{"id":12783,"date":"2026-03-10T00:00:00","date_gmt":"2026-03-10T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/knorr-mexico\/"},"modified":"2026-04-30T17:09:33","modified_gmt":"2026-04-30T21:09:33","slug":"knorr-mexico","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/knorr-mexico\/","title":{"rendered":"Knorr\u00a0Mexico"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/KnorrMexico\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"123d23\" data-has-transparency=\"true\" style=\"--dominant-color: #123d23;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"669\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/logo-knorr.png\" alt=\"Logo de Knorr\u00a0Mexico\" class=\"wp-image-1471 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/logo-knorr.png 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/logo-knorr.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/logo-knorr.png?resize=768,514 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"knorr-est-une-marque-internationale-qui-aide-a-preparer-chaque-jour-des-repas-delicieux-simples-et-nutritifs-a-la-maison-lentreprise-propose-une-large-gamme-de-produits-inspires-des-saveur\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Knorr est une marque internationale qui aide \u00e0 pr\u00e9parer chaque jour des repas d\u00e9licieux, simples et nutritifs, \u00e0 la maison. L\u2019entreprise propose une large gamme de produits inspir\u00e9s des saveurs authentiques du monde entier, notamment des bouillons, des soupes, des fonds de potage, des assaisonnements et des sauces.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"35\">\n\t35,1\u00a0points<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">d\u2019augmentation de la m\u00e9morisation publicitaire<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"33\">\n\t33,6\u00a0points<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">d\u2019augmentation de la notori\u00e9t\u00e9 de la marque<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3,5\u00a0points<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">d\u2019augmentation de l\u2019intention d\u2019achat<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"des-repas-faciles-a-preparer-a-la-maison\" class=\"wp-block-heading has-text-align-center\">Des repas faciles \u00e0 pr\u00e9parer \u00e0 la maison<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Knorr est une marque internationale qui aide \u00e0 pr\u00e9parer chaque jour des repas d\u00e9licieux, simples et nutritifs, \u00e0 la maison. L\u2019entreprise propose une large gamme de produits inspir\u00e9s des saveurs authentiques du monde entier, notamment des bouillons, des soupes, des fonds de potage, des assaisonnements et des sauces.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<h3 id=\"innover-pour-la-generation-z\" class=\"wp-block-heading has-text-align-center\">Innover pour la g\u00e9n\u00e9ration\u00a0Z<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Knorr\u00a0Mexico souhaitait attirer l\u2019attention d\u2019une audience plus jeune en proposant une nouvelle exp\u00e9rience de marque authentique, attrayante et innovante.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Attirer l\u2019attention des consommateurs devient de plus en plus difficile, mais Knorr a r\u00e9ussi \u00e0 renverser la tendance gr\u00e2ce \u00e0 une campagne qui modernise son identit\u00e9 traditionnelle en s\u2019associant au bad\u00a0boy local, l\u2019ic\u00f4ne du reggaeton El\u00a0Malilla. Ce partenariat va au-del\u00e0 du droit \u00e0 l\u2019image pour proposer des exp\u00e9riences personnalis\u00e9es en temps r\u00e9el \u00e0 travers WhatsApp, l\u2019IA et les LLM.\u00a0\u00bb<\/p>\n<cite><strong>Sergio Laurel,<\/strong><br><br>Media &amp; Performance Ecommerce Manager, Unilever<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"868884\" data-has-transparency=\"true\" style=\"--dominant-color: #868884;\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"683\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Malilla-1.png\" alt=\"Knorr Mexico and El Malilla conversation using marketing messages\" class=\"wp-image-1501 size-full has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Malilla-1.png 350w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Malilla-1.png?resize=154,300 154w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"un-partenariat-avec-el-malilla-sur-whatsapp\" class=\"wp-block-heading is-style-green-line\">Un partenariat avec El\u00a0Malilla sur WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour aller au-del\u00e0 de son approche marketing traditionnelle et apporter de la valeur \u00e0 travers le divertissement, la cr\u00e9ativit\u00e9 et la connexion \u00e9motionnelle, Knorr\u00a0Mexico s\u2019est associ\u00e9 \u00e0 El\u00a0Malilla, une star du reggaeton connue pour des titres tels que \u00ab\u00a0Vaquero\u00a0(Remix)\u00a0\u00bb et \u00ab\u00a0Mami\u00a0T\u00fa\u00a0\u00bb. Ensemble, ils ont imagin\u00e9 une exp\u00e9rience de conversation unique sur WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de promouvoir l\u2019exp\u00e9rience et de pr\u00e9senter son partenariat avec El\u00a0Malilla, Knorr\u00a0Mexico a diffus\u00e9 une campagne de co-publicit\u00e9s clic vers WhatsApp mettant en sc\u00e8ne l\u2019artiste et d\u2019autres cr\u00e9ateurs. Ces publicit\u00e9s \u00e9taient destin\u00e9es aux adultes de la zone m\u00e9tropolitaine de Mexico, y compris aux fans d\u2019El\u00a0Malilla et aux audiences similaires. Apr\u00e8s avoir cliqu\u00e9 sur la publicit\u00e9, les personnes \u00e9taient redirig\u00e9es vers une conversation avec l\u2019IA sur WhatsApp, d\u00e9velopp\u00e9e par le partenaire technologique de Knorr.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SSKnorrMexico_TheirSolution_Video&quot;}\" data-wab-video-name=\"Simulating conversation with El Malilla using marketing messages\" height=\"1280\" style=\"aspect-ratio: 576 \/ 1280;\" width=\"576\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/knorr-mexico.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Cette exp\u00e9rience repose en partie sur WhatsApp\u00a0Flows, une solution bas\u00e9e sur une API qui permet aux entreprises d\u2019automatiser les conversations avec leur client\u00e8le. Au cours de la conversation, les personnes pouvaient recevoir des \u00ab\u00a0messages vocaux\u00a0\u00bb exclusifs de la star du reggaeton g\u00e9n\u00e9r\u00e9s par l\u2019IA, partager leurs photos pour recevoir des images personnalis\u00e9es les montrant aux c\u00f4t\u00e9s d\u2019El\u00a0Malilla, et acc\u00e9der \u00e0 des recettes faciles int\u00e9grant des produits\u00a0Knorr, en fonction de leurs pr\u00e9f\u00e9rences. Knorr\u00a0Mexico a envoy\u00e9 des messages marketing sur WhatsApp aux personnes qui n\u2019avaient utilis\u00e9 qu\u2019une seule des fonctionnalit\u00e9s pour les encourager \u00e0 revenir essayer autre chose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019exp\u00e9rience a \u00e9t\u00e9 pens\u00e9e pour cr\u00e9er un sentiment de connexion avec El\u00a0Malilla et Knorr\u00a0Mexico en simulant des interactions personnelles et exclusives avec le rappeur. Tous les contenus audio et visuels ont \u00e9t\u00e9 con\u00e7us pour \u00eatre partag\u00e9s sur les r\u00e9seaux sociaux afin d\u2019amplifier l\u2019impact de la campagne. Les personnes ont prolong\u00e9 leurs \u00e9changes au-del\u00e0 des conversations structur\u00e9es, ce que l\u2019\u00e9quipe a attribu\u00e9 \u00e0 une forte implication \u00e9motionnelle et \u00e0 un int\u00e9r\u00eat durable. Pr\u00e8s d\u2019un demi-million de personnes (429\u00a0854) ont interagi avec l\u2019exp\u00e9rience, et pr\u00e8s de deux millions de messages spontan\u00e9s (1\u00a0978\u00a0615) ont \u00e9t\u00e9 envoy\u00e9s par les membres de l\u2019audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"une-forte-augmentation-de-la-notoriete-de-la-marque-et-de-la-memorisation-publicitaire\" class=\"wp-block-heading has-text-align-center\">Une forte augmentation de la notori\u00e9t\u00e9 de la marque et de la m\u00e9morisation publicitaire<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">L\u2019\u00e9quipe a mesur\u00e9 le succ\u00e8s de la campagne, diffus\u00e9e du 15\u00a0juillet au 30\u00a0septembre\u00a02025, \u00e0 l\u2019aide du test Brand\u00a0Lift de Meta qui a r\u00e9v\u00e9l\u00e9 une augmentation de la m\u00e9morisation publicitaire, de la notori\u00e9t\u00e9 de la marque et de l\u2019intention d\u2019achat parmi les membres de l\u2019audience ayant interagi avec l\u2019exp\u00e9rience\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"81993b\" data-has-transparency=\"false\" style=\"--dominant-color: #81993b;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"468\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cubos-22.jpg\" alt=\"Two Knorr bouillon cubes\" class=\"wp-image-964 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cubos-22.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cubos-22.jpg?resize=300,201 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">35,1\u00a0points d\u2019augmentation de la m\u00e9morisation publicitaire<\/li>\n\n\n\n<li class=\"wp-block-list-item\">33,6\u00a0points d\u2019augmentation de la notori\u00e9t\u00e9 de la marque<\/li>\n\n\n\n<li class=\"wp-block-list-item\">3,5\u00a0points d\u2019augmentation de l\u2019intention d\u2019achat<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une exp\u00e9rience unique sur WhatsApp pour augmenter la notori\u00e9t\u00e9 de la marque et l\u2019intention d\u2019achat aupr\u00e8s de la g\u00e9n\u00e9ration\u00a0Z<\/p>\n","protected":false},"author":13,"featured_media":12784,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Knorr\u00a0Mexico","wab_business_results":null,"wab_testimonial_quote":"\"Attirer l\u2019attention des consommateurs devient de plus en plus difficile, mais Knorr a r\u00e9ussi \u00e0 renverser la tendance gr\u00e2ce \u00e0 une campagne qui modernise son identit\u00e9 traditionnelle en s\u2019associant au bad\u00a0boy local, l\u2019ic\u00f4ne du reggaeton El\u00a0Malilla. 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