{"id":12492,"date":"2025-01-05T00:00:00","date_gmt":"2025-01-05T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/madeiramadeira\/"},"modified":"2026-04-30T16:59:23","modified_gmt":"2026-04-30T20:59:23","slug":"madeiramadeira","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/madeiramadeira\/","title":{"rendered":"MadeiraMadeira"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/madeiramadeiralojafisica\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f1f4f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f1f4f6;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png\" alt=\"Le logo de MadeiraMadeira.\" class=\"wp-image-1496 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png?resize=300,167 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png?resize=768,427 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/thanhvinhholdings\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"110707\" data-has-transparency=\"true\" style=\"--dominant-color: #110707;\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"178\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png\" alt=\"Le logo d\u2019Insider One.\" class=\"wp-image-1393 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png 1280w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=300,42 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=768,107 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=1024,142 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Fournisseur de solutions WhatsApp\u00a0Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"le-distributeur-bresilien-darticles-pour-la-maison-madeiramadeira-a-etabli-un-partenariat-avec-insider-one-un-partenaire-meta-business-afin-dimplementer-lapi-marketing-mes\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Le distributeur br\u00e9silien d\u2019articles pour la maison MadeiraMadeira a \u00e9tabli un partenariat avec Insider One, un partenaire Meta Business, afin d\u2019impl\u00e9menter l\u2019API Marketing Messages pour WhatsApp. Cette collaboration s\u2019est traduite par une augmentation de 6 % du taux de d\u00e9livrabilit\u00e9 des messages et de 25 % des conversions issues des messages marketing sur WhatsApp*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"6\">\n\t6%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de messages livr\u00e9s en plus par rapport \u00e0 l\u2019approche habituelle*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"25\">\n\t25%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de conversions en plus avec les messages marketing sur WhatsApp par rapport \u00e0 l\u2019approche habituelle*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"des-renovations-accessibles\" class=\"wp-block-heading has-text-align-center\">Des r\u00e9novations accessibles<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">MadeiraMadeira est une grande plateforme d\u2019e-commerce au Br\u00e9sil dont l\u2019objectif est de rendre les r\u00e9novations accessibles et faciles pour les Br\u00e9siliens et Br\u00e9siliennes. L\u2019entreprise vend un large choix de meubles, d\u00e9corations et produits de r\u00e9novation, et propose des options de financement et de livraison flexibles.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"ameliorer-les-performances-des-campagnes\" class=\"wp-block-heading is-style-green-line\">Am\u00e9liorer les performances des campagnes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MadeiraMadeira utilisait r\u00e9guli\u00e8rement les messages marketing sur WhatsApp pour cibler la client\u00e8le en lui proposant des offres sp\u00e9ciales et des promotions, mais souhaitait am\u00e9liorer ses taux d\u2019ouverture et de conversion.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b19d92\" data-has-transparency=\"false\" style=\"--dominant-color: #b19d92;\" loading=\"lazy\" decoding=\"async\" width=\"3660\" height=\"2448\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png\" alt=\"A nice dining room.\" class=\"wp-image-938 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png 3660w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=1536,1027 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=2048,1370 2048w\" sizes=\"auto, (max-width: 3660px) 100vw, 3660px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0L\u2019impl\u00e9mentation de l\u2019API Marketing Messages pour WhatsApp avec Insider One, qui propose des recommandations de produits personnalis\u00e9es sur WhatsApp, nous a permis de relancer plus efficacement la client\u00e8le au moment opportun. Cela a boost\u00e9 \u00e0 la fois notre taux de d\u00e9livrabilit\u00e9 et les performances globales de nos campagnes.\u00a0\u00bb<\/p>\n<cite><strong>Mirella Lavrini<\/strong><br><br>Senior Marketing Manager for Branding and Non-Paid Channels, MadeiraMadeira<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"The customer experience of receiving and engaging with marketing messages on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/madeiramadeira.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"optimiser-la-delivrabilite\" class=\"wp-block-heading is-style-green-line\">Optimiser la d\u00e9livrabilit\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise a int\u00e9gr\u00e9 l\u2019API Marketing Messages pour WhatsApp, aliment\u00e9e par Insider One, une plateforme omnicanale d\u2019interactions et de donn\u00e9es client\u00e8le, pour diffuser des messages marketing sur WhatsApp aux personnes d\u00e9j\u00e0 int\u00e9ress\u00e9es par les produits de MadeiraMadeira. Celles-ci avaient consult\u00e9 le site Web de l\u2019entreprise, ajout\u00e9 des articles \u00e0 leur panier, interagi avec des messages marketing pr\u00e9c\u00e9dents ou contact\u00e9 le service client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019API Marketing Messages pour WhatsApp, combin\u00e9e aux recommandations de produits personnalis\u00e9es d\u2019Insider One bas\u00e9es sur les exp\u00e9riences client\u00e8le pass\u00e9es avec la marque, a permis \u00e0 MadeiraMadeira d\u2019am\u00e9liorer \u00e0 la fois la d\u00e9livrabilit\u00e9 des messages et d\u2019augmenter les taux de conversion des messages marketing sur WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"plus-de-conversions-grace-aux-campagnes-de-messages-marketing\" class=\"wp-block-heading has-text-align-center\">Plus de conversions gr\u00e2ce aux campagnes de messages marketing<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">MadeiraMadeira a constat\u00e9 une am\u00e9lioration de la d\u00e9livrabilit\u00e9 des messages et une augmentation des taux de conversion sur une p\u00e9riode de deux mois (du 22 janvier au 22 mars 2025) :<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9e9c9c\" data-has-transparency=\"false\" style=\"--dominant-color: #9e9c9c;\" loading=\"lazy\" decoding=\"async\" width=\"3660\" height=\"2448\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png\" alt=\"A table and chairs.\" class=\"wp-image-939 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png 3660w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=1536,1027 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=2048,1370 2048w\" sizes=\"auto, (max-width: 3660px) 100vw, 3660px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">6 % de messages livr\u00e9s en plus par rapport \u00e0 l\u2019approche habituelle*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25 % de conversions en plus gr\u00e2ce aux messages marketing sur WhatsApp par rapport \u00e0 l\u2019approche habituelle*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--11\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Am\u00e9liorer les taux de distribution des messages gr\u00e2ce \u00e0 l\u2019API Marketing\u00a0Messages pour WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12493,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"MadeiraMadeira","wab_business_results":null,"wab_testimonial_quote":"\"L\u2019impl\u00e9mentation de l\u2019API Marketing Messages pour WhatsApp avec Insider One, qui propose des recommandations de produits personnalis\u00e9es sur WhatsApp, nous a permis de relancer plus efficacement la client\u00e8le au moment opportun. Cela a boost\u00e9 \u00e0 la fois notre taux de d\u00e9livrabilit\u00e9 et les performances globales de nos campagnes.\"","wab_testimonial_name":"Mirella\u00a0Lavrini","wab_testimonial_title":"Responsable marketing principal pour les cha\u00eenes de marque et non pay\u00e9es, Mad\u00e8reMadeira","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:59:23","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[],"product":[],"business-goals":[],"use-case":[],"region":[],"business-size":[],"industry":[],"class_list":["post-12492","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mad\u00e8reMadeira |<\/title>\n<meta name=\"description\" content=\"Am\u00e9liorer les taux de distribution des messages gr\u00e2ce \u00e0 l\u2019API Marketing\u00a0Messages pour WhatsApp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/madeiramadeira\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MadeiraMadeira\" \/>\n<meta property=\"og:description\" content=\"Am\u00e9liorer les taux de distribution des messages gr\u00e2ce \u00e0 l\u2019API Marketing\u00a0Messages pour WhatsApp\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/madeiramadeira\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" 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