{"id":12345,"date":"2025-11-25T00:00:00","date_gmt":"2025-11-25T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/quattro-bistro-lonavala\/"},"modified":"2026-04-30T16:53:43","modified_gmt":"2026-04-30T20:53:43","slug":"quattro-bistro-lonavala","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/quattro-bistro-lonavala\/","title":{"rendered":"Quattro\u00a0Bistro Lonavala"},"content":{"rendered":"\n
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\"Logo<\/a><\/figure>\n\n\n\n

Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Ce bistro v\u00e9gan a utilis\u00e9 des publicit\u00e9s clic vers WhatsApp pour promouvoir des exp\u00e9riences culinaires hautement personnalisables aupr\u00e8s de sa client\u00e8le et des touristes \u00e0 l\u2019occasion de la Saint-Valentin en 2025. R\u00e9sultat\u00a0: des ventes multipli\u00e9es par 3 par rapport \u00e0 l\u2019ann\u00e9e ant\u00e9rieure*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n
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L\u2019histoire<\/mark><\/h2>\n\n\n\n

Des plats uniques dans un cadre exceptionnel<\/h3>\n\n\n\n

Owners Ashish and Akshada Gupta first settled in western India\u2019s Lonavala region to escape the hustle and bustle of nearby Mumbai. They decided to try their hand at opening a restaurant for the first time after sensing an opportunity in an area that is a common getaway destination for Mumbai residents. Ashish and Akshada spent their life savings to acquire the Lonavala franchise of Quattro Bistro, a popular Mumbai-based restaurant chain, knowing that it was already a well-known dining spot for vacationers.<\/p>\n\n\n\n

Afin de diff\u00e9rencier encore davantage leur entreprise, ils ont transform\u00e9 la salle de restaurant en un espace en plein air entour\u00e9 de nature, cr\u00e9ant ainsi une oasis romantique et bucolique pour la client\u00e8le. Ils ont \u00e9galement d\u00e9cid\u00e9 de revisiter le menu. C\u2019est ainsi qu\u2019est n\u00e9 le tout premier restaurant italien-mexicain 100\u00a0% v\u00e9gan de Lonavala.<\/p>\n<\/div>\n\n

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L\u2019objectif<\/mark><\/h2>\n\n\n\n
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Promouvoir des exp\u00e9riences culinaires personnalis\u00e9es<\/h3>\n\n\n\n

Dans un premier temps, la croissance a \u00e9t\u00e9 lente. Les Gupta se sont servi des publicit\u00e9s Instagram pour faire parler de leur entreprise, ce qui leur a permis d\u2019\u00e9tablir petit \u00e0 petit leur r\u00e9putation aupr\u00e8s de la client\u00e8le. Mais ils ont finalement compris que l\u2019ambiance romantique du restaurant \u00e9tait l\u2019occasion de cr\u00e9er des exp\u00e9riences culinaires sur mesure, adapt\u00e9es aux besoins uniques de la client\u00e8le et aux occasions sp\u00e9ciales.<\/p>\n\n\n\n

Pour \u00eatre plus accessible et visible, l\u2019entreprise a d\u00e9cid\u00e9 d\u2019utiliser les publicit\u00e9s clic vers WhatsApp, qui permettent aux personnes int\u00e9ress\u00e9es de planifier une r\u00e9servation directement depuis les publicit\u00e9s sur Instagram et Facebook.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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\u00ab\u00a0Nous avons commenc\u00e9 \u00e0 utiliser les publicit\u00e9s clic vers WhatsApp six\u00a0mois apr\u00e8s la cr\u00e9ation de l\u2019entreprise, car nous avions besoin de toucher plus de monde. Cette solution est tout \u00e0 fait adapt\u00e9e \u00e0 notre activit\u00e9, car la client\u00e8le peut effectuer une r\u00e9servation ou m\u00eame personnaliser les services en nous contactant directement.\u00a0\u00bb<\/p>\nAkshada Gupta<\/strong>

Owner, Quattro Bistro Lonavala<\/cite><\/blockquote>\n<\/div>\n\n

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La solution<\/mark><\/h2>\n\n\n\n
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\n\t\"\"\n\t
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\"Une<\/figure>\n\n<\/div>\n\t<\/div>\n\t\"\"\n<\/div>\n<\/div>\n\n\n\n
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Publicit\u00e9s\u00a0WhatsApp optimis\u00e9es pour les achats<\/h3>\n\n\n\n

Ashish et Akshada ont remarqu\u00e9 qu\u2019il \u00e9tait plus facile de g\u00e9n\u00e9rer davantage de ventes en parlant directement avec les internautes sur WhatsApp. Ils ont mis au point une strat\u00e9gie visant \u00e0 diffuser des publicit\u00e9s pendant les trois\u00a0mois pr\u00e9c\u00e9dant des \u00e9v\u00e9nements susceptibles d\u2019attirer des touristes et de la client\u00e8le souhaitant r\u00e9server une table. Leur campagne la plus r\u00e9ussie \u00e0 ce jour est celle d\u2019Halloween\u00a02024, pendant laquelle tous les deux ont pu discuter avec la client\u00e8le et d\u00e9couvrir que chaque table avait \u00e9t\u00e9 r\u00e9serv\u00e9e via des publicit\u00e9s clic vers WhatsApp.<\/p>\n\n\n\n

Pour la Saint-Valentin, en 2025, les Gupta ont d\u00e9velopp\u00e9 une campagne de publicit\u00e9s clic vers WhatsApp sur Instagram, ciblant des personnes \u00e2g\u00e9es de 18 \u00e0 45\u00a0ans, r\u00e9sidant \u00e0 Mumbai, Pune et Navi\u00a0Mumbai et int\u00e9ress\u00e9es par des occasions sp\u00e9ciales et des \u00e9v\u00e9nements.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Les r\u00e9sultats<\/mark><\/h2>\n\n\n\n

Plus de ventes pendant les f\u00eates<\/h3>\n\n\n\n

Quattro\u00a0Bistro\u00a0Lonavala a re\u00e7u un grand nombre de messages de la part de clients qui ont discut\u00e9 avec l\u2019entreprise pour personnaliser leur journ\u00e9e sp\u00e9ciale en ajoutant des fleurs, des g\u00e2teaux et plus encore. La campagne a \u00e9t\u00e9 une r\u00e9ussite, g\u00e9n\u00e9rant 3\u00a0fois plus de ventes que la Saint-Valentin en 2024*.<\/p>\n<\/div>\n<\/div>\n\n

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\u00ab\u00a0Nous avons utilis\u00e9 les publicit\u00e9s clic vers WhatsApp pour promouvoir le restaurant pour la Saint-Valentin\u00a02025. Nous avons constat\u00e9 que nous avions tripl\u00e9 nos ventes par rapport \u00e0 la Saint-Valentin l\u2019ann\u00e9e pr\u00e9c\u00e9dente, lorsque nous n\u2019utilisions pas les publicit\u00e9s clic vers WhatsApp. L\u2019am\u00e9lioration pour notre entreprise a \u00e9t\u00e9 tr\u00e8s claire depuis que nous avons commenc\u00e9 \u00e0 utiliser nos publicit\u00e9s de cette fa\u00e7on*.\u00a0\u00bb<\/p>\nAkshada Gupta<\/strong>

Owner, Quattro Bistro Lonavala<\/cite><\/blockquote>\n\n\n\n

*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n

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Collaborez avec un partenaire<\/h2>\n\n\n\n

Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n

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Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Booster les ventes en p\u00e9riode de f\u00eates gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12346,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Quattro\u00a0Bistro Lonavala","wab_business_results":[],"wab_testimonial_quote":"\"Nous avons commenc\u00e9 \u00e0 utiliser les publicit\u00e9s clic vers WhatsApp six\u00a0mois apr\u00e8s la cr\u00e9ation de l\u2019entreprise, car nous avions besoin de toucher plus de monde. 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