{"id":12495,"date":"2025-12-16T00:00:00","date_gmt":"2025-12-16T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/nutryfit\/"},"modified":"2026-04-30T17:00:17","modified_gmt":"2026-04-30T21:00:17","slug":"nutryfit","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/nutryfit\/","title":{"rendered":"Nutryfit"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/nutryfit.in\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"cbd7ca\" data-has-transparency=\"false\" style=\"--dominant-color: #cbd7ca;\" loading=\"lazy\" decoding=\"async\" height=\"623\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-11-17-at-2.43.56-PM.png\" alt=\"Le logo de Nutryfit.\" class=\"wp-image-1882 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-11-17-at-2.43.56-PM.png 1434w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-11-17-at-2.43.56-PM.png?resize=300,182 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-11-17-at-2.43.56-PM.png?resize=768,467 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-11-17-at-2.43.56-PM.png?resize=1024,623 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-plateforme-indienne-de-nutrition-et-de-bien-etre-a-teste-les-publicites-clic-vers-whatsapp-avec-optimisation-pour-les-prospects-et-a-genere-plus-de-prospects-qualifies-a-un-cout-individuel-inferieu\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La plateforme indienne de nutrition et de bien-\u00eatre a test\u00e9 les publicit\u00e9s clic vers WhatsApp avec optimisation pour les prospects et a g\u00e9n\u00e9r\u00e9 plus de prospects qualifi\u00e9s \u00e0 un co\u00fbt individuel inf\u00e9rieur de 12\u00a0% par rapport \u00e0 son approche habituelle.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"12\">\n\t12%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de r\u00e9duction du co\u00fbt par prospect avec les publicit\u00e9s clic vers WhatsApp gr\u00e2ce \u00e0 l\u2019optimisation pour les prospects par rapport aux publicit\u00e9s clic vers WhatsApp habituelles avec optimisation pour les conversations*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3\u00a0x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">plus de prospects qualifi\u00e9s avec WhatsApp qu\u2019avec les e-mails**<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>* Test A\/B Meta dans le Gestionnaire de publicit\u00e9s, 1er au 18 avril 2025. **Les r\u00e9sultats sont auto-d\u00e9clar\u00e9s et ne sont pas r\u00e9p\u00e9tables identifiablement. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"sante-et-fitness-24-h-24-et-7-j-7\" class=\"wp-block-heading has-text-align-center\">Sant\u00e9 et fitness 24\u00a0h\/24 et 7\u00a0j\/7<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Nutryfit est une plateforme indienne de nutrition et de bien-\u00eatre en ligne qui propose des programmes nutritionnels personnalis\u00e9s et \u00e9labor\u00e9s par des nutritionnistes. Les options comprennent des forfaits adapt\u00e9s pour la perte de poids, le diab\u00e8te, la tension art\u00e9rielle, la grossesse, et plus encore.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"generer-des-prospects-de-qualite\" class=\"wp-block-heading is-style-green-line\">G\u00e9n\u00e9rer des prospects de qualit\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9terminer quand les campagnes g\u00e9n\u00e8rent des prospects qualifi\u00e9s est l\u2019indicateur le plus important pour Nutryfit. Nutryfit g\u00e9n\u00e9rait jusqu\u2019alors ses prospects par le biais d\u2019e-mails, d\u2019appels t\u00e9l\u00e9phoniques et de publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les conversations. L\u2019entreprise a constat\u00e9 que ses publicit\u00e9s clic vers WhatsApp optimis\u00e9es pour les conversations \u00e9taient efficaces pour lancer des discussions, mais pas suffisamment pour g\u00e9n\u00e9rer des prospects de qualit\u00e9.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"969485\" data-has-transparency=\"false\" style=\"--dominant-color: #969485;\" loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"680\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/nutryfit-inline-story.jpg\" alt=\"A notepad next to a plate of salad.\" class=\"wp-image-1639 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/nutryfit-inline-story.jpg 864w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/nutryfit-inline-story.jpg?resize=300,236 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/nutryfit-inline-story.jpg?resize=768,604 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0L\u2019optimisation pour les prospects dans les publicit\u00e9s clic vers WhatsApp nous a permis de toucher plus de monde tout en contr\u00f4lant notre budget. Les prospects que nous attirons sont plus qualifi\u00e9s et r\u00e9ellement int\u00e9ress\u00e9s, \u00e0 un co\u00fbt individuel inf\u00e9rieur. Autre avantage majeur, les performances des campagnes sont tr\u00e8s faciles \u00e0 suivre. Gr\u00e2ce aux indicateurs de prospects disponibles directement dans le Gestionnaire de publicit\u00e9s, nous pouvons rapidement \u00e9valuer ce qui fonctionne, comparer diff\u00e9rents contenus publicitaires ou audiences et prendre des d\u00e9cisions plus rapidement.\u00a0\u00bb<\/p>\n<cite><strong>Amal Mohammed<\/strong><br><br>CEO, Nutryfit<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video demonstrating the messaging experience.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;Nutryfit_TheirSolution_Video&quot;}\" height=\"640\" style=\"aspect-ratio: 288 \/ 640;\" width=\"288\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/nutryfit.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"loptimisation-pour-les-prospects\" class=\"wp-block-heading is-style-green-line\">L\u2019optimisation pour les prospects<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant la p\u00e9riode de test, Nutryfit a adopt\u00e9 une nouvelle approche de la g\u00e9n\u00e9ration de prospects\u00a0: diffuser une campagne de publicit\u00e9s clic vers WhatsApp optimis\u00e9e pour les prospects plut\u00f4t que pour les conversations. En s\u00e9lectionnant l\u2019optimisation pour les prospects comme objectif de performance dans le Gestionnaire de publicit\u00e9s, les publicit\u00e9s de Nutryfit \u00e9taient plus susceptibles d\u2019\u00eatre vues sur les technologies Meta par les audiences qui auraient fourni leurs coordonn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les publicit\u00e9s ont \u00e9t\u00e9 diffus\u00e9es aupr\u00e8s d\u2019une audience de langue malayalam \u00e2g\u00e9e de 18 \u00e0 50\u00a0ans (comprenant des personnes s\u2019int\u00e9ressant \u00e0 la sant\u00e9 et \u00e0 la nutrition) en Inde (au Kerala), en Irak, en Jordanie, au Kowe\u00eft, \u00e0 Oman, au Qatar, en Arabie saoudite, aux \u00c9mirats arabes unis, aux \u00c9tats-Unis et au Canada, du 1er au 16\u00a0avril\u00a02025. Un clic sur les publicit\u00e9s dirigeait vers une conversation avec Nutryfit sur l\u2019application WhatsApp\u00a0Business, o\u00f9 il \u00e9tait possible d\u2019envoyer un formulaire de prospection pour en savoir plus sur les programmes nutritionnels de l\u2019entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les personnes qui remplissaient tout le formulaire \u00e9taient comptabilis\u00e9es comme des prospects qualifi\u00e9s. La marque leur fournissait alors des informations personnalis\u00e9es afin de les inciter \u00e0 acheter le programme nutritionnel qui leur correspondait.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"des-prospects-de-qualite-a-un-cout-inferieur\" class=\"wp-block-heading has-text-align-center\">Des prospects de qualit\u00e9 \u00e0 un co\u00fbt inf\u00e9rieur<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Nutryfit a r\u00e9alis\u00e9 un test\u00a0A\/B Meta dans le Gestionnaire de publicit\u00e9s entre le 1er et le 18\u00a0avril\u00a02025. Il s\u2019est av\u00e9r\u00e9 que cette nouvelle approche permettait d\u2019obtenir des r\u00e9sultats plus rentables. Les donn\u00e9es internes de l\u2019entreprise ont \u00e9galement montr\u00e9 que WhatsApp avait g\u00e9n\u00e9r\u00e9 plus de prospects qualifi\u00e9s qu\u2019une campagne de g\u00e9n\u00e9ration de prospects par e-mail diffus\u00e9e en m\u00eame temps\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"c0bbae\" data-has-transparency=\"false\" style=\"--dominant-color: #c0bbae;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/nutryfit-mfb-grid.jpg\" alt=\"An apple on a woman's desk.\" class=\"wp-image-1640 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/nutryfit-mfb-grid.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/nutryfit-mfb-grid.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">12\u00a0% de r\u00e9duction du co\u00fbt par prospect avec les publicit\u00e9s clic vers WhatsApp gr\u00e2ce \u00e0 l\u2019optimisation pour les prospects par rapport \u00e0 l\u2019approche habituelle d\u2019optimisation pour les conversations*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">3\u00a0fois plus de prospects qualifi\u00e9s avec WhatsApp, par rapport aux e-mails**<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>* Test A\/B Meta dans le Gestionnaire de publicit\u00e9s, 1er au 18 avril 2025. <\/em><\/p>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>** Les r\u00e9sultats sont auto-d\u00e9clar\u00e9s et ne sont pas r\u00e9p\u00e9tables identifiablement. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--10\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Par rapport aux suivis traditionnels par t\u00e9l\u00e9phone, les publicit\u00e9s clic vers WhatsApp semblent beaucoup plus efficaces et commodes pour notre audience. La client\u00e8le est plus susceptible d\u2019interagir lorsque la communication commence sur WhatsApp, car cela nous donne plus de marge pour expliquer nos services et \u00e9tablir rapidement une relation cordiale.\u00a0\u00bb<\/p>\n<cite><strong>Amal Mohammed<\/strong><br><br>CEO, Nutryfit<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00e9n\u00e9rer des prospects de qualit\u00e9 gr\u00e2ce aux publicit\u00e9s clic vers WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12496,"template":"","meta":{"wab_header_eyebrow":"Application\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Nutryfit","wab_business_results":null,"wab_testimonial_quote":"\"L\u2019optimisation pour les prospects dans les publicit\u00e9s clic vers WhatsApp nous a permis de toucher plus de monde tout en contr\u00f4lant notre budget. Les prospects que nous attirons sont plus qualifi\u00e9s et r\u00e9ellement int\u00e9ress\u00e9s, \u00e0 un co\u00fbt individuel inf\u00e9rieur. Autre avantage majeur, les performances des campagnes sont tr\u00e8s faciles \u00e0 suivre. Gr\u00e2ce aux indicateurs de prospects disponibles directement dans le Gestionnaire de publicit\u00e9s, nous pouvons rapidement \u00e9valuer ce qui fonctionne, comparer diff\u00e9rents contenus publicitaires ou audiences et prendre des d\u00e9cisions plus rapidement.\"","wab_testimonial_name":"Amal Mohammed","wab_testimonial_title":"PDG, 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