{"id":12653,"date":"2025-02-05T00:00:00","date_gmt":"2025-02-05T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/politecnico-de-suramerica\/"},"modified":"2026-04-30T17:04:55","modified_gmt":"2026-04-30T21:04:55","slug":"politecnico-de-suramerica","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/politecnico-de-suramerica\/","title":{"rendered":"Polit\u00e9cnico de Suram\u00e9rica"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/polisura.edu.co\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"0e151c\" data-has-transparency=\"true\" style=\"--dominant-color: #0e151c;\" loading=\"lazy\" decoding=\"async\" height=\"268\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png\" alt=\"Le logo de l\u2019\u00e9cole.\" class=\"wp-image-930 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png 1961w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png?resize=300,78 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png?resize=768,201 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png?resize=1024,268 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png?resize=1536,402 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/atomchat.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"301e12\" data-has-transparency=\"true\" style=\"--dominant-color: #301e12;\" loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"335\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-Logo-Atom_Horizontal_Para-Fondos-Claros_Digital.png\" alt=\"Le logo d\u2019Atomchat.\" class=\"wp-image-931 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-Logo-Atom_Horizontal_Para-Fondos-Claros_Digital.png 1302w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-Logo-Atom_Horizontal_Para-Fondos-Claros_Digital.png?resize=300,77 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-Logo-Atom_Horizontal_Para-Fondos-Claros_Digital.png?resize=768,198 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-Logo-Atom_Horizontal_Para-Fondos-Claros_Digital.png?resize=1024,263 1024w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Fournisseur de solutions WhatsApp\u00a0Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"letablissement-denseignement-professionnel-colombien-sest-associe-a-atomchat-pour-developper-une-experience-de-generation-de-prospects-et-de-messagerie-sur-la-plateforme-wha\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">L\u2019\u00e9tablissement d\u2019enseignement professionnel colombien s\u2019est associ\u00e9 \u00e0 Atomchat pour d\u00e9velopper une exp\u00e9rience de g\u00e9n\u00e9ration de prospects et de messagerie sur la plateforme WhatsApp\u00a0Business. Gr\u00e2ce \u00e0 l\u2019agent\u00a0IA qui r\u00e9pondait aux questions sur les cours virtuels, le nombre de prospects mensuels a \u00e9t\u00e9 multipli\u00e9 par quatre et le nombre d\u2019inscriptions mensuelles par 2,1.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"4\">\n\t4\u00a0x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">plus de prospects mensuels par rapport \u00e0 l\u2019approche habituelle, gr\u00e2ce \u00e0 l\u2019agent\u00a0IA sur la plateforme WhatsApp\u00a0Business*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"2\">\n\t2,1\u00a0x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">plus d\u2019inscriptions mensuelles par rapport \u00e0 l\u2019approche habituelle, gr\u00e2ce \u00e0 l\u2019agent\u00a0IA sur la plateforme WhatsApp\u00a0Business*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"formation-en-presentiel-et-a-distance\" class=\"wp-block-heading has-text-align-center\">Formation en pr\u00e9sentiel et \u00e0 distance<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\"><\/p><p class=\"has-text-align-center alignwide\">Polit\u00e9cnico de Suram\u00e9rica is a vocational learning institution that has operated in Colombia for more than 40 years. With a modern-day emphasis on virtual learning in addition to in-person classes, Polit\u00e9cnico de Suram\u00e9rica\u2019s programs and courses are accessible to students throughout the country.<\/p>\n            <p>Polit\u00e9cnico de Suram\u00e9rica regularly promotes its offerings with campaigns of ads that click to WhatsApp, which encourage potential new customers to message the business directly on WhatsApp to learn more.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"une-meilleure-qualification-des-prospects\" class=\"wp-block-heading is-style-green-line\">Une meilleure qualification des prospects<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019approche pr\u00e9c\u00e9dente de l\u2019\u00e9tablissement consistait \u00e0 rediriger les personnes vers une page de destination sur laquelle ils pouvaient obtenir plus d\u2019informations et fournir leurs coordonn\u00e9es. Un membre de l\u2019\u00e9quipe effectuait ensuite un suivi manuel pour donner plus de d\u00e9tails. Cette approche a g\u00e9n\u00e9r\u00e9 environ 2\u00a0500\u00a0prospects par mois pour les programmes techniques et 18\u00a0000\u00a0prospects par mois pour les cours et les dipl\u00f4mes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, la majorit\u00e9 des prospects n\u2019\u00e9taient pas exploitables, car ils n\u2019\u00e9taient pas toujours correctement qualifi\u00e9s, ou les coordonn\u00e9es \u00e9taient parfois incompl\u00e8tes et les informations n\u2019\u00e9taient pas pleinement int\u00e9gr\u00e9es aux campagnes et au syst\u00e8me CRM du Polit\u00e9cnico.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"56473b\" data-has-transparency=\"false\" style=\"--dominant-color: #56473b;\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1080\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg\" alt=\"A woman studying on her laptop.\" class=\"wp-image-357 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg?resize=300,158 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg?resize=768,405 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg?resize=1024,540 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg?resize=1536,810 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0WhatsApp nous a permis d\u2019aligner le marketing et les inscriptions, de r\u00e9duire le travail op\u00e9rationnel et de nous concentrer sur les prospects qui sont r\u00e9ellement pr\u00eats \u00e0 s\u2019inscrire.\u00a0\u00bb<\/p>\n<cite><strong>Jhon Hincapi\u00e9<\/strong><br><br>Marketing Director, Polit\u00e9cnico de Suram\u00e9rica<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video showcasing the experience of a potential student on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PolitecnicodeSuramerica_TheirSolution_Video&quot;}\" height=\"1100\" style=\"aspect-ratio: 548 \/ 1100;\" width=\"548\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/politecnico-de-suramerica.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"un-agent-virtuel-sur-whatsapp\" class=\"wp-block-heading is-style-green-line\">Un agent virtuel sur WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le Polit\u00e9cnico\u00a0de\u00a0Suram\u00e9rica s\u2019est associ\u00e9 \u00e0 Atomchat, partenaire WhatsApp\u00a0Business, pour d\u00e9velopper un agent virtuel d\u2019IA capable de r\u00e9pondre imm\u00e9diatement aux questions les plus courantes sur WhatsApp, de collecter des informations sur les prospects et de les classer automatiquement pour des interactions futures. Les informations collect\u00e9es par l\u2019agent virtuel ont \u00e9t\u00e9 imm\u00e9diatement envoy\u00e9es au syst\u00e8me CRM pour de futures campagnes de remarketing et de relances.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir vu une publicit\u00e9 sur Facebook ou Instagram, ou un formulaire sur le site\u00a0Web du Polit\u00e9cnico\u00a0de\u00a0Suram\u00e9rica, les nouveaux prospects pouvaient cliquer pour envoyer un message directement \u00e0 l\u2019agent virtuel sur WhatsApp. L\u2019agent a fourni des r\u00e9ponses naturelles et conversationnelles en fonction de l\u2019int\u00e9r\u00eat port\u00e9 aux programmes techniques, aux dipl\u00f4mes ou aux cours gratuits certifi\u00e9s. Il collectait \u00e9galement des informations pour cr\u00e9er le profil des personnes. Lorsqu\u2019elles avaient des questions sp\u00e9cifiques ou souhaitaient s\u2019inscrire, un membre de l\u2019\u00e9quipe du service d\u2019assistance en direct rejoignait la conversation pour les aider.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"augmentation-du-nombre-de-prospects-et-dinscriptions\" class=\"wp-block-heading has-text-align-center\">Augmentation du nombre de prospects et d\u2019inscriptions<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Le Polit\u00e9cnico\u00a0de\u00a0Suram\u00e9rica a compar\u00e9 les r\u00e9sultats du premier mois avec cette nouvelle approche (mai\u00a02025) \u00e0 ceux du mois pr\u00e9c\u00e9dent, et a constat\u00e9 une augmentation de la g\u00e9n\u00e9ration de prospects et des inscriptions. Auparavant, les \u00e9tudiants potentiels attendaient parfois toute une journ\u00e9e pour obtenir une r\u00e9ponse de la part du personnel. Avec cette nouvelle exp\u00e9rience, le Polit\u00e9cnico\u00a0de\u00a0Suram\u00e9rica a r\u00e9duit le d\u00e9lai de r\u00e9ponse \u00e0 12-15\u00a0minutes en moyenne.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a39c8c\" data-has-transparency=\"false\" style=\"--dominant-color: #a39c8c;\" loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"540\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/political.jpg\" alt=\"A woman studying at her computer.\" class=\"wp-image-1721 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/political.jpg 360w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/political.jpg?resize=200,300 200w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">4\u00a0fois plus de prospects mensuels par rapport \u00e0 l\u2019approche habituelle, gr\u00e2ce \u00e0 l\u2019agent\u00a0IA sur la plateforme WhatsApp\u00a0Business*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">2,1\u00a0fois plus d\u2019inscriptions mensuelles par rapport \u00e0 l\u2019approche habituelle, gr\u00e2ce \u00e0 l\u2019agent\u00a0IA sur la plateforme WhatsApp\u00a0Business*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--11\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Augmenter le nombre de prospects et d\u2019inscriptions gr\u00e2ce \u00e0 l\u2019utilisation d\u2019un agent virtuel sur la plateforme WhatsApp\u00a0Business<\/p>\n","protected":false},"author":12,"featured_media":12654,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Polit\u00e9cnico de Suram\u00e9rica","wab_business_results":null,"wab_testimonial_quote":"\"WhatsApp 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