{"id":12893,"date":"2026-03-11T00:00:00","date_gmt":"2026-03-11T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/damac-properties\/"},"modified":"2026-04-30T17:20:34","modified_gmt":"2026-04-30T21:20:34","slug":"damac-properties","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/damac-properties\/","title":{"rendered":"DAMAC\u00a0Properties"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/DAMACPropertiesOfficial\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"272727\" data-has-transparency=\"false\" style=\"--dominant-color: #272727;\" loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"580\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png\" alt=\"Logo de DAMAC\u00a0Properties\" class=\"wp-image-1894 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png 872w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png?resize=768,511 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"le-groupe-immobilier-de-luxe-base-aux-emirats-arabes-unis-a-envoye-des-messages-marketing-aux-prospects-aux-revenus-moyens-a-eleves-sur-whatsapp-pour-les-inciter-a-venir-assister-en-personne-a-ses-eve\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Le groupe immobilier de luxe bas\u00e9 aux \u00c9mirats arabes unis a envoy\u00e9 des messages marketing aux prospects aux revenus moyens \u00e0 \u00e9lev\u00e9s sur WhatsApp pour les inciter \u00e0 venir assister en personne \u00e0 ses \u00e9v\u00e9nements d\u2019information exclusifs. R\u00e9sultat\u00a0: des taux de conversion deux fois plus \u00e9lev\u00e9s qu\u2019avec les campagnes de g\u00e9n\u00e9ration de prospects habituelles sans messages, qui combinaient e-mails, notifications push et publicit\u00e9s*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Nous avons constat\u00e9 que notre audience recherchait l\u2019imm\u00e9diatet\u00e9 et le d\u00e9tail. En nous appuyant excessivement sur le marketing par e-mail, nous n\u2019avons pas pu r\u00e9pondre \u00e0 ces attentes par le pass\u00e9. Les messages marketing sur WhatsApp favorisent une communication bidirectionnelle, ce qui permet d\u2019obtenir des retours instantan\u00e9s et enrichit les interactions. Ces derni\u00e8res ont d\u2019ailleurs augment\u00e9 gr\u00e2ce \u00e0 cette approche et nous continuerons \u00e0 l\u2019utiliser.\u00a0\u00bb<\/p>\n<cite><strong>Dr. Deepak Renganathan,<\/strong><br><br>Vice President of Digital, DAMAC Properties<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;DAMACProperties_TheirSolution_Video&quot;}\" data-wab-video-name=\"DAMAC Properties enquiry demo on WhatsApp\" height=\"1280\" style=\"aspect-ratio: 608 \/ 1280;\" width=\"608\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/damac-properties.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"toucher-de-nouveaux-prospects-sur-whatsapp\" class=\"wp-block-heading is-style-green-line\">Toucher de nouveaux prospects sur WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DAMAC\u00a0Properties d\u00e9veloppe et commercialise des biens immobiliers de luxe dans plusieurs des plus grandes villes du monde, comme Duba\u00ef, Riyad, Toronto, Londres et Miami. DAMAC est sp\u00e9cialis\u00e9 dans les projets r\u00e9sidentiels planifi\u00e9s, les tours r\u00e9sidentielles de luxe et les r\u00e9sidences h\u00f4teli\u00e8res exclusives sur des \u00eeles. Pour promouvoir ses offres immobili\u00e8res haut de gamme, l\u2019entreprise organise notamment des pr\u00e9sentations en pr\u00e9sentiel dans de grandes villes du monde entier pour les personnes aux revenus moyens \u00e0 \u00e9lev\u00e9s. L\u2019ancienne approche de DAMAC qui combinait le marketing par e-mail, les notifications push et les publicit\u00e9s sans messages, n\u2019attirait pas suffisamment de prospects de qualit\u00e9. C\u2019est pourquoi l\u2019entreprise a d\u00e9cid\u00e9 d\u2019explorer une nouvelle fa\u00e7on de proc\u00e9der.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DAMAC\u00a0Properties s\u2019est associ\u00e9e \u00e0 Verloop, sp\u00e9cialiste de l\u2019automatisation et partenaire de la messagerie professionnelle\u00a0Meta, pour diffuser des messages marketing sur WhatsApp \u00e0 des prospects potentiels sur les march\u00e9s cibles. Ils ont relanc\u00e9 les prospects existants en les invitant \u00e0 participer \u00e0 un \u00e9v\u00e9nement en pr\u00e9sentiel. Les prospects int\u00e9ress\u00e9s devaient confirmer leur int\u00e9r\u00eat en renvoyant leur adresse e-mail et leur num\u00e9ro de t\u00e9l\u00e9phone. Un repr\u00e9sentant de DAMAC les a ensuite contact\u00e9s directement pour leur fournir des informations suppl\u00e9mentaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, afin d\u2019am\u00e9liorer l\u2019exp\u00e9rience apr\u00e8s achat, DAMAC a impl\u00e9ment\u00e9 un agent\u00a0IA pour la gestion des paiements. L\u2019agent a g\u00e9r\u00e9 la prise de contact initiale \u00e0 l\u2019aide de messages utilitaires sur WhatsApp, r\u00e9pondu aux questions courantes, partag\u00e9 les informations de paiement, envoy\u00e9 les documents justificatifs et guid\u00e9 la client\u00e8le pour finaliser les \u00e9tapes de paiement. Il faisait \u00e9galement remonter les demandes \u00e0 l\u2019agent humain lorsque cela \u00e9tait n\u00e9cessaire. Cette approche a permis \u00e0 DAMAC d\u2019obtenir davantage de r\u00e9ponses rapides de la client\u00e8le concernant les demandes de paiement par rapport aux appels t\u00e9l\u00e9phoniques manuels, et l\u2019entreprise a pu joindre des personnes situ\u00e9es dans diff\u00e9rents fuseaux horaires de fa\u00e7on plus efficace.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--4\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"plus-de-conversions-et-de-prospects\" class=\"wp-block-heading has-text-align-center\">Plus de conversions et de prospects<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les performances ont \u00e9t\u00e9 mesur\u00e9es sur une p\u00e9riode de deux mois (du 1er\u00a0ao\u00fbt au 20\u00a0septembre\u00a02025) et voici les r\u00e9sultats constat\u00e9s\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a6a099\" data-has-transparency=\"false\" style=\"--dominant-color: #a6a099;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg\" alt=\"Picture of dining table layout\" class=\"wp-image-978 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">2\u00a0x plus de conversions gr\u00e2ce aux messages marketing sur WhatsApp par rapport \u00e0 l\u2019approche habituelle*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">3,7\u00a0x plus de prospects gr\u00e2ce aux messages marketing sur WhatsApp par rapport aux e-mails*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">57\u00a0% d\u2019appels t\u00e9l\u00e9phoniques avec la client\u00e8le en moins gr\u00e2ce \u00e0 l\u2019agent\u00a0IA utilis\u00e9 pour la gestion des paiements sur WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--6\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>DAMAC\u00a0Properties s\u2019est associ\u00e9 \u00e0 Verloop pour am\u00e9liorer la g\u00e9n\u00e9ration de prospects gr\u00e2ce aux messages marketing sur WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12894,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"DAMAC\u00a0Properties","wab_business_results":[],"wab_testimonial_quote":"\"Nous avons constat\u00e9 que notre audience recherchait l\u2019imm\u00e9diatet\u00e9 et le d\u00e9tail. En nous appuyant excessivement sur le marketing par e-mail, nous n\u2019avons pas pu r\u00e9pondre \u00e0 ces attentes par le pass\u00e9. Les messages marketing sur WhatsApp favorisent une communication bidirectionnelle, ce qui permet d\u2019obtenir des retours instantan\u00e9s et enrichit les interactions. Ces derni\u00e8res ont d\u2019ailleurs augment\u00e9 gr\u00e2ce \u00e0 cette approche et nous continuerons \u00e0 l\u2019utiliser.\"","wab_testimonial_name":"La Dr Deepak\u00a0Renganathan,","wab_testimonial_title":"Vice-pr\u00e9sident du secteur num\u00e9rique, DAMAC\u00a0Properties","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 21:20:34","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[549],"product":[322],"business-goals":[370],"use-case":[473],"region":[387],"business-size":[319],"industry":[374],"class_list":["post-12893","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-inde","product-plateforme-whatsapp-business","business-goals-generation-de-prospects","use-case-service-clientele","region-asie-pacifique","business-size-pme","industry-education"],"yoast_head":"<!-- This site is optimized with the 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