physiques par une assistance num\u00e9rique disponible 24\u00a0heures sur 24, 7\u00a0jours sur 7.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"des-services-bancaires-personnalises\" class=\"wp-block-heading is-style-green-line\">Des services bancaires personnalis\u00e9s<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de garantir des services personnalis\u00e9s \u00e0 la client\u00e8le professionnelle et particuli\u00e8re tout en r\u00e9pondant \u00e0 la demande croissante d\u2019interactions num\u00e9riques, Banco\u00a0Ciudad s\u2019est associ\u00e9 \u00e0 Chattigo, un partenaire Meta\u00a0Business, pour d\u00e9velopper l\u2019assistant bancaire automatis\u00e9 Bit, accessible via WhatsApp.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"858a91\" data-has-transparency=\"false\" style=\"--dominant-color: #858a91;\" loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"1410\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-09-12-at-11.15.31-AM.png\" alt=\"The Bit logo.\" class=\"wp-image-1879 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-09-12-at-11.15.31-AM.png 1056w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-09-12-at-11.15.31-AM.png?resize=225,300 225w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-09-12-at-11.15.31-AM.png?resize=768,1025 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-09-12-at-11.15.31-AM.png?resize=767,1024 767w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Bit est devenu une ressource strat\u00e9gique pour l\u2019avenir de Banco\u00a0Ciudad gr\u00e2ce au canal WhatsApp, ce qui a permis \u00e0 la banque d\u2019offrir \u00e0 sa client\u00e8le une exp\u00e9rience totalement personnalis\u00e9e, privil\u00e9gi\u00e9e et imm\u00e9diate. Le succ\u00e8s de la banque repose sur son am\u00e9lioration continue et son innovation constante int\u00e9gr\u00e9e \u00e0 WhatsApp, ce qui lui permet de s\u2019adapter rapidement aux besoins de la client\u00e8le et de leur simplifier la vie de mani\u00e8re durable.\u00a0\u00bb<\/p>\n<cite><strong>Pablo Llobet<\/strong><br><br>Customer Experience Manager, Banco Ciudad<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"The Bit user experience on a mobile phone.\" height=\"848\" style=\"aspect-ratio: 384 \/ 848;\" width=\"384\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/banco-ciudad.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"une-assistance-par-message-automatique\" class=\"wp-block-heading is-style-green-line\">Une assistance par message automatique<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La client\u00e8le professionnelle et particuli\u00e8re peut acc\u00e9der \u00e0 plus de 60\u00a0services de compte en envoyant un message \u00e0 Bit directement sur la plateforme WhatsApp\u00a0Business. Les services automatis\u00e9s de Bit comprennent la planification et la gestion des rendez-vous, l\u2019activation des cartes de cr\u00e9dit, le suivi de la livraison des cartes, les demandes de renseignements sur les soldes et les transactions et les r\u00e9clamations de la client\u00e8le. La client\u00e8le peut \u00e9galement demander \u00e0 envoyer un message \u00e0 une personne du service client\u00e8le en direct si sa demande n\u00e9cessite une assistance suppl\u00e9mentaire.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"b8ccd1\" data-has-transparency=\"false\" style=\"--dominant-color: #b8ccd1;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"828\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Banco-Ciudad-Whatsapp-screenshot.jpg\" alt=\"Une image de l\u2019exp\u00e9rience d\u2019utilisation de Bit sur un t\u00e9l\u00e9phone mobile.\" class=\"wp-image-480 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Banco-Ciudad-Whatsapp-screenshot.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Banco-Ciudad-Whatsapp-screenshot.jpg?resize=136,300 136w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe envoie \u00e9galement des messages utilitaires sur WhatsApp, qui constituent un \u00e9l\u00e9ment cl\u00e9 de sa strat\u00e9gie d\u2019assistance client\u00e8le. Banco\u00a0Ciudad utilise les messages utilitaires pour envoyer des informations sur l\u2019activation d\u2019un compte, des messages de r\u00e9tablissement de service, des notifications de retard d\u2019assistance, des rappels de retrait de carte, des rappels de paiement, des mises \u00e0 jour du statut de transaction et des enqu\u00eates client\u00e8le. Ces messages sont personnalis\u00e9s et incluent des d\u00e9tails contextuels clairs ainsi que des boutons call-to-action qui permettent \u00e0 la client\u00e8le de passer facilement \u00e0 l\u2019\u00e9tape suivante et d\u2019obtenir plus d\u2019informations ou de r\u00e9soudre son probl\u00e8me.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"amelioration-de-lautomatisation-et-des-notes-de-satisfaction-de-la-clientele\" class=\"wp-block-heading has-text-align-center\">Am\u00e9lioration de l\u2019automatisation et des notes de satisfaction de la client\u00e8le<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Banco\u00a0Ciudad et Chattigo ont mesur\u00e9 les performances de Bit sur une p\u00e9riode de cinq mois (du 1er\u00a0janvier au 8\u00a0juin\u00a02025) et ont enregistr\u00e9 les r\u00e9sultats suivants\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9a9d9f\" data-has-transparency=\"false\" style=\"--dominant-color: #9a9d9f;\" loading=\"lazy\" decoding=\"async\" width=\"3942\" height=\"3456\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fachadas02.JPG\" alt=\"A Banco Ciudad branch.\" class=\"wp-image-1113 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fachadas02.JPG 3942w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fachadas02.JPG?resize=300,263 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fachadas02.JPG?resize=768,673 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fachadas02.JPG?resize=1024,898 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fachadas02.JPG?resize=1536,1347 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fachadas02.JPG?resize=2048,1796 2048w\" sizes=\"auto, (max-width: 3942px) 100vw, 3942px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">51\u00a0% d\u2019augmentation du nombre total d\u2019interactions avec la client\u00e8le sur WhatsApp gr\u00e2ce \u00e0 la plateforme WhatsApp\u00a0Business et aux messages utilitaires sur WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">15\u00a0points de r\u00e9duction des cas trait\u00e9s en direct par les personnes du service client\u00e8le gr\u00e2ce \u00e0 la plateforme WhatsApp Business et aux messages utilitaires sur WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">18\u00a0points d\u2019augmentation des notes de satisfaction de la client\u00e8le gr\u00e2ce \u00e0 la plateforme WhatsApp Business et aux messages utilitaires sur WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Automatisation des services bancaires et am\u00e9lioration de la satisfaction de la client\u00e8le gr\u00e2ce \u00e0 la plateforme WhatsApp\u00a0Business et aux messages utilitaires sur WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12333,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Banco Ciudad","wab_business_results":null,"wab_testimonial_quote":"\"Bit est devenu une ressource strat\u00e9gique pour l\u2019avenir de Banco\u00a0Ciudad gr\u00e2ce au canal WhatsApp, ce qui a permis \u00e0 la banque d\u2019offrir \u00e0 sa client\u00e8le une exp\u00e9rience totalement personnalis\u00e9e, privil\u00e9gi\u00e9e et imm\u00e9diate. Le succ\u00e8s de la banque repose sur son am\u00e9lioration continue et son innovation constante int\u00e9gr\u00e9e \u00e0 WhatsApp, ce qui lui permet de s\u2019adapter rapidement aux besoins de la client\u00e8le et de leur simplifier la vie de mani\u00e8re durable.\"","wab_testimonial_name":"Pablo\u00a0Llobet","wab_testimonial_title":"Responsable de l'exp\u00e9rience client, Banco 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